2024 E-commerce Holiday Guide: Nguva, Nzvimbo, Strategies neConveyThis

Kuroverera iyo Global Holiday Ecommerce Landscape: Maonero Atsva

Haisi chakavanzika kuti nguva yekutenga yezororo, yakavharwa mukati memwedzi ine simba yaNovember naDecember, inotakura kukosha kukuru kune vatengesi. Asi, kana munhu akatarisa mhiri kwegungwa redhijitari rekutengeserana, iyo humdrum chatter yeiyi zano rekare inogona kuunza kuneta kugomera.

Nepo zviitiko zvekutenga zvinoremekedzeka zvakadai seBlack Friday, Cyber Monday, uye Boxing Day zvingaite sezviri pose pose, zvinotoshandura mumakwikwi emazuva ano, epasi rose. Vatengi nevatengesi zvakafanana, pasi rese, vanonetsana nekumhanya uye kukwira kwemitengo.

Pasinei nekuneta kujairana kwenyaya yekutengeserana kwezororo, kukosha kwayo kunoramba kusingadzike. Zvinoshamisa ndezvokuti, kusvika pachikamu chimwe chete muzvitatu chemutengesi wemari yegore negore inogona kunzi inokonzerwa nemwedzi miviri iyi yekutengeserana. Muchokwadi, iyo US National Retail Federation inoratidza kuti, kune vamwe, inogona kumiririra chikamu chimwe muzvishanu chemari yavo yegore.

Zvakatonyanya kunakidza, vatengesi vepamhepo vanogona kunakidzwa nechikamu chakakura chepai. Zvidzidzo zvaDeloitte zvinoratidza kuti vatengi munzvimbo dzakasiyana siyana vanotarisira kuita 59% yekutenga kwavo kwemhemberero munzvimbo yedhijitari.

Mavhiki matanhatu anotevera anogona kunzwa senge kufamba nedutu rekutengesa ecommerce. Nekudaro, kana mutengi wako akatenderera pasirese, yakayerwa, yehungwaru nzira inogona kubatsira kutungamira bhizinesi rako kumahombekombe akabudirira. Heano maitiro matsva pane zvaunofanira kurangarira.

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Nenzira isingarambiki, tapestry yetsika dzepasi rose yakarukwa nezviuru zvemazororo akasiyana. Mheremhere yezvokutengeserana yeunonzi “mwaka wezororo,” wakanyanya kunangana nenguva yaNovember-December wekarenda yokuMadokero, harisi iro roga hwindo remhemberero munyika yose.

Kuwanda kwekutengesa kwakabatana nezviitiko zvakaita seBlack Friday, Kisimusi, uye Boxing Day kwashandura mwedzi miviri yekupedzisira yegore reGregorian kuita zera regoridhe rekutengesa online. Sezvineiwo, izvi ndezvechokwadi kunyangwe mukati menzvimbo umo mazororo aya haaite tsika.

Vatengesi kutenderera pasirese vanga vachikurumidza mukushandisa yakawedzera online chiitiko muchikamu chekupera kwegore. Muchidimbu chehunyanzvi hwekuita, vakashandisa mazororo asingazivikanwe uye vakaashandura kuita mikana yekutengesa.

Nekudaro, zvakakosha kuti ucherechedze kusiyana-siyana kwemazuva ezororo repasi rose uye utaure navo nekunzwisisa kwakasiyana. Kiyi yekubudirira zvechokwadi ecommerce yepasirese iri mukubata hukasha hwetsika dzemusika wega wega uye kugadzirisa zano remunhu zvinoenderana. Nekuita izvi, unogona kushandura mhemberero dzese dzetsika kuita mukana we ecommerce unogona, kwete iwo chete anovharirwa kupera kwegore.

Kutsvaga Arc yeGlobal Commercial Holidays

Zviripachena kuti mepu yekutengeserana kwepasirese yakazara nekusiyana kwemazororo, imwe neimwe iine nhoroondo yayo uye chinangwa chayo. Nepo mamwe emazororo aya akazvarwa kubva mutsika dzetsika, mamwe akave akagadzirwa nechinangwa chekutengesa, achinyatso shandura mamiriro emusika.

