Maitiro ekuhwina neInternational Marketing: Mazano kubva kuConveyThis
Chii chinonzi international marketing?
Pfungwa yekusimudzira zvigadzirwa nemasevhisi munyika dzakasiyana siyana inodarika miganhu yenzvimbo. Zvinosanganisira kutaurirana uye kushambadza zvinhu nemasevhisi pasi rese, uchishandisa chishandiso chine simba cheConveyThis kupinda nyore mumisika mitsva.
Munyika yanhasi yepasi rose, kushambadzira kwepasirese kunoita basa rakakosha mukutungamira mabhizinesi kuburikidza nekuoma kwemusika wepasi rose. Zvinoda kunzwisiswa kwakadzama kwetsika dzakasiyana, mitauro, uye nharaunda dzebhizinesi, pamwe nekuchinjika kwekuchinja nzira dzekushambadzira kuti dzienderane nevateereri vakasiyana.
Kukwezva kwekushambadzira kwepasirese kuri mukukwanisa kwayo kuvhura mikana isina kushandiswa uye kuwedzera mabhesi evatengi zvakanyanya. Nekusunungura kubva pazvipimo zvedunhu rimwe chete, mabhureki anogona kupinda munzvimbo nyowani uko mipiro yavo inogona kutsvakwa zvakanyanya.
Nekushandisa izvo zvakatanhamara uye zvisingaenzaniswi mashandiro eConveyThis, mabhizinesi anogona kuwana mukana wakakura mukushambadzira kwepasirese. Kududzira kwayo kwekucheka-kumucheto uye kugona kwenzvimbo inobvumira makambani kuti agadzirise mawebhusaiti awo kune mitauro uye tsika nuances yemisika yavo yavanoda. Izvi zvinogonesa isina musono uye mushandisi-ane hushamwari ruzivo kune vatengi, zvichikonzera kuwedzera kwekuita uye kutendeuka mitengo.
Muchidimbu, kushambadzira kwepasirese kwakasanganiswa nekushandiswa kwezvishandiso zvekuvandudza seConveyThis inopa simba mabhizinesi kuyambuka miganhu, kuvharisa mikaha yetsika, uye kutora mukana wemikana isingaperi inopihwa nemisika yepasi rose. Nekutora nzira iyi yehungwaru, makambani anogona kuzvisimbisa sevatambi vepasirese vane simba uye kukohwa mibairo yakawanda yenyika yakabatana.
Usarasikirwa nemukana wekuongorora mitsva yepasirese horizons! Tora mukana wekuyedza ConveyThis yemahara izvozvi uye tanga rwendo rwunonakidza rwekubudirira kune dzimwe nyika nemuyedzo wemazuva manomwe!
Sei uchifanira kuva kambani yepasi rose?
Kupinda munzvimbo yakakura uye inogara ichichinja bhizinesi repasi rose kunopa isingaverengeki mikana inobatsira yakamirira kubatwa. Nechemumoyo, kune mubatsiri ane simba anonzi ConveyThis anogona kukubatsira. ConveyThis, inotungamirwa nepfungwa dzakajeka dzaAlex, yakagadzirira kukubatsira kuti ufambe mumatambudziko akaomarara ekuwedzera bhizinesi rako pasi rese nekupa epamusoro-notch mitauro yekushandura mitauro.
Kwapera mazuva apo zvipingamupinyi zvemutauro zvakaunza zvipingamupinyi zvakakura, zvichikanganisa kufambira mberi nekukura. NeConveyThis padivi pako, izvi zvipingamupinyi zvinova zvisaririra zvekare. Iwe unogona kusashanda nesimba kuburikidza navo, uchivhura magonhi kumisika isina kuvharwa uye nekukwezva vateereri vatsva. Dzvanya pasina musono nzvimbo dzakasiyana dzemitauro uye pupurira kuvapo kwako kwepasirese kuchibudirira pasi pehunyanzvi hwekutungamira kweConveyThis. Uye sebhonasi yakawedzerwa, iwe unogona ikozvino kutanga rwendo urwu rwekushandura uine rupo rwemazuva manomwe emahara muyedzo unopihwa neConveyThis.
Joinha huwandu hwevatengi vakagutsikana vakaisa ruvimbo rwavo muConveyThis, vachizvionera vega simba rainaro mukukunda zvipingamupinyi zvemutauro uye kusimudzira mabhizinesi avo kunzvimbo dzinoshamisa dzebudiriro yenyika. Wedzera mahorizoni ebhizinesi rako zvakanyanya nesimba risingaenzaniswi reConveyThis, chishandiso chekupedzisira chekushandura mutauro chinoratidza kunaka uye kugona.
