Squarespace SEO: Yakakwana Nhungamiro Yekugadzirisa neConveyThis
Iyo Yakakwana Inotungamira kune Nyanzvi squarespace SEO
Iine mushandisi-ane hushamwari matemplate uye kudhonza-uye-kudonha interface, squarespace inopa simba kune chero munhu kugadzira mawebhusaiti pasina kukodha. Asi sei SEO-inoshamwaridzika iyi yakakurumbira chikuva? Iri gwara rakakura rinonyura mukati me squarespace's yakavakirwa-mukati yekutsvaga optimization kugona uye akaedzwa matekiniki ekuwedzera kuoneka kwekutsvaga. Tevedza aya akakwana maitiro ekuita yako squarespace saiti outrank vakwikwidzi.
Kunzwisisa Nyika Yekutsvaga Injini Yekugadzirisa
SEO, kana kutsvaga injini optimization, inoreva marongero uye matekiniki ekuvandudza masaiti ewebhusaiti mumapeji ekutsvaga injini mapeji (SERPs) seGoogle neBing. Chinangwa ndechekusimudzira organic kuoneka kana vashandisi vachitsvaga akakodzera misoro uye mazwi akakosha ane chekuita nebhizinesi rako uye zvirimo.
Yepamusoro SEO masosi inokonzeresa kuwedzera webhusaiti traffic, kuratidzwa uye shanduko. Inopfuura hafu yekushanya kwese webhusaiti kunobva kune injini dzekutsvaga, kuchengetedza nzvimbo ine mukurumbira kwakakosha pakukura kwekutyaira. Mamwe akakosha SEO manhamba:
- 51% yewebsite traffic inobva mukutsvaga kwehupenyu
- 91.5% yevatsvaga vanodzvanya mhinduro papeji yekutanga
- Nzvimbo dzepamusoro papeji yekutanga dzinogamuchira zvakanyanya kudzvanya
Tichifunga nezvemasimba aya, chinzvimbo chepamusoro chakakosha pakugadzira vashanyi vanokwanisa. Mawebhusaiti anoonekwa pamapeji anotevera anorasikirwa nemavhoriyamu makuru ezvingangoita traffic.
SEO inoshanda nekunatsiridza mapeji akatenderedza izvo injini dzekutsvaga dzinoratidza sezviyero zvikwangwani uye zvinhu. Izvi zvinosanganisira zvinhu zvakaita sepeji kumhanya, nhare-hushamwari, chengetedzo protocol, mhando yemukati, keyword kushandiswa, chiremera zvinongedzo uye inoshanda tekinoroji nheyo.
Kana saiti yako ichipfuura metrics aya, tsvaga algorithms inosimudza yako SERP chinzvimbo pamberi pevakwikwidzi. Consistent optimization uye yakakwirira-caliber zvemukati nekufamba kwenguva zvinoburitsa inogoneka yakakwira kuoneka.
Kunyura muSquarespace's SEO Kugona
Squarespace inogamuchira kumwe kushoropodzwa nezve kugona kwayo SEO. Asi iyo puratifomu inopa varidzi vesaiti maturusi akasimba ekugonesa optimization, kana yakasimudzwa nemazvo.
Iwo mafungiro asiriwo anobva ku squarespace inomanikidza dzimwe nzvimbo senge kodhi yekuwana nekukasira, kusiyana neyakavhurika sosi CMSs seWordPress. Nekudaro, squarespace ichiri kugonesa kuita yakakosha SEO maitiro akanakisa kuburikidza neiyo intuitive interface.
Mazhinji masaiti akabudirira anomira zvakanaka mukutsvaga akavakirwa pa squarespace. Neruzivo rwakanaka rweSEO uye kushanda nesimba, iyo chikuva inogona kutyaira inonakidza organic kuita. Hapana chaiwo matemplate anowedzera mazinga - sarudza chete zvichibva pane dhizaini zvinodiwa.
Imwe yakanakira mukana ndeyekuti squarespace haidi chero ekunze SEO plugins. Inodiwa optimization mabasa anovakwa zvakananga mumidziyo yayo uye inoyerera. Nekuseta kwakangwara uye zvemhando yemukati, squarespace masaiti anogona kukwikwidza zvachose kune ane mukurumbira SERP kuiswa.
