Wakambonzwa nezve izwi rekuti Globalization 4.0 ? Ndiro zita rakavandudzwa rehurongwa hwekudyidzana kwepasi rose hwatisina kumira kunzwa kubva pakatanga izwi iri. Iro zita irevo yakajeka kune dhijitari maitiro uye yechina shanduko yemaindasitiri uye kuti nyika iri kuita sei komputa.
Izvi zvinoenderana nemusoro wezvinyorwa zvedu sezvo isu tichida shanduko yeparadigm maererano nemaonero edu epamhepo nyika.
Globalization vs Localization
Kuziva kuti maitiro maviri aya anogara panguva imwe chete anogona kunzwika kuvhiringa sezvo akanyatsopesana, asi anopokana nguva dzose uye iyo inonyanya kuenderana nemamiriro uye chinangwa.
Kune rimwe divi, kudyidzana kwepasi rose kunogona kushanda sechinofanana chekubatana, kugovana nekutsvaga zvakajairika kunyangwe madaro mahombe nekusiyana, kutaurirana, uye marudzi ese ekuchinjana pakati pevanhu.
Nekune rimwe divi, kugarisana kune chekuita nekuziva iwo maminetsi madiki anoparadzanisa nharaunda kubva kune dzimwe nyika. Kana iwe uchida kufunga nezve chiyero cheava maviri anoshanda paari, kugarisana inzvimbo inodiwa gomba-mu-the-wall resitorendi uye kudyidzana kwepasi rose kunomiririrwa neStarbucks.
Misiyano yacho inoshamisa. Funga nezvekuita kwavo, vaenzanise munharaunda nepasirese, funga nezve mukurumbira wavo, mukurumbira wavo, nekumisikidzwa kwemaitiro.
Kana tikafunga nezvepakati pakati penzvimbo nekudyidzana kwepasi rose kana tikazvisanganisa, tinowana “glocalization” isingaite sezwi zvachose, asi isu takazviona mukuita. Glocalization ndizvo zvinoitika kana iwe ukawana chitoro chepasirese chine zvirimo zvinosiyaniswa zvishoma nenyika uye mumutauro wenyika yacho. Isu tiri kutarisana nediki kugadzirisa.
Glocalization yakafa. Kugara kwenguva refu kwenzvimbo
Ngatizvidaidzei, kudyidzana kwepasi rose kwapera, hapana anokuda muchimiro chazvino. Izvo munhu wese ari kutsvaga sevashandisi veinternet chiitiko che hyperlocal , ivo vanoda kutenga "munharaunda" uye ivo vanoda kuzviona sevateereri vanochiva, vane zvirimo zvakagadzirirwa ivo .
Apa ndipo panopinda shanduro
Kuturikira chimwe chezvishandiso chinowanikwa munharaunda, shure kwezvose, kukunda chipingamupinyi chemutauro ndechimwe chezvipingamupinyi zvakakura.
Kushandura kunobatsira chaizvo sezvo kuchitora meseji kubva kune mumwe mutauro uye kuriburitsa mune wakasiyana, asi chimwe chinhu chinenge chisipo, mhedzisiro yacho ichave yakajairika sezvo painewo chipingamupinyi chetsika chiripo.
Basa renzvimbo nderekutarisa uye kugadzirisa ese faux pas iwe yaunowana kana iwo mavara, zviratidzo uye izwi sarudzo dzichiramba dziri padyo kana dzakafanana nepakutanga. Pane zvakawanda zvinoreva zvakavigwa subtextually, zvese izvi zvinhu zviri kutamba netsika zvinorehwa zvinogona kunge zvakasiyana zvakanyanya kune izvo zvekwakabva tsika uye ivo zvakare vanofanirwa kuchinjika.
Nzira yacho inoshanda sei?
Shandura kune imwe tsika
Iwe unofanirwa kufunga munharaunda , mutauro unoenderana zvakanyanya nenzvimbo. Izvi zvinova pachena kana tikafunga mitauro ine vatauri vakawanda uye nyika dzese uko uri mutauro wepamutemo, asi izvi zvinoshandawo kune zvidiki. Mutauro uchafanirwa kunyatsotariswa uye sarudzo dzese dzemazwi dzinofanira kupindana zvisina mutsetse munzvimbo inotarirwa kana kuti dzinomira senge chigunwe chinorwadza uye kutaridzika kunetsa.
PaConveyThis , isu tiri nyanzvi dzenzvimbo uye takashanda pamapurojekiti akawanda akaomarara enzvimbo nekuti izvi ndizvo zvatiri kuda nazvo. Tinoshanda tose nekushandura otomatiki nekuti chishandiso chakanaka chine mukana mukuru asi tinogara tichishuva kunyura nekutanga kushanda neshanduro yekutanga toishandura kuita chinhu chikuru .
