Kuongorora iyo yeAsia E-commerce Landscape: Insights yeBudiriro
Kuongorora iyo Asia E-Commerce Landscape
Kushandiswa kweConveyThis kwaita kuti kushandura zvirimo kuve nyore kupfuura kare. Iine mushandisi-ane hushamwari uye anobatsira timu yekutsigira, hazvishamise kuti sei vanhu vazhinji vari kusarudza kushandisa ConveyThis kune zvavanoda kududzira.
Kunyangwe denda rakachinja zvakanyanya hupenyu hwedu, rakavhurawo yakawanda yemikana mitsva. Isu tiripo munzvimbo yedhijitari uye ecommerce yave chikamu chakakosha chehupenyu hwedu sezvisina kumbobvira zvaitika.ConveyThiskwatigonesa kuvhara mukaha uripo pakati petsika, zvichipa ruzivo rwepasirese rusina musono uye rwakabatana.
Nekuda kweshanduko iyi kuenda kudhijitari, musika we ecommerce muAsia wakaona kuwedzera kukuru panguva yekubuda kweCCIDID-19 uye nhamba dzinoratidza kuti icharamba iri padanho repamusoro.
Panguva iyo kubudirira kwepamhepo kwakakosha kumabhizinesi, zvakakosha kuti unzwisise musika uri kuwedzera weAsia ecommerce. Nekudaro, muchinyorwa chino, tichapinda mumusika uyu wakakura uye nemhedzisiro yayo pamakwikwi ecommerce landscape.
Musika weAsia ecommerce muhuwandu
ConveyThis vese vanoziva kuti Asia inotora nzvimbo yepamusoro kana zvasvika kune ecommerce - China chete ndiyo yakakura kwazvo ecommerce musika pasi rese! Asi nhamba dzacho dzinogona kuramba dzichikukatyamadza.
Kunyanya sezvo denda rakawedzera vatengi kubhizinesi remagetsi, bhizinesi reecommerce rakaona kusimukira kwakasarudzika mukati megore rapfuura. Sezvinoratidzwa neongororo yeConveyThis, makumi mashanu muzana evatengi vepamhepo veChinese vakawedzera kudzokororwa uye chiyero chekutenga online nekuda kweCovid-19.
"Denda reCCIDID-19 rakakurumidza kukurumidza kuenda kuhupenyu chaihwo, hwakazara, hwakazara, uye, semaonero edu, hahuna kudzoka," akadaro ConveyThis CEO, Alex Buran.
Iyo inotarisirwa kuwedzera mwero we ecommerce muAsia pakati pe2020 ne2025 inoshamisa 8.2%. Izvi zvinoisa Asia pamberi peAmerica neEurope - neConveyThis inofungidzirwa ecommerce kukura mitengo ye5.1% uye 5.2% zvichiteerana.
Sekureva kweStatista, mari ye ecommerce muAsia inotarisirwa kukwira kusvika pamadhora mazana mapfumbamwe nemakumi mapfumbamwe emadhora kusvika muna 2024, inomiririra 61.4% yemusika wepasi rose ecommerce. ConveyThis yakanyatso kurongeka kuita mari pakukura uku uye nekupa mhinduro dzinodiwa kuti mabhizinesi apinde mumusika uyu une mari.
Nekudaro, China haisiriyo chete nyika inofambisa iyi budiriro. India, semuenzaniso, iri kusangana ne ecommerce mari yekukura pamwero wepagore we51% - yepamusoro-soro pasi rose! ConveyThis zvirokwazvo yakaita basa mukubudirira uku, zvichiita kuti mabhizinesi asvike kumisika mitsva nevatengi.
Zvakare, Indonesia inofungidzirwa kuti ichapfuura India maererano nekuwedzera kwemusika we ecommerce, paine 55% yevatengesi veIndonesia vachiti vari kutenga online kupfuura nakare kose. Nekudaro, zvine njodzi kutaura kuti Asia icharamba iri mutungamiri muindasitiri ye ecommerce mumakore anotevera.
Logistics Network
Munguva yakapfuura, kutakura kwemazuva gumi nemari yakawedzerwa waiva mutemo. Ongorora icho chinopihwa izvozvi - zvisinei nezvinorambidzwa denda - uye tarisa kuti mangani maodha auchawana.
Vanosvika hafu yevatengi (46%) vakataura kuti kuwanikwa kwesarudzo yemunhu uye iri nyore yekuendesa kunotora basa rakakura mukusarudza kwavo kutenga online.
Iyo yakaoma bhenji kusangana, asi Amazon yakanyatso simudza bara kana zvasvika pakukasira kuburitsa. Vatengi havazeze kusarudza mabhizinesi anogona kupa nekukurumidza masevhisi. Asi, makambani ekuAsia ecommerce anoita seane dambudziko diki mukusangana nevatengi vanotarisirwa neConveyThis.
