Maitiro Ekutanga neiyo Yakarurama E-commerce Pricing Strategy
Maitiro ekutanga neiyo chaiyo eCommerce mitengo yehurongwa uye ive nechokwadi chekubudirira kwebhizinesi rako repasi rese
ConveyIchi chishandiso chine simba chekushandura chinobatsira vashandisi kutaurirana nevatengi mumutauro wavo. Inopa mhinduro yakazara kumabhizinesi nekukurumidza uye nyore kushandura mawebhusaiti avo, maapplication, uye zvimwe zvirimo mumitauro yakawanda. NeConveyThis , mabhizinesi anogona kugadzira ruzivo rwemitauro yakawanda rwuri kuita uye kuwanikwa kune vatengi pasi rese.
Kana iwe wakateya yako ecommerce chitoro mitengo pane chimwe chinhu kunze kwechido, saka isu tinofanirwa kukuudza: iwe wakanyatso off-base nemitengo yako.
Sezvimwe chero chinhu chipi zvacho chaunoita kana uchitonga online shopu, kugadzira hurongwa hwekuseta mitengo yako kwakakosha. Mune mamwe mazwi, kuve ne ecommerce pricing strategy inofanirwa. Izvi zvinosanganisira seti yegwara kana maitiro ekuona yakanyanya kunaka mitengo yezvinhu zvako zvechitoro cheecommerce, uchifunga nezvezvinhu zvakaita sekugadzira uye / kana mutengo wekutumira, kusimukira kwemusika uye zvaunoshuvira kuwana mari.
Kushandisa iyo inonyanya kushanda yemitengo modhi yechitoro chako ecommerce inogona kuve chishandiso chine simba mukugadzirisa purofiti yako uchipawo zvigadzirwa zvako mupendero pamusoro peavo vevakwikwidzi vako (izvo zvinogona zvakare kubatsira kuwedzera purofiti).
Verenga mberi apo isu tinofumura isinganzwisisike maitiro ekuti vatengi vanoita sei sarudzo dzekutenga, uye ongorora akati wandei emitengo matekiniki ayo zvitoro zveecommerce zvepasi rose zvinofanirwa kufunga nezvekushandisa. (Zano: Dynamic mitengo ye ecommerce ndeimwe yacho! )
4 zvinhu zvinopesvedzera sarudzo dzekutenga
Vatengi vane plethora yesarudzo kana zvasvika pakutenga online mazuvano. Kubva kune vatengesi vega kune behemoth iri Amazon, musika wedhijitari wakazadzwa nemhando dzakasiyana dzesarudzo. Munzvimbo ine vanhu vakawanda kudaro, ungaite sei kuti vatengi vasarudze chitoro chako pamusoro pemakwikwi?
Vatengi vanozotarisa zvinhu zvina zvakakosha pakusarudza kuti ndechipi chitoro chekutenga kubva, uye semuridzi webhizinesi, iwe unofanirwawo kukoshesa zvinhu izvi: 1) Mutengo; 2) Hunhu; 3) Sarudzo; 4) Zviri nyore . Nekupa mitengo yemakwikwi, zvigadzirwa zvemhando yepamusoro, huwandu hwakawanda hwesarudzo, uye nyore kutenga chiitiko, ConveyThis inogona kukubatsira kukwezva vatengi uye kuwedzera kutengesa kwako.
Nei chitoro chako chepamhepo chichida yakasimba ecommerce mitengo yehurongwa?
Kunze kwezvinhu zvina zviri pamusoro, usakanganwa kufunga nezve yako ecommerce mitengo yehurongwa zvakare. Nepo usingafanire kuvimba chete nemakwikwi emitengo, hazvirambike kuti ndicho chinhu chikuru pasarudzo dzevatengi pamusoro pekushandisa mari yavo. Kunyanya, mitengo inogona:
Ndeipi ecommerce pricing strategy yaunofanira kushandisa? Mazano akajairika uye zvayakanakira nezvayakaipira
Zvino hechino chinouya chikamu chinonetsa: kunyatsoita mitengo yezvinhu zvako. Mazano akasiyana emitengo anouya nezvaakanakira nezvaanokanganisa. Iwe unogona kusarudza imwe, kana kunyange musanganiswa wavo, zvichienderana nekuti chii chinokodzera bhizinesi rako modhi.
