Igore rakadii, 2023 rave kusvika zvino! Gore rino raratidza kuti rine mhirizhonga uye nemufaro gore rave kupera. Ivo varidzi vebhizinesi repasi rose ecommerce vanonyanya kufara kupfuura chero munhu. Chikonzero chekufara kwavo chinodarika mafungu epasi rose, imhaka yekuti mwedzi yaNovember naZvita yaimbove mwedzi yekuwedzera kwekutengesa chiitiko.
Nekudaro muchinyorwa chino tichakurukura, nekushandiswa kwedata rakakosha uye nhamba dzakakodzera, mamwe emazuva akakosha muna 2023 ayo mabhizinesi ecommerce epasi rese anogona kutarisira kuti awane zvakawanda kubva kwavari.
Mamwe emazororo akatoenda kana kuti anenge apera ndeaya:
Amazon Prime Day inowanzowira Chikunguru gore rega rega asi gore rino, zviri pakati paGumiguru 13 na14, 2023 nekuda kwedenda repasi rose.. Zvaitarisirwa kuti panosvika 2020 zuva rekutanga, Amazon yaizoona kuwedzera kwekutengesa kweanosvika makumi mana nenhatu muzana tichienzanisa negore rapfuura. Idzi hadzisi nhau dzakanaka chete kana mukana wakanaka weAmazon asi kune vamwe zvakare sezvo Amazon yakawedzera rutsigiro rwavo kumabhizinesi madiki.
2. Zuva reSingles , rinozivikanwa sechiitiko chikuru chekutengesa painternet pasi rose, rakavambwa nevamwe vadzidzi vekuChina vepayunivhesiti pazuva regumi nerimwe remwedzi wegumi nerimwe wegore. Zvinonakidza kuziva kuti vazhinji vevatengi veChinese vanofarira kutenga zvigadzirwa mhiri kwemakungwa uye iyi ibhonasi yemabhizinesi ecommerce anowedzera matende avo kunzvimbo yemusika weChinese. Izvi zvinodaro nekuti 60% yevatengi vezvigadzirwa kubva kuChina vanotenda kuti zvigadzirwa zvakawanikwa zvinotarisisa ndezvepamusoro hunhu kunyanya kana zvichibva kune inozivikanwa brand.
Chii chinobatsira chezuva pane ecommerce kushambadzira? Mukati menguva yemaawa makumi maviri nemana chete muna Mbudzi 11, 2015, Alibaba yakagadzira mari yekutengesa yepamhepo inosvika zviuru gumi nezvina zvemadhora. Izvi zvaishamisa zvekuti zvakanyorwa muGuinness book rekodhi seyepamusoro-soro yati yambonyorwa mukati menguva yemaawa makumi maviri nemana.
Kunyange chiri chokwadi kuti zororo racho harisi rakakurumbira kumadokero, mabhureki ekumadokero anogonawo kushandisa mukana uyu asi anofanirwa kungwarira mukubata nharaunda yezviri mukati zvinoenderana nemusika wemuno wavari kunanga. Kana mucherechedzo wekumavirira, taura British, ukafunga kutsigira, hype kana kupemberera zuva iroro kuitira kukwevera kutarisisa kwevangangove vatengi kubva kumunda weChinese, zvinogona kutariswa sekusava nehanya sezvo zuva rimwe chetero rinowira pazuva iro nzanga yeBritish inorangarira. avo vakawirwa neHondo Yenyika Yokutanga.
Iye zvino, ngatikurukurei mamwe mazororo maviri (2) auchiri kugadzirira pachine nguva mberi kuti muwane zvakawanda kubva maari.
3. Black Friday , chiitiko chekutengesa pasi rose chinowira munaNovember 27. Ichokwadi ndechokuti zvakaoma kufuratira kana kutaura kuti hauna kunzwa nezvekutengeswa kweBlack Friday kare. Makore 2020 asati asvika, zvinowanzoitika paBlack Friday mhomho yevatengi uye vachirwira zvigadzirwa munzvimbo dzakadai seBest Buy, Target, uye Walmart, nezvimwe zvakadaro, nekuda kwezviitiko zvinoshamisa gore rino, zvitoro izvi zvakasarudza kuvhara chitoro chemuviri panguva yeKutenda inotangira zuva reBlack Friday. Izvi zvinoratidza kuti zvizhinji zvekutengesa zvichaitwa zvichaitika online.
Kuenda online zvizere gore rino haifanire kunge iri nyaya kubva kubva muna 2016 kwave nekuwedzera kwekushandiswa kwepamhepo mapuratifomu ekutengesa kweBlack Friday. Kunyangwe vanhu vazhinji vekuAmerica vachitenga panguva yeKutenda neBlack Friday, asi nyika dzepasirese nhasi dzakatora pfungwa yeBlack Friday kunyanya nekurudziro yekutengeserana kukuru seWalmart ine matende pasi rese.
