Sezvo gore ra2023 rakapera, ichokwadi kuti vamwe havasati vaona zviri nyore kugadzirisa nekuchinja kwakaitika mugore. Nekudaro, kugona kugadzirisa uye kuenderana nekuchinja chinhu chakakosha pakuona ramangwana rebhizinesi.
Mamiriro ezvinhu epagore akange aita kuti tuning kupuratifomu yedhijitari kuve kudiwa. Hazvishamisi kuti, kupfuura nakare kose, kutenga online kunowedzera kupararira.
Chokwadi ndechekuti zvingave nyore kutanga bhizinesi repamhepo uye zvine mubairo zvakanyanya kuve neinomhanya online shopu asi nguva inongotaura kana iwe uchizopona mumakwikwi epamusoro anowanikwa mune ecommerce sphere.
Kunyange chiri chokwadi kuti hunyanzvi hwetekinoroji zvinhu zvikuru mu ecommerce, chiyero chinoshanduka maitiro evatengi chinofanirwa kutariswa sezvavanoona mafambiro ekutenga online.
Sezvineiwo muchinyorwa ichi, kune maitiro ecommerce e2024 anogashira shanduko dziri kuitika pasirese.
Ecommerce iyo inonyoreswa yakavakirwa:
Tinogona kutsanangura kunyoreswa kwakavakirwa ecommerce semhando iyo vatengi vanonyoreswa kune chimwe chigadzirwa kana sevhisi inomhanya ichidzokororwa uye uko kubhadhara kunoitwa nguva nenguva.
ShoeDazzle uye Graze mienzaniso yakajairwa yekunyoreswa kwakavakirwa ecommerce iri kupupurira kukura kwakanaka.
Vatengi vanofarira iyi fomu ye ecommerce nekuti inoita kuti zvinhu zviratidzike zviri nyore, zvemunhu, uye kazhinji zvakachipa. Uyewo mufaro wokugamuchira bhokisi re‘chipo’ pasuo rako pane dzimwe nguva unogona kusaenzaniswa nokutenga pazvitoro. Sezvo zvichiwanzo kunetsa kuwana vatengi vatsva, iyi bhizinesi modhi inoita kuti zvive nyore kwauri kuchengetedza iripo iwe uchiramba uchitsvaga vamwe.
Muna 2021, iyi modhi inogona kubatsira kwauri kuchengeta nekuchengetedza vatengi.
Cherechedza:
- Vanosvika gumi neshanu muzana vevatengi vepamhepo vakasaina kune imwe kunyoresa kana imwe.
- Kana iwe uchida kuchengetedza zvakabudirira mutengi wako, kunyoreswa kwakavakirwa ecommerce ndiyo nzira yekubuda.
- Mamwe emapoka ane mukurumbira ekunyoreswa kwakavakirwa ecommerce zvipfeko, zvigadzirwa zverunako, uye chikafu.
Green Consumerism:
Chii chinonzi Green Consumerism? Iyi ndiyo pfungwa yekuita sarudzo yekutenga chimwe chigadzirwa zvichienderana nemamiriro ekunze. Patsanangudzo iyi ndipo patinogona kufungidzira kuti muna 2024, vatengi vazhinji vanozonyanya kufarira zvekudya uye zvakatipoteredza kana vachitenga zvigadzirwa.
Inenge hafu yevatengi vakabvuma kuti kunetseka nezvezvakatipoteredza kunokanganisa sarudzo dzavo dzekutenga chimwe chinhu kana kusatenga. Nekuda kweizvozvo, zvine njodzi kutaura kuti muna 2024, varidzi ve ecommerce vanoshandisa maitiro akatsiga mumabhizinesi avo vanokwezva vatengi vazhinji kwavari kunyanya vatengi vanoziva eco.
Kutenga kwegirini kana kuve eco-kuziva kukunda kupfuura kungoita nezve chigadzirwa. Inosanganisira kudzokorodza, kurongedza nezvimwe.
Cherechedza:
- 50% yevatengi vepamhepo vakabvuma kuti kushushikana kwezvakatipoteredza kunokanganisa sarudzo yavo yekutenga chigadzirwa kana kusatenga.
- Muna 2024, pane zvingangove zvichiwedzera kuwedzera kwekutengesa kwegirini nekuda kwekuti vanhu vazhinji vari kuwedzera kunetseka nezvehutano hwavo.
Shoppable TV:
Dzimwe nguva uchiona terevhizheni kana chirongwa, unogona kuona chigadzirwa chinokufarira wonzwa kuda kuzviwanira wega. Dambudziko rekuiwana riripo sezvo usingazive kuti unoriwana sei kana kuti unoritenga kunaani. Dambudziko iri ikozvino rakagadziriswa sezvo zviratidzo zveTV zvino zvichabvumira vataridzi kuti vakwanise kutenga zvigadzirwa zvavanogona kuona pamitambo yavo yeTV kuuya 2021. Iyi pfungwa inozivikanwa seShoppable TV.
