Iyo 4 Cs yeMitauro Yakawanda Kushambadzira: Unleashing squarespace's Zvinogona
Rangarira chinyakare "4 Ps" chekushambadzira?
Maererano nemafungiro aripo, izvo hazvisisina basa. Ivo vakatsiviwa neimwe seti yechina: iyo "4 Cs."
Zvine musoro kuti mitemo yemazuva ano yekutengesa yakashanduka zvikuru mumakore gumi apfuura. Pasina kushandisa clichés, zvine ngozi kutaura kuti kupararira kwedemocratization yetekinoroji kwakanyatso shandura maonero edu uye maitiro ekutenga.
Kusimuka kusingashamise kwe ecommerce senge iri kukurumidza kukurumidza chiteshi chekutengesa kwakanganisawo zvechinyakare kushambadzira paradigms, tichifunga nezve isina muganho chimiro cheecommerce mapuratifomu uye kukosha kuri kuwedzera kwekuenda nemitauro yakawanda kune e-vatengesi.
Ita-iwe-iwe pachako ecommerce content management system (CMS) mapuratifomu haana kungorerutsa machinjiro ekuyambuka asi akaitawo kuti kumisikidza zvitoro zvepasirese kuwanikwe.
ConveyThis ndeimwe yeanotungamira nyaya dzebudiriro mundima iyi. Nepo basa ravo rekutanga riri rekugonesa chero munhu kugadzira mawebhusaiti anokatyamadza kubva mukunyaradza kwedzimba dzavo, ivo vachangobva kupinda munzvimbo yekutengesa. Sekureva kweZoomInfo's Datanyze analytics chikuva, ConveyThis ndiyo yechipiri inonyanya kushandiswa ecommerce CMS pakati pemasaiti epamusoro miriyoni paWebhu, inongopfuura neWordPress's WooCommerce.
ConveyThis ine ramangwana rinovimbisa mune ecommerce
Kana iwe uchitova fan weaya DIY webhusaiti mapiyona, zvine mukana wekuti kusvetuka pabhenji kunobatsira iwe. Nekudaro, kana wafunga kuvhura yako ConveyThis ecommerce chitoro, ungaite sei kuti iwe nezvigadzirwa zvako zvimire pakati pezvimwe zvitoro zveConveyThis kana chero e-commerce zvitoro pamapuratifomu akasiyana?
Apa ndipo panopinda 4 Ps (iyo yatakagadzira kazhinji isingachashandi) uye vatsivi vavo, 4 Cs, vanouya kuzotamba.
Aya misimboti yekushambadzira anoshanda kuConveyThis ecommerce, asi pane mamwe manuances mukati meConveyThis ecosystem anofanirwa kufunga nezve kana uchitengesa zvigadzirwa zvako. Uye kana iwe uchinyatsoda kutora yako ConveyThis ecommerce kutengesa kune inotevera nhanho, sekuwedzera pasi rose uye kunanga vatengi vepasirese, iyo 4 Cs ichine chokwadi nezvimwe zvishoma zvekuwedzera zvinhu zvekufunga.
Chii chinonzi 4 Ps?
Philip Kotler, ane mukurumbira "Baba veKushambadzira Kwemazuva Ano," akawana goridhe paakaburitsa "Mitemo Yekushambadzira" muna 1999. Imwe yepfungwa yaakatanga yaive "4 P's" chimiro, chakatanga kuumbwa naJerome McCarthy, chinowanzoonekwa se " Sekuru veMazuvano Kushambadzira" maererano nemufananidzo waKotler "Baba".
Kana iwe wakatora kunyange yekutanga kushambadzira kana yekuvandudza bhizinesi kosi, iwe unogona kunge uchijairana neaya pfungwa. Ngatikurumidze kuyambuka pamusoro pavo nokuda kwavasina.