Tora Zuva reChina reSingles, rakanyorwa munaNovember 11, semuenzaniso. Pakutanga yakatangwa neboka revadzidzi veyunivhesiti imwe chete mukutanga '90s, yakatumbuka kuita mhemberero yekuzvida uye kuzvipa. Kukwezva kwayo hakuna kurasika pamapuratifomu e-commerce, uye yave mukana une mari kune vatengesi kutyaira kutengesa, vachiburitsa rekodhi mhedzisiro gore rega.

Ipapo kune yekumashure-kumashure yekuwedzera yeBlack Friday uye Cyber Muvhuro kuMadokero, inozivikanwa pamwe chete seBFCM Weekend. Zvisinei nekwakabva muAmerican Thanksgiving, BFCM yakachinja kuita chiitiko chekutengesa chepasi rose. Kurwisa kurwisa uku kwekutengeserana, American Express yakatanga "Bhizinesi Diki Mugovera," ichikurudzira vatengi kuti vatsigire mabhizinesi emunharaunda.

Nekukurumidza kusvika Zvita 12, kana 12/12, zuva rakagadzirwa naLazada, nhungirwa yeAlibaba Group. Ichishanda mumusika weSouth/Southeast-Asian, Lazada yakagadzira zuva iri kuti riratidze Zuva reChina Revanhu Vamwechete, zvichikonzera "fivha yepamhepo" mudunhu.

Tevere, tinosangana neSuper Mugovera, aka "Kuvhunduka Mugovera," iyo inotamba mumaminetsi ekupedzisira ekutenga zvipo pamberi peKisimusi. Kusvika kwezuva rino kuKisimusi kunogona kukanganisa zvakanyanya maitiro evatengi uye kupa mukana unobhadhara kune vatengesi kuti vawedzere kutengesa.

Pakupedzisira, musi wa26 Zvita, tinopemberera Boxing Day. Kunyange zvazvo mavambo ayo achikakavadzana, nhasi anofananidzira mushure meKisimusi wave kutengesa, zvichibatsira vatengesi kujekesa mari yavo yakasara. Yakave zvakare yakakosha e-commerce chiitiko muUK, Australia, Canada, uye Hong Kong.

Mazororo ese aya, akasiyana sezvaari, anogovana zvakafanana: kukosha kwavo kwekutengeserana. Kune mabhizinesi e-commerce ane chinangwa chekuwedzera kusvika kwavo kwepasirese, kunzwisisa misi iyi uye kukosha kwetsika kwakakosha.

Evolution yeGlobal Online Shopping Holidays: Beyond Borders and Traditions

Hechino chizaruro: Black Friday, ine midzi yakadzika mutsika dzeAmerica, yave kudarika miganhu yenyika, ichibuda sechiitiko chekutenga chepasirese. Iyi yekuwedzera yekutenga, inozivikanwa nekuwanda kwayo kwevatengi, yakatanga kubva pazuva rinotevera Thanksgiving kuita chiitiko chepasi rose.

Zvakare, mukati meUS, Black Friday yedhijitari mumwe wake, Cyber Monday, yakakwirisa mukutengesa online. Pasi rose, pesvedzero yeBlack Friday iri kuramba ichiwedzera kufarira matunhu akaita seUK, South Africa, Turkey, neItaly.

Nekudaro, nepo kucherechedzwa, vhoriyamu yekutsvaga, uye mutengo wakazara wekutengesa une chekuita neBlack Friday uchiramba uchikura pasi rose, haisiriyo yega e-commerce inoonekwa muguta.

MuChina, semuenzaniso, Zuva reSingles rinopfuura chimwe chiitiko mune akasiyana metrics senge webhusaiti traffic kune makuru e-commerce mapuratifomu, kufarira kwevatengi, mitengo yekushandura, uye kutengesa kwese. Chiitiko ichi hachichagadzirwe naAlibaba zvakare; vakwikwidzi vakaita seJD.com uye Pinduoduo vakanakidzwawo nemari inoshamisa panguva yeSingles' Day.

