Kugadzirisa Kusashanda E-commerce Strategies
Kuvandudza Yako Yepasi Pose E-Commerce Strategy: Kukunda Zvinetso uye Kuwana Budiriro
Zvichida iwe wakatanga rwendo rwako rwekutengesa pamhepo pamapuratifomu akakurumbira seEtsy, eBay, Depop, kana Amazon. Nepo kuvapo kwako pamapuratifomu aya emusika kwakasimudzira bhizinesi rako, wakazoona kudiwa kweimwe customizable Content Management System (CMS) inoenderana nechiono cherudzi rwako. Nekuda kweizvozvo, iwe wakakwidziridza kune nyanzvi e-commerce CMS yakadai seBigCommerce, WordPress's WooCommerce, kana Shopify. Neraki, pane akati wandei sarudzo muchikamu ichi, kusanganisira ConveyThis, iyo inobatanidza zvisina mutsetse nemapuratifomu makuru eCMS.
Kana uchigadzira yakazvimirira online chitoro, akasiyana akakosha maficha anoda kutariswa. Kugadzira traffic, kuve nechokwadi chekutsvaga injini indexing yezvigadzirwa zvako, uye kusarudza yakakodzera kubhadhara kugadzirisa uye CRM masisitimu ingori mienzaniso mishoma. Kana iwe wakatofunga kugadzira yako webstore asi ukawana mhedzisiro yacho isingaite, zvakakosha kuti uongorore zvinhu zvisingatarisirwe neziso rinonzwisisa.
Kukosha Kwenzvimbo
Kugarisana, chikamu chakakosha chehurongwa hwekudyidzana kwenyika dzakawanda, zvinoreva kugadzirisa bhizinesi rako kune dzakasiyana nyika tsika, mitauro, marogisiti masisitimu, uye mamiriro enzvimbo. Kutarisa misika yepasirese yakawanda kunoda kuti pave nenzvimbo kune imwe neimwe, sezvo misika yese yakasiyana. Nepo nhanho dzinobatanidzwa mukugarisana dzingasiyana, dzinowanzobatanidza misimboti inotevera, iyo inogona kugadzirwa zvichienderana nemamiriro ezvinhu chaiwo.
Danho Rokutanga: Kuisa Webhusaiti Yako
Semutengesi e-e-mutengesi, zvakakosha kuti uite yako yekumberi, kureva, webhusaiti yako, iwanikwe kune vatengi vepasirese. Webhusaiti yenzvimbo inowanzo sanganisira kugadzirisa zvinoonekwa, zvinyorwa, sarudzo dzechigadzirwa, uye sarudzo dzekubuda dzakadai semari, kuverenga mutero, uye ruzivo rwekutumira. Nepo zvinhu zvekugadzirisa zvakakosha, kutarisa pane zvinoonekwa uye kuchinjika kwemavara kwakakosha zvakaenzana, sezvo vashanyi vanozodziviswa kana vakasangana nezvisina kudhindwa.
Tsvagiridzo yakaitwa neCommon Sense Advisory, kambani yeCambridge-based internationalization consulting, inosimbisa kukosha kwekushandura zvirimo zvesaiti yako kuti ubudirire kutengesa kwenyika. Kuregeredza kushandura kunogona kuita kuti utadze kuwana vangangove vatengi vanoda kutenga zvigadzirwa zvakanyorwa mumutauro wavo. ConveyThis inogona kuva shamwari yako yakavimbika mune izvi.
Kukurukurirana kwakananga nenyika
Kukurukurirana kunobudirira kunodarika webhusaiti yako. Kudyidzana nevatengi mumatanho akasiyana siyana, senge maemail, mapeji enhau enhau, uye kushambadza kwakabhadharwa, kunoda kunzwisisa kwenzira dzakakurumbira mumusika wega wega unotangwa.
