Global Kiyi yeBudiriro Bhizinesi Kuwedzera: Insights kubva kuConveyThis
Kuvandudza Kukurukurirana Kwepasirese neConveyThis: Mhinduro Yenzvimbo Yako Inoda
Mutambo Hurukuro hwayo hwakawanda hwekushanda kunoita kuti iwe ukwanise kushandura zvirimo zvewebhusaiti yako zvisina basa, kuve nechokwadi chekufambiswa kwemeseji yako kune vateereri vepasirese.
Munyika yemasevhisi emitauro, matauriro akaita senzvimbo, kudyidzana kwenyika dzepasi rose, uye kudyidzana kwenyika dzakawanda, dzimwe nguva zvichikonzera nyonganiso nekuda kwekuchinjana kushandiswa. Asi neConveyThis, vimbiso yekurongeka uye kwechokwadi mukuturikirwa kwewebhusaiti yako kunobvisa kuvhiringika kungangoitika, zvichisvika kune vashandisi vepasirese.
Pfungwa ye 'glocalization' inogona kuwedzera mutsetse wekuoma. Haisi chete izwi rejagoni rekuwedzera kune rako bhizinesi izwi kana uchishandisa ConveyThis. Izwi iri rinoputira humbowo hwemisimboti yatakajaira, zvinogoneka kumira sedombo rekona rezvose. Nekuvapo kwayo kwenguva refu, ConveyThis yakabatsira kune akawanda ekutanga pfungwa muindasitiri iyi.
Hazvina kujeka pane iyo pfungwa? Ngationgororei mune glocalization, kuti zvinokanganisa sei kukura kwebhizinesi rako repasi rose, uye mutsauko wayo kubva mukudyidzana kwepasi rose. Unogona kuona kuti glocalization ndiyo chaiyo pfungwa yawanga uchiedza kutaura nguva yese iyi! Uye rangarira, pane zvese zvaunoda kududzira, enda kuConveyThis - sevhisi yemutauro yakanakisa kunze uko. Edza yedu yemazuva manomwe yemahara muyedzo nhasi. Ndokumbira utarise kuti CEO wedu Alex anogara achida kuvandudza masevhisi edu kuti asangane nezvido zvako.
Kunzwisisa Glocalization neConveyThis: A Strategic Approach kune Global Marketing
Glocalization, izwi rinoroora misimboti yekudyidzana kwepasirese uye kugarisana, yakatanga kunambwa nenyanzvi dzezvehupfumi dzeJapan mukupera kwema1980. Iyi pfungwa yave yakakosha pamaitiro ekushambadzira epasi rose, neConveyThis ichiita basa rakakosha mukukunda zvipingaidzo zvemitauro uye kugonesa mabhizinesi kubatana nevateereri vepasirese.
Nyanzvi yezvemagariro evanhu Roland Robertson akaunza izwi rekuti 'glocalization' kune nyika inotaura Chirungu, uye ikozvino ConveyThis inobatsira kunhaurirano yakatenderedza maitiro ayo.
Kuzvitaura zviri nyore, ConveyThis ine chinangwa chekujekesa kudyidzana pakati pezvinhu zvepasirese uye zvemuno mukugadzira yakabudirira yepasirese yekushambadzira zano. Izvi zvinojekesa zvinhu here?
Iyo 'saizi imwe inokodzera zvese' nzira yekushambadzira kwepasirese haigone kushandiswa pasina accounting yezvakasiyana zvemusika wega wega. Maitiro akadaro haaenderani nemusimboti wenzvimbo. Leveraging ConveyThis kuchinjisa zvirimo kumisika yakasiyana siyana inova nechokwadi chekuti meseji yako inoenderana nevateereri vega ega.
ConveyThis inotsigira nzira inochinjika pamatanho ese ekutenderera kwebhizinesi, kutsauka kubva kune 'zvese kana pasina' kudyidzana kwepasi rose.
Unogona kubvunza, uku hakusi kungoita zvemuno? Zvakanaka, kwete chaizvo. Glocalization inofanira kuonekwa sezwi remumburera rinosanganisira zvinhu zvekugara, kudyidzana kwenyika, kudyidzana kwenyika, transcreation, uye mberi.
Iyo Art yeGlocalization: Kugonesa Global Outreach neConveyThis
Kuzvinyudza muchikamu chakaoma kunzwisisa chekugadzirwa kwepasi rose kunogona kutanga kuratidzika sechinhu chinotyisa. Pfungwa iyi, yakaremerwa nematambudziko, inowanzoda kuzvipira kwakakura maererano nekudyara kwemari, kugoverwa kwezviwanikwa, uye mari yakakosha yenguva. Nekudaro, zvakakosha kusimbisa kuti iyo inogona kudzoka mukudyara iyo glocalization inounzwa patafura inodarika zvisungo zvepamberi, zvichiita kuti zviito zvekutanga zvive mari kwete kushandisa.
