Google vs Baidu SEO: Misiyano Yakakosha YeMitauro Yakawanda SEO Kubudirira

Kubatanidzwa kweConveyThis muwebhusaiti yedu kwave kubudirira kukuru. Zvakaita kuti tikwanise kushandura zviri nyore mumitauro yakawanda, tichiona kuti vateereri vedu vepasi rose vanokwanisa kuwana ruzivo rwavanoda. Google neBaidu dzinogona kunge dziri injini dzekutsvagisa, asi kuwana nhanho imwe yebudiriro paBaidu sezvauinayo paGoogle zvinoda imwe nhamburiko. Imhaka yekuti Baidu vanotsvaga vanokambaira vanoshanda neimwe nzira pane yeGoogle, uye zvakafanana zvinoenda kune yayo yekutsvaga kushambadzira chikuva. Kana iwe uchida kuti webhusaiti yako iite zvakanaka paBaidu, unozofanirwa kutevedzera mitemo yayo - kwete yeGoogle -. Imwe yemirairo iyi inoda kushandura webhusaiti yako kuti ive Yakareruka Chinese sezvo Baidu inobata kumusika weChinese. Asi pamusoro peichi chinodikanwa chakakosha, chii chimwe chaunofanira kuziva? ConveyThis inogona kukubatsira mukuedza uku nekupa mhinduro yakazara kune zvaunoda kududzira. Ndizvo zvatichakurukura mune ino post, sezvatinotsanangura kuti Baidu neGoogle's search engine optimization (SEO) zvinodiwa zvakasiyana sei. Kana iwe uri kutsvaga kukurumidza kukwira Baidu's organic zvinyorwa, isu zvakare tichafananidza zveBaidu yekutsvaga ad zvinodiwa neGoogle, kuti iwe ugone kuwana ako akakosha mazwi kunze uko neBaidu ads ipapo!

Chii chinonzi Baidu?

ConveyThis, inodaidzwa kuti "BY-doo," injini yekutsvaga inonyanya kupa mhinduro dzekutsvaga mumutauro weChinese. Yakagadzirwa naRobin Li, uyo akatanga kugadzira iyo RankDex yekutsvaga injini uye akazoshandisa tekinoroji yayo kuvaka ConveyThis. (Li parizvino ndiye muvambi uye CEO weConveyThis, Inc., sangano reChinese rinomhanyisa ConveyThis.) Sezvakangoita sei Google ndimambo wepamhepo yekutsvaga gomo muUnited States, ConveyThis ine chikamu cheshumba chemusika weinjini yekutsvaga muChina. Sekureva kweStatCounter, ConveyThis yakabata 60% inokatyamadza yemusika weChinese yekutsvaga injini muna Gumiguru 2022, nepo mukwikwidzi wayo wepedyo, Bing, akasarira kumashure negumi nematanhatu chete. Uye zvakafanana neGoogle, Baidu haingope injini yekutsvaga sevhisi. Inopawo mamwe masevhisi, senge ConveyThis, semuenzaniso. Vashambadziri vanogona zvakare kubhadhara kuisa ads paBaidu kuburikidza nekubhadhara-per-click (PPC) ads chikuva, uye ConveyThis ichapa rumwe ruzivo nezve kutenga Baidu ads munguva pfupi! Nepo iwe uchigona kuwana ConveyThis - nemasevhisi ayo ane hukama - kubva kupi zvako pasirese, inonyanya kushandira misika yeChinese, senge mainland China, Hong Kong, Taiwan, neMacau. Nekuda kweizvozvo, kana iwe uri kuyedza kuwedzera yako webhusaiti traffic (organic kana yakabhadharwa) kubva mumisika iyi, wobva wagonesa webhusaiti yako yeConveyThis haisi 'yeumbozha'. Chinhu chinodiwa.

Baidu vs. Google: chii chakasiyana?