Craft Mushandisi-Inoshamwaridzana Saiti Architecture uye Navigation
Magadzirirwo eruzivo rwewebhusaiti anokanganisa ruzivo rwemushandisi uye kugona kwevanokambaira kunongedzera mapeji. Kugadzira intuitive IA inosimudzira ese maficha. Ita shuwa kuti yako squarespace saiti chimiro chinopa:
- Zviri nyore, zvine musoro mapeji hierarchies. Dzivisa kuviga mapeji akakosha zvakadzika muIA yakaoma.
- Zviri nyore kufamba-famba menyu uye mapeji zvinongedzo. Ita kuti vashanyi vakwanise kuwana zvirikudiwa zviri nyore.
- Kapfupi tinya zvakadzama kuti usvike zviri mukati. Deredza matanho anodiwa kuti uwane ruzivo rwakakosha.
- Mapeji emukati akabatanidzwa. Mapeji enherera akaparadzaniswa nemamenu haaonekwe.
- Zvimiro zvinoenderana uye kufamba. Chengetedza UX yakajairika pane ese saiti zvikamu.
Zvinhu izvi zvinobatsira vashanyi vevanhu nekukurumidza kuwana mapeji ako akakosha uku uchifambisawo kutsvaga bots indexing yako yeSERPs.
Chimiro Peji Zvemukati zveScannability
Kutsvaga maalgorithms anoongorora mapeji anoenderana nechimiro chemukati uye fomati, kunyanya:
- Single H1 tag yekusimbisa yekutanga musoro wenyaya
- Inotsigira H2/H3 ma tag kutyora mabhuroko marefu ezvinyorwa
- Hurefu hwendima hupfupi kuti utarise zviri nyore
- Yakakodzera HTML yemusoro ma tag pane kungo shinga/mavara makuru
Izvi zvinhu zvinobatsira kujekesa pfungwa yako huru uchigadzira kopi kuti igaye nyore kune vashandisi uye kutsvaga bots.
Rerusa maURL ePeji Kuti Utaridzike Wakavandudzwa
Mapfupi, anotsanangura maURL anoonekwa akachena mumibairo yekutsvaga kana ichienzaniswa neakareba, akatenderedzwa. Cheka pasi bloated post URLs senge blog chinyorwa slugs.
Somuenzaniso, condense:
www.brand.com/blog/my-awesome-blog-post
Ku:
www.brand.com/blog/awesome-blog-post
Kana uchichinja maURL, tungamira zvakanaka shanduro dzekare kune itsva. Izvi zvinodzivirira zvisungo zvakafa uye zvinopfuudza chiremera chekubatanidza. Tarisa uone chero ma links emukati akatyoka achikonzera nyaya dzevanokambaira futi.
Tsvagiridzo Yakakodzera, Yepamusoro-Inogoneka Keywords
Yakakwana keyword research inofumura mazwi ako chinangwa chevateereri kutsvaga ane chekuita nebhizinesi rako zvinopihwa. Isa pamberi mazwi akakosha neakakwira enzvimbo yekutsvaga mavhoriyamu asi zvine musoro kukwikwidza.
Zvishandiso zvakaita seGoogle Keyword Planner zvinobatsira kuwana keyword mazano zvichienderana nematemu embeu. Gadzira misiyano mirefu-muswe yakatenderedza mazwi ako ekutanga eiyo niche yekunongedza mikana.
Ongorora keyword kuoma zvibodzwa uchishandisa SEMrush kana Ahrefs kuyera kukwikwidza. Mazwi akakosha anokwanisika parizvino haana mapeji akakwenenzverwa.
Gadzirisa Title Tags, Metadata uye Alt Chinyorwa
Title tag uye meta tsananguro inopa yakakosha pane-peji mikana yekuvandudza. Ita shuwa zvinhu izvi:
- Nyatsoburitsa musoro wenyaya wepeji rako
- Iva nemazwi akakosha sezvazvinogoneka
- Nyevedza vanotsvaga kuti vadzvanye mhinduro yako pamusoro pevamwe
Chengetedza ma tag emazita ari pasi pemavara makumi matanhatu kudzivirira truncation muSERPs. Uyewo gadzirisa mazita emafaira emufananidzo uye zvinyorwa zve alt zvine mazwi akakosha. Mazita anotsanangura uye alt zvinyorwa zvinowedzera mufananidzo SEO.