Semuenzaniso, nepo Facebook neGoogle Ads dzakakurumbira muEurope neNorth America, dzinogona kunge dzisingawanikwe kune vazhinji vashandisi vewebhu muChina. Kuchinjira nzira dzako kumapuratifomu seWeChat, iyo inotonga iyo Chinese social media uye yekutsvaga injini mamiriro, kwakakosha kutyaira traffic zvinobudirira.
Kutungamira Logistics
Kuchinjira kugona kwako kumisika mitsva kunogona kunetsa. Pakutanga, iwe unogona kubata kutumira wakazvimirira, uchiunza mari kuburikidza nepasi rese masevhisi ekugovera seUPS kana DHL. Nekudaro, sezvo vatengi vako vachikura kune imwe nyika, mitengo iyi inogona kurema. Panguva ino, kuburitsa kutumira uye kuzadzikiswa kana kuchengetedza nzvimbo yekuchengetera yenzvimbo kuti ive nechokwadi chekukasira uye pasina kunetsekana kuburitsa kunova kwakakosha. Kusarudza shamwari dzakavimbika dzinofunga nezvemitengo yekutumira, mubhadharo wetsika, uye kutakura panguva yakakodzera kwakakosha kuchengetedza chiitiko chakanaka chemhando.
Kusimudzira Chiitiko cheMutengi
Maonero evatengi echiitiko chepremium anosiyana munyika dzakasiyana siyana nematunhu. Kuti umire kubva kune vakwikwidzi vakamira mumisika mitsva, zvakakosha kuti upfuure zvinotarisirwa nevatengi nekupa masevhisi ekuwedzera anoenderana nemusika wega wega. MuChina, semuenzaniso, kugamuchira chiitiko che "online-to-offline" (O2O), uko vatengi vanogona kuodha pamhepo uye kuunganidza zvavanotenga kubva muzvitoro zvenyama, kuri kuwedzera kukwezva.
Alibaba's omnichannel masupamaketi, anozivikanwa seHema, anobvumira vatengi kuti vawedzere ruzivo rwavo rwekutenga kuburikidza nefoni scans, kuendesa kumba, uye musono mu-app kubhadhara. Kutsvaga nekubatanidza tarisiro yakanangana nemusika muurongwa hwebhizinesi rako kwakakosha, kunyangwe zvichisanganisira imwe mari.
Kumbundira otomatiki
Nepo basa remarobhoti mukududzira uye zvimwe zvinhu zvebhizinesi repasirese zvine mutsindo, kubatanidzwa kwavo kunoenderana nevatengi vako. Pakati pematanho ekutanga ee-commerce rwendo rwako, basa otomatiki rinogona kusaburitsa purofiti yakakura nekuda kweiyo diki yevatengi base. Nekudaro, iwe paunowedzera uye nekuwana vatengi vakawanda, otomatiki inova yakakosha.
Mhinduro dzeSoftware dziripo dzekugadzirisa mashandiro akasiyana siyana ebhizinesi, kusanganisira masisitimu ekubhadhara, kuverengera mutero wepasirese, uye manejimendi eshanduro. Nekusimudzira otomatiki, unogona kupa vatengi ruzivo rusina musono runoratidzwa nemutauro uye mari zvaunofarira, ruzivo rwechigadzirwa ipapo uye nekukasira kuzadzikiswa.
Kuwana Zivo Kusati Kwawedzera
Kuti uwedzere hurongwa hwako hwekugara uye kubudirira kuwedzera mumisika mitsva, kutsvagisa kwakanyanya kwakakosha. Nzvimbo dzakakosha dzekutarisisa dzinosanganisira kuona nzira dzekutaurirana dzakakodzera, kunzwisisa mamiriro enzvimbo, kuenderana nezvakatarisirwa nevatengi, uye kuona mikana yeautomation pasina kukanganisa kunaka kwechigadzirwa kana basa revatengi.
Nekuyera zvine hungwaru uye nekusvika pamusika wega wega nemazvo, kugadzirisa kwenzvimbo kunogona kuve mari inodhura iyo inowedzera kukosha kune vatengi vako vepasirese.
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Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
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