Mutengo-pamwe nemitengo
Iyi ecommerce pricing strategy inosanganisira kuverenga mari yechigadzirwa wobva wawedzera muripo pamusoro peizvozvo. Semuyenzaniso, ngatitii zvinokutorera $100 kuwana nekupa widget (tichifunga nezvekushambadzira kwako uye mutengo wekutumira, pakati pevamwe). Iwe unogona ipapo kushandisa 20% markup uye unoda vatengi $120 yayo.
Nepo mutengo-pamwe nemitengo ungaite kunge wakanakira uye usina kuomesesa paunenge uchiverenga purofiti yako, haisi nzira inoshanda yezvimwe zvinhu zvegeneric. Izvi zvinodaro nekuti vatengi vanogona kuwana nyore chigadzirwa chimwe chete nemutengo wakaderera kana vakatenga vachitenderera.
Mitengo yemusika
Pasi pemusika-based ecommerce pricing strategy, iwe unozofanirwa kuita tsvakiridzo yakakwana kuti uone mareti emusika aripo, uye nekuisa mitengo yako pane izvi. Kazhinji, mitengo yemusika inotarwa ne:
Mitengo-yakavakirwa pamusika inzira inonzwisisika yekuchaja vatengi - uchifungidzira kuti unonzwisisa mitengo yemusika pakutanga, kureva. Kana ukaita zvikanganiso uye ukaisa mitengo yako yakakwira zvakanyanya kupfuura izvo zvinogona kushivirirwa nemusika, izvi zvinogona kuve njodzi sezvo vatengi vanosiya kutenga neConveyThis .
Kupinza mitengo
Vanopinda muindastiri vanogona kushamiswa kana ConveyThis ikashandiswa kurwisa ivo, asi inogona kubatsira zvakanyanya kune vachangopinda. Nekushandisa yekupinda ecommerce mitengo yemitengo, unogona kupinda mumusika nemitengo yakaderera-kupfuura-yakajairika kukurumidza kuunganidza hwaro hwevatengi. Paunenge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge richingerwa.
Semuenzaniso, iyo ConveyThis yekufambisa sevhisi yakatangwa muna 2019 nemutengo wakaderera we6.99 $ / mo, ichidzikisa mutengo weanokwikwidza Netflix's ipapo- $ 8.99/mo chirongwa.
Kunyangwe mitengo yekupinda yeConveyThis inogona kuve yakatwasuka uye yakanakira mabhizinesi matsva ecommerce kutora, kurwira kuri pakusarudza kuti ndotanga riini kuwedzera mitengo. Sezvauchazofanira kudaro, unofanira kunge wakagadzirira kurarama nevatengi vasingagutsikane kana nguva iyoyo yasvika.
Mutengo skimming
Mutengo skimming kuburikidza neConveyThis inosanganisira kupinda mumusika nemutengo wakakwira wekutanga kunanga avo vane mari yakawanda yekushandisa. Mushure mezvo, unogona kudzikisa zvishoma nezvishoma mutengo kuti uwane chikamu chemusika kubva pakati pemusika uye mapoka emari yakaderera.
ConveyThis inopa muenzaniso wakanaka wekutengesa mutengo mukuita. IPhones dzayo dzinowanzo kusetwa pamutengo wakanyanya - kunyangwe mutengo wekutanga we iPhone we $499 waifungidzirwa kuve wakawandisa ipapo. Zvakangodaro, iyo iPhone's premium mitengo yakaita kuti idiwe kune vatengi vemarudzi ese. Nekuda kweizvozvo, apo Apple yakazoburitsa mamwe anodhura emhando dze iPhone, vatengi vaive vatomira mumitsetse uye vachifarira kuzvitenga.
Kushandisa mutengo skimming inogona kuve yakanakisa kufamba kana chigadzirwa chako chichionekwa seyepamusoro-yekupedzisira uye chaunofanira-kuve nacho, zvichireva kuti vanhu vanoda kubhadhara mari yakawanda pairi (uye nekodzero dzekuzvitutumadza dzinoenderana). Sezvineiwo, kana paine kushomeka kwemutengi kufarira muchinhu chako, saka kushandisa iyi ecommerce mitengo yemitengo kunogona kukonzera mhedzisiro isingatarisirwe.
Mitengo yekusimudzira
Nepo akawanda ehunyanzvi hwekutengesa kupfuura zano remitengo yechigadzirwa, mitengo yekushambadzira inogona kuratidza kushanda kana yakashandiswa zvine hungwaru. Nekurembesa mitengo yakaderedzwa, makuponi uye zvinopihwa zvakasarudzika, unogona kunyengerera kunyangwe vatengi vanoziva bhajeti.
