Cross-Border E-commerce Statistics Inoratidza Hukuru Hwayo

Kuwedzera Chitoro Chako Chepamhepo: Kumbundira Mikana Yepasirese neConveyThis

Kana iwe ukaganhurira kuedza kwako kutengesa kunyika imwe chete, uri kurasikirwa nemukana wakakosha wemusika. Mazuva ano, vatengi vanobva pasi rese vanotenga zvigadzirwa pamhepo nekuda kwezvikonzero zvakasiyana, semitengo yemakwikwi, kuwanikwa kwemhando dzakasiyana, uye yakasarudzika zvigadzirwa zvinopihwa.

Pfungwa yekukwanisa kubatana uye kutengesa kune vanhu kubva kumakona ese epasi inonakidza chaizvo. Zvisinei, inouyawo nehuwandu hwayo hwematambudziko, kunyanya munharaunda yekukurukurirana, iyo inoitika kuva imwe yezvinhu zvakakosha zvekutengeserana kwepaIndaneti, kunyanya mumamiriro ekutengeserana kwemitauro yakawanda.

Kana iwe uchibatanidzwa mu e-commerce uye uchifunga kuwedzera bhizinesi rako pasi rese nekupa kutumira uye kubhadhara sarudzo kune vatengi kunze kwenyika, iwe uri kuita sarudzo ine hungwaru uye yakagadzikana. Nekudaro, iwe unofanirwa kutora mamwe matanho ekugadzirisa bhizinesi rako kune iyo nyika yekuyambuka-muganho e-commerce. Imwe nhanho yakakosha ndeyekugashira mitauro yakawanda (iyo inogona kuwanikwa nyore pane chero webhusaiti kana e-commerce CMS ine ConveyThis ) kuve nechokwadi chekuti zvigadzirwa zvako zvinowanikwa uye zvinonzwisisika kune vatengi munyika dzakasiyana.

Uchiri kusava nechokwadi nezvekuenda pasi rose? Tora kanguva uongorore nhamba dzatanyora pazasi. Vanogona kungoshandura maonero ako.

Iyo Global E-commerce Musika: Kutarisa paKukura uye Kubatsira

Mumamiriro ezvinhu emamiriro epasirese, musika wepasi rose e-commerce unotarisirwa kudarika iyo $994 bhiriyoni mucherechedzo muna 2020, ichipedzisa makore mashanu ekukura kwakasimba.

Nekudaro, kukura uku kunewo maitiro emunhu : mune ichangoburwa ongororo yepasirese, kambani yekutsvagisa Nielsen yakawana kuti inokwana 57% yevatengi vega vakatenga kubva kune mutengesi wekunze mumwedzi mitanhatu yapfuura.

Izvi zvakajeka zvine chekuita nemabhizinesi avari kutenga: muchidzidzo ichi, 70% yevatengesi vakasimbisa kuti kuita bhizimusi mu e-commerce kwakavaitira pundutso.

Mutauro uye Global Commerce: Kukosha kweMutauro weNative kune Vatengi

Hazvina-brainer: kana mutengi asingakwanisi kutsanangura zvechigadzirwa papeji yacho, haakwanise kudzvanya "Wedzera Kungoro" (kunyanya kana "Wedzera Kungoro" isinganzwisisike kwavari). Chidzidzo chakakodzera, "Haigone Kuverenga, Hautenge," inotsanangura pane izvi, ichipa ruzivo rwekutsigirwa.

Izvo zvakakosha kuti ticherechedze kuti ruzhinji, kana kutaura chokwadi, makumi mashanu neshanu muzana evanhu pasi rose, vanosarudza kuita kutenga kwavo pamhepo nemutauro wavo. Ndezvakasikwa, handizvo here?

Girafu - 55% yevanhu vanofarira kutenga nemutauro wavo Source: CSA Tsvagiridzo, "Haigone Kuverenga, Haitenge" Paunenge uchironga hurongwa hwekuwedzera kwako kune dzimwe nyika, unofanirwa kufunga nezvemisika chaiyo yaunoda kupinda. Zvisingashamise kuti, mutauro unokonzeresawo mune iyi sarudzo, kunyangwe kune akasiyana madhigirii zvichienderana netsika uye musika maitiro.

Saka, ndevapi vatengi vanogona kutenga chigadzirwa kana chikaratidzwa kwavari pamhepo nerurimi rwaamai?

Vatengi vanobva kune dzimwe nyika vanotungamira, ne61% yevatengi vepamhepo vachisimbisa zvavanoda zvekutenga chiitiko mumutauro wavo. Vatengi vepaInternet kubva kune imwe nyika vari kutevedzera: 58% vangada rwendo rwavo rwekutenga mumutauro wavo.

Multilingual E-Commerce: Iyo Yazvino Mamiriro Ezvinhu

Zvisinei nekuwedzera kuri kuita e-commerce mhinduro dzemuno, huwandu hwemitauro yakawanda e-commerce huchiri kupera.

graph: muzana yemitauro yakawanda e-commerce saiti Kwakabva: YakavakwaWith/Shopify Chete 2.45% yeUS e-commerce saiti inopa inopfuura mitauro mumwechete-inonyanya kupararira iri Spanish, iyo inoverengera 17% yeiyi yakazara.

Kunyangwe muEurope, uko kutengeserana kwepamuganhu kwakanyanya, huwandu hunoramba hwakadzikira: 14.01% chete yeEuropean e-commerce nzvimbo dzinopa mitauro isiri yekwavo (inowanzo, zvisingashamisi, chiRungu) yakasanganiswa neinodzikira. 16.87% yemawebhusaiti e-e-commerce mune dzimwe nyika (apo Chirungu chinotongawo semutauro unonyanya kufarirwa).

Kuvhura ROI: Simba reWebhusaiti Yenzvimbo

Iwo machati anotaura chokwadi: pane kushomeka kukuru kwemitauro yakawanda e-commerce sarudzo kune vakawanda vatengi pasi rese, kunyangwe paine kudiwa kukuru kwezvinhu zvekune dzimwe nyika zvinowanikwa mumutauro (s).

Kudzoka pakudyara kweshanduro yewebhusaiti Kwakabva: Adobe The Localization Standards Association (LISA) yakaburitsa ongororo ichangoburwa inotaura kuti inoenzana ne$1 yakashandiswa kugadzira webhusaiti inounza avhareji yemadhora makumi maviri nemashanu mukudzoka pakudyara (ROI).

Izvi zvinorevei? Chaizvoizvo, vanhu vazhinji vanotenga zvimwe zvigadzirwa kana vachinge vanzwisisa zvakanyorwa pane chigadzirwa peji. Zvinoita pfungwa yakawanda-uye inogonawo kuwana bhizinesi rako mari yakawanda.