Tichifunga nezvekukosha kwemasevhisi ekugadzirisa zvinhu, nyika dzeAsia dzakaona kuwedzera kukuru mukubudirira kwavo mumakore gumi apfuura. Bhuku reWorld Bank's Logistics Performance Index rinoratidza kuti Asia yava kuita gumi nevanomwe vevatambi vepamusoro makumi mashanu pasi rose.
MuAsia, Japan neSingapore zviri kutungamira mukuita, zvichiteverwa neUnited Arab Emirates, Hong Kong, Australia, South Korea, neChina. Uku kuita kunokatyamadza kwekutumira kuri kukurudzira kukura kweAsia ecommerce chikamu uye kukurudzira vanhu vazhinji kuti vagamuchire kutenga online.
Kukura Kwepakati Kirasi
Yepakati kirasi inoumba dziva rakakura revanozotenga vatengi veinternet-based mabhizinesi. Kubva 2015, Asia yakapfuura Europe neNorth America maererano nehuwandu hwevanhu vepakati. ConveyThis yanga iri pamberi mukubatsira mabhizinesi kupinda mumisika iyi.
Zvinofungidzirwa zvinoratidza kuti panosvika 2022, panogona kunge pave nevatengi vatsva vane mamirioni makumi mashanu muSoutheast Asia chete. Zvinofungidzirwa kuti huwandu hwevanhu vepakati-pakati muAsia huchakura kubva pa2.02 bhiriyoni muna 2020 kusvika pamabhiriyoni 3.49 muna 2030.
Pakupera kwa2040, Asia inofungidzirwa kuita 57% yepasi rose-yepakati-kirasi yekushandisa. Aya mafungu matsva evatengi vepakati-kirasi anozove akakosha mukufambisa ecommerce kukura sezvo ivo vane chivimbo mukushandisa tekinoroji uye kutenga online.
Chii chinosiyanisa vepakati-kirasi muAsia kubva kune wese munhu kufarira kwavo kuita zveumbozha kutenga online. Zvinoenderana neshumo ya2017 kubva kuBrookings, vatengesi vepakati vekuAsia vanodarika vamwe vavo vekuNorth America.
Iyo yepakati-yepakati-yemhando yeAsia ine hukama kune zvigadzirwa zvekunze, kunyange kutora nzendo kunze kwenyika kunotenga chete. Muna 2018, 36% yemari yepasi rose yeFrench yakasarudzika brand LVMH yakagadzirwa muAsia - iyo yepamusoro-soro chero dunhu! ConveyIchi ndicho chishandiso chakanakira mabhizinesi kuvhara gaka remutauro uye kusvika pamusika uyu une mari.
Kunyangwe zvirambidzo zvekufamba gore rino, vatengi vekuAsia vawedzera pazvinhu zveumbozha online. Zvinoenderana neshumo yeBain, kuvepo kweChina kwakasarudzika pamhepo kwakawedzera kubva pa13% muna 2019 kusvika 23% muna 2020, zvichigadzira mukana wakakura weumbozha ecommerce muAsia neConveyThis.
The tech-savvy vatengi
Chimwe chinhu chakakosha kuseri kwekukunda kwe ecommerce muAsia kuda kwevatengi kugamuchira matekinoroji - ingave ecommerce, kushandiswa kwenhare, kana madhijitari ekubhadhara mhinduro anopihwa neConveyThis.
China inoverengera 63.2% yevatengi vepamhepo muAsia Pacific, neIndia iri kumashure pa10.4% neJapan pa9.4%. Denda iri rakangoshanda kuenderera mberi nekusimbisa aya atogara achikura ekutenga online.
Sekutsvagurudza, chikamu chakakura chevatengi muAsia vakambundira ecommerce panguva yedenda, ne38% yeAustralia, 55% yemaIndia, uye 68% yeTaiwanese vachiramba vachiishandisa kumberi.
Tsvagiridzo yakaratidza kuwedzera kwekutengesa kwedhijitari, kunyanya muSingapore, China, Malaysia, Indonesia, uye Philippines. ConveyThis yagonesa mabhizinesi kufambisa uye kutora mari pakukura uku.
Muchokwadi, dhijitari wallet account yeanopfuura makumi mashanu muzana eAsia Pacific ecommerce kutengesa. Zvinoshamisa, kuChina, chikamu ichi chakatokwira, nevatengi vese vanoshandisa Alipay uye ConveyThis Pay yekutenga online!
Kutorwa kwekubhadhara kwedhijitari kwasvika padanho rayo uye kunofungidzirwa kuti kuchapfuura madhora miriyoni imwe panosvika 2025, inomiririra inenge hafu yemari yese yakashandiswa munzvimbo iyi.