Munguva pfupi yapfuura, imwe nyanzvi yekushambadzira, Bob Lauterborn, akakurudzira imwe nzira kune yechinyakare Ps: iyo "4 Cs," iyo inoisa pamberi pevatengi-centric nzira yekushambadzira. Kana usiri kujairana navo, usanetseka. Tichakurukura imwe neimwe sezvainoshanda kuzvitoro zveConveyThis, kunyanya izvo zvine zvishuwo zvekutengesa kune dzimwe nyika.
1. Mutengi
Sezvatakambotaura, iyo 4 Cs yakagadzirirwa kuve mutengi-centric. Chirevo chekare chekuti mutengi anogara chakarurama ikozvino chave chokwadi kupfuura nakare kose. Vatengi vane ruzivo rwakawanda nhasi kupfuura nakare kose, nekuda kwekushandiswa kwakapararira kwenharembozha.
Netekinoroji inobatwa nemaoko, zvingangoita zvikamu zviviri muzvitatu zvevatengi vanogona kutsvagisa ruzivo rwechigadzirwa pama smartphones avo vari mukati mechitoro chepanyama, kunyangwe vasati vabvunza shamwari yekutengesa. Nepo kutenga online kungave isiri iyo nzira yekutanga kune vese vatengi, yakakosha kune yega yega mutengi rwendo. Kuve nechokwadi chekuti chitoro chako chepamhepo chave nefoni-yakagadziriswa kwakakosha sekuve newebhusaiti pakutanga.
Neraki, nzvimbo dze squarespace dzakagara dzakagadzirira nhare. Ese matemplate e squarespace anouya neakavakirwa-mukati nhare optimization, ichikuchengetedza iwe kuyedza kwekuona kuti vatengi vako vanokwanisa kuwana chitoro chako pamidziyo yakawanda.
2. Mutengo
Ngativei vakatendeseka: munyika umo kugutsikana nekukasira ndizvo zvakajairwa, peji inononoka yekutarisa inopedza maminetsi mashanu inogona kushungurudza mutengi sekubhadhara imwe $5 yekutakura. Aya mapoinzi ekurwadziwa anogona kudzinga vatengi kure uye kuvatungamira kuti vaongorore dzimwe sarudzo dzekutenga.
Kuti udzikise aya mapoinzi ekurwadziwa, unofanirwa kutarisira uye kubvisa chero zvipingamupinyi zvingangosangana nevatengi vako panguva yerwendo rwavo rwekutenga. Izvi zvinoderedza mukana wemutengo wekusarudza chigadzirwa chako pamusoro pemukwikwidzi.
Usaite kuti vatengi vako vabhadhare kubhadhara. Imwe mukana wekushandisa ConveyThis senge ecommerce CMS kusanganisa kwayo kusina musono nemapuratifomu ekubhadhara akakurumbira seStripe nePayPal.
Usati watanga chitoro chako cheConveyThis pamusika wepasi rose, zvakakosha kuti utarise kana squarespace ichitsigira mari yemuno yemusika wako waunoda. Stripe uye PayPal pamwe chete inotsigira yakawanda inoshanda mari pasi rese. Nekudaro, kana yakabatanidzwa muzvitoro zvesquarespace, inogumira kune makumi maviri emari akanyorwa mu Squarespace's official FAQ.
Vashandisi vari mumari idzi vanova neruzivo rwekutenga rwakatsetseka pachitoro chako, zvisinei nemari huru yaunosarudza. Mari yako huru imari yakasarudzika inoratidzwa mune tsananguro yechigadzirwa uye mamwe majeti ane chekuita nekubhadhara pasaiti yako. Nyatsofunga nezvesarudzo yako yemari huru, sezvo inofanirwa kuenderana nemari yaunogamuchira kana kutarisira kugamuchira yakawanda yemirairo yako.
Kune mari isingatsigirwe ne squarespace, vashandisi vanozounza mari shoma yekushandura panguva yekubuda. Pakazere, squarespace's yakafara mari yekuvhara inoita kuti ive sarudzo yakavimbika yekutanga yepasirese online boutique.