Sezvineiwo, Southeast Asia yakagamuchira Singles' Day zvakare. Nekudaro, chiitiko chekutengesa chedunhu '12/12′ chinoratidza kukura kwakakura pagore, zvichiratidza tarisiro inovimbisa kune vatengesi vanoshanda munzvimbo idzi. Icho chiratidzo chakajeka chesimba, risina muganho chimiro chee-commerce mhemberero, ichiratidza mafambiro ekuchinja uye simba rekubatana kwedhijitari.

Kugadzirira Festive Shopping Rush: A Global E-commerce Guide

Hapana kuramba izvo zvisingadzivisiki: nguva yemutambo iri pakona chaipo, kunyangwe kana American Thanksgiving iri maviri maviri kure. Nhamba dzinoshamisa dzekutengesa kubva kuChina Singles Day dzinoratidza nguva yebudiriro iri mberi pasi rose. Kunyangwe iwe uri kushingaira mumusika weChinese kana kuti wakarasikirwa neSingles Day, iva nechokwadi, hausi kunonoka kumabiko.

Heano maitiro mana ekugadzira yako yepasirese e-commerce chitoro kune yasara yezororo yekutenga frenzy.

Bolster Your Customer Service
Icho chokwadi chepasirese e-commerce kuti mwaka wezororo uchaona kuwedzera kwemibvunzo yevatengi, zvisinei nekuti unotengesa zvipfeko, zvimbuzi, kana zvigadzirwa zvetekinoroji.
SaaS hofori HelpScout inopa akati wandei matanho ekubata kuwedzera kwekudyidzana kwevatengi. Izvi zvinosanganisira kutumira kunze, kuvandudza yako onboarding maitiro, uye kuverenga mhinduro dzemibvunzo inowanzo bvunzwa. Aya matipi anoshanda munzvimbo dzakasiyana siyana uye mabhizinesi eese saizi.

Paunenge uchibata nepasirese rakasiyana vatengi base, kunyanya seSME, ungangove usina zviwanikwa zvekupa kunze kwese basa revatengi vako kune masangano emuno. Saka, ungave sei nechokwadi chekuti timu yako yekutsigira haina kuremedzwa nenyaya dzakasimudzwa nevatengi vepasirese?

[Alternate tool] chishandiso chinoshanda kugadzirira timu yako yekutsigira chikamu chepasirese. Iyo inobata iyo-yakakosha mitauro chikamu chekudyidzana kwevatengi, kuve nechokwadi chekuti timu yako yakagadzirira kubata mibvunzo kubva kumakona ese epasi.

Dzokorora yako Checkout process
Pasinei neyako e-commerce chikuva, iwe wakamisa nzira yekubhadhara. Kana iwe uine vatengi vepasirese, iwe unogona kushandisa chikuva seStripe, inozivikanwa neayo enzvimbo yekubhadhara sarudzo seAliPay uye WeChat Pay.
Nekudaro, zvine hungwaru nguva dzose kuongorora maitiro ako ekubhadhara kune imwe neimwe mari mumisika yako mikuru. Ngatitii mari yako yekutanga iUSD, uye zvizhinji zvekutengesa kwako zvinobva kuUS neMexico. Edza maitiro ekubhadhara muChirungu neSpanish semutengi weUS uye Mexico-based kuti uve nechokwadi chechiitiko chakapfava.

Gadzirira Kuwedzera Kudiwa Kwekutumira
Mwaka wezororo unoreva kuwanda kwetraffic, mibvunzo yakawanda yevatengi, zvimwe zvekutengesa, uye zvakakosha, mamwe maodha ekuzadzisa.
Logistics mapuratifomu seEasyship anogona kubatanidzwa zvakananga muchitoro chako, kuve nechokwadi kuti unokwanisa kusangana nekuwedzera kwekutumira zvinodiwa, zvisinei nehunyanzvi hwako hwekutambira. Iyo puratifomu yekurerutsa yekuzadzisa zvinhu inouya sechipo kune vadiki e-commerce vatengesi, ichibvumira kurongeka kwakanaka kwekutumira uye zvichikonzera kugutsikana kwevatengi.