Kuenzanisira izvi, munyika yeArgentina, kune kuwedzera kwe376% muBlack Friday kutengesa kupfuura zvayaimbova mumakore mashanu apfuura. Zvakare, South Africa inomira pekutanga pakati penyika idzo kutsvaga kweBlack Friday kunoitwa gore rino zvichienderana nekudzidza neGoogle Data.
Ichokwadi kuti vazhinji vanoshandisa mari vanobva kuUS asi vanonyanya kushandisa mari vanobva kunzvimbo dzakaita seUAE, UK, Canada, neIreland. Kana ichienzaniswa nekutengesa kune mamwe mazuva kunze kweBlack Friday, South Africa yakaona kuwedzera kwe1952%, UK yakawana kuwedzera kwe1708%, uye Nigeria yakaona kuwedzera kwe1331% kwekutengesa.
4. Imwe zororo iCyber Monday iyo inowira muna Mbudzi 30. Yakatangwa neShop.org mugore ra2005, ndiwo Muvhuro (unozivikanwa seBlue Monday) unotevera Zuva reKutenda.
Chikonzero cheCyber Monday chinogona kuteverwa nekuti vamwe vanhu vari kuda kutenga semhedzisiro yezvavakaona mukupera kwesvondo pamberi peMuvhuro iwoyo asi vakazeza nekuda kwechaunga chikuru chakaumbwa paZuva reKutenda neBlack Friday uye. vanofanirwa kumirira kutenga zvigadzirwa zvakadaro Muvhuro mushure mekupera kwevhiki ikozvino hausisiri mumuviri asi online kubva mukunyaradza kwemahofisi avo.
Kuenda nezita rekuti Cyber Muvhuro, unogona kukurumidza kuenderana nekuti nei yakavakirwa zvakanyanya pane yazvino tekinoroji, zvemagetsi masisitimu, uye mitambo. Uye rangarira kuti mukurova kwedenda remitambo yepamhepo yaive yakarongeka yezuva.
Sekureva kweStartup Genome , makambani ari kutamba ari pakati pehuwandu hushoma hwemakambani achabuda ari nani kubva padenda sezvo vachapupurira 10% kana kupfuura kuwedzera kwemari yavo.
Kutengeserana kukuru seAmazon kwakabatsirwa neMuvhuro uyu weblue. Muchokwadi, Cyber Monday ndiro zuva guru rekutenga online munhoroondo yeUS nekuti yakabatsira vatengesi kuti vasvike kudarika $9 bhiriyoni . Uye zvinofungidzirwa kuti panosvika gore rino kutengesa paCyber Monday kuchasvika pamusoro pe $ 10 bhiriyoni .
Cyber Monday ikozvino yapfuura chinhu cheUS. Iko zvino yava kuzivikanwa sezororo rekutenga mune dzimwe nzvimbo dzepasi nenzira yekugamuchirwa. Dzimwe dzenyika iUK, Colombia, France, Canada, Australia, neJapan. Iwe unoona iyo inzira inoshamisa yemabhizinesi ecommerce kuti awedzere kusvika kwavo mumisika mitsva uye nekudaro kuwana mari yakawanda.
Zvino ngatinyure mune matipi aunogona kunyorera uye kuita kuti iwe ugadzirire mwaka uno wezororo.
Zano 1: Ita gadziriro yeakanakisa mushandisi ruzivo: yakawanda mikana inouya nemamwe mabasa kunyanya kana uine vakasiyana vakwikwidzi pamusika newe. Ndiko kusaka uchifanira kuwedzera mazano ako. Semuenzaniso, kupfuura nakare kose, vatengi vari kuda kutenga online pasina kunetsekana. Asi kuti ukwanise kupa vatengi ava yakanaka mushandisi ruzivo, unofanirwa kushanda pamunhu. Izvi zvichaita kuti zviite sekunge uri kutaura zvakananga nevatengi vako.
Sei izvi? Instapage yakacherekedza kuti kana iwe uine yakasarudzika peji rekutanga pane katsika kekuti 85% yevatengi vanotenga kubva kwauri uye kuti kana uine ngoro yekutenga yakasarudzika, unogona kutarisira kuti 92% yevatengi vepamhepo vafurirwa. Naizvozvo, zvinokurudzirwa kuti utarise zvakanyanya pakupa yakasarudzika uye yakanakisa mushandisi ruzivo kune wega wevatengi vako.