Kuvandudza Site Speed uye Kuita
Inokurumidza kurodha peji inovandudza ruzivo rwemushandisi uye inosaina saiti mhando kumainjini ekutsvaga. Squarespace nzvimbo dzinogona kuwedzera kukurumidza ne:
- Kudzvanya mafaira makuru emifananidzo pasina kukanganisa kunaka
- Kuganhurira mavhidhiyo embeds uye gallery mifananidzo
- Kuderedza kushandiswa kwemaitiro ewebhu mafonti
- Kuvandudza chirongwa chekutambira kana pane yakagovaniswa server
- Kugonesa caching plugins kuti ushandisezve midziyo
Yedza kumhanya kwesaiti neGoogle PageSpeed Insights. Vavarira zvibodzwa pamusoro pe90 uye peji rekutakura pasi pemasekonzi maviri pane nharembozha.
Ita shuwa kuti Saiti iri Mobile-Hushamwari
Iine nharembozha accounting inopfuura hafu yewebhu traffic, kuve neseamless mobile ruzivo inodiwa. Uchishandisa squarespace, inopindura nhare optimization inouya yakavakirwa-mukati.
Paunenge uchigadzira yako saiti, ramba uchitarisa iyo mobile preview modhi kuti uone chero zvinhu zvinoda kugadziriswa senge navigation, saizi yemavara kana maCTA. Google inonyanya kuisa ma index uye kuisa iyo mobile version yemapeji izvozvi.
Kune mabhizinesi-akavakirwa panzvimbo, kukwirisa yako Google Bhizinesi Rangu chimiro kunosimudzira kuoneka kwekutsvaga kwenzvimbo. Zadzisa chimiro chako zvizere neruzivo rwebhizinesi, mapikicha, zvinyorwa uye imwe data.
Batana kazhinji kuratidza kuti rondedzero inochengetedzwa. Izvi zvinowedzera zvimiro mumibairo yemepu patsvakiridzo dziri pedyo dzinechekuita nezvigadzirwa nemasevhisi ako.
Mhedziso
Kunzwisisa mutsauko pakati peSEO yepasi rose neyemuno kwakakosha. Kunyangwe paine mashoma akafanana mumatanho uye zvinangwa, pane zvakakosha mutsauko munzira iyo bhizinesi repasi rose rinofanira kusvika pakuvakwa kwekubatanidza. Usaregere kukosha kwekuvaka kwekubatanidza, sezvo ine simba rakakura pakugona kwako kuita chinzvimbo uye kugadzira traffic padanho repasi rose!
Kunyangwe paine misiyano yakawanda munzira iyo vanhu vanobva kunyika dzakasiyana vanotsvaga data, kunzwisisa maitiro mashoma ekuvaka hukama hwepasirese kunogona kukwidziridza chinzvimbo chako, heano mamwe eakakosha mapoinzi ekurangarira.
Kare, mamwe emazano aya akasimbiswa. Kupfupisa, heano mamwe eakanyanya kukosha mapoinzi ekuchengeta mupfungwa.
Nekuomerera kune nhungamiro yataurwa pamusoro apa, unogona kugadzira yakasimba backlink chirongwa chemisika yako yepasi rose.
Wagadzirira kutanga here?
Kushandura, kunopfuura kungoziva mitauro, muitiro wakaoma kunzwisisa.
Nekutevera matipi edu uye nekushandisa ConveyThis , mapeji ako akashandurirwa anoenderana nevateereri vako, uchinzwa seanobva kumutauro waunonongedza.
Kunyange zvazvo kuchida kushanda nesimba, mugumisiro wacho une mubayiro. Kana uri kushandura webhusaiti, ConveyThis inogona kukusevha maawa neshanduro yemuchina.
Edza ConveyThis yemahara kwemazuva manomwe!