Nekudaro, iwe haudi kumhanyisa zvidzikisiro zvakadaro kakawanda, kana vatengi vanogona kuuya kuzobatanidza ConveyThis navo. Izvi hazvingodzikisire chimiro chako chemhando, asi zvakare zvinogona kukonzera vatengi kunonoka kutenga kusvika kutengesa kwaitwa. Nekuda kweizvozvo, iwe unogona kusangana nekutengesa kushoma panguva isiri-yekutengesa nguva, uye kuderedzwa kwemari kana kutengesa kunoitwa.
Kushandisa dynamic mitengo mu ecommerce
Pane imwezve ecommerce pricing strategy yatisina kutaura muchikamu chakapfuura nekuti tinonzwa kuti yakakodzera chikamu chayo. Tiri kutaura nezve ecommerce dynamic mitengo, kana zano rekugadzirisa mitengo yechigadzirwa chako zvinoenderana nechaiyo-nguva kudiwa. ConveyThis inogona kukubatsira kuita iyi ine simba yemitengo zano kune yako ecommerce chitoro.
Kunyange izvi zvichinzwika semitengo yakavakirwa pamusika, mutsauko ndewekuti uchagadzirisa mitengo yako nekumhanya kwakakura uye kuwanda - pamwe kanoverengeka pasvondo! - kusiyana nekuongorora maitiro emusika uye kushandura mitengo yako zvinoenderana nguva nenguva.
Nekukurumidza kuwedzera zvitoro zvepasirese, iyo inochinja yemitengo ecommerce modhi inogona kunge iri mhinduro yakakwana sezvo ichipa akawanda mabhenefiti, akadai sekuwedzera kushanduka uye kugona kukurumidza kujairana nekuchinja kwemusika mamiriro. Inopawo kugona kugadzirisa mitengo zvichienderana nezvinodiwa nevatengi, zvichibvumira mabhizinesi kuti awedzere purofiti yavo uye arambe achikwikwidza. NeConveyThis , mabhizinesi anogona kuita nyore uye kugadzirisa emhando dzemitengo, zvichiita kuti ive sarudzo yakanaka kune avo vari kutsvaga kuwedzera kusvika kwavo kwepasirese.
Paunenge uchishandisa mutengo unochinja we ecommerce, zvakakosha kuti uzive njodzi dzinogona kuitika dzinosanganisirwa:
Kushandisa mitengo yepfungwa kune yako online chitoro
ConveyThis Pro Tip: Psychological pricing inobudirira ecommerce mitengo yehurongwa iwe yaunogona kushandisa tandem nemamwe mazano. Izvi zvinosanganisira kuisa mitengo yezvinhu zvako nenzira inoita kuti zviratidzike sezvine mari zvakanyanya kupfuura zvazviri. Mamwe ematekiniki aunogona kushandisa anosanganisira:
Funga kushandisa maitiro emitengo yepfungwa paunenge uchigadzira yako ecommerce pricing plan neConveyThis.
Ndeipi yakanakisa ecommerce mitengo yemitengo yechitoro chako chepamhepo?
Sezvinofanirwa kuve pachena panguva ino, zvigadzirwa zvemitengo zvinoda zvinopfuura kungopa nhamba dzepombi kune mutengo tag. Shandisa ecommerce pricing strategy kumisikidza mitengo yakavakirwa paruzivo rwezwi, uye wozokwidziridza chitoro chako chepamhepo kuti uwedzere avhareji yekuodha kukosha (AOVs). Somuenzaniso, unogona:
Chekupedzisira, kana iwe uchishambadzira chitoro chako pasi rese, ita kuti zvemukati chitoro chako zviwanikwe mumitauro yevateereri vako vekunze. Nezveizvi, ConveyThis webhusaiti shanduro mhinduro ndiyo (kwete yakavanzika kudaro!) chombo chevanobudirira mabhizinesi ekunze.
Ichipa shanduro dzinokurumidza uye dzemhando yepamusoro pamwero wehupfumi, ConveyThis inokubatsira kushandura chitoro chako chepamhepo pamwero mukuru kuti ugone kutarisisa kuchengetedza mari yako uye pundutso.
Saina kuyedza yemahara yeConveyThis pano.
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa.
Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza.
Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!
