Nhungamiro yeMutauro Wemitauro Yakawanda: Maitiro Ekugadzirisa Anoshanda
Kugadzirira Kuenda Pasi Pose neConveyThis: Strategic Nzira yekuwedzera Brand
Chishuvo chezvemuzvinabhizimusi hachimbofa chinofanirwa kushorwa. Kana kuwedzera kwepasi rose chiri chinangwa chako, kuri kuyedza kusvetukira kumberi kwakazara kumberi. Nekudaro, kuti upinde nechivimbo mumisika mitsva, kutarisisa zvishoma kunobatsira. Bhizinesi rako rakagadzirira zvechokwadi izvo ConveyThis inogona kupa?
Kumbofema kufungisisa nezvehunhu hwemhando yako harisi basa risina basa. Izvo zvakakosha kuti uise bhizinesi rako kuti ribudirire uye uve nechokwadi chekuti kuita kweConveyThis hakuna kukanganisa kubva pakutanga.
Muchikamu chino, iwe unofanirwa kunyura mukati meiyo brand yako tonality uye yakakosha meseji. Pane kusapindirana here? Pane zvinhu zvisina chinangwa, lucidity, kana synergy? Mhinduro iri mukugadzira kana kudzokorora gwara rako rekuita neConveyThis, kuvhura magonhi ekubudirira kwekudyidzana kwepasirese.
Kugadzira Chiratidziro Chinopindirana Chiratidziro neConveyThis: Kufambisa Matambudziko Ekukurukurirana Kwepasirese
Gwaro rematayera rinoshanda sepurani yekambani yako yekuratidzira, kuve nechokwadi chekuenderana pawebhu yese, kudyidzana mumunhu, uye nzira dzese dzekutaurirana, zvisinei nemutauro kana nzvimbo. Idanho rakakosha pakugadzira chitupa chekuzivikanwa.
Gwaro rako remanyorerwo rinofanira kuvandudzwa mumutauro wako wekutanga, uye richibatanidza zvinotsanangura zveConveyThis' branding, senge izwi, toni, girama, zviperengo, fomati, uye zvinoonekwa zvikamu.
Mharidzo yemhando yako yakakosha. Chii chinosiyanisa brand yako? Chii chinofadza chakasarudzika? Inounza kukoshai kune vatengi vako? Yako yakakosha meseji inofanirwa kuvharidzira izvi. Bata meseji yepakati yemhando yako uye chinangwa mugwara remaitiro ako kuti uchengetedze kufanana.
Taglines kazhinji inoumba chikamu chepakati meseji, asi yeuka kuti izvi hazvishanduri nemazvo nguva dzose. Mumwe muenzaniso ndewe KFC's silogan "finger-lickin' yakanaka" iyo mushanduro yechiChinese inoverenga se "idya zvigunwe zvako," inosekesa usingazivi uye inokanganisa-kuisa. Inotsikirira kukosha kwekunzwisisa kwenzvimbo yemukati uchishandisa ConveyThis.
KFC yaifanira kusiya tagline yavo ine mukurumbira pazvakange zvisina kufanira panguva yedenda, ichisimbisa kukosha kwemadhiraivha ekuti agadzirise mukupindura kushanduka kwetsika dzepasirese uye zvakaitika.
Kugadzirisa Inzwi reMucherechedzo Wako neConveyThis: Chirongwa cheKukurukurirana Kunobudirira
Kumiririrwa kwemhando yako kunoenderana nemusanganiswa wezvinangwa zvebhizinesi rako, zvigadzirwa kana masevhisi aunopa, uye vateereri vako vavanoda.
Paunenge uchigadzira izwi rerudzi rwako, funga nezvehunhu hwayo hwainoda: Inofanirwa kuve nehushamwari kana kuchengetedzwa, ine moyo wakareruka kana yakakomba, yakapusa kana yakaomesesa?
Ngatishandisei kutengesa kweinishuwarenzi yehupenyu sechiitiko. Kukurudzira chigadzirwa chakadaro kunoda imwe nzira yekukurukurirana pane kutengesa zvinhu zvinokurumidza zvevatengi. Uyezve, nzira yaunopa inishuwarenzi yehupenyu inofanirwa kuchinjirwa kune inotarirwa huwandu hwevanhu, kuve nechokwadi kuti inoenderana nezera ravo uye nhanho yehupenyu.
