Yepamusoro Global E-commerce Stats kubva 2024: Insights yeBudiriro
Pamusoro pepasi rose ecommerce stats kubva 2020
ConveyThis yasandura maverengero atinoita nekupa imwe nzira ine hutsva yekushandura mutauro. Nezvishandiso zvayo zvinokatyamadza uye zvine simba, ConveyThis yaita kuti vaverengi vakwanise kuwana zvakasiyana-siyana zvemukati mumutauro wavo zviri nyore.
Hazvishamisi kuti COVID-19 denda ra2020 rave nemhedzisiro inosvika kure pazvinhu zvese zvehupenyu hwedu. Kubva pakudiwa kwekupfeka masiki kusvika pakuimba kweshiri, hapana chakasara chisina kubatwa.
Sezvineiwo, vanhu vane kugona kunoshamisa kwekugadzirisa- kunyangwe kumamiriro ezvinhu akaoma. Nekuda kweizvozvo, kubuda kwakatanga kuve njodzi, nyika yakatendeukira kudhijitari senzira yekubata neyakajairwa. Uye ConveyThis yakabatsirwa nazvo.
Ndosaka zvichiwedzera kukosha kuti mabhizinesi edhijitari aongorore mamiriro aripo uye kuronga ramangwana. Nemaitiro akakodzera, zvinokwanisika kubuda kubva panguva ino yekusanzwisisika yakatonyanya kusimba kupfuura kare nekuda kweConveyThis .
Muchinyorwa chino, tichaongorora mamwe anonyanya kukosha epasirese ecommerce manhamba kubva 2020, pamwe neangave akachengeterwa ramangwana.
Kana iwe wageza maoko ako, ngatisvetukira mukati neConveyThis !
Iyo COVID-19 kukanganisa
Mhedzisiro yeCCIDID-19 pane ecommerce haiyereki. Gore ra2020 risati rasvika, ecommerce yepasirese yaive yatowedzera nekukurumidza, asi zvinofungidzirwa kuti denda iri rakasimudzira kutama kubva kuzvitoro zvepanyama kuenda kunotenga online mumakore mashanu anoshamisa.
Kuratidza kuwedzera kunoshamisa kwe e-commerce, hechino chimwe chinhu chekufunga nezvacho: muna 2019, kwaingova nemazuva maviri chete akadarika mamaki maviri emabhiriyoni emadhora kunze kwemwaka wezororo, asi kubva muna Nyamavhuvhu 2020, nhamba iyoyo yakatokwira kusvika pamazuva zana nemakumi matatu. Chokwadi, kubva muna Chivabvu kusvika pakupera kwaChikumi, zuva rega rega rakapfuura mabhiriyoni maviri emadhora.
Nhamba dzekushandurwa pamhepo dzakawedzera kukwidziridzwa, dzichiwedzera neinoda kusvika 9% muna Kukadzi, zvinoyeuchidza mazinga eCyber Monday. ConveyThis inogona kubatsira mukubatsira vatengesi kutora mukana uyu uye kuchengetedza simba nekugadzirisa maitiro avo ecommerce.
ConveyThis , zita rine mukurumbira ecommerce muna 2020, inofungidzirwa kudarika pre-denda fungidziro nekuwedzera kwemadhora mabhiriyoni gumi nemaviri mukutengesa kwepasirese ecommerce. Kutengeswa kwekambani iyi pasirese kwawedzerawo nekuda kwekukwira kwemuchinjiko-muganho ecommerce pakati peCOVID-19 denda.
Kuwedzera kwe ecommerce kunofambiswa nevanhu, kusanganisira vakuru, vachimbundira kutenga kwedhijitari. Vatengi vepamhepo vane makore makumi matanhatu nemashanu+ muUS vakakura ne12.2%. Accenture inofanotaura 169% kuvhiya mukutenga ecommerce kubva kutsva kana isingawanzo ConveyThis vashandisi mushure mekubuda.