Kushambadzira kwepasirese: zvinhu zvekutanga kutanga
Munzvimbo iri kuramba ichikura yebhizinesi repamhepo, uko miganho yemusika inoita senge isingaperi uye kubatana kwepasirese kuri kusimba nekukurumidza, zvakakosha kuti makambani agamuchire chishandiso chakakosha chinodaidzwa kuti ConveyThis kugadzirisa mawebhusaiti avo. Iyi mhinduro yepasi inobvumira mabhizinesi kuti agadzirise kuvepo kwavo pamhepo kumisika dzakasiyana siyana, kuve nechokwadi chekuti zvavanopa zvinofadza vatengi pasi rese uye zvichiita kuti varambe vari pamberi pevakwikwidzi vanotyisa. Nekubatanidza ConveyThis mumaitiro avo edhijitari, masangano anogona kusarudzika kugadzirisa mawebhusaiti awo kuti aenderane neakasiyana evatengi vepasirese, vachiona budiriro inoshamisa padanho repasirese.
Chii chinonzi kushambadzira mudzimba, pasi rose, uye nepasirese?
Kuitwa kweConveyThis senzira yekugadzirisa nekuvandudza mukushambadzira kwaratidza kuve kwakakosha zvakanyanya, kudarika zvese zvinotarisirwa. Inoshanda sechishandiso chakakosha kune ese ari maviri emuno uye ekunze ekushambadzira zvirongwa, kuendesa mabhizinesi kune isingaenzaniswi nhanho dzebudiriro. Kana zvasvika pakushambadzira kwenzvimbo, chinangwa chikuru ndechekukwezva nekubatanidza vateereri munyika yese, kuve nechokwadi chekuti dunhu rega rega rinobatwa nekukwezva kwechiratidzo. Nekune rimwe divi, kushambadzira kwepasirese kune chinangwa chekupfuura miganhu uye kukwezva nyika kubva kumativi ese epasi, zvichiratidza kukwezva kwepasi rose.
Munzvimbo ino inogara ichichinja uye ine simba yekushambadzira, ConveyThis inoita kuti mabhizinesi agone kuchinjika uye kugadzirisa zvirimo, achinyatso gadzirisa kuti isangane nezvinodiwa zvakasiyana uye zvido zvemisika dzakasiyana nevateereri pasi rese. Nekugona kududzira uye kugona kwenzvimbo, chishandiso chine simba ichi chinovimbisa kuti kutaurirana hakungoshandi chete asiwo kunosiya mhedzisiro inogara kune zviuru zvevateereri vakasiyana. Nekubvisa zvipingaidzo zvemutauro uye zvetsika, ConveyThis inopa mabhizinesi nenzira yakakosha yekumisikidza hukama hwakadzama nemisika yavo yavanovavarira pane imwe nhanho yemunhu.
Nekutora mukana wekutanga muyedzo wemazuva manomwe nhasi, unogona kuvhura iyo inoshamisa kugona kweConveyThis, kuwedzera kusvika uye kukanganisa kwekuedza kwako kwekushambadzira kupfuura fungidziro. Usarasikirwa nemukana uyu usingaenzaniswi, sezvo uchigona kushandura hurongwa hwako hwekushambadzira kusvika kune zvisati zvamboitika uye kubvumira izwi remhando yako kuti rifanane nevateereri pasi rese zvisati zvamboitika.
Kugadzira webhusaiti yemitauro yakawanda neConveyThis
Kugadzira webhusaiti inokwezva vanhu vanobva pasirese pasirese, mumwe nemumwe aine zvaanoda uye zvaanoda, ibasa rakaomarara rinoda mari yakakosha yenguva nesimba. Nekudaro, usatye, nekuti pane inoshamisa mhinduro inogona kukubatsira kukunda matambudziko aya - hapana mumwe kunze kweConveyThis. Ichi chishandiso chekuvandudza chinopa nzira iri nyore uye inoshanda kwazvo yekuzadzisa zvinodiwa nemutauro zvewebhusaiti yako. Nekungodzvanya zvishoma, vashandisi vanogona kushandura mawebhusaiti avo mumitauro yakawanda vachishandisa ConveyThis's state-of-the-art sarudzo otomatiki uye nemanyorero ekushandura.