Idzi pfungwa yekushambadzira yakasvika pakuzivikanwa apo NBC Universal inotanga kushambadzira yavo yeTV inotengwa iyo inobvumira vaoni kubva kumba kuti vatarise maQR macode pachiratidziro chavo uye kutungamirwa kwavanogona kuwana chigadzirwa. Zvakaguma nei? Vakataura kuti zvakakonzera chiyero chekushandura chingangoita 30% kupfuura icho cheavhareji yekutendeuka chiyero cheindasitiri yecommerce.
Huwandu uhu hunosvika pakukwira muna 2021 sezvo vanhu vazhinji vachiwana nguva yakawanda yekugara pamberi peTV kuti vaone zvavanofarira.
Cherechedza:
- Sezvo vanhu vazhinji vari kutendeukira kukuona TV, kuchawedzerwa kutenga kuburikidza nekutenga TV muna 2021.
Kutengesazve / Chechipiri-ruoko kutengeserana / Recommerce:
Kubva pazita rayo, Second-hand commerce, inzira ye ecommerce inosanganisira kutengesa uye kutenga zvigadzirwa zvechipiri ruoko kuburikidza ne ecommerce chikuva.
Kunyange zvazvo chiri chokwadi kuti haisi pfungwa itsva, asi iri kuramba ichizivikanwa nokuti vakawanda vava nemaonero achinja panyaya yezvigadzirwa zvinogadzirwa nemaoko maviri. Mireniyumu ikozvino yava nemafungiro ayo akasiyana nezera rekare. Vanofunga kuti zvine mari yakawanda kutenga chigadzirwa chakashandiswa pane kutenga zvitsva.
Zvakafanotaurwa zvakadaro kuti kuchave nekukwira kwe200% mumusika wekutengesa kwechipiri ruoko chigadzirwa chinouya makore mashanu anotevera.
Cherechedza:
- Pachave nekusimuka mumusika wekutengesa ruoko rwechipiri 2021 sezvo vanhu vangangoda kuchengetedza zvakanyanya kana vachitenga zvigadzirwa uye kuchenjerera mashandisiro avanoita.
- Zvinotendwa kuti kuchave ne x2 yemusika wazvino ruoko rwechipiri mumakore mashoma anotevera.
Social media commerce:
Kunyangwe zvese zvaichinja muna 2020, social media inoramba isingazununguki. Vanhu vazhinji vanoomerera kumasocial media nekuda kwekuvharika, uko kwakauya nedenda rekushandisa zvakanyanya kupfuura zvakajairwa. Zvingasava nyore chete asiwo zvinonakidza kutenga zvinhu kubva kune chero yesocial media.
Imwe bhonasi hombe yesocial media ndeyekuti iwe unogona nyore kukwezva vatengi vangave vasina chinangwa chekukubata iwe. Inoshanda zvekuti, maererano neshumo , avo vanofurirwa nevezvenhau vane 4x mukana wekutenga.
Ichokwadi kuti iwe unozoona kutengesa kwakawanda kana iwe ukatora mukana wesocial media asi handizvo zvese. Midhiya yemagariro inobatsira kuwedzera kubatanidzwa nevatengi pamwe nekuvaka nekuvandudza ruzivo rwemhando yako. Nekudaro, muna 2021 social media ichiri chishandiso chakakosha chinobatsira kutyaira bhizinesi kubudirira.
Cherechedza:
- Pane 4x mukana wesocial media akakurudzira vatengi kutenga.
- Vamwe 73% vatengesi vakabvuma kuti kuedza kwesocial media marketing kwakakosha sezvo inogona kuonekwa senzira inoshanda yekusvika kune vakawanda vateereri uye kuwedzera kutengesa.
Voice Assistant Commerce:
Kutangwa kweAmazon kwe "Echo", mutauri akangwara, muna 2014 kunokonzeresa maitiro ekushandisa izwi kutengeserana. Migumisiro yezwi haigoni kusimbiswa sezvainoita basa rinokosha mukuwana mashoko anokosha evaraidzo kana kuti ezvokutengeserana.
Kuwedzera, vangangoita makumi maviri muzana evaridzi veakangwara mutauri anogara muUnited States vanoshandisa vatauri vakangwara vakadaro nechinangwa chekutenga. Ivo vanovashandisa kutarisa uye kuteedzera kuburitswa kwechigadzirwa, kuisa odha yezvigadzirwa, uye kuita tsvakiridzo. Sezvo kushandiswa kuri kuramba kuchiwedzera mukurumbira, zvinotarisirwa kuti mumakore mashoma anotevera ichasvika kune imwe 55%.
Cherechedza:
- Pachave nekukwira, kanopfuura zvakapetwa kaviri muzana yazvino, muyero iyo US smart speaker varidzi vanoishandisa nechinangwa chekutengeserana.
