Hispanic online misika - Ramangwana rakamirira!
Zvinocherechedzwa, kuti kubva muna 2015, US inoonekwa seyechipiri pakukura nyika inotaura chiSpanish pasi rose, inotungamirwa neMexico chete. Vanhu vazhinji vanotaura chiSpanish vanotaura mutauro wavo muUS kupfuura zvaizotaurwa kuSpain, sezvakataurwa kubva muongororo yakaitwa neInstituto Cervantes, iri kuSpain.
Sezvo nhamba iyi yakava chokwadi, vatauri veSpanish muUS vanoramba vachikura zvakanyanya. E commerce parizvino inomiririra mabhiriyoni mazana mashanu emadhora munzvimbo yemusika, ine chinomiririra chekutengesa chinokwana 11% mukutengesa gore rapfuura remari. Kupa chikuva che ecommerce kune 50 miriyoni kana kupfuura chizvarwa cheSpanish chinotaura maAmerican, zvinoita zvekutengesa uye zvehupfumi pfungwa. Mapuratifomu ekutengesa muUS haasati atora nzira yemitauro yakawanda-inoshamwaridzana, uye izvi zvinoonekwa kubva kune iripo 2,45% US ecommerce saiti inopa mitauro yakawanda. Pa17% muChirungu neSpanish, 16% French uye 8 % muchiGerman, pane 17% ava vanotaura mitauro yakawanda vekuAmerica, vari kutaura chiSpanish, vari kushingaira pane zvekutengesa kunze kwenyika.
Ndeipi nzira yekuronga chikuva chemitauro yakawanda -
Ndeipi nzira yekuronga chikuva chemitauro yakawanda
Kubva pane zvisiri pamutemo, iyo US kana tichienzanisa, inosarira kumashure kweruzhinji rwepasirese kubva pa online mitauro yakawanda maonero. Mamiriro emitauro anofananidzirwa nevaridzi vebhizinesi vekuUS kuita chiitiko kwete Chirungu semhando yekutanga uye mimwe mitauro yechipiri.
Iwe unogona kunzwa kuti chinhu ichi chinokanganisa kana iwe uchida kupinda mumusika weUS kuburikidza nenzvimbo yemutauro weChirungu, zvisinei kugadzira nzvimbo yeSpanish inoshamwaridzana kunogona kuenda kure mukuvimbisa iwe kudzoka kukuru mukutengesa mukati memusika weUS.
Kutsikisa chitoro chako chepamhepo semitauro miviri zvizere pasina kutendeukira kuGoogle kududzira, kuchasvika pamusika wesarudzo pamatanho emitauro ese ari maviri. Nechikonzero ichi takatevedzera akati wandei pfungwa uye mazano ekupinda nzira yemitauro yakawanda uye kutsanangura kuvepo kwako pamhepo nenzira inovimbisa uye inoshanda.
Mitauro yakawanda yekuAmerica - Chirungu kusvika kuSpanish
Mazhinji emamiriyoni emamiriyoni evanobva kuSpanish -vanotaura vekuAmerica vanogona kunge vachinyatsogona Chirungu, asi vanosarudza kuchengetedza mainterface avo akaiswa pachiSpanish. Vanotaura mitauro miviri yekuAmerica vanogona kutaura neChirungu, asi masoftware avo ekushandisa panharembozha nemaPC anogona kuchengetwa muchiSpanish.
Zviratidzi zveGoogle zvinoratidzawo kuti anopfuura makumi matatu muzana ekushandiswa kwenhau mukati meUS anowanikwa nemabhurawuza eSpanish neChirungu anochinjika mapuratifomu akadai sekuona peji, kutsvaga, social media uye kutumira mameseji.
1. Kugadzirisa SEO kuSpanish
Seinjini yekutsvaga, Google inoona magadzirirwo emutauro webrowser yemushandisi uye inopa zvemukati zvine izvi mupfungwa. Pfungwa iri pano ndeiyi: SEO yako inogona kunetseka muUS isina Spanish sesarudzo yekufambisa nayo. Mabhenefiti esaiti yako muSpanish ane mari yakawanda kune ako makuru eUS misika.
Kana iwe uchinyatsoda kuenda-kunze kuti utore nzvimbo yemusoro mukati meUS-inotaura Spanish musika wevatengi, zvichave zvakakosha kuti ugadzirise yako Spanish-mutauro SEO (ConveyThis ine auto- mashandiro anoita zvese izvi). Kuve neyako SEO chimiro chepamusoro mumitauro miviri, ichave nerubatsiro rwakakura kuzvitoro zvako mushandisi-ane hushamwari Spanish chikuva. Injini dzekutsvaga dzinoziviswa nezve yako Spanish mushandisi chimiro uye inobata kutarisisa kwemutengi wako waunotarisira.
