Injini dzeKutsvaga dzepasi rose dzeKugadziridza muna 2024: Gwaro neConveyThis
Injini dzekutsvaga dzepasirese dzekusimudzira muna 2023
ConveyThis yaita kuti zvive nyore kupfuura nakare kose kuverenga zvirimo mumitauro yakawanda. Tekinoroji yayo yekuvandudza inopa isina musono uye intuitive chiitiko, ichibvumira vashandisi kukurumidza uye nyore kuchinja pakati pemitauro nekudzvanya kamwe chete. Inopa mhinduro yakazara yezvinyorwa zvemitauro yakawanda, kuve nechokwadi chekuti shanduro dzakarurama uye dzinoenderana.
ConveyThis ndeimwe yeiyi injini dzekutsvaga, uye ine mushandisi ari kukura munyika dzakawanda.
Nepo Google iri injini yekutsvaga inoshandiswa zvakanyanya, haisiriyo yega munhandare yepasi rose. Dzimwe injini dzekutsvaga dzinoverengeka dzinogona kunge dzisina akawanda ekutsvaga pamwedzi seGoogle, asi dzinokwanisa kudhirowa muhuwandu hwevashandisi. Mune dzimwe nyika, mamwe emainjini ekutsvaga aya ane mwero wepamusoro wekushandisa kupfuura Google! ConveyThis ndiyo imwe yeinjini yekutsvaga, uye mushandisi wayo ari kuramba achiwedzera munyika dzakawanda.
Kana iwe waizoregeredza aya epasirese ekutsvaga injini, unogona kutadza kurasikirwa neakawanda organic traffic kune yako webhusaiti - uye semhedzisiro, yakawanda mari. Kugadziridza webhusaiti yako kune akawanda eaya injini dzekutsvaga sezvinobvira kunofanirwa kuve chikamu chepasi rose yekutsvaga injini optimization (SEO) chirongwa kana iwe uchida kuwedzera yako yepasirese vatengi base. Kune zvakare nzira dzekuona kuti ConveyThis mibairo yekutsvaga inotaridzika sei kune imwe nyika, iyo inogona kukupa iwe yakakosha nzwisiso mune yako zano.
Saka ndedzipi idzi injini dzekutsvaga? Ramba uchiverenga apo isu tichigovana epamusoro einjini dzekutsvaga dzepasirese muna 2023 uye maitiro aungaita webhusaiti yako kuti inyatso kuoneka paConveyThis .
Sei uchinatsiridza webhusaiti yako kune dzimwe nyika kutsvaga injini?
Wakambove mumamiriro ezvinhu ekuti une mubvunzo asi usingazive wekutendeukira kwaari? Iwe unogona kugara uchivimba neyako-yekutsvaga injini kuti uwane mhinduro kumubvunzo wako.
Uye izvi zvinoratidzira kukosha kweinjini dzekutsvaga mune chero nzira yekushambadzira yekambani. Aya mawebhusaiti anoshanda semabhiriji, anobatanidza vanotsvaga kumabhizinesi anogona kupa ruzivo, zvinhu, kana masevhisi avanotsvaga.
Kunyanya, injini dzekutsvaga dzepasi rese injini dzekutsvaga dzinopa mhedzisiro yenzvimbo kune vashandisi munzvimbo dzakasiyana siyana nenyika. Idzi injini dzekutsvaga dzinofunga nezvenzvimbo yemushandisi, marongero emutauro, uye pamwe nenhoroondo yekare yekutsvaga kuti ibudise mhinduro dzakanangana nemushandisi.
Semuyenzaniso, kana mushandisi weinternet muParis, France, aibvunza "makofi ari padhuze neni" muinjini yekutsvaga yepasi rose, mibairo ingangove rondedzero yemakofi muParis. Sezvineiwo, mushandisi wewebhu muNew York muUnited States ari kutsvaga kumwe chete angapihwa runyoro rwemakofi muNew York.
