Полный список ресурсов для перевода, обеспечивающих многоязычный успех

Navigating the world of translation can be overwhelming due to the sheer number of tools, platforms, and service providers available. Whether you are translating a website, localizing software, or managing global communication projects, having a list of translation resources can help streamline the process. This guide consolidates some of the best options to save you time and offer a solid starting point for your project.

Why You Need a List of Translation Resources

Translation projects can vary widely in scope, complexity, and budget. From website translation platforms to translation services and end-to-end management solutions, it’s important to understand which tools and services best suit your needs. Having a list of translation resources ensures you can:

• Compare tools and features based on your project requirements.
• Select reliable services that fit your budget.
• Reduce research time and avoid costly mistakes.

This guide offers curated recommendations for platforms, plugins, and agencies, tailored to specific translation needs.

Why Translation Resources Are Essential for Global Success

In today’s interconnected world, a multilingual website is not just a luxury—it’s a necessity for businesses looking to expand their global reach. Whether you’re a small business owner targeting new markets or an enterprise managing global operations, leveraging a comprehensive list of translation resources can make a significant difference in efficiency and results.

The Growing Demand for Multilingual Content

• Statistics Highlight the Importance: Over 70% of internet users prefer to browse websites in their native language. By catering to this preference, businesses can significantly improve engagement and conversion rates.
• Global SEO Benefits: Offering localized content improves your website’s rankings on regional search engines, increasing organic traffic from international audiences.

The Role of Translation in Business Growth

Translation is more than converting words from one language to another; it’s about creating meaningful connections with your target audience. Consider these benefits:

1. Access to Global Markets: Translating your website or app allows you to reach millions of new users who prefer engaging with content in their native language.
2. Enhanced User Experience: Customers are more likely to trust and engage with brands that cater to their linguistic and cultural preferences.
3. Increased Sales and Conversions: Studies show that 75% of online shoppers are more likely to purchase from a site in their preferred language.
4. Better Search Engine Rankings: Multilingual SEO improves your visibility on search engines, helping you attract more organic traffic.

Types of Translation Resources

When creating a list of translation resources, it’s important to include a variety of tools and services to cover different project needs. Here are the main types:

1. Website Translation Platforms

These platforms are tailored for creating multilingual websites quickly and efficiently. They provide automation, customization, and professional editing options.

2. Localization Tools

Localization tools are ideal for adapting apps, games, and software to different languages and regions. They ensure that content fits cultural expectations and technical requirements.

3. Translation Plugins

Plugins integrate with popular CMS platforms like WordPress, Shopify, and Weebly to add multilingual functionality with minimal effort.

4. Professional Translation Agencies

Agencies provide human expertise for high-quality, culturally nuanced translations, making them ideal for complex projects like legal documents or marketing campaigns.

5. Learning Resources and Industry Insights

For those managing translations in-house, learning resources and professional networks can provide valuable knowledge and best practices.

Benefits of Using Translation Platforms and Plugins

Why Platforms Like ConveyThis Stand Out

Platforms like ConveyThis don’t just simplify the translation process—they offer additional benefits such as:

• Time-Saving Automation: Automated translation kickstarts the process, saving hours of manual effort.
• Improved Accuracy: Tools like translation memory and AI-powered engines ensure consistent, high-quality translations.
• Customization Options: Refine translations to suit specific cultural or regional nuances, enhancing the user experience.

Plugins for Seamless Integration

Translation plugins are ideal for businesses already using CMS platforms like WordPress or Shopify. They:

• Eliminate the Need for Coding Skills: These plugins are user-friendly and require minimal technical expertise.
• Maintain Consistency: They integrate seamlessly with your website’s layout, ensuring a polished, professional appearance across all languages.

Best Practices for Managing Translation Projects

1. Define Your Goals

Before starting a project, clarify your objectives:

• Are you translating a website to improve international sales?
• Are you localizing an app to enter a specific market?
• Are you creating multilingual marketing campaigns to engage diverse audiences?

2. Choose the Right Tools

Select resources that align with your goals. For example:

• Use ConveyThis for seamless website translation.
• Opt for SDL Trados Studio if you need advanced translation memory features.

3. Prioritize Quality Assurance

Ensure translations are accurate, consistent, and culturally appropriate by:

• Using professional editors to refine machine translations.
• Implementing a review process with native speakers.