2. Tarisa izvo zviratidzo zve data
Mushure mekugadzirisa zvitoro zvako neshanduro yakakodzera, kuchengetedza rekodhi yedhata zviratidzo zvine chekuita nekuita kweinjini dzekutsvaga-mutauro wechiSpanish uye mamwe anomiririrwa data chiratidzo masaiti, kuchave kwakakosha kwauri.
Kuteedzera zvido zvemutauro wemushandisi kune yako saiti, Google Analytics chishandiso chakanakisa. Izvi zvinosanganisirawo mawaniro avakaita saiti yako, semuenzaniso kuburikidza neGoogle kana backlink kubva kune imwe saiti zvichingodaro. (Google Analytics nenzira ishanduro yemahara uye inopa zvese zvinodikanwa kune diki kusvika pakati nepakati bhizinesi). Kune akawanda maitiro ekusarudza kubva zvakare. Vhura iyo "Geo" tebhu iri munzvimbo ye admin kuti uone "mutauro" nhamba:
Musika wakakurumbira - Spanish online
Maererano neGoogle, 66% yevashandisi vanotaura chiSpanish vekuUS, vakacherekedza kuti vanofunga nezvekushambadzira kwepamhepo. Kubva pakuona kumwe chete, ongororo inoratidza vanhu vanotaura chiSpanish-Chirungu kuti vashande pamusika ecommerce nzvimbo. Kupfuurirazve, Google inocherekedzawo chidzidzo chinobva kuIpsos kuratidza kuti 83% yevanoshandisa nharembozha yeSpanish American, vanoshandisa masaiti epamhepo kuburikidza nenharembozha dzavo, izvo zvinomiririra zvitoro chaizvo zvavari. Ivo vanotobhurawuza ruzivo rwezvigadzirwa vachiripo muchitoro.
Nechitoro chepamhepo cheSpanish, kubhurawuza kunenge kuri mhepo . Vashandisi vanoiwana yakasununguka uye mushandisi ane hushamwari kuona ruzivo rwechigadzirwa uye kutenga.
Kugadzira nzvimbo yako yemusika papuratifomu yemitauro yakawanda, uye nekutarisa kune zvemukati zvesaiti uye zvakare kuchengeta mupfungwa kunze kwekushambadza, kuchabatsira zvakanyanya padanho remitauro miviri. Zvimwe zvinhu zvinoda kuchengetwa mupfungwa kunyangwe zvine chekuita nemusika weUS unotaura Spanish.
1. Kusiyana - Kurongeka kwezuva
Kukwanisa kutaura nemitauro yakawanda kunogonawo kuunza pfungwa ine chekuita netsika. Chinhu chomuzvarirwo kunzwa chikamu chemhoteredzo yakadaro. Vanhu vekuAmerica vekuAmerica vanonzwisisa pfungwa iyi zvakanaka sezvavanotaura mitauro yese iri miviri zvakanaka.
Tichifunga izvi, zvinhu zvakaita semushandirapamwe wekurwisa kukweretesa kwevapambi, unoshanda muNew York City, zvinounza meseji yakasarudzika inogona kuratidza zvakafanana muChirungu neSpanish, asi maererano nechigadzirwa, kufunga kwakawanda kungave kudiwa.
Kunobva: https://www1.nyc.gov/site/dca/media/combat-predatory-lending.page
Vashambadziri vanonzwisisa izvi uye vanoronga kushambadzira kwavo nenzira kwayo, izvo zvinosanganisira shanduro dzeSpanish dzekushambadzira kwavo. Vanogonawo kushandisa vatambi vakasiyana-siyana uye modhi dzinosanganisira maturusi akadai masirogani, kusiyana kwemavara uye manyorero/makopi akasiyana neechiRungu.
Muenzaniso wakanaka ndewePayless ShoeSource. Iwo chitoro cheshangu chinoderedzwa chiri mukati meUS Ikoko musika wekutarisa wakanangana nevatengi veSpanish vane TV uye online advertising yakanangana nemusika weHispanic uye vashoma vanotaura Chirungu.
Maitiro - kumisikidzwa kweSpanish-yakatarisana nevatengi nzira dzekushambadzira dzakananga uye kure nemafungiro eChirungu, ine data rekutsigira chirongwa chakadaro.