3. Kukurukurirana Kwako
Apa ndipo panopinda hunyanzvi hwako hwekukopa. Kushandura kudzvanya kuita kutenga chaiko, unofanirwa kutora pfungwa dzevatengi vako pamapeji echigadzirwa chako kana mafomu epamhepo uye uvachengete vachibatikana kusvika vapedza kutengeserana.
Craft inogombedzera tsananguro. Kunyangwe iwe uri kutengesa sipo, shangu, kana software, iwe uchasangana nemakwikwi kubva kune vamwe vatengesi vepamhepo vanopa zvigadzirwa zvakafanana. Kuti usiyanise zvipo zvako, unofanirwa kunyora zvinokwezva zvinotsanangurwa zvechigadzirwa.
Kana iri chitoro chemitauro yakawanda, ita shuwa kuti tsananguro yechigadzirwa chako yakaturikirwa nemazvo. Apa ndipo panogona kubatsira ConveyThis nehunyanzvi hwekushandura.
Mafalda weMPL anokunda muchikamu ichi. Mufananidzo wake wechigadzirwa wakagadziridzwa zvakakwana kune ese skrini saizi, uye tsananguro yechigadzirwa chake inorongedzerwa kune vakasiyana mitauro yevateereri. Izvi zvinosanganisira akadzama ezvinyorwa zvinyorwa, izvo zvinonyanya kukosha kune vangangove vatengi veye organic runako uye zvigadzirwa zvehutano.
4. Zviri nyore
Kureruka kunofanirwa kuve kwakadzika muDNA yechero chitoro chemitauro yakawanda, sezvo kuenda mumitauro yakawanda kuri kuita kuti saiti yako iwanikwe kune vateereri vakawanda.
Hedzino nzira shoma dzaungawedzera kudzikisira mapoinzi ekurwadziwa kune vatengi vako vepasirese, uchidzikisa mutengo wavanobhadhara kuti zvive nyore.
Zviise iwe muzvishangu zvemutengi (kana mabhegi). New York-yakavakirwa vegan zvinhu zvematehwe uye fashoni brand FruitenVeg inoratidza kuti zvingaite nyore sei kugadzirisa maitiro ekutenga kune vatengi. Mari yavo yekusagadzika iUS Dollar (USD), uye saiti yavo iri muChirungu, izvo zvine musoro kupihwa kuti vatengi vekuUS vangangobhuroka muChirungu.
Nekudaro, FruitenVeg inopa saiti yavo muchiJapan zvakare, ichibvumira vashandisi vemutauro wechiJapan kuti vaone mitengo muJapan yen (JPY).
5. Ita zviratidziro zvako pasi rose
Kugadzira webhusaiti yemitauro yakawanda paConveyThis zvinoreva kuita kuti zvirimo zviwanikwe uye zvifadze vanhu vanobva kwakasiyana tsika vanotaura mitauro yakasiyana. Teerera kune ese maficha esaiti yako, kusanganisira zvinoonekwa, kuve nechokwadi kuverenga.
Pakati pemamwe mazano anoshanda, Chimiro cheZug, kambani yeSwiss yaumbozha yekunyora zvinhu, inova nechokwadi chekuti yavo yekuvhara mifananidzo inogadziridzwa kumutauro wakasarudzwa nevashanyi vesaiti.
Mavara ekuti "New Stylish Montblanc Pen Pouches" pamufananidzo wavo webhena haisi chikamu chemufananidzo. Icho chinhu chakasiyana chakamisikidzwa pamusoro peiyo yekumashure banner mufananidzo uchishandisa squarespace's zita repamusoro rinopfuura chimiro. Iyi yakanakisa tsika yemasaiti emitauro yakawanda inochengetedza kuenderana kwemifananidzo uku ichiturikira nemazvo zvinyorwa zvinoenderana.
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