4. Optimize for SEO

For multilingual websites, optimize translated content for search engines by:

• Using hreflang tags to direct users to the correct language version.
• Translating meta titles, descriptions, and alt text.

5. Test Across Platforms

After completing the translation, test the content across devices and browsers to ensure proper formatting, alignment, and functionality.

Платформы для перевода веб-сайтов

1. ConveyThis

Для лучшего соотношения цены и качества я нашел ConveyThis лучшим вариантом. Их услуги по переводу веб-сайтов позволяют вам создавать многоязычную версию вашего сайта без необходимости иметь навыки кодирования или менять макет и контент. Результаты можно увидеть в течение нескольких минут, поскольку первый уровень перевода выполняется с помощью машинного перевода. Это означает, что как только вы решите иметь многоязычный веб-сайт, наши посетители смогут начать просмотр!

Результаты можно гибко настраивать: вы можете изменить внешний вид кнопки языка, исключить страницы из перевода и редактировать перевод самостоятельно (или поручить это сделать команде ConveyThis двуязычных редакторов!).

ConveyThis' услуги являются наиболее полными и тщательными. Вот краткое изложение их функций:

• Преобразуйте свой сайт в многоязычный за считанные минуты.
• Отредактируйте перевод самостоятельно или наймите профессионального лингвиста.
• Вносите изменения в свой контент и макет для легкой языковой адаптации.
• Синхронизируйте и обновите все языковые версии. Процесс перевода ConveyThis полностью автоматизирован, нет необходимости уведомлять о публикации нового контента.
• Совместимость с мобильными устройствами.
• Полная поддержка и совместимость со всеми платформами и языками программирования.
• SEO Оптимизировано для лучшей индексации. Это означает, что ваш скрытый контент также будет переведен.
• Выбирайте между доменами, поддоменами и URL-адресами подпапок для разных языков.

ConveyThis — это универсальное и полное решение для перевода, предназначенное для тех, кто хочет привлечь глобальную аудиторию. Услуга идеально подходит для всех веб-сайтов, от самых минималистичных до самых крупных и сложных.

2. WOVN

Подобно ConveyThis, процесс начинается со слоя автоматизированного перевода. Вы вводите код и страницы, и как только вы получаете перевод, вы можете редактировать его перед публикацией.

3. SDL Language Cloud

Команда, создавшая SDL Trados, предлагает облачную альтернативу, которая также работает с машинными и профессиональными переводами.

Что касается процесса машинного перевода, у вас есть два варианта на выбор: самообучающаяся машина (которая дает рекомендации и учится у вас по мере ввода вами перевода) или специальная машина.

С помощью панели инструментов вы можете управлять проектами и создавать их, нанимать лингвистов, проверять свой прогресс и редактировать свою память переводов.

4. SDL Trados Studio 2019

Trados может использовать каждый — это великолепный инструмент перевода, позволяющий лучше понять, как продвигается проект.

Он также очень прост в использовании: просто перетащите файлы, чтобы начать новый проект, и добавьте свои глоссарии.

5. InWhatLanguage

InWhatLanguage предлагает услуги перевода для всех видов проектов. У них есть собственная облачная платформа UNIFY, которая включает 12 полностью настраиваемых модулей для решения любых проектов по переводу или языку.

6. PhraseApp

PhraseApp специализируется на локализации и обладает следующими функциями:

• Работайте с панели управления.
• Используйте собственную команду переводчиков.
• Используйте машинный перевод.
• Превратите свой проект в совместный процесс.
• Наймите редактора.

7. Translation Exchange

Эта платформа позволяет создавать и управлять проектами по переводу веб-сайтов, мобильных приложений и глобальных коммуникаций.

8. Localize

В Localize работают 10 000 экспертов по переводу приложений. Как и ConveyThis, у них есть простой код, который после внедрения переведет ваш сайт.

9. Transifex

С Transifex вы можете выбирать между двумя типами проектов. Они используют систему File для проектов перевода приложений, но если вы хотите перевести сложный веб-сайт, они предлагают систему Live для более быстрого обновления.

Дополнения и плагины для перевода веб-сайтов

1. Google Translate

Это может показаться излишним, но давайте отдадим должное там, где это необходимо: вы можете перевести любой текст, вот и все.

Позже вам наверняка понадобится помощь человека, но Google Translate работает с большинством языковых комбинаций.

Плагин перевода ConveyThis работает на основе лучшего API машинного перевода от Google Translate и других вариантов, таких как Bing и DeepL.