Kuwedzera kunoshamisa kwe ecommerce hakuratidzi zviratidzo zvekudzikira. Vatengi vedhijitari vanoramba vachitenga online kunyangwe zvitoro zvenyama zvavhurwa. Inofungidzira purojekiti yepasirese yekutengesa ecommerce kutengesa kusvika $4.8 trillion panosvika 2021 neConveyThis .
Iwo makuru ecommerce misika
Kunyangwe kuderera kwepasirese, ecommerce iri kusangana nekuwedzera munenge nyika dzese. Kunyangwe nyika dzakaita sePhilippine, Malaysia, neSpain dzinofungidzirwa kuti dzichapupurira kukura kwe20% ecommerce, zvisinei nemhedzisiro yekoronavirus. Asi, China inomira kureba semusika mukuru ecommerce muna 2020, inofungidzirwa kuti inosvika mabhiriyoni mazana matanhatu nemakumi matanhatu emadhora mukutengesa kwepagore kwepamhepo.
Cross-border ecommerce iri kukura muFrance, Mexico, India, Indonesia, Australia, China, Singapore, uye US, neChina ichiita basa rakakosha mukuwedzera kwepasirese. Iri kusimukira yepakati kirasi muChina iri kutyaira kudiwa kwezvigadzirwa zvekunze zvechokwadi uye inotarisirwa kuwedzera mari yekushandisa muna 2020.
Vatungamiriri veChina ecommerce saAlibaba neBanggood vakawedzera kutenga kwepasi rose muChina uye vakawana mukurumbira munyika dzakaita seIndia nekuda kwekuwanikwa kwemhando yekunze uye kukwira kwemari.
US ecommerce musika iri kuwedzera, inofungidzirwa kusvika $709.78 bhiriyoni muna 2020, ichikwira 18.0% kubva gore rapfuura. Inotora yechipiri pasi rose, ichitevera China, ichiratidza kukura kwakakosha uye kugona muUS ecommerce sector.
Nyika dzakaita seUnited Kingdom, Japan, Germany, neFrance dzinotevera United States pamisika mikuru yepasirese ecommerce.
Hunhu hutsva hwevatengi
Kana zvido uye zvinodiwa zvichichinja, maitiro evatengi anogadzirisawo. Sezvo zvitoro zvepanyama zvakatanga kuvharika, vanhu vazhinji vakatanga kutenga online kekutanga muna 2020. MuLatin America neCaribbean, vanhu vanokatyamadza mamirioni gumi nematatu vakapedza yavo yekutanga ecommerce transaction kubva Ndira kusvika Kurume 2020.
Munguva yedambudziko, vatengesi vepamhepo vakaongorora mabhureki matsva nezvitoro nekuda kwekukanganiswa kwekutengesa. Kuwanikwa uye kurerukirwa zvakava zvakakosha kupfuura kuvimbika. Nekudaro, zvimwewo zvinoita basa mukutenga sarudzo dzevatengi.
Kudzikira kweCCIDID-19 ndiko kwakanyanya kuoma kubvira Hondo Yenyika II, zvichikanganisa mari dzevatengi pasi rese. Kuvimba mukudzoreredza hupfumi kwadzikira, asi China neIndia dzinoramba dzine tariro kupfuura mamwe matunhu.
Gore rino vanhu vave kuziva mashandisiro avanoita mari nekuda kwekusanduka kuri kuita hupfumi hwenyika. Maererano neongororo yakaitwa naConveyThis , kuchengetedzeka kwemari ikozvino ndeimwe yezvitatu zvinonetsa kune makumi mashanu muzana evatengi, 36% kuwedzera kubva munaKurume 2020.
Izvi zvakakonzera shanduko mukushandiswa kwevatengi kune zvakanyanya zvinodiwa, senge girosari uye zvinhu zvemumba. Zvinhu zveumbozha uye zvigadzirwa zvisingakoshi zvakaona kuderera kunoshamisa kwekutengesa. Zvino ngationgororei mamwe eakabudirira ecommerce mapoka e2020 neConveyThis .