- Mamwe emhando dzakakurumbira dzekutengesa izwi mubatsiri anodhura emagetsi, chikafu, uye zvemba.
- Vanowedzera vatengesi vari kutsvaga kuita mari yakakura mukubatsira izwi mugore rinouya.
Artificial Intelligence:
Chimwe chinhu chakakosha zvikuru chisingambofa chakafuratirwa muchinyorwa ichi iAI. Icho chokwadi chekuti AI inoita chaiyo chiitiko chinotaridzika chenyama uye chaicho chinoita kuti ibude pakati pemaitiro anozove akakurumbira muna 2021.
Mazhinji mabhizinesi ecommerce akatanga kuishandisa kusimudzira kukura kwavo nekushandisa kupa kurudziro yezvigadzirwa, kupa rubatsiro rwenguva chaiyo kune vatengi.
Isu tinofanirwa kutarisira kuti panosvika gore rinouya AI ichave yakakosha kumabhizinesi epamhepo. Izvi zvinoonekwa sezvakakurudzirwa neGlobal E-commerce Society kuti pane mukana wemakambani anoshandisa mamwe mabhiriyoni manomwe paAI muna 2022.
Cherechedza:
- Pakazosvika 2022, makambani achashandisa mari yakawanda paAI.
- AI inogona kubatsira kuvandudza ruzivo rwevatengi ichiita kuti vanzwe senge pakutenga nenyama.
Crypto Payments:
Hapana bhizimusi rekutengesa rinopera pasina kubhadhara. Ndokusaka iwe paunopa akati wandei ekubhadhara magedhi evatengi vako, unogona kutarisira kuona yakawedzera shanduko chiyero. Munguva pfupi yapfuura Crypto yave nzira yekubhadhara zvakanyanya kunyanya kufarirwa kwemari, Bitcoin sezvo vanhu vava kubvuma kuishandisa kuita kana kugamuchira mubhadharo.
Vanhu vari nyore kuda kushandisa BTC nekuda kwekukurumidza uye nyore kutengeserana kwainopa, kudhura kwakaderera pamwe nepamusoro pekuchengetedza kwainopa. Chimwe chinhu chinonakidza nezvevashandisi veBTC ndechekuti vanowira mumapoka evechidiki vane makore ari pakati pe25 ne44.
Cherechedza:
- Vanhu vazhinji vanosarudza kushandisa crypto mubhadharo vadiki uye isu tinotarisira kuti vanhu vazhinji vezera rakasiyana vachabatana ne2021.
- Crypto kubhadhara kwasvika pakuzivikanwa kugamuchira kuzivikanwa kwenyika dzese.
International ecommerce (kuyambuka muganhu) uye nharaunda:
Nekuda kwekuwedzera kwekudyidzana kwepasirese, ecommerce haichatsamira muganho. Izvi zvinoreva kuti isu tinofanirwa kutarisira zvakawanda zvekuyambuka muganho ecommerce muna 2021.
Kunyange zvazvo chiri chokwadi kuti kune zvakawanda zvinobatsira kutengesa mhiri kwemiganhu, zvinoda zvinopfuura kungoshandura webhusaiti yako yebhizimisi kuti ikweve vatengi vakasiyana kubva kwakasiyana-siyana. Kunyangwe kududzira kuchidikanwa uye chiri danho rekutanga, asi pasina kugarisana kwakakodzera kunongova jee.
Kana tichiti localization , tinoreva kuchinjika kana kuwiriranisa shandurudzo yezviri mukati mako kuti itaure uye ibudise meseji yaunoda yerudzi rwako nenzira yakakodzera, toni, chimiro uye/kana pfungwa yacho yese. Zvinosanganisira kunyengedza Mifananidzo, mavhidhiyo, magiraidhi, mari, nguva uye zuva fomati, yuniti yezviyero zvekuti zvinogamuchirwa zviri pamutemo uye netsika kune vateereri vavanoitirwa.
Cherechedza:
- Usati wasvika kune nhamba inonzwisisika yevatengi vanobva kunzvimbo dzakasiyana pasirese, kududzira uye kugarisana kwakakosha pfungwa yausingakwanise kuita pasina.
- Pakazosvika 2021, iwe unofanirwa kutarisira kuti mhiri ecommerce ecommerce icharamba ichipupurira kukura kwakawanda nekuda kwekuti nyika yave musha 'mudiki'.
Ino ndiyo nguva yakanakisa yekushandisa mikana yemaitiro ataurwa muchinyorwa chino uye kunyanya tanga yako yepakati muganhu ecommerce ipapo. Unogona kududzira zviri nyore uye kuisa webhusaiti yako neConveyThis nekungodzvanya kumwe chete uye wogara kumashure kuti utarise ecommerce yako ichikura zvakanyanya!