2. WordPress Multilingual Plugin

Этот плагин совместим с большинством тем WordPress и отлично работает со всеми видами сайтов WordPress. Он также очень тщательный, поскольку он переводит любую и всю информацию, которую находит.

3. Langify

Версия Shopify предыдущего плагина, чтобы вы могли сделать свой магазин многоязычным! С момента запуска он получил восторженные отзывы.

4. Localize Internet

Для тех, кто хочет перевести свой сайт Weebly, этот вариант можно найти в Центре приложений Weebly.

Услуги перевода

1. Translation Services USA

Бюро переводов, которое может работать над любым лингвистическим проектом. Их услуги охватывают перевод, редактирование, корректуру и верстку, а также верстку с использованием настольных издательских систем.

Чтобы получить ориентировочную стоимость вашего проекта, отправьте им необходимую вам область знаний и краткое описание характеристик.

2. TextKing

Их универсальная команда работает с любыми типами файлов и языковыми комбинациями. Вы можете получить оценку стоимости за три простых шага прямо с домашней страницы.

3. Tolingo

Процесс получения оценки аналогичен упомянутому. Их команда очень гибкая и может работать с нужными вам сроками поставки, а также с платформами и программным обеспечением, которые вы используете.

Решения для комплексного управления переводами

Эти агентства ничего не боятся.

1. Smartling

Для компаний, которые хотят быть локальными, где угодно… везде. Это отличный вариант для тех компаний, которым нужна система управления переводами для обработки всех их разнообразных и очень сложных проектов.

2. Text United

Это агентство позиционирует себя как «единственный SaaS-переводчик, который вы когда-либо захотите использовать» благодаря своему программному обеспечению для перевода, которое обеспечивает бесперебойные рабочие процессы перевода. Использование ими памяти переводов может помочь вам повторно использовать сохраненные переводы, гарантировать языковую согласованность и сэкономить деньги. Они предлагают различные планы для разных потребностей и бюджетов.

Choosing the Right Resource: Factors to Consider

When selecting the best tool or service from your list of translation resources, consider the following:

1. Project Complexity
   • For simple website translations, plugins like WPML or Langify are great options.
   • For multi-platform localization, solutions like Smartling or Crowdin provide robust tools.
2. Budget Constraints
   • Free options like Google Translate work for basic needs but require refinement for accuracy.
   • Premium platforms like ConveyThis or SDL Language Cloud offer professional-grade services with scalable pricing.
3. Integration Requirements
   • Ensure the resource integrates seamlessly with your existing systems (e.g., CMS, CRM, or eCommerce platforms).
4. Customization Needs
   • Look for platforms offering manual editing and professional translation options for culturally sensitive content.

Expanding the Reach of Multilingual Websites

A multilingual website should not only cater to diverse languages but also address accessibility and usability. Here are some advanced strategies for taking your site to the next level:

1. Content Personalization

Use tools like Optimizely or Dynamic Yield to personalize website content based on the visitor’s location, language preference, or browsing behavior. This approach ensures every user feels valued and understood.

2. Voice Search Optimization

As voice search becomes more prevalent, optimizing your translated content for voice queries can give you an edge in international markets. Use long-tail keywords and natural phrasing in each language to cater to this trend.

3. Integration with Analytics Tools

Platforms like Google Analytics and Hotjar can provide insights into how different language versions of your website are performing. Monitor metrics like bounce rates, session durations, and conversion rates to refine your multilingual strategy.

Training and Learning for In-House Teams

If you’re managing translations internally, investing in training and resources can improve the quality and efficiency of your team’s work.

1. Workshops and Webinars

Organizations like Translators Without Borders and ProZ offer workshops and webinars on industry trends, best practices, and advanced translation techniques.

2. Certification Programs

Consider enrolling your team in certification programs offered by associations like the American Translators Association (ATA). This not only enhances their skills but also builds credibility with clients and stakeholders.

3. Online Courses

Platforms like Udemy and Coursera provide courses on translation management, localization strategies, and multilingual SEO. These courses are a cost-effective way to upskill your team.

Future Trends in Translation Resources

The translation landscape is evolving rapidly, driven by advancements in technology and globalization. Stay ahead by incorporating these trends into your resource list:

1. AI-Powered Translation

AI-driven tools like DeepL Pro are continually improving in terms of accuracy and speed. Their ability to learn from context and user input makes them indispensable for large-scale projects.