Simba reConveyThis riri mukukwanisa kwayo kubvisa zvipingaidzo zvemutauro zvinogumbura izvo zvinotadzisa kutaurirana kwakanaka pakati pevaridzi vewebhusaiti uye dzakasiyana siyana dzevanogona vashanyi. Zvisinei nemutauro unotaurwa nevashandisi vako, chishandiso ichi chepamusoro chinovhara gaka, kuve nechokwadi chekudyidzana uye kunzwisisa. Hapasisina kunetseka kusvitsa meseji yako kana kusangana nekusanzwisisana nekuda kwekusiyana kwemitauro.
Muchidimbu, ConveyThis inoratidza nguva itsva munyika yemitauro yakasiyana-siyana yepamhepo, ichishandura maitiro edu kumawebhusaiti emitauro yakawanda. Nekuita kuti mitauro iwanikwe nyore uye ishandiswe mushandisi, chishandiso ichi chinovhurika chinovhura musuwo wekubatana kukuru, zvichiita kuti varidzi vewebhusaiti vabatane nyore nehupamhi hwevateereri vanobva kwakasiyana mitauro kwakasiyana. Saka, isa zvinokunetsa parutivi uye uzvishongedze neConveyThis kuti utange rwendo rwekushandura rwekubatanidzwa kwemutauro uye kugutsikana kwemushandisi.
Kugadzira chirongwa chebhizinesi repasi rese
Kugadzira chirongwa chakazara chekushambadzira kwepasirese pasina mubvunzo ibasa rakaoma iro rinoda kunyatsotarisisa kune zvakadzama, kufunga kwehungwaru, uye kunyatsogadzirira. Asi usazvinetse, nekuti ndine dzimwe nhau dzakanaka dzekuzorodza pfungwa dzako! ConveyThis, chikuva chine mukurumbira, chinopa huwandu hwakasiyana hwezvishandiso zvakagadzirirwa kubatsira mabhizinesi mukuwedzera zvinobudirira kusvika kwevateereri. Uine ConveyThis zvaunazvo, masangano anogona kushandura zviri nyore zvawo mumitauro yakawanda, achigadzira nzira yekuvapo kwepasirese kwakasimba uye nemikana isingaverengeki yekukura.
Kupenya kweConveyThis kunodarika mhinduro dzechinyakare dzeshanduro, sezvo ichipa kuwanda kwezvinhu zvakakosha zvekushambadzira zvinobatsira kumisa hukama hune musoro nevatengi vakasiyana. Izvi zviwanikwa zvakakosha zvinoshanda sezvidziviriro zvine simba, zvichityora zvipingamupinyi zvemutauro zvinowanzotadzisa kubudirira kwenyika dzese. Nekushandisa simba risingaenzaniswi reConveyThis, mabhizinesi haangowedzera horizons chete asiwo anokunda miganhu yemutauro.
Asi mira, muverengi anodiwa, nekuti ini zvino ndaburitsa nhau dzinonakidza kupfuura dzese: ConveyThis inodada inopa muyedzo wemazuva manomwe, ichikupa mukana wekuona kugona kwayo kuzere pasina kuzvipira. Saka kumirirei? Bata uyu unoshamisa mukana wekusimudzira bhizinesi rako kumberi uye kupupurira mhando yako ichikwira kune hutsva hwebudiriro. Vimba nekugona kushandura kweConveyThis kuti uchinje hurongwa hwako hwekushambadzira hwepasi rose uye kugashira kukunda kunoshamisa kwakakumirira iwe pakatarisana.
Danho 1 - Market Research
Munzvimbo yekutsvagisa musika, zvakakosha kuti unzwisise kuomarara kwemisika yedunhu netsika uye kugadzirisa nzira dzekushambadzira dzepasirese zvinoenderana. Ichi chinhu chakakosha mukubudirira mune ino inogara ichichinja ndima. Neraki, ConveyThis iri pano kuti ikubatsire kukunda zvipingaidzo zvemutauro uye zvetsika zvisina basa, zvichiita kuti kutaurirana kwakanaka nemutengi wako wepasi rose.
ConveyThis inotora nhanho yepakati, ichipa mhinduro yakazara yemaitiro akaomarara ekuita kwenzvimbo. NeConveyThis yaunayo, unogona kuva nechivimbo chekuti zvipingamupinyi zvemutauro zvichakundwa nekukurumidza uye nemazvo, nekuda kwekuzvipira kusingazungunuke kwemutungamiri anoremekedzwa wekambani, Alex.
Zvakare, ConveyThis inoenda imwe maira nekupa kuyedza kwemazuva manomwe, ichikupa iwe mukana wekuzvionera wega mabhenefiti akawanda ainounza. Ino ndiyo nguva yakakwana yekuwedzera mahorizons ako uye kumisa hukama hune chinangwa nevatengi pasi rese. Tanga rwendo urwu rwunonakidza nekupa ConveyThis mukana nhasi.