ComScore, kambani inoverengera data, ine ruzivo rwehuwandu maererano nemashambadziro ekushambadzira: Iyi mishandirapamwe inotengeswa neSpanish chete, yakabva kuChirungu uye kupi kumusika wese weUS uye "yakashandurwa" kuti ienderane neshanduro dzeSpanish, uye zvinyorwa uye nhaurirano yakaturikirwa muchiSpanish kubva muchinyorwa cheChirungu.
Sezvazviri, mhedzisiro yakaratidza pasina kupokana vateereri vemutauro wechiSpanish, rudzi rwekutanga, vaive nemazano akabatanidzwa kune zvavanoda.
Kwakabva:https://www.comscore.com/ita/Public-Relations/Blog/Advertising-Strategies-for-Targeting-U.S.-Hispanics
Nezve dudziro yemetric, ComScore's "lift in Share of Choice" inoreva kuwedzera kwechikamu che "Share of Choice". Izvi zvinounzwa sechiyero chevatengi mukati meboka rekudzidza vakatarisa chaiyo mhando kana mushandirapamwe uye vakaratidza ichi semhando yavo yakasarudzwa kana mishandirapamwe.
Neziso riri paComScore graph iri pamusoro, muAmerican anotaura chiSpanish achaita semutengi kukweverwa kwaari uye kuziva mishandirapamwe ichangobva kunanga kumutengi anotaura chiHispanic.
Saka ndezvipi zvidzidzo zvinodzidzwa kubva kune izvi kune mupi wekutengesa online, ave kupinda muUS Spanish-vatengi musika? Zvakanaka chokwadi chinoramba chiripo, gadziriso yemutauro ndeyekutanga-yeSpanish midhiya uye kopi inofanira kunge iri yekutevera-inotevera panyaya iyi.
Sezvakacherechedzwa mukati mechidzidzo cheGoogle chine chekuita ne66% kupindura, sekuyerwa mukati meSpanish-inotaura kushambadzira kwepamhepo, inovhenekera chiedza patsika dzetsika zvakare. Tichifunga izvi, zvinhu zvakaita se "chikafu, tsika, mazororo uye mhuri" zvakakwirira pamenu neveHispanic-America nharaunda.
2. A. Famba munzira kwayo
Sezvambotaurwa, nenharaunda inotaura chiSpanishi inoratidza kukura kwakasimba mukati meUS- mazita emhando ane tarisiro inobatsira kumusika uyu. Iko kune inokatyamadza tsika yeSpanish-mutauro ruzivo rwemagariro kubva kuTerevhizheni, redhiyo, mawebhusaiti uye mamwe midhiya.
Sezvacherechedzwa kubva munhaurirano yapfuura, kudzidza kweComScore kwakaratidzawo chokwadi chekuti kushambadzira kwemutauro weSpanish pamhepo kunoita zvirinani pane Terevhizheni neredhiyo izvozvi. Tisingarevi zvakare kuti kushambadza kwakasarudzika kwepamhepo muSpanish kwakauya nechiyero sezvakaratidzwa pasi peMugove weSarudzo maererano neredhiyo, kushambadzira kweTV pasi pemabhururu akafanana nemishandirapamwe.
Zvinonzi, BuildWith.com, yakataura kuti 1.2 miriyoni yemawebhusaiti eUS anoongororwa muchiSpanish . Izvi zvinobva pamusoro pe 120 miriyoni saiti madomasi mukati meUS uye nzvimbo dzinosvika ingangoita 1%. Tichifunga nezvehuwandu hwekushandiswa kweinternet nevanhu vanotaura chiSpanish vekuAmerica, zvinogoneka kuti zvishoma zvakagadzirirwa musika wavo. Iyo yepamhepo Spanish-mutauro midhiya ine chekuita nemawebhusaiti uye kushambadza inobatanidza mawebhusaiti, zvechokwadi iri kunze kwehuwandu hukuru hwevashandisi vanotaura chiSpanish. Musika wakavhurirwa kukura mukati mechikamu chakakura chevashandisi vanotaura Hispanic.
3. Gadzirisa kuyerera kwemitauro miviri
Yakacherechedzwa kubva munhaurirano yapfuura, midhiya mudziyo kuenda kuSpanish-mutauro SEO seyakagadzika mutauro marongero, seSpanish. Kuwedzera kudiwa kwekuvandudza kutaurirana nekugadzirisa midziyo yezvinyorwa zvevatauri veSpanish.
MuUS nzira yemitauro miviri senzira yebhizinesi, ingave yekuwana rubatsiro rwevatauri veHispanic vakasununguka nemutauro uye nedzimwe nharaunda nenharaunda nemagariro avo.