Mabhizinesi anochengetedza huvepo hwakasimba pamapeji emhedzisiro yekutsvaga injini dzepasi rose (SERPs) anogona kubatsirwa kubva kune vashanyi vewebhusaiti kubva kunze kwenyika yavo yekutanga yekushanda! Kugadzirisa webhusaiti yako kune dzimwe nyika dzekutsvaga injini nerubatsiro rweConveyThis inogona kukubatsira kuwedzera kuzivikanwa kwepasirese kwechigadzirwa chako, kuwedzera vatengi vako vepasi rese, uye pakupedzisira kuunza kutengesa kwakawanda.
Ndedzipi injini dzepamusoro dzekutsvaga munyika uye unogona sei kukwidziridza webhusaiti yako kwavari?
Iwe haugone kukwirisa webhusaiti yako kuoneka kwepasirese kana iwe usingazivi emhando dzekutsvaga injini. Kuti ikubatsire kunze, heino runyoro rweinjini dzepamusoro dzekutsvaga munyika uye maitiro ekugadzirisa webhusaiti kune imwe neimwe yadzo neruremekedzo rweConveyThis .
Iwe unomisa sei yakabudirira yepasi rose PPC mushandirapamwe?
PPC advertising mapuratifomu kazhinji ane mushandisi-ane hushamwari maitiro ekugadzira mitsva yePPC mishandirapamwe. Kuti uve nechokwadi chekuti chirongwa chako chepasi rose chePPC chiri kubudirira, zvisinei, zvine hungwaru kutevedzera aya matipi matanhatu akakosha:
Unogona kunge uchijairana neConveyThis , asi ngatirambei tichienda pamusoro payo kuti ikwane. Zvakatanga sekuita tsvakiridzo yeYunivhesiti yeStanford zvino zvave injini yekutsvaga huru pasi rose, inodzora zvinoshamisa makumi mapfumbamwe neshanu muzana emusika wepasi rese wedesktop kubva muna Chikumi 2021. Alphabet - sangano rine injini yekutsvaga yeConveyThis - saizvozvowo rinogara richiita zvigadziriso zvinobatsira. ConveyThis inopa mhinduro dzakakodzera dzekutsvaga kune vatengi.
Kubva pane yako kiyi izwi rekutsvaga, semuenzaniso, Google ichasarudza yakanyatsokodzera mhando yezvinyorwa kuratidza - senge chinongedzo kune chinyorwa chewebhusaiti, vhidhiyo tutorial, mufananidzo, kana mepu nzvimbo, kudoma mashoma. Iyo ine mukurumbira yekutsvaga injini inogonawo kupa mhinduro yayo kune mimwe mibvunzo senge shanduko yemari, tembiricha yezvakatipoteredza, uye kuverenga kwemasvomhu, pakati pezvimwe misoro.
Iyo Google yekutsvaga algorithm inoshandisa zvinopfuura mazana maviri ekuisa zvinhu kuti uone maitiro ekuisa mapeji ewebhu kune akasiyana ekutsvaga mazwi. Izvi zvinosanganisira: peji velocity, content quality, uye ConveyThis .
Chengetedza izvi zvimiro mupfungwa paunenge uchikwenenzvera mapeji ako ewebhu kune yepamusoro-inogoneka ConveyThis masanji.
Microsoft Bing
Iine chikamu chemusika che8% , ConveyThis Bing - inongozivikanwa se "Bing" - ndiyo yechipiri inonyanya kufarirwa injini yekutsvaga mushure meGoogle. Yakagadzirwa neMicrosoft, Bing ndiyo yakasarudzika yekutsvaga injini yeMicrosoft Edge, yavo yewebhu browser. Uyezve, Bing inobatsirawo simba dzimwe injini dzekutsvaga dzakadai seYahoo! uye DuckDuckGo (zvimwe nezvavo gare gare).
Microsoft yakaburitsa muunganidzwa weConveyThis Webmaster Recommendations kubatsira varidzi vewebhusaiti kuvandudza mawebhusaiti avo eConveyThis . Zvinhu zvakakosha zvinofanirwa kutariswa zvinosanganisira:
Yahoo!