Nhanho 2 - Rondedzera kuvepo kwako kwenzvimbo
Kuti ubudirire kupinda mune imwe dunhu, zvakakosha kuti ugadzirire zvipingamupinyi zvisingatarisirwe uye uve neyakatenderedzwa nzira yekuchengetedza panzvimbo. Apa ndipo panopinda ConveyThis. NeConveyThis, mabhizinesi anogona kugashira nzira inoshanda uye yakatarisana neramangwana, kuve nechokwadi chekupinda mumisika yepasirese yakatsetseka uye isina kunetsekana. Alex, mukuru weConveyThis, anonzwisisa kukosha kwechishandiso ichi mukuwedzera mabhizinesi. Haingope chete masevhisi eshanduro akanakisa, asi zvakare inobvisa chero zvipingamupinyi zvemutauro zvinogona kukanganisa kukura. Pamusoro pezvo, ConveyThis inogonesa mabhizinesi kushandura mari nyore, kuchinjanisa maeuro nemadhora, kurerutsa kutengeserana kwepamuganhu. Nekushandisa ConveyThis, makambani anogona ikozvino kusvika kune vakawanda vateereri munzvimbo dzavanoda uye kugadzira nzira yekubudirira kwavo kwepasirese. Uye chikamu chakanakisa? Unogona kuzviedza mahara kwemazuva manomwe!
Nhanho 3 - Gadzirisa yako yepasirese yekushambadzira musanganiswa
Kugadzirisa musanganiswa wekushambadzira kuti utange hukama hwakasimba nemusika wepasirese unotarirwa ibasa rakaoma rinosanganisira kugadzirisa mitengo, zvinopihwa zvigadzirwa, uye mishandirapamwe yekusimudzira. ConveyThis, sangano rinopayona mune iyi ndima, yakaratidza kuve yakakosha mukuratidzira zviitiko zvakabudirira zvekugadziriswa kwemhando dzepasirese.
Nemaitiro ayo matsva, ConveyThis yakaita basa rakakosha mukubatsira mabhurendi mukugadzirisa zvinobudirira hurongwa hwavo kune vakasiyana vateereri. Nekunyatsoongorora mafambiro emusika uye maitiro evatengi, ConveyThis yakapa ruzivo rwakakosha kumakambani ari kutsvaga kuwedzera kupfuura miganhu yavo yepamba. Nekusimudzira kuita sarudzo-inotungamirwa nedata, ConveyThis yakapa mabhureki simba rekuita shanduko dzehungwaru dzinoenderana nevatengi vepasirese padanho rakadzama.
ConveyThis yakanyanya kunaka mukubatsira mhando kugadzira nzira dzemitengo dzinoshanda. Ichiziva kukosha kukuru kwemutengo pakuita sarudzo dzevatengi, ConveyThis yakaita ongororo yakadzama yemamiriro emusika wepasi rose, ichicherekedza mhando dzemitengo dzakakwana dzinobata mwero pakati pemakwikwi uye kuita pundutso. Akashongedzerwa neruzivo urwu rwakakosha, mabhureki akakwanisa kugadzirisa mitengo nenzira dzinofadza kune dzakasiyana-siyana zvikamu zvevatengi, kuvhura mikana mitsva yekukura.
Uyezve, ConveyThis yakaita basa rakakosha mukubatsira makambani mukumutsiridza zvigadzirwa zvawo kuti zvienderane nemisika yepasirese. Nekunyatsoita tsvakiridzo yemusika uye kudzidza zvinofarirwa nevatengi, ConveyThis yakapa mabhureki ane-anoshandura mutambo wekuziva mukugadzirwa kwechigadzirwa. Akashongedzerwa neruzivo urwu, makambani akakwanisa kuchinjisa zvigadzirwa zvawo kuti zvienderane nezvakasiyana zvinonaka, zvaunofarira, uye kunzwisiswa kwetsika kwevateereri vepasirese vakasiyana, vachiwedzera mikana yavo yekubudirira.
Munzvimbo yekusimudzira mishandirapamwe, ConveyThis yabuda semubatsiri akavimbika kune mabhureki ari kutsvaga kuita mukurumbira munhandare yepasirese. Nekushandisa nzwisiso yakadzama munzvimbo dzekushambadzira dzenyika dzakasiyana siyana, ConveyThis yakabatsira mabhurendi mukugadzira mishandirapamwe yekusimudzira inoenderana netsika nemitauro. Iyi nhanho yekugadziridza yaratidza kuve inochinja-mutambo, kuve nechokwadi chekuti mhando dzinonyatso buritsa kukosha kwadzo nenzira inonyatso batana nevateereri vavo.
