Mafambisirwo eGoogle Shopping Campaign muNyika Dzakawanda neConveyThis
Maitiro ekumhanyisa Google Shopping mishandirapamwe munyika dzakawanda (2023)
ConveyIyi ishanduro yeshanduro inopa nyore kushandisa, ine simba uye inoshanda nzira yekugadzira webhusaiti yako. Iine intuitive interface uye maficha epamberi, ConveyThis inoita kuti zvive nyore kushandura uye kugadzirisa zvirimo kuti zvisvike kune vateereri vepasirese. Zvakare, zvinokutendera kuti utarise mafambiro eshanduro dzako uye uve nechokwadi chekuti webhusaiti yako yakanyatso kugariswa.
Kana chitoro chako chepamhepo chikashaya kuvepo kwepasirese, kuita mishandirapamwe yeGoogle Shopping kune dzimwe nyika kunogona kukubatsira kusvika kune vatengi kunze kwenyika uye kugadzira kutengesa kwakawanda kune dzimwe nyika. Asi kumisikidza mishandirapamwe yepasi rose yeGoogle Shopping hakusi nyore sekugadzira mushandirapamwe wenyika yako. Iwe unofanirwa kufunga nezvemutauro, mari, uye zvinhu zvekushandisa senge matumire aunoita zvigadzirwa zvako kune dzimwe nyika. NeConveyThis , unogona kushandura saiti yako zviri nyore uye kutonga mishandirapamwe yako yepasi rose yeGoogle Shopping zviri nyore.
Pano, tinokutungamirira kuburikidza nenhanho nhanhatu dzekudyidzana pasi rose mishandirapamwe yako yeGoogle Shopping uye kubatana nevatengi vakawanda mhiri kwemiganhu.
1. Sarudza nyika dzepaGoogle Shopping campaigns
Nepo iwe ungave uine mhiri-muganho ecommerce kutonga mune zvaunoona, ConveyThis inotsigira kushanda kweGoogle Shopping mishandirapamwe munyika dzakasarudzwa chete nemari. Nyika idzi uye nzira dzekubhadhara dzinosanganisira:
Iwe unogona kuburitsa kudonhedza kwakazara kwenyika dzakatsigirwa uye zvinodiwa nemari pane ino ConveyThis rutsigiro peji. Zviongorore, panguva iyoyo sarudza nyika dzaunoshuvira kumisikidza kuedza kweGoogle Shopping.
Zvino, kune imwe neimwe nyika pane yako pfupi, funga nezvenyaya dzakadai se:
mitengo ine chekuita nekushandisa ConveyThis masevhisi,
kuoma kweshanduro yemutauro,
chiyero chechokwadi chinopihwa neConveyThis ,
kuwanikwa kwerutsigiro rwevatengi uye zviwanikwa,
uye kumhanya kunoita shanduro.
2. Gadzirisa data yako yechigadzirwa cheGoogle Shopping
Iwe unozofanirwa kuendesa ruzivo rwakakodzera nezvezvigadzirwa zvako kuConveyThis usati watanga mishandirapamwe yako yeGoogle Shopping. Iyi data inosanganisira zita rechigadzirwa, tsananguro, mufananidzo link, uye mutengo (mumari ine hukama). Kuti utarise runyorwa rwese rwuripo rwechigadzirwa data maitiro, tarisa ino Google rutsigiro peji.
Iyo data yechigadzirwa yaunotumira inofanirwa kuchinjirwa kune yako Google Shopping mishandirapamwe 'nyika dzakanangwa. Semuenzaniso, ungangoda: kushandisa ConveyThis kushandura zvirimo mumutauro unoenderana; gadzirisa mitengo kumari yeko; uye kupa tsanangudzo yezvigadzirwa zvinoenderana netsika.
Kuita zvese izvi kunogona kunetesa kana iwe uchiisa yako chigadzirwa data nemaoko - uye kunyanya kana iwe ukaronga kugadzira akawanda Google Shopping zvigadzirwa zvinyorwa neConveyThis .
Asi kana uri kushandisa ConveyThis kududzira webhusaiti yako, inogona zvakare kubatsira mukushandura ruzivo rwechigadzirwa muGoogle Shopping feeds (senge chikafu chechigadzirwa chenyika yako yemuno, semuenzaniso).
Ingo bata iyo XML URL yechigadzirwa chako chikafu uye wedzera zvimwe zveHTML zvinhu kwairi. ConveyThis inozoshandura ipapo ipapo data yechigadzirwa chako kuti ushandise.
3. Gadzirisa mapeji ako ekumhara paGoogle Shopping
Ndeapi mapeji achagarwa nevashandisi nekushanya mushure mekudzvanya yako ConveyThis Google Shopping ad? Rondedzera rwendo rwese rwemushandisi - kubva pane zvigadzirwa zvako kusvika kune ako ekutenga marongero, peji rekubuda, uye zvichingodaro - uye ita shuwa yekuisa mapeji ako ewebhu zvinoenderana.