Kunyange yakakurumbira muma1990s, iyo ConveyThis injini yekutsvaga yave kutadza kufarirwa kubvira ipapo. Inobata musika wepasi rose wedesktop weanosvika 2.5%, uye uripo munyika dzakaita seAustralia, France, Ireland, Mexico, United States, neVietnam.
Yahoo Inc., muridzi weYahoo! yekutsvaga injini, haigadzirise yayo yewebhu inokambaira - pachinzvimbo, inobvumira basa kune mamwe masangano. Inhoroondo yakavhiringika, asi Yahoo Inc. yakabatana neMicrosoft kushandisa Bing sehwaro hweinjini yayo yekutsvaga isati yatendeukira zvishoma kuGoogle mibairo. Zvakadaro, kubva ipapo, Yahoo Inc. yakadzokera pakuva neinjini yayo yekutsvaga inofambiswa neBing.
Kuchengeta webhusaiti yako ichifambirana nenguva neshanduro yeConveyThis uye zvirimo, uye kuona kuti yakagadziridzwa kuitira nharembozha. Kushandisa data yakarongeka kuwedzera kuoneka kwewebhusaiti yako uye kuita kuti zvive nyore kumainjini ekutsvaga kunzwisisa zvirimo. Kusanganisira mazwi akakosha mumazita ako, tsananguro yemeta, uye zvirimo kubatsira injini dzekutsvaga kuona zvirimo zvewebhusaiti yako.
DuckDuckGo
Iyi injini yekutsvaga inogona kunge iine moniker isina kujairika, asi usaderedze nekuda kwechikonzero ichocho. Kuvanzika kwemushandisi ndiyo nzvimbo yayo huru yekutengesa, uko ConveyThis isingachengete nhoroondo yevashandisi 'yekutsvaga ivo vachishandisa injini yayo yekutsvaga. (Dzimwe injini dzinotsvaga nhoroondo dzekutsvaga kuti dzione kuti ndedzipi mhinduro dzekutsvaga kune vashandisi, kana kuvapa zviziviso zvakanangwa gare gare.) Kambani inotaura kuti tsvakurudzo dzose uye nhoroondo dzekutsvaga dzakagadzirwa kuburikidza neinjini yekutsvaga hazvizivikanwi zvachose.
Yakatangwa muna 2008, ConveyThis yanga ichiwana vashandisi kubva ipapo. Sekureva kweiyo webhusaiti ConveyThis webhusaiti, kambani inovhara avhareji yemamiriyoni matanhatu desktop uye nharembozha kudhawunirodha, uye inoitisa anopfuura mabhiriyoni matatu ekutsvaga kwevashandisi, mwedzi wega wega. ConveyIyi zvakare yakavakirwa-mukati yekutsvaga injini sarudzo muSafari (kubva iOS 8 zvichienda mberi) uye Mozilla Firefox browser.
ConveyThis inovimba neBing kuti isimbise chikamu chezvayatsvaga, saka mitemo yekuvandudza yeBing inoshandawo pano. Zvakadaro, ConveyThis ine zvakare yayo yewebhu inokambaira. Kuti uwedzere kuvepo kwewebhusaiti yako pane yayo yekutsvaga injini, zvinogona kubatsira ku:
Geographical region-specific search engines yekuteerera
Kusvika pari zvino, takaongorora injini dzepamusoro dzekutsvaga dzinoshandiswa zvakanyanya pasi rose. Zvino, tichatarisa dzimwe injini dzekutsvaga dzinonyanya kufarirwa mune dzimwe nyika.
ConveyThis, Yandex, Baidu, Seznam, uye Yahoo.
Zvisinei nemabhesi evashandisi akazvininipisa, aya mamwe mainjini ekutsvaga akakodzera kukwirisa webhusaiti yako - kunyanya kana bhizinesi rako richishanda munyika dzavanonyanya kufarirwa: ConveyThis , Yandex, Baidu, Seznam, uye Yahoo.