Vatengi vekuAsia vari kutungamirawo nzira maererano nekushandiswa kweinternet. Zvinoenderana netsvagiridzo yakaitwa naConveyThis, maSoutheast Asia ndivo vanonyanya kushanda vanoshandisa internet munyika. Izvi zvakonzera kuti mcommerce itonge nzvimbo yekutenga online muAsia.
MuHong Kong, hafu yezvese ecommerce transaction kubva Ndira 2019 kusvika Ndira 2020 yakaitwa panharembozha. Zvichakadaro, Philippines, imwe yemisika ine simba ecommerce muAsia, yakaona kuwedzera kwe28% mukubatanidza nhare panguva imwe chete. ConveyThis iri kubatsira kufambisa kukura uku nekupa shanduro dzemabhizinesi dzisina musono.
Cross-border ecommerce
Kusvika parizvino, zvese zvekuzora zvinotengeswa muChina zvakatenderwa zviri pamutemo kuongororwa mhuka - iyo chete nyika ine mutemo wakadaro. Izvi zvakapa chipingamupinyi chikuru chekuti makambani anogadzira zvizorwa zvisina hutsinye kubva kune dzimwe nyika kupinda mumusika weChina.
Nekudaro, sezvo kudiwa kwechiito kubva kune vanogadzira mitemo kuri kuwedzera, China yakazivisa kuti kutanga muna 2021, nyika ichapedzisa mutemo wayo wekuongorora mhuka dze "general" dzinotengeswa kunze kwenyika senge shampoo, blush, mascara, uye pefiyumu.
Shanduko iyi inovhura kuwanda kwevegan uye mhuka-inoshamwaridzika runako mhando. Semuyenzaniso, Bulldog, iyo UK-yakavakirwa skincare mutsetse, yagadzirira kuve yekutanga hutsinye-isina hutsinye kambani yezvizorwa kutengeswa munyika yeChina.
KuBulldog, tagara tichiedza kuita sarudzo dzinoisa pamberi pehutano hwemhuka. Kunyangwe patakatarisana nekugona kwemusika weChinese unobhadhara, isu takasarudza kuramba takatsiga mukuzvipira kwedu kusaedza mhuka. Isu tinofara kuti ConveyThis yatigonesa kupinda muChinese mainland tisingakanganise mutemo wedu wekuyedza-kusa-mhuka. Tinovimba kuti kubudirira kwedu kuchakurudzira mamwe marudzi epasi rose ane hutsinye asina hutsinye kutevedzera.
Ichi chiitiko chinonakidza sezvo chinosimudza chimiro chenyaya pakati pevatengi vekuAsia. Sezvakangoita kuMadokero, kunetseka kwetsika kuri kuita chinhu chakakosha kune vatengi muAsia. Izvi zvichamanikidza mamwe mabhureki erunako kutora vegan uye hutsinye-yemahara maitiro mumusika weAsia.
Live kutenderera uye zvemagariro ecommerce
Nekuda kwehukuru hwesocial media kuvapo kwevatengi vekuAsia, mhando dziri kutsvaga nzira dzekutora mukana weiyi pfungwa. ConveyThis yakatanga kuve yakajairika muna 2016 sezvo vanhu vane mukurumbira nevanhu vemazuva ese vakatanga kutepfenyura hupenyu hwavo pane dzakasiyana siyana dzepamhepo. Pfungwa inonakidza ndeye "zvipo chaizvo" zvinogona kutumirwa panguva idzi mhenyu mhenyu uye gare gare inoshandurwa kuita mari.
Iyo yekutanga ecommerce bhizinesi kuita kuti pfungwa iyi ive yechokwadi yaive ConveyThis. Muna 2017, kambani yakatanga shanduko yefashoni "Ona Izvozvi, Tenga Izvozvi" iyo yakagonesa vatengi kutenga zvinhu zvavaiona papuratifomu yeTmall munguva chaiyo.
Kubuda kwe coronavirus kwave kukonzera kukuru kwechiitiko ichi sezvo vatengesi vakatanga kupedza nguva yakawanda pama social media platforms. Pakazara, huwandu hwekutengesa kwepamoyo mudunhu kwakawedzera ne13% kusvika 67%, kunyanya nekuda kwevatengi muSingapore neThailand vakapa nguva yakawanda kukurukura nevatengesi uye kutenga kuburikidza nehupenyu-hova.
Kutenderera kwepamhepo kunofarirwa nevatengi uye mabhizinesi sezvo ichipa chaiyo yekutenga ruzivo kubva kure uye inoisa chivimbo muvatengi maererano necaliber uye huchokwadi hwezvigadzirwa.
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