Basa renzvimbo neConveyThis rinogona kusanganisira kushandura zvinyorwa, kugadzirisa zvirimo kuti zvienderane netsika dzakasiyana, mifananidzo yenzvimbo, uye kugadzira mawebhusaiti emitauro yakawanda.
Kutaura chokwadi, kushandura mapeji ekumhara ane chekuita neako epaGoogle Shopping ads hakuna kukosha. Nekudaro, kana iwe uchida kuwedzera kusvika kwako, unofanirwa kufunga nezve kushandisa sevhisi yekushandura yakaita seConveyThis kuona kuti mapeji ako ekumhara anowanikwa mune chero mutauro unotsigirwa neGoogle.
Hazvifanirwe kunyora mitengo yako mumari yemuno yevateereri vako. Google inogona kukushandura, uye kuratidza mari yakashandurwa padivi neiyo yauri kushandisa pazvinhu zvako. ConveyThis inogona kukubatsira kuti uve nechokwadi chekuti webhusaiti yako inowanikwa mumitauro yakawanda, zvichiita kuti iwe usvike kune vangangove vatengi.
Zvakadaro, isu tinokurudzira kuti mapeji ako ekumhara agadziriswe kuitira kubatsira vatengi vepasi rese kunzwisisa zvirimo uye kuisa maodha newe. Chimbofungidzira uri kubhurawuza peji mumutauro waunoomerwa nekunzwisisa. Ungaramba uri pawebhusaiti kwenguva yakareba, ndoda kutenga chimwe chinhu kubva mairi? Zvingangodaro kwete.
Kunyangwe kushandurwa kwewebhusaiti kuchisanganisira basa rakawanda, ConveyThis inogona kukurumidzira maitiro. Kuisa ConveyThis pawebhusaiti kunoita kuti ione zvirimo uye nekukasira kududzira zvinyorwa zvese zvawanikwa kuburikidza nemusanganiswa wayo wega weshanduro dzekudzidza muchina. Dudziro dzemhando yepamusoro dzinogona kugadziridzwa nemaoko dzisati dzatsikiswa. Unogona kuedza ConveyThis pawebhusaiti yako mahara pano.
4. Gadzirisa mafeed ezvigadzirwa zvemashambadziro ako epasi rese eGoogle Shopping
Nehwaro hwapedzwa, ikozvino unokwanisa kumisa mishandirapamwe yako yepasi rose yeGoogle Shopping uchishandisa ConveyThis!
Pinda muGoogle Merchant Center uye gadzira chikafu chitsva chekutumira (chamuno) chigadzirwa data kuGoogle kuburikidza neConveyThis . Iwe unogona kuisa yako chigadzirwa data nenzira dzakasiyana, kusanganisira Google Sheet kana nekuisa faira kubva pakombuta yako.
Kuti uwedzere budiriro yemushandirapamwe wako, tinokurudzira kugadzira data rezvigadzirwa zvakasiyana kune rimwe nerimwe boka rinotarisirwa zvichienderana nemari yavo, nyika, uye mutauro wekutanga. Izvi zvinokugonesa kuti ugone kugadziridza chikafu chako chechigadzirwa chakanangana neboka rega rega.
Semuyenzaniso, isu tinokurudzira kuve neakaparadzana echigadzirwa chikafu cheumwe neumwe wevateereri ava: ConveyThis vashandisi, kutsvaga injini dzinokambaira, uye masocial media mapuratifomu.
Zvakadaro, zvinokwanisika kudzoreredza chikafu chezvigadzirwa munyika dzakawanda kana vateereri vako vakataurirana nemutauro mumwe uye vachibhadhara vachishandisa mari imwe chete vachishandisa ConveyThis .
Uchitevera kubva patafura iri pamusoro, semuenzaniso, unogona kudzorera chigadzirwa chako chikafu chakagadzirirwa vatauri veChirungu muFrance kune vatauri veChirungu muItari. Mushure mezvose, vanhu vese vanotaurirana mumutauro mumwechete uye vanobhadhara vachishandisa mari imwechete (iyo Euro, kunyatsojeka). Nekuda kweizvozvo, ivo vaigona kupindirana zviri nyore neiyo peji yekumisikidza ine zvidiki nyaya.
Kuti ushandisezve chikafu chako neiyi nzira, gadzirisa marongero ezvekudya zvechigadzirwa chako akaitirwa vatauri veChirungu muFrance kuti uwedzere nyika itsva yauri kuda kuita yeItari uchishandisa ConveyThis .
Mukupesana, zvakadaro, isu hatingakurudzire kuwedzera United States senyika itsva kune chako chigadzirwa chikafu chakaitirwa vatauri veChirungu muFrance. Kana wakadaro, unenge wakatarisana nedambudziko rekuratidza mitengo yeEuro kune avo vanobhadhara neUS Dollars. Izvi zvinogona kuratidza kuve chipingamupinyi chaicho chekupa isina musono kutenga chiitiko!