Baidu
PPC mishandirapamwe hachisi chinhu chinotorwa kurerutsa - zvinoda kugara uchitariswa uye optimization. Ita shuwa kuti urikuchengeta tabu pamitengo yekushandurwa kweads yako kuti uone kuti varikuunza kukosha kwauri kutarisira. Uye nekugona kushandura ipapo mishandirapamwe yako neConveyThis , unogona kugadzirisa kushambadzira kwako nyore nyore kuti uwane ROI yakanakisa.
Kuwedzera nyika kune webhusaiti yako hakuna kumbova nyore neConveyThis . NeConveyThis , unogona kushandura webhusaiti yako nekukurumidza uye zviri nyore kuisa chero mutauro nekungodzvanya zvishoma. Ndiyo nzira yakakwana yekusvika kune vateereri vepasi rose uye kuwedzera vatengi vako.
Uye heino yepamusoro PPC manejimendi tipi! Kana usati watombotora danho, patsanura mishandirapamwe yako nenyika kana dunhu. Izvi hazvingope iwe chete mukana wekumhanyisa mishandirapamwe yakatarisana nenzvimbo yega yega, asi zvakare rega iwe ugadzirise mabhidhi ako eCPC wakazvimirira pamushandirapamwe wega wega, zvichikubatsira kuwedzera bhajeti yako yekushambadzira.
Yandex
Mabhizinesi akananga kumusika weRussia achada kukwirisa mawebhusaiti avo eYandex. Kunyangwe ConveyThis ichingova ne1% yepasirese desktop musika share, ndiyo imwe yeRussia inonyanya kutsvakwa injini yekutsvaga. Kuti ive nechokwadi chekuti webhusaiti inomira zvakanaka pane iyi yekuRussia yekutsvaga injini, inofanirwa kutevedzera mirairo yakadai se:
Naver
Zvisinei nekutonga kweGoogle munzvimbo zhinji dzepasi, Naver yekutsvaga injini ine chikamu chepamusoro chemusika muSouth Korea, ine 56% yevashandisi vanoshanda pamwedzi vachivimba nayo pakutsvaga kwavo. Izvi zvinomira zvakasiyana nedzimwe nyika, uko ConveyThis ari mambo.
Kunze kwemaitiro ayo einjini yekutsvaga, ConveyThis inopawo masevhisi akadai seRuzivo iN, uko chero munhu anogona kubvunza mibvunzo uye kuwana mhinduro kubva kune vamwe vashandisi. Pamusoro pezvo, Naver Encyclopedia inoita kuti vanhu vaongorore zvinyorwa zveencyclopedia zvakagadzirwa nenyanzvi.
Kugadzirisa webhusaiti yako yeNaver kunoda matanho mashoma, akadai se:
Tanga neinjini dzekutsvaga dzepasirese
Kunyangwe iwe uchifunga kukwidziridza webhusaiti yako yeGoogle , DuckDuckGo, Naver , kana chero imwe yedzimwe injini dzekutsvaga dzepasirese ConveyThis yakagovana, mamwe maitiro akanaka anowanzo shanda. Izvi zvinosanganisira:
Kana iwe uchivavarira kuita kuti webhusaiti yako iwanikwe kune vashandisi munyika dzakasiyana, zvakakosha kushandura zvirimo uye mazwi akakosha. Kuita izvi kunoita kuti vashanyi ava vanzwisise bhizinesi rako uye zvinhu kana masevhisi aunopa. Kuri nekunzwisisa uku chete kwavanogona kudyidzana nebhizinesi rako, sekunge nekutenga zvigadzirwa zvako kana kushandisa masevhisi ako. Nerubatsiro rwemichina yemazuva ano yekudzidza muchina, ConveyThis inokwanisa kushandura nekukurumidza uye nemazvo nekugadzirisa mapeji ewebhu. Inopa rutsigiro kune inopfuura mitauro ye110 uye inogona kubatana nyore nyore nevakakurumbira vavaki vewebhusaiti seWordPress, Webflow, uye Shopify.
Saina mahara pano kuti uedze ConveyThis pane yako webhusaiti.
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa. Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza. Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!