Zvakare, ramba uchifunga kuti kune nzira dzakasiyana dzekubhadhara dzinogona kushandiswa. Zvigadzirwa zvakawanda zvakasiiwa mungoro nekuti nzira dzekubhadhara hadzina kunaka kune vatengi. Kuenzanisira izvi, Italy inofarira kutenga nemawallet edhijitari akadai sePayPal, vatengi vezvigadzirwa muUK vanofarira makadhi ekubhengi, uye vatengesi vepamhepo vekuCanada vakasarudza makadhi echikwereti.
Chimwe chinhu chakakosha iwe chaunofanirwawo kufunga nezvacho zvivakwa zvewebhusaiti yako. Rangarira kuti, webhusaiti yako ichazara ne traffic yakawanda panguva yezororo. Webhusaiti yako inofanirwa kuita zvinhu zvakasiyana-siyana uye yakasimba zvakakwana kuti imirire mizhinji yetraffic iri kuuya pairi, zvikasadaro inopunzika munzira. Edza, edza, uye edza zvakare nguva yezororo isati yasvika iwe usina kugadzirira.
Zano 2: Dzidza uye unzwisise maitiro evatengi vako: nenguva, mavara uye shanduko yemaitiro. Semuenzaniso, denda reCoronavirus rakachinja maitiro evatengi. Iyo nyaya yekuti vanhu vakapinda pasi pekuvhara, edza kudzidzira kushamwaridzana uye kurwisa kudzikira kwehupfumi zvinhu zvakakwana zvekuchinja maitiro evatengi.
Nyaya huru nekutengesa munguva ino yedenda kunonoka mukutakura nekutakura. Zvave kunetsa kusangana nemazuva ekutumira. Nekudaro, iwe unogona kuita chokwadi chekuti vatengi vanogutsikana. Zvisinei nekuti inguva ipi ichatora kutakura, ita shuwa kuti vatengi vako vachawana zvigadzirwa zvavo uye kuti vachazviwana riini. Zvichengetedze zvichivandudzwa sezvazvinoenda.
Zvakare, chokwadi chekuti vanhu vari kunetsekana nemari yedenda chinoita kuti vanhu vazhinji vade kuziva mashandisiro avanoita mari. Iwe unozoburitsa sei vatengi vakabviswa izvi? Imwe nzira yaungaite nayo ndeyekugovera makuponi nemapromo. Kana vatengi vaona mukana uyu, vanozofunga kuti varova bhonasi hombe. Zvinotendwa kuti makuponi makodhi uye promos ndiwo mutyairi mukuru wekutenga kwezororo.
Zano rechitatu: Gadzirira vatengi vepasirese: chero munhu anogona kutenga kubva chero chikamu chenyika nekuda kwekuuya kwe ecommerce. Asi munhu anofanira kungwarira nekuti vanhu vanobva kunzvimbo dzakasiyana vanongofambiswa kutenga kana vachikwanisa kuenderana nezvako. Ndiko uko kududzira nekushandura kwenzvimbo. Shanduro inochengeta mutauro ukuwo nharaunda ichichengeta zvimwe zvetsika nekuti zvinozobatsira kuti chigadzirwa chako chienderane nevateereri vako. Semuenzaniso, zororo mune imwe nzvimbo rinogona kunge risiri kune imwe nzvimbo.
Vatengi vanogona kutenga kubva kumawebhusaiti avakawana vachiziva. Izvi zvinoonekwa kubva pane zvakatsvagirwa neLISA. Localisation Industry Standard Association inoona kuti kana € 1 ikashandiswa pakugadzirisa nzvimbo, pane katsika kekuti kuchave ne €25 yekudzoka.
Zvakanaka, unogona kunge uchifunga nezvematambudziko anouya nekuva nehurongwa hwemitauro yakawanda. Iva nechokwadi chekuti ConveyThis ichakutora iwe zvese pasina kushushikana uye ino ndiyo nguva yakanakisa yekuti uite izvozvo zororo risati rasvika.
Chekupedzisira, hapana miganhu inoshanda sezvipingamupinyi pakati pevatengi nezvitoro zvakare munyika yedu yedhijitari nhasi. Ndosaka zvakakosha kuve neruzivo rwakakwana uye kunyatsoziva nezveakakurumbira ecommerce zororo repasi rese kuti iwe unakirwe nemabhenefiti anouya pamwe nekukwira kwekutengesa kutenderera pasirese. Kuti mabhizinesi ane kusimba kwepamhepo kutaridzika anogona uye anogara ari pamberi pevamwe vasipo online.
Iwe unotanga kuvaka chitarisiko chako chemitauro yakawanda nhasi kuitira kuti vatengi vako pamwe nevangangove vatengi vave nechiitiko chinonakidza chine chekuita nezvigadzirwa zvako.
Kuti utange maitiro, iwe unofanirwa kuzviyedza kunze ConveyThis !