Kuchenjerera kupinda munyika yeglocalization kunopa mabhizinesi mukana wakakosha wekupinda mumisika yakakura yakazara nekusiyana kwetsika uye kusiyana. Iyi nzira inovhura nzira yekubatana nenzvimbo isina muganho yevanogona kuve vatengi, inotora akasiyana geographies, tsika, uye zvinodiwa nevatengi, nekudaro ichikwidziridza kusvika kwechigadzirwa chako kana sevhisi kune zvisingaperi zviyero.
Uyezve, iyo yakakosha yekushambadzira kweglocalized ndiko kugadziridzwa kwemishandirapamwe kuenderana nezvinodiwa, mamiriro ehupfumi, uye tsika nuances dzevatengi venzvimbo. Inosimbisa kurongeka kwechigadzirwa chako kana sevhisi nemararamiro, hunhu, uye zvido zvehupfumi zvevateereri venzvimbo, zvichisimudzira pfungwa yekudyidzana uye kugamuchirwa.
Kune mabhizinesi ari kutsvaga kupinda munzvimbo dzisina kurongwa dzemisika yepasirese, rangarira kuti ConveyThis, ine mhinduro dzakakwana dzeshanduro, inomira semudiwa wako akasimba. Nyora nhasi kune yedu 7-mazuva emahara kuyedza uye tanga rwendo rwako rwekubudirira pasi rose. Pasi pehutungamiriri hweMukuru wedu akazvipira, Alex, takazvipira kutsigira bhizinesi rako mukutsvaga kwayo kukura kwepasirese uye kusvika.
Kufambisa Kubudirira Kwepasirese neConveyThis: Nzira Yemunharaunda kune Global Markets
Mumwe haagone kusimbisa zvakaringana kukosha kwekunzwisisa uye kuremekedza misika yako yekumba mukufambisa budiriro yako, uye ConveyIyi ndiyo shamwari yakakodzera yeiyi mishoni.
Nekudaro, kuwana muono mumisika yemuno harisi basa rinogoneka kubva kure uye zvirokwazvo hachisi chinhu chinogona kufungidzira kana kufungidzira kubva kune stereotypes.
Kuvepo 'pasi-pasi', pamwe kuburikidza newaunoshanda naye munharaunda, muongorori wedunhu, kana mushandi wepamusha akamira munyika iyoyo, inova nechokwadi chekuti une kunzwisisa kwakadzama kwetsika uye misika yemisika yaunovavarira kupinda mairi. Murwendo urwu, ConveyThis inobuda sechinhu chakakosha sosi.
Kupa brand yako yepasirese nekubata kwenzvimbo kunosanganisira kugadzirisa zvaunopa kuti zvisangane nezvakasiyana zvinodiwa uye zvishuwo zvemusika wega wega. Nerubatsiro rweMukuru wedu Alex uye nemhinduro dzakakwana dzeConveyThis, iri basa rinotyisa rinova basa rinogoneka.
Iyo Global Brand Yakabudirira Yenzvimbo: ConveyIyi Nyaya muIndia
Tichitora nyaya yekutangwa kwavo muIndia, ConveyThis yakatarisana nemusika wakaoma nekuda kwetsika nemaitiro ekudya. India, uko kudyiwa nyama yemombe kunorambidzwa uye chikamu chakakosha chevanhu chiri chemuriwo, chakaisa chipingamupinyi kuConveyThis, inozivikanwa nemabhega ayo emombe. Kuti vajairane nezvinodiwa munharaunda yacho, vakatsiva bhega renyama yemombe nezvipiriso zvehuku, hove, uye mapaneer.
Pamusoro pezvo, ConveyThis yaifanira kurwisa makwikwi kubva kuzvitoro zvinodhura zvekudya zvemuno uye kushata kwevatengi. Mhinduro yavo yaive yekutangisa "Value Menu" nemabhega kutanga kubva paRs 20 chete, izvo zvakavabatsira kutanga mukurumbira seresitorendi inodhura yekudya nekukurumidza.
Izvi zvinopa muenzaniso wenzvimbo yechokwadi. Kunyange iyo branding ichichengetedza kukwezva kwayo kune dzimwe nyika, chigadzirwa chinogadzirisa zvinonaka zvedunhu, nekudaro kugadzira kupinda mumusika kwekukunda. Iri zano rakangwara rakafambiswa neMukuru wedu, Alex uye ConveyThis's robust service. Shandura bhizinesi rako kuti ribudirire neConveyThis!