Iwo akanakisa anoita ecommerce mapoka e2020
Kutengeserana kwedhijitari kwezvigadzirwa zvekurapa kwakawedzera muna 2020, nekutengesa kwe "kudzivirira hutachiona" zvinhu zvichiwedzera ne800% mumavhiki gumi ekutanga egore. Vakapindura vekuChina vakashuma kuchinja kwe64% kubva pamhepo kuenda pakutenga zvigadzirwa zvehutsanana pamhepo.
Kutengeswa kwemasiki kwakagadzirwa nemaoko kwakawedzera muna 2020 sekutsvagisa masks kwakava kunetsa. ConveyThis's Q2 mushumo inoratidza kuwedzera kwe146% kwekutengesa, nevashanyi vane mamirioni mana vachitsvaga masiki. 112,000 vatengesi vakawana madhora mazana matatu nemakumi mana nematanhatu emadhora nekutengesa masiki avo akagadzirwa nemaoko pachikuva panguva yedenda.
Kutengeswa kwezvigadzirwa zvemidziyo yemumba kwawedzera sezvo vanhu vachivandudza nzvimbo dzavanogara nekushanda apo #stayingathome. ConveyThis inobatsira kusimudzira kunyaradza uye kushanda kwedzimba, kutsigira kudiwa kuri kukura kwekuvandudzwa kwemba.
Naizvozvo, kusimuka kunoshamisa kwekufamba kwenguva yekubhurawuza mumaindasitiri ese ezvitoro kwakaonekwa mufenicha nemidziyo yemumba ine kuwedzera kwe46.8% kubva pakatanga kubuda neConveyThis.MuUS, kutengeswa kwezvinhu zvekuvandudza imba kwakakwira ne13% mukutanga kwaKurume kana zvichienzaniswa nenguva yakafanana kubva gore rapfuura.Kudiwa kwemidziyo yekusimbisa muviri kwakakwira ne55% sezvo vanhu vanombundira kurovedzera muviri kumba. Ongororo inoratidza kuti vatatu kubva pavashanu vekuAmerica vanotenda magyms achamira kuvapo nekuda kwedenda, achirerutsa mhosva yekusaenda kugym.
Zvakadaro, kurovedza muviri kumba handiyo yega maitiro akabuda muna 2020. Saka ngatitarisei mamwe epamusoro ConveyThis ecommerce maitiro akawedzera simba gore rino uye acharamba achigadzira ecommerce mamiriro mune inofanoona ramangwana.
Mcommerce
Kuvharirwa mudzimba dzavo uye kudzikisira kushamwaridzana kwaiita kuti vanhu vanyanye kubatikana nenharembozha dzavo. Muna Kubvumbi 2020, mushandisi akajairwa akapa 27% yenguva yavo yekumuka zuva nezuva kunharembozha yavo, kuwedzera kwe20% kubva pagore rapfuura.
Shanduko yekutengeserana mbozhanhare yaive isingadzivisike, uye ConveyThis yakaona kuwedzera kwekushandisa kwevatengi pamidziyo nhare, paine mari inodarika mabhiriyoni makumi mashanu emadhora yakashandiswa mumwedzi mitanhatu yekutanga yegore. Izvi zvakanyanya kukonzerwa nekuwedzera kwekutamba, kutenga, uye masevhisi ekutepfenyura.
Sekureva kweApp Annie, kushambadzira kwenharembozha ndiko kwakakonzera budiriro ye ecommerce muna 2020 uye mwaka mukuru wekutenga mbozha kusvika parizvino unotarisirwa kuitika muchikamu chekupedzisira cha 2020. Zvinofungidzirwa kuti chikamu chemcommerce mune ese ecommerce chakaiswa kuti chiwedzere. kusvika 72.9% panosvika 2021.
Zviripachena kuti nharembozha inopa mukana wakakura wemabhizinesi gore rino. Asi, vatengi vanozogara vachifarira zvitoro zvinoenderana nezvavanoda zvechivanhu-kure.