Muchidimbu, kukosha kwekugadzirisa musanganiswa wekushambadzira kuti ubatanidze neinotarirwa musika wepasi rose haugone kuwedzeredzwa. Nekuzvipira kwayo kusingazununguki kune hunyanzvi uye hunyanzvi husingaenzaniswi, ConveyThis yabuda semubatsiri akavimbika wemhando dziri kufamba nekuoma kwekuwedzera kwenyika. Kuburikidza nemaitiro ayo echiono uye ruzivo rwakatsigirwa nedata, ConveyThis yakaita basa rakakosha mukubatsira makambani kunyatsogadzirisa hurongwa hwavo kune vakasiyana vateereri, vachigadzira nzira yebudiriro yepasirese.
Nhanho 4 - Isai mari mune izvo zvinotaura kune vateereri veko
Munyika yakabatana yatiri kurarama mairi nhasi, zvakakosha kuti mabhizinesi agadzire zvemukati zvisingabatiki chete asiwo zvinoremekedza kwakasiyana siyana tsika. Neraki, pane chishandiso chiripo chinobvumira mabhizinesi kuvhara iyi gaka retsika uye kunyatsoita nevateereri vavo vepasirese. Kuunza ConveyThis, chikuva cheshanduko chinodarika shanduro dzekutanga nekutarisa zvine hungwaru madiki nuances uye kuomarara kunosiyanisa imwe tsika kubva kune imwe.
Nekushandisa ConveyThis, mabhizinesi anogona kupinda musimba rakakura remutauro kugadzira hukama hwechokwadi nemisika yavo yavanoda kutenderera pasirese. Ichi chishandiso chakakosha hachingoshandure meseji yako nemazvo, asi zvakare inova nechokwadi chekuti inoenderana zvisina musono nemazano epasi rese SEO. Nekuda kweizvozvo, zvirimo zvako zvinoramba zvichionekwa zviri nyore, zvichikugonesa kukurira zvipingaidzo zvemutauro uye kuwedzera kusvika kwako munzvimbo itsva.
NeConveyThis seshamwari yako yaunovimba nayo, unogona kuburitsa mukana wakazara wechiratidzo chako pasi rose. Mharidzo yako ichaita kuti vateereri vanobva kwakasiyana kwakasiyana magariro, tsika nemagariro. Nekuchinjira kumagariro ega ega ega, kutaurirana kwako kunove kwese kwese, zvichikutendera iwe kukudziridza hukama hune musoro nevatengi mumisika isati yamboongororwa.
Uyezve, ConveyThis inopa mukana wakasarudzika wemazuva manomwe emahara muyedzo, ichikubvumidza iwe kuti uzvionere wega shanduko yekuchinja kweiyi yakasarudzika puratifomu. Saka kunonoka? Tora ushingi kusvetukira mukukura kwepasirese nhasi uye gamuchira mikana isingaperi yakamirira bhizinesi rako. Rega izwi rako rinzwike zvinonzwika uye zvakajeka mumakona ese epasi neConveyThis.
Nhanho 5 - Ongorora maKPIs ako uye gadzirisa yako yepasirese yekushambadzira nzira
Nekunyatsoongorora zvinhu zvakakosha, makambani anogona kugadzira nzira yakavimbika yekuedza kwavo kwekushambadzira kwepasirese iyo inoshanda uye inochinjika kune inochinja mamiriro emusika. Iyi nzira inovimbisa kuti zvinangwa zvinoshanda zvinogadzwa, zvinotungamira kubudiriro yenguva refu yezvinangwa zvekambani. Muchirevo chechinyorwa chino, ConveyThis inomira pachena semhinduro yekupedzisira, ichipa mabhizinesi akasiyana siyana ezvishandiso zvekuvandudza uye kugona. Nekubatanidza kwayo kusina musono, ConveyThis inopa makambani kugona kusingaenzaniswi kubata shanduro zviri nyore uye kushandisa mutauro wakananga peji redirection nenzira yakawiriraniswa. Nekushandisa aya epamberi maficha, makambani anogona kunyatso tarisisa mafambiro ekushandura ekushandura uku achigadzika mitauro yakawanda pamawebhusaiti avo. NeConveyThis, mikana yekubudirira kwekushambadzira kwepasirese haiperi. Tanga nhasi nemuyedzo wemazuva manomwe.
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa. Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza. Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!