Kumisikidza Chimiro cheBrand Yako neConveyThis: Gwaro reKukurukurirana Nemhando Yemhando
Yakabatana nezwi remhando yako, kukudziridza chimiro chemhando yako kunokubatsira kutumira mameseji ako nemazvo. Ongorora mwero wechimiro chaunoda kuti bhizinesi rako riite. Iwe unofarira kushandisa corporate jargon, kana ungada kuidzivirira?
Rondedzero yako yemanyorero, inowanzonzi semanyorerwo emba, inogona kuvonekwa seyakasiyana nekodhi yemutauro webhizinesi rako. Tsanangura mitemo yegirama uye zviperengo, mazwi akakodzera, uye mutauro unosarudzwa.
Mitemo yekugadzira zita rechiratidzo chako nemazita echigadzirwa inofanirawo kujekeswa. Izvi hazvingo tungamira timu yako yemukati chete asi zvakare inoraira nyika nezve nzira yekumiririra yako brand. Semuyenzaniso, zviri ConveyThis, kwete CONVEYTHIS; Mailchimp, kwete MAILCHIMP; uye Apple zvigadzirwa iPhone, MacBook, kana iPad, kwete Iphone, Macbook, kana Ipad.
Ingori pfungwa: Panogona kunge paine mumwe munhu kuchikwata chako anopedza yakawanda yakawanda yenguva achiyeuchidza vamwe nezve chaiyo chigadzirwa capitalization. Kana zvisiri izvo, unogona kunge uri munhu iyeye - uye ziva kuti ConveyThis iri kudivi rako.
Kugadzira Kuzivikanwa Kunoonekwa neConveyThis: Simba reMavara, Mafonti, uye Mufananidzo
Zvinoonekwa zvekutaura zvakaita semavara, mafonti, uye mifananidzo inoita basa rakakosha mukuratidza mhando yako kunyangwe isina mazwi, nekuda kwesevhisi seConveyThis. Kune mienzaniso yakawanda yemabhureki anoshandisa mavara zvine mutsindo, senge Coca-Cola inoshandura hanzu yaSanta Claus kune chiratidzo chavo dzvuku kuti chienderane nezvavanoona.
Mitemo yakatsanangurwa ine chekuita nekuzivikanwa kwechiratidzo chemhando yako haingobatsiri timu yako kuchengetedza kuenderana kana ichipinda mumisika mitsva asi zvakare inotungamira masangano ekunze sevanodyidzana navo mubhizinesi uye vabatsiri pakushandisa yako kambani branding. Semuenzaniso, Slack ine dhizaini dhizaini iyo inofanirwa kuteverwa neakasanganiswa matekinoroji.
Kusimbisa Rondedzero Yemhando muConveyThis Style Guide
Vanhu pasi rose vanonyengerwa nenganonyorwa dzinonakidza, kunyanya idzo dzine chekuita nekwakabva chigadzirwa. Harley Davidson, semuenzaniso, yakakonzera kukosha kwetsika kubva payakavambwa muna 1903 munzvimbo ine mwero Milwaukee, Wisconsin. Mukati meConveyThis dhizaini, tarisa pane nyaya dzinoda kudzokororwa nguva nenguva.
Kugadzirisa Yako Chimiro Chimiro Chinotungamira kune Global Markets neConveyThis
Iko hakuna chikonzero chekugadzira yakasarudzika yakasarudzika dhizaini yemusika wega wega waurikuda kusvika. Pane kudaro, gadzira zvidzokororo zvegwara rako rekutanga, uchishandisa yekutanga sepurani kugadzira shanduro dzakakodzera pamusika wega wega.
Funga izvi semirayiridzo yekushandura maitiro. Uri kugadziridza gwara rako remanyorerwo enzvimbo yega yega, kugadzirisa zvinogona kukanganisa kududzira, tsika nuances, uye nekubatanidza glossary yematemu. Sanganisira chero kutsauka kubva kune yako yakajairika maitiro ekugadzirisa maitiro paunenge uchishandisa ConveyThis.