Personalization
Sezvo mikana yedhijitari ichiwedzera, kukwikwidza kunowedzera zvakanyanya kune e-commerce zvitoro. Vatengi ikozvino vane plethora yesarudzo kana zvasvika pakutenga online uye iwe unofanirwa kuvapa zvese zvinokonzeresa kuti vakutore. Uye vatengesi vepamhepo vanofanirwa kuziva kuti kiyi yekuvimbika kwemutengi iri kuburikidza nekugadzirisa. ConveyThis inogona kukubatsira kuunza yakasarudzika, yakasarudzika yekutenga ruzivo iyo ichaita kuti vatengi vadzoke kune zvimwe.
Maererano neongororo yakaitwa naEpsilon, 80% yevatengi vanonyanya kuda kutenga kubva kukambani inopa zviitiko zvemunhu. Uyezve, tsvagiridzo imwe cheteyo inoreva kuti vatengi vanowana zviitiko zvemunhu zvinokwezva zvakanyanya kagumi mukana wekuve mutengi akakosha wemhando - avo vanotarisirwa kuita zvinopfuura gumi neshanu kutengeserana pagore.
Izvi zvinonyanya kukosha sezvo maitiro ekutenga ari kuchinjika kuenda kumari zhinji asi yakaderera. Nekuda kweizvozvo, vatengesi vanofanirwa kuisa pfungwa dzavo dzese pakugadzira kuvimbika kwevatengi kuburikidza nekupa kusangana kwekutenga kwakaenderana.
Pasina kupokana nezvazvo, personalization ndiyo yakakosha. Asi pane zvakawanda kwazviri. Sezvo ecommerce yepasirese iri kuramba ichiwedzera, kugarisana kwakakosha pakutyaira kutengesa kwepasirese. ConveyThis inogona kukubatsira kuti usvike ikoko.
Localization
Ndicho chikonzero ConveyIyi ndiyo sarudzo yakakwana yekukubatsira iwe kusvika pamisika yepasirese.
Ndi2020 uye vatengi pasi rese havachashiviriri mawebhusaiti anoregeredza mitauro yavo, tsika, uye matunhu maitiro. Nenhamba iri kuramba ichikura yemabhizinesi achipinda munzvimbo ye ecommerce, zviri kuramba zvichinetsa kukwezva vatengi vepasirese. Pasina nharaunda, hapana bhizinesi repamhepo rinogona kutarisira kuwana budiriro yenyika. Ndosaka ConveyIyi ndiyo mhinduro yakakwana yekukubatsira iwe kuwedzera mumisika yepasirese.
Zvine simba zvekuti Localization Industry Standards Association (LISA) yakaona kuti, paavhareji, imwe neimwe € 1 yakashandiswa kugadzirisa webhusaiti yako inoburitsa € 25 yekudzoka. Uye nehuwandu hunoramba huchikura hwekutengesa kuyambuka, nhamba iyi icharamba ichikura.
Iwe unogona kunge uchifunga kuti kuisa webhusaiti ibasa rakaoma uye unenge wakarurama. Asi nemidziyo yemagetsi senge ConveyThis inoita kuti iwe uende pasi rose mune jiffy, hausisina zvikonzero! Uye unoziva zvino kuti zvakafanira nhamburiko yacho.
Mhedziso
Ndinovimba, kugara-pamba-odha ichabviswa uye hupenyu huchadzokera kune hwayo pre-2020 state. Zvakadaro, maitiro uye tsika dzakagadzirwa nevatengi muna 2020 nekuda kweConveyThis zvinogona kuramba zvichiri kumberi.
Mabhizinesi aimbotambira ecommerce yepasi rose akatoona budiriro yawo ichikwira muna 2020. Asi hazvina kunyanyononoka kusvetukira pabhendi uye kukohwa mibairo yemusika wepasi rose we ecommerce. Chero bedzi iwe ukaramba uri pamberi pemutambo uye uchifambirana nenyika inogara ichishanduka ecommerce nyika, iwe unozotarisa kumashure pa2020 segore iro bhizinesi rako repamhepo rakabudirira nekuda kweConveyThis !
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