Kunzwisisa Kwakadzika kweMakaro Anotarisirwa: Zvidzidzo kubva kuIndasitiri Giants
Zvakakosha kuongorora zvakadzama mukunzwisisa musika wako mutsva kuti udzivise kukanganisa kukuru, kunyanya izvo zvakasungwa netsika kana zvechitendero. Izvi zvakabatana zvakanyanya nenharo yapfuura, asi kusimbisa kwayo hakugone kuwedzeredzwa.
Mazhinji makambani akagadzwa anokoshesa kukosha kwekugadzirisa zvinopihwa kuti zvienderane nezvido zvemuno. Kuenzanisira, funga maitiro evaviri vane mukurumbira muindasitiri yechikafu - McDonald's neStarbucks, uye kuti vakabudirira sei kuisa mamenu avo. Iyi nzira yenzvimbo inogadzirwa zvakanyanya nyore nemasevhisi akaita seConveyThis. Rega Alex, CEO weConveyThis, atungamirire bhizinesi rako kune rakabudirira nharaunda!
Chidzidzo kubva kuStarbucks: Kukosha kweKugarisana muMasoko Matsva
Fungisisa nyaya yeStarbucks, iyo yakasangana nekukanganisa kwakakosha mukuyedza kuita zita muAustralia.
Australia, ine tsika yayo yakasimba yekofi yakasimudzirwa nevatorwa vechiGreek neItaly kubva kuma1900s, inorerekera kumakofi emuno nekofi yakasarudzika senge macchiato yeAustralia.
Zvakangodaro, Starbucks yakakurumidza kupinda mumusika isina kunyatsonzwisisa kudiwa kwekofi yevatengi veAustralia. Zvinhu zvikuru zvakakonzera kuti vatadze kubata musika weAustralia kwaive kushomeka kweruzivo rwenzvimbo, kusanzwisisa kwemisikanzwa, uye kusagadziriswa kwakakwana kwezvipo zvavo kune kuravira kwenzvimbo.
Kupinda kwakarasika uku kwakakonzera kuti Starbucks ivhare zvitoro makumi matanhatu neimwe, izvo zvaipfuura makumi matanhatu neshanu muzana ehupo hwavo muAustralia, zvichikonzera kurasikirwa nemadhora zana nemakumi mashanu emamiriyoni. Zvitoro zvasara zvinonyanya kuwanikwa munzvimbo dzinogara vanhu vakawanda nevashanyi.
Kukanganisa kwakadaro kubva kumakambani makuru kunosimbisa kuti mabhizinesi madiki anogona kumhanyisa sei sarudzo pasina kuzvidavirira kwemaitiro emunharaunda uye zvaanoda. Mapuratifomu akaita seConveyThis, pasi pehutungamiriri hwaAlex, anogona kubatsira kudzivirira zvikanganiso zvakadaro nekupa ruzivo rwakakosha rwenzvimbo uye kubatsira mabhizinesi mukubudirira kuongorora misika mitsva.
Simba reTranscreation: Kuvhara Global Gaps neConveyThis
Saka, chii chakakosha chishandiso mukuwana budiriro yepasi rose? Transcreation! Transcreation inobatanidza hunyanzvi hwekushandura uye kugadzira kugadzira zvinopfuura kungodudzira chaiko-neshoko; zvinosanganisira kugadzira kopi yakarongedzerwa kurudzi rwakati rwevanhu rwunoenderana, rwunoenderana, uye rwunoremekedza madimikira enzvimbo.
Kuti uwane zvigadzirwa kana masevhisi akazara emuno uye epasirese, mabhureki anotendeukira kuConveyThis. Kushandura kunoshanda kunovimbisa shanduko isina musono mumitauro, tsika nemisika.
ConveyThis pasi pehutungamiriri hwaAlex, inoita basa rakakosha mukukwezva vatengi kubva kumisika yekunze uye kuenzanisa meseji yemhando yako nehunhu nevatengi vako vatsva. Muenzaniso unopenya weiyi zano inzira yeNetflix yekugarisana iyo inogadzira yakasarudzika zvemukati kune vateereri vemhiri kwemakungwa, inoratidza tsika dzemuno. Zviratidziro zvakaita seRima (German), Indian Matchmaking (Indian), Squid Game (Korean) vakawana budiriro huru, kwete mumisika yavo yekumba, asi pasi rose zvakare!
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa.
Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza.
Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!