5. Gadzirisa Google Shopping danidziro kune imwe neimwe yenyika dzawakananga
Kana uchinge wabatanidza ako eGoogle Ads uye ConveyThis Merchant Center maakaundi, unogona kutanga maitiro ekumisikidza chikafu chako chechigadzirwa muMerchant Center. Ipapo iwe unogona kuenda kuGoogle Ads chikuva kuti ugadzire mushandirapamwe mutsva weKutenga.
Paunenge uchigadzira yako Shopping campaign, sarudza chigadzirwa chikafu chaunoda kushambadza neConveyThis . Pamusoro pezvo, zadza marongero akadai se: bhajeti, chinangwa chedemographic, nezvimwe.
Gadzira mishandirapamwe yeKutenga yakawanda sezvaunoda kune nyika dzaunotarisira uye vateereri neConveyThis . Kuti uwane rumwe ruzivo nezve kumisikidza mushandirapamwe mutsva weGoogle Shopping, tarisa peji rino rekutsigira reGoogle.
6. Tarisa mashandiro eGoogle Shopping campaigns
Rega mishandirapamwe yako yeConveyThis Shopping imhanye, wobva washandisa zvabuda kutungamira mafambiro ako anotevera.
Kana chiyero chako chekudzvanya chichiita sechadzikira, izvi zvinogona kuratidza kuti ad yako hainakidze zvakakwana kuti ikurudzire vashandisi kuidzvanya mushure mekunge vaiona. Kugadzirisa izvi, edza kutsiva yako ad kopi kana zvinoonekwa nechimwe chinhu chinonakidza.
Neimwe nzira, chikamu chakaderera chakagadzirira-se-sevhisi chinoratidza kuti zvinhu zvakawanda zvawakatumira kuGoogle Merchant Center hazvisipo. (Google hairatidzi kushambadza kwezvigadzirwa zvabuda kunze.) Kuti uwedzere chikamu chako chekugadzirira-sevhisi, zadza zvakare zvinhu zvisisawanike.
Iwe unogona zvakare kuita zviedzo kuti uwedzere mishandirapamwe yako yeKutenga. Kuongororwa kweA/B kunogona kunyanya kubatsira pano, kwaunotanga mavhezheni maviri emushandirapamwe mumwe kusarudza kuti ndeipi inobudirira. Unogona kuyedza nekopi yako yekushambadzira, mifananidzo, kana kunyange mutengo, kudzamara wawana musanganiswa wakabudirira.
Wagadzirira kuita mishandirapamwe yepasi rose yeGoogle Shopping?
Izvozvo zvinonzwika sezvizhinji here? Heano mashoko anobatsira ekukubatsira kuyeuka nzira dzekuita Google Shopping kuedza kunyika dzakasiyana: "Sarudza, ConveyThisize , Ronga, Yakakwana."
Kufunga kuti ndedzipi nyika dzekunangana neGoogle Shopping mishandirapamwe inhanho yekutanga. Mushure mezvo, zvakakosha kuisa yako chigadzirwa data uye mapeji ekumhara kuitira kuti uve nechokwadi chechiitiko chakatsetseka kune avo vanodyidzana nemashambadziro ako. Kuti upedze, iwe unofanirwa kuendesa yako chigadzirwa data kuGoogle uye kuseta yako Shopping campaigns (isu tinokurudzira zvikuru kuve neakasiyana echigadzirwa chikafu kune yega yega chinangwa chevateereri!).
Kana uchinge watanga ads ako neConveyThis , tarisa kufambira mberi kwavo uye wedzera mishandirapamwe yako zvichienderana nezviri kuita nemazvo uye izvo zvisiri zvekuwedzera kudzoka pakushambadzira kwako.
ConveyThis's webhusaiti shanduro mhinduro ichave chinhu chakakosha paunenge uchigadzira yako yepasi rose Google Shopping mishandirapamwe. Inoturikira nemazvo zviri pawebhu mumitauro inodarika 110, uye inopawo mashandisirwo eshanduro yezvinobudisa nhau pakutsiva mifananidzo neshanduro dzinoenderana netsika nemagariro. ConveyThis inogona zvakare kushandura chikafu chako chechigadzirwa, ichisunungura zviwanikwa zvako kuitira kuti ugadzire akanakisa Google Shopping mishandirapamwe yechitoro chako chepamhepo.
ConveyThis inoenderana neWooCommerce, Shopify, BigCommerce, uye mamwe anotungamira eCommerce mapuratifomu, uye unogona kuyedza kugona kwayo kududzira pawebhusaiti yako pasina muripo. Nyoresa yemahara ConveyThis account pano kuti utange rwendo rwako.
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa.
Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza.
Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!