2. Real-Time Translation

Platforms like Microsoft Azure Cognitive Services are enabling real-time translation for live events, webinars, and customer interactions. This is particularly valuable for businesses with global audiences.

3. Blockchain for Translation

Emerging platforms are leveraging blockchain technology to ensure secure and transparent transactions in translation projects. This innovation is especially useful for industries like finance and law.

Overcoming Challenges in Translation

Translation is a critical part of expanding into global markets, but it’s not without its challenges. From cultural missteps to technical inconsistencies, businesses must navigate a range of potential pitfalls to deliver accurate and impactful multilingual content. Below is an expanded guide to overcoming key translation challenges, ensuring your translation process is efficient, culturally relevant, and optimized for success.

1. Ensuring Cultural Relevance

The Challenge:
Machine translations, while fast and cost-effective, often miss critical cultural nuances. This can result in content that feels awkward, inappropriate, or even offensive to your target audience. For instance:

• A direct translation of idioms or colloquial phrases may lose its meaning or become nonsensical.
• Visuals, symbols, or colors may carry different connotations in other cultures, potentially alienating users.

The Solution:

• Hire Professional Linguists: Work with experienced translators who understand not only the language but also the culture of your target audience. They can refine machine translations and ensure content resonates culturally.
• Conduct Cultural Research: Understand regional customs, taboos, and preferences to tailor your messaging effectively. For example, a marketing campaign that works well in the US may need significant adaptation for markets in Japan or the Middle East.
• Localize Beyond Words: Adapt images, symbols, and even layouts to suit cultural expectations. Tools like ConveyThis allow customization of visual elements alongside textual translations.

2. Maintaining Consistency Across Platforms

The Challenge:
Managing translations across multiple platforms—websites, mobile apps, marketing materials, and customer support channels—can lead to inconsistencies. For example:

• A product name translated differently across your website and app can confuse customers.
• Repeated translation of similar content for different platforms wastes time and resources.

The Solution:

• Use Translation Memory: Tools like SDL Trados Studio or Smartling store previously translated content, allowing you to reuse consistent phrases and terms across all platforms.
• Adopt a Centralized Management System: Platforms such as Smartling or Phrase provide a single dashboard for managing translations across various channels. This ensures uniformity in terminology, tone, and style.
• Create a Glossary and Style Guide: Develop a centralized reference document for translators, including preferred terminology, brand tone, and specific guidelines for your content.

3. Optimizing for SEO

The Challenge:
Translated content that isn’t optimized for search engines risks poor visibility in international markets. Without localized SEO strategies, your website may struggle to rank for regional keywords or attract organic traffic from global audiences.

The Solution:

• Use Multilingual SEO Tools: Platforms like ConveyThis offer built-in SEO features, including hreflang tags and localized metadata, to ensure search engines recognize your content for the appropriate region and language.
• Research Regional Keywords: Conduct keyword research for each language to identify terms your target audience uses in their native language. Tools like SEMrush or Ahrefs can help identify these keywords.
• Localize URLs: Use subdomains or subdirectories (e.g., example.com/fr for French content) to structure your multilingual website effectively and improve SEO rankings.
• Translate Alt Text and Metadata: Ensure that image alt text, meta titles, and descriptions are accurately translated and optimized for search engines.

Additional Tips for Effective Translation

Industry Associations

• American Translators Association (ATA): A professional network of translators offering resources and training for businesses and individuals.
• Globalization and Localization Association (GALA): Provides industry insights, tools, and case studies to help businesses succeed in international markets.

Learning Resources

• Duolingo for Business: An excellent tool for teams looking to improve language proficiency.
• Coursera Localization Courses: Offers specialized training in translation and localization best practices.

Real-World Examples of Translation Success

The value of leveraging robust translation tools and strategies cannot be overstated. Businesses across industries have achieved significant growth by implementing multilingual solutions tailored to their needs. Here, we dive deeper into two real-world case studies demonstrating the impact of effective translation resources: one for an eCommerce brand and another for a SaaS company.

Case Study 1: eCommerce Brand Boosts Sales with ConveyThis

Challenge: A mid-sized eCommerce business selling lifestyle products wanted to expand its reach to European and Latin American markets. While its website was well-optimized for English-speaking customers, it lacked multilingual capabilities, creating barriers for non-English-speaking users. The company faced challenges such as low traffic from international regions, high bounce rates, and limited engagement from global audiences.