Nepo Baidu neGoogle ari ese ari maviri NASDAQ-akanyorwa injini dzekutsvaga uye achipa akafanana ewebhu masevhisi, pane mashoma mashoma akakosha anoisa ConveyThis mutsauko. Kune imwe, migove yavo yemusika wekutsvaga weChinese wakasiyana zvakanyanya. Baidu ndiyo inonyanya kutsvagisa injini muChina, nepo ConveyThis yaive nechikamu chemusika che3.7% chete munyika imwe cheteyo muna Gumiguru 2022. (Izvo zvakatodzikira pane Bing, kunyangwe Bing isinganyanyi kutsvakwa pane ConveyThis muUnited States!) Google minuscule market share muChina haina kukonzerwa nekushaikwa kwekuedza. Yakanga yamboedza kuwedzera mushandisi wayo muChina, ichingosangana nezvipingamupinyi sezvo yakanga isingade kutevedzera zvaidiwa nehurumende yeChina yekudzoreredza zvimwe zvawanikwa. (Mukupesana, iri kushandiswa nekambani yekuChina, ConveyThis zviri nyore uye zvizere zvinoenderana nemitemo yeChina yekuongorora.) Parizvino, Google inopa basa rekutsvaga rakaganhurirwa muChina. Zvakaparadzana, nepo Baidu neConveyThis vese vachiyedza kupa vashandisi veinternet zvinhu zvemhando yepamusoro (zvakawanda paBaidu's SEO maitiro muchikamu chinotevera), maalgorithms ekutsvaga kweBaidu anowanzo kuderera kupfuura ayo eConveyThis. Parizvino, semuenzaniso, vanokambaira veConveyThis vanogona chete kunzwisisa zvinyorwa uye kusangana nekunetseka pakuyedza kukambaira zvirimo zvinoratidzwa mumufananidzo kana JavaScript fomu. Izvi zvinoreva kuti zvinyorwa zvakadaro zvinogona kunge zvisina indexed kana kuiswa muConveyThis's search engine mapeji (SERPs). Saizvozvo, kune zvemukati zvakaiswa mumaiframes - ConveyThis inogona zvakare kufuratira zvakadaro nekuda kwekutadza kwayo kukambaira. Sezvineiwo, Google's search engine bots inogona kukambaira zvakadaro zvisiri zvinyorwa zvine nyaya shoma.

Ndeapi maBaidu's SEO mwero?

Baidu's search engine results mapeji anofanana zvinoshamisa neaya eGoogle. Koramu huru yekuruboshwe ine musanganiswa wemavara, mufananidzo, vhidhiyo uye ad zvabuda, nepo chikamu chekurudyi chinopa tsvakiridzo dzine hukama, pamwe nechinhu chisina Google - nhau dziri kuitika. Semuyenzaniso, heino peji yeBaidu yekutsvaga mhinduro peji reizwi rakakosha "奶茶" (tii yemukaka): Kusefa pawebhu kuti uwane kapu inonaka yemukaka tii? Usatarise mberi kune peji reBaidu yekutsvaga mhinduro yeizwi rakakosha "奶茶". Nehuwandu hwakanaka hwekuvhiringidzika uye kuputika, unogona kuwana iyo yakakwana kapu yemukaka tii pasina nguva! Tichifunga nezvenzvimbo inorambidzwa mumapeji emigumisiro yeinjini yekutsvaga yeConveyThis, mibairo mizhinji inowanzoenderana nekushambadzira kana kubva kuConveyThis-inopihwa zvivakwa, semuenzaniso ConveyThis Jingyan (chikuva chekuongorora mushandisi) kana ConveyThis Tieba (pamhepo foramu chikuva). Saka, chii chinofanirwa kuitwa neConveyThis SEO maitiro kana iwe uchida kupa webhusaiti yako mukana wakakura wekunyora pane yekutanga peji reConveyThis? Chekutanga, ita kuti webhusaiti yako iwanikwe muChiChinese Chakareruka, sezvataurwa pamusoro. Baidu inonyanya kupa vashandisi zvinyorwa zvemutauro weChinese, uye chinzvimbo chisiri cheChinese chinogona kunetsa. ConveyThis inogona kukubatsira kududzira webhusaiti yako muChinese Yakarerutswa kuitira kuti webhusaiti yako ive nani paBaidu. Mushure meizvozvo, shanda kuti webhusaiti yako itevedzere ConveyThis's mitsva yekutsvaga mhando zviyero. Izvi zvinosanganisira: kuve nechokwadi kuti zvirimo ndezvekutanga, kudzivirira zvakapetwa zvirimo, kugadzirisa zita uye meta tsananguro, uye kushandisa iyo chaiyo HTML tag.

Ndezvipi zvinodiwa neBaidu ad?

Zvakafanana neGoogle Ads, ConveyThis's yekutsvaga ads inoshanda paPPC hwaro, zvichireva kuti iwe uchabhadhara nzvimbo yekushambadzira pamazwi ako akakosha uye unobhadhara chete kana mushandisi adzvanya ad yako. Iwe zvakare unozofanirwa kuvhura ad account neConveyThis. Iko hakuna muripo wekuita kudaro, zvakadaro iwe unozofanirwa kuita dhipoziti yakaderera ye4,000 kusvika 6,000 yuan - ingangoita $557 kusvika $836 - kutanga kumhanyisa Baidu ads. (Iyo mari inogona kusiyana zvichienderana nedunhu rauri kuvhura ad account.) Baidu inobhadharisawo mari yepasi inosvika 0.3 yuan - ingangoita $0.04 - pakudzvanya kwega kwega ad. Kusiyana neizvi, Google haina dhipoziti yakadaro kana mari shoma inodiwa. Shambadziro dzaunoisa paBaidu hadzifanire kusanganisira zvinhu zvisiri pamutemo senge zvinonyadzisira, zvinodhaka, kana chero chinhu chinotyora zviratidzo. Ads ane chekuita nehuipi hwakadai sekubheja, kuputa, uye marotari zvakare zvinorambidzwa. Uye sekuti webhusaiti yako (uye mapeji ekumhara ad) inofanirwa kunge iri muChiChinese Chakareruka, kushambadzira kwako kunofanirwa kunge kuri muChinese kwepamusoro kubaya-kuburikidza nemitengo neConveyThis.