Kuti uwedzere pane iyi nzira, chimiro chekushandura mamiriro ezvinhu chinogona kumira zvakanyanya kure nekugadziriswa pachikuva chezvinyorwa zvemanyorerwo uye nemadziro ekunzwisisa padanho remitauro, nemamwe mazwi-anechekuita neruzivo uye zvirimo zvakanyorwa asi nekumonyorora padhuze kumbundira nharaunda yakabatana. Panhanho iyi, huzivi hwekuhwina kutengesa kune mabhesi evatengi huchabatsira mukati meChirungu uye Hispanic mushandisi idiom.
Zvisineyi nekuti kushandura mamiriro ezvinhu kunoda nzira yakakosha pamatanho mazhinji uye tisingakanganwe iyo nzwisiso kune vashandisi vemusika, uye mune iyi kesi mutengi anotaura Hispanic, achada kusimudzira mushandirapamwe kune zvavanoda.
3. Chengeta zvipo zvako zvepamhepo zvakakwirira
Zvishandiso zvekutengesa zvinoreva Univison ine zvekutengesa, kushambadza paEl Sentinel's online edition uye zvakare kushandiswa kweGoogle Adwords kubata misika yeHispanic, zvisinei nemhando yekusimbisa ndiro izwi remamai pano. Zvakadaro, ruzivo rwako rwewebhusaiti runofanirwa kuve rwakasiyana zvakanyanya kune wako mutengi anotaura chiSpanish.
Kambani yekugadzira Lionbridge, ine tarisiro yeGlobalization uye zvemukati maficha, yakaita tsvakiridzo mukati mepamhepo media statistics inotarisa kuUS Hispanic mushandisi-yenoti pano ndeyekuti kuwirirana ndiro izwi rebuzz nemisika yeHispanic. Ipa sevhisi yekuwedzera kune yako inotaura chiSpanish mutengi mune zveSpanish zvemukati, zvakafanana nedivi rekutaura Chirungu, iro rinosanganisira webhu base muchiSpanish kumusika wako.
Tsika dzakasiyana - Maitiro akasiyana
Kubva mukuona kwehunyanzvi, matambudziko anogona kunge ari emhuka yakasiyana, kunyanya maererano nezve kufambisa mapuratifomu emitauro yakawanda mukati mepeji rimwe. Kucherechedza zvinhu zvakadai semapeji ekuratidzwa uye kureba kwendima, misoro yebvunzo modules nedzimwe nzvimbo.
Software zvinoenderana, zvishoma zvinhu zvinogona kuenda kure kure kurerutsa maitiro. (Squarespace, Webflow uye WordPress kudoma mashoma). Iyo yekupedzisira-nyika ndeye kuve neshanduko yakatsetseka uye nyore kushandisa pane iyi yakawanda-mitauro chikuva cheChirungu neSpanish.
Kunzwisisa mutengi
Tichifunga nezve dhizaini, nzira dzekupedza kuita kwemushandisi mukati meiyi media dzinoda kunzwisiswa. Tine matipi mashoma anogona kubatsira kune iyi budiriro- izvi zvinosanganisira zvinoonekwa midhiya mumutauro wesarudzo (isu tinopa rubatsiro neizvozvo), kusanganisira vorms, popups uye zvimwe zvishandiso zvaungade pane yako saiti.
Kunzwisisa kwemitauro yakawanda - nzira yekuenda mberi
Kusiri kuve mutauri wechiSpanish iwe pachako, yako saiti inogona kunyatsoenderana nekushambadzira kwako zvakangonaka sedivi reChirungu. ConveyThis.com chishandiso chikuru kudivi rino rekusimudzira uye inopa dudziro yepamusoro kune yako saiti yeSpanish inosanganisira mitauro yakawanda kana iwe uchidawo, uye shanda mukati medhibhodhi yako. Rubatsiro runobva kumuturikiri wechiHispanic wekuzvarwa kuti aone saiti yako ipfungwa yakanaka.
Kubva pa "zvisina kushandiswa uye zvisingashandiswe" kuenda kuSpanish-Chirungu mitauro miviri
Kuchengeta mawebhusaiti ako SEO uye kushandura webhusaiti kuenda kuSpanish uku uchiramba wakadzora pamapuratifomu einjini yekutsvaga-mutauro weSpanish, inzira yechokwadi yekuve simba repamhepo mukati memusika wemitauro miviri weUS.
Izvi zvinogona kuitwa mukati ConveyThis.com , zvisinei nepuratifomu iri kushandiswa. Nezve midhiya fomu, vhidhiyo uye kutsiva mufananidzo pakati pemitauro kushandurudza maitiro zvinogoneka pamwe neSpanish zvemukati pamatanho ese uchichengeta yako yeChirungu yakabatana branding uye kumira, yakaitwa mukati menguva pfupi.