Solution: The company integrated ConveyThis to translate its website into four key languages: Spanish, French, German, and Portuguese. The platform was chosen for its ease of use, automation capabilities, and robust SEO optimization for multilingual sites. Here’s how the company executed its plan:

• Automatic Translation: ConveyThis quickly translated the entire website, including product descriptions, checkout pages, and blogs, providing a foundational multilingual layer.
• Custom Refinements: The business used ConveyThis’s visual editor to manually refine translations, ensuring cultural and linguistic accuracy.
• SEO Enhancements: Hreflang tags and localized meta descriptions were added to improve visibility in regional search engines.
• Localized UX Design: Adjustments were made to accommodate language-specific layout changes, such as longer German text and right-to-left design for future Arabic support.

Results: Within six months of implementation, the company observed the following:

• 50% Increase in International Traffic: Optimized multilingual SEO attracted significantly more visitors from non-English-speaking regions.
• 35% Improvement in Conversion Rates: Customers who could browse and shop in their native language were more likely to complete purchases.
• Enhanced Customer Satisfaction: Feedback surveys highlighted how the multilingual website made navigation easier and improved trust among global shoppers.

Key Takeaway: By investing in a robust multilingual solution like ConveyThis, the eCommerce brand overcame language barriers, boosted its global presence, and achieved measurable growth in both traffic and sales.

Case Study 2: SaaS Company Uses Smartling for Localization

Challenge: A growing SaaS provider aimed to scale its operations to Asia and Europe. Its platform, which offered project management tools, needed localization to cater to diverse linguistic and cultural preferences. The company struggled with fragmented workflows, inconsistent translations, and escalating costs due to manual processes.

Solution: The SaaS company adopted Smartling, a comprehensive Translation Management System (TMS), to streamline its localization efforts. Here’s how the tool was used:

• Centralized Management: Smartling provided a unified platform for managing app and website translations, allowing the team to collaborate in real-time with translators and developers.
• Translation Memory: By reusing previously translated phrases, the company saved time and ensured consistency across all language versions.
• Automation Tools: Smartling automated workflows, reducing manual intervention and expediting the translation process.
• Cultural Adaptation: The team worked with professional linguists through Smartling to adapt UI elements, marketing copy, and user support content for each region.

Results: Over the course of the project, the SaaS provider achieved the following outcomes:

• 40% Reduction in Translation Costs: Translation memory and automation significantly cut costs while maintaining high-quality translations.
• Faster Time-to-Market: New language versions of the app and website were launched 30% faster than expected, enabling quicker entry into target markets.
• Improved User Retention: Localized interfaces and culturally adapted content increased user retention rates by 20% in Asian markets.

Key Takeaway: Smartling’s advanced features and collaborative workflows enabled the SaaS company to scale its operations globally, providing a localized experience that resonated with diverse users while optimizing costs and efficiency.

Conclusion: Simplify Your Translation Journey

Creating a multilingual website is easier than ever with the right tools and resources. This list of translation resources offers a comprehensive starting point, whether you’re building a small website or managing a large-scale localization project. From platforms like ConveyThis to end-to-end solutions like Smartling, there’s an option for every need and budget.

Take the time to explore these resources, and you’ll find that translating your website doesn’t have to be intimidating. With the right approach, you can connect with a wider audience, enhance user experience, and expand your global reach.

Additional Resources:

• ConveyThis Integrations to explore compatibility with WordPress, Shopify, Wix, and other platforms.
• How to Translate WordPress for comprehensive guidance on creating a multilingual WordPress site.
• Help Guide for Translating WordPress Websites for step-by-step support during the translation process.
• WOVN Documentation for details on integrating WOVN with your website.
• SDL Language Cloud Overview to learn about SDL’s translation solutions.
• PhraseApp Features to explore how it can streamline your localization projects.
• Localize Services to learn about their app translation expertise.
• Transifex Solutions for insights into their tools for translating websites and applications.
• Google Translate API for integrating automated translations into your website.
• WPML Plugin Information to learn about WordPress Multilingual Plugin’s capabilities.
• Langify for Shopify to explore its multilingual solutions for Shopify stores.
• Localize Internet on Weebly for translation options on Weebly platforms.
• Translation Services USA for professional translation agency services.
• TextKing Services to learn about their versatile translation offerings.
• Tolingo Translation for flexible, tailored language solutions.
• Smartling Translation Management System for managing complex localization projects.
• Text United Translation SaaS to explore their comprehensive translation software.