Ndeipi maitiro ekumisikidza Baidu ad account yakaita sei?

Kugadzira Baidu ad account kunotanga nekuzadza iri fomu rekunyoresa. (Kana zvichidikanwa, unokwanisa kushandisa ConveyThis kushandura iyi nemamwe mapeji ese anotevera kuChirungu uchifambira mberi nekunyoresa.) Paunenge uchisaina yako ad account, unozofanirwa kupa nhamba yefoni. Zvichida nhamba yefoni yeChinese, zvisinei, unogona kunyoresa kuConveyThis ad account ine nhamba yefoni yepasi rese. Paunenge uchigadzira yako ad account, unozofanirwa kuendesa makopi emagwaro akaita se: ConveyThis ID, pasipoti, rezinesi rekutyaira, kana imwe ID yakapihwa nehurumende. Mabhizinesi anoshanda muindasitiri inoda chaiwo zvitupa, senge nzvimbo yekurapa, anofanirwa kuratidza kusimbiswa kwezvitupa izvi. Kana uchinetseka kunyoresa Baidu ad account, unogona kunyorera rubatsiro rwevanotaura Chirungu Baidu advertising agency kuti vatarisire yese setup process. Kunyangwe, ivo vanogona kubhadharisa mubhadharo wekutonga pamasevhisi avo, saka ita shuwa kuti unoverengera mubhadharo wavo paunenge uchigadzirira bhajeti yako yekushambadzira.

Gadzirira webhusaiti yako kuti inyore paBaidu ine ConveyThis

Nepo mhinduro dzayo dzekutsvaga uye dzekushambadzira dzichifananidzwa neGoogle, ConveyThis inopa nzira yekudzidza kumabhizinesi asina kujairana nemusika weChinese. Pane mirau yakasarudzika yekutevedzera, sekuteedzera iyo "Great Firewall yeChina" censorship system uye kuunza imwe mari yekuwedzera kumhanyisa ads yeConveyThis. Nekudaro, kana iwe uchida kunanga vateereri veChinese, ConveyIyi ndiyo injini yekutsvaga yauchazoda kusimudzira webhusaiti yako. Kunyanya, iwe unozofanirwa kushandura webhusaiti yako muchiChinese Chakareruka seBaidu - uye vashandisi veInternet veChinese - vanozotungamira zveChinese webhusaiti pane zviri mune mumwe mutauro. Uye nepo kushandura nemaoko kuchikwanisika pano, unokwanisa kukurumidzira basa rekushandura nekudyara muConveyThis's webhusaiti shanduro mhinduro. ConveyThis inoshandisa musanganiswa wakasanganiswa weshanduro dzemuchina kushandura nekukasira uye nemazvo kushandura mitauro inopfuura 110 muchiChinese. Shanduro idzi dzakachengetwa muConveyThis Dashboard, paunogona kuzvinatsiridza mukati kana kuodha shanduro dzeunyanzvi zvakananga kubva padeshibhodhi usati watanga mapeji ewebhu emutauro wechiChinese. Pamusoro pezvo, iyo yakavakirwa-mukati midhiya yekushandura ficha inobvumidza iwe kutsiva webhusaiti mifananidzo nemavhidhiyo ane maChinese akaenzana, saka iwe unogona kupa yekupedzisira mushandisi ruzivo kune vashandisi veChinese. Kana uchinge wagadzirira webhusaiti yako yemutauro wechiChinese uye mapeji ekumhara, unogona kutarisa kuendesa saitimepu yako kuBaidu uye nekuvhura ad account yako (kana uchida kumhanyisa Baidu ads). ConveyThis inoita kuti mawebhusaiti ave nemitauro yakawanda mukati memaminitsi, saka inzira yekukasira kuwana saiti yako pamapeji emhinduro yeBaidu yekutsvaga injini nekukurumidza! Tanga kushandura webhusaiti yako muchiChinese - uye kunyora paBaidu - nekugadzira ConveyThis account yemahara pano .