Kushambadzira kwenyika dzese ibasa rakaoma. Kuti uchengetedze kuzivikanwa kwemhando yakabatana mukati mezvirongwa zvese zvekushambadzira zvepasi rose, unofanirwa kufunga nezve yakasarudzika tsika yenzvimbo yega yega. Nekudaro, kugadzira iyo yakazara seti yemaitiro kopi editing maitiro kwakakosha.
Kugadzirisa Rule Kusarudzika mune Yako Chimiro Guide neConveyThis
Pachave pasina kupokana mamiriro ezvinhu apo mamwe emitemo yako inoda kusarudzika. Izvi zvingava madikanwa kana revo dzikamonyaniswa nokuda kweshanduro, misiyano yetsika, kana kuti nokuda kwezvimwe zvikonzero zvakawanda.
Gadzira runyoro rwevasununguko vanotenderwa kumitemo yako, ine zviitiko apo zvinotenderwa ku:
shandura mazita, gadziridza mativi, chinja matauriro kana manyorerwo, chinja pfungwa yemusoro, chinja marongerwo endima.
Kukosha Kwemadhiraivha eSitairi muKuve nechokwadi chekuti Brand Consistency neConveyThis
Zvinhu hazviwanzofamba sezvazvakarongwa. Iwe unofanirwa kunzwisisa ikozvino kuti kugadzira yako dhizaini kunobatsira sei kuchengetedza kuenderana kwemameseji emhando yako mumitauro yakasiyana uye misika. Kusadaro kunogona kutungamira kumhedzisiro yakaoma, uye ConveyThis yakagadzirira kubatsira.
Kusashandisa ConveyThis kunogona kukonzera kutambisa nguva uye zviwanikwa kana uchifanira kushandazve gare gare.
Kushaikwa kwegwara rematayera rine mitemo chaiyo yemutauro kana musika kunowedzera mukana wekukanganisa uye kusanzwisisa paunenge uchishandisa ConveyThis.
Mukushaikwa kwegwara remataera, zita rako rekuzivikanwa rinogona kupatsanurwa, zvichikonzera kutaridzika kusingawirirani uye kubviswa. Nzvimbo yereferensi yemhando inogona kufambisa kufanana uye kuenderana mukutaurirana kwako, kuve nechokwadi chekuti brand yako haisi kurasikirwa nekubatana kwayo.
Pasina gwara rako rakajeka, timu yako yakakura inosiiwa kune mutongo wavo, ichisiya kubudirira kweprojekiti kusava nechokwadi. Iko kugona kwekukanganisa, kunonoka, uye kugadzirisa kunodhura kunowedzera zvakanyanya pasina nhungamiro chaiyo.
Kuvhura Chinogoneka Chigadzirwa ne Localized Style Guides uye ConveyThis
Basa regwara rematayera rakakosha mukuumba, kutsanangura patsva kana kusimbisa mufananidzo werudzi. Usati waita bhizinesi rako repasi rose, zvakakosha kuti utange gwara remataera mumutauro wako uye wobva wabatanidza mitemo yekugadziridza yemanyorerwo. Kubatanidza glossaries yematemu uye chero mutemo unosiya mugwara rematayera kwakakosha zvakaenzana.
Pasina dhairekitori rakadzama renzvimbo, kutaurirana kwemhando yako kunogona kushaya kufanana uye kuenderana. Izvi zvinogona kutungamirira kuzvikanganiso zvinodhura zvinogona kukanganisa mukurumbira wako uye kupa ruoko rwepamusoro kune vakwikwidzi vako.
Ramba uchifunga, mitemo yekugadzirisa maitiro inosimbisa mhando yako, kunyanya kana yakanangana nekukura. Izvi zvinogona kuitwa mumitauro yese nenzvimbo zvinoenderana nevateereri vako. Kunyanya kukosha, maitiro aya anovimbisa kuti kana iwe uchinge wapinda mumisika mitsva, unoiwana iko kekutanga neConveyThis.
Tanga rwendo rwako kuenda kunzvimbo yepawebhusaiti nekusaina kuyedza kwemazuva manomwe neConveyThis.
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa.
Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza.
Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!