Pane zvakawanda zvekushanda kana paine chirongwa chenzvimbo, senge nzira yekududzira zvinosetsa zvinosetsa, mavara ane zvirevo zvakafanana, uye kunyangwe nzira yakakodzera yekutaura nemuverengi.
MaURL akazvipira emitauro yakasiyana
Iko hakuna chikonzero chekugadzira mawebhusaiti akaparadzana kune yega yega mitauro yako, inoshandura iyo yakapusa maitiro kuita imwe yeakanyanya nguva uye simba rinopedza.
Kune akati wandei sarudzo dzekugadzira mawebhusaiti akafanana, imwe neimwe mumutauro wakasiyana, iyo inonyanya kushandiswa ndeye subdirectories uye subdomain . Izvi zvinobatanidza yako yese webhusaiti pamwechete mukati me "folder" uye injini dzekutsvaga dzichakuisa iwe kumusoro uye uve nekunzwisisa kwakajeka kwezviri mukati mako.
Kana ConveyThis ari muturikiri wewebhusaiti yako, inongogadzira yako yaunofarira sarudzo pasina iwe kuti uite chero yakaoma coding uye unochengetedza mari yakawanda sezvo uchange usiri kutenga uye kuda kugadziriswa pamawebhusaiti akaparadzana.
Iine subdirectory kana subdomain iwe unodzivirira kudzokorora zvemukati, izvo zvinofungirwa neinjini dzekutsvaga. Nezve SEO, idzi ndidzo nzira dzakanakisa dzekuvaka webhusaiti yemitauro yakawanda uye yepasirese. Verenga chinyorwa ichi kuti uwane rumwe ruzivo nezve akasiyana ma URL zvimiro.
Mifananidzo yakakodzera tsika
Kuti uwane rimwe basa rakakwenenzverwa uye rakazara, yeuka zvakare kushandura mavara akaiswa mumifananidzo nemavhidhiyo, ungangoda kugadzira matsva anoenderana zvirinani netsika yaunonangwa.
Somuenzaniso, funga nezvokuti Krisimisi inogona kuva yakasiana sei mumativi akasiana-siana apasi, dzimwe nyika dzinoibatanidza zvikuru nomufananidzo wechando, nepo kuMaodzanyemba Enyika inoitika muchirimo; nokuti vamwe inguva inokosha zvikuru yorudzidziso, uye kune nzvimbo dzakawanda uko vane mutoo wokunyika zvikuru weKrisimisi.
Bvumira shanduko yemari
Kune ecommerces, shanduko yemari zvakare chikamu chenzvimbo. Kukosha kwemari yavo chinhu chavanonyatsoziva. Kana iwe ukaratidza mitengo mune imwe mari uye vashanyi vako vanofanirwa kugara vachiita masvomhu saka hazvizoite kuti vatenge.
Kune akawanda maapplication uye ekuwedzera ecommerce yako izvo zvinokutendera iwe kugonesa shanduko yekushandura mari kana kubatanidza mari dzakasiyana dzemitauro yakasiyana pawebhusaiti yako.
Multilanguage support team
Chikwata chako chebasa revatengi ndiko kubatana kwako kune vatengi vako. Nekudaro, icho timu chine basa rekumiririra chiratidzo chako kwavari. Izvi hazvireve kuti unofanirwa kuisa mari muchikwata chiri online 100% yenguva, asi nekuva neFAQ nemamwe madhairekitori akaturikirwa, unouya kure uye nekuchengeta vatengi vakawanda. Kana vatengi vako vachigona kubata newe neemail, rangarira kuve nemunhu mumwe chete pamutauro kuitira kuti mameseji ese agamuchirwe nemazvo.
Kupedza:
Kuturikira uye kugarisana kwakafanana, asi mutsauko wavo unoshamisa pakati pawo hauite kuti vashanduke munyika yebhizinesi, kutaura zvazviri, unoda vese vari vaviri kushanda pamwe chete kuti vagadzire chiitiko chinonakidza chemushandisi chemapoka ako aunoda.
Saka rangarira:
- Mutauro unogadzirazve meseji nenzira yakajairika, kana uri kushanda neshanduro otomatiki pakarepo inopihwa neConveyThis , ungangoda kufunga nezvekuva nemuturikiri ane hunyanzvi muchikwata chedu kuti atarise mamwe emamwe mativi akaoma kunzwisisa uye kugadzirisa.
- Kwete kungofunga nezvevatengi vako paunenge uchigadzira webhusaiti yako, asiwo SEO.
- Rangarira kuti otomatiki shanduro software haigone kuverenga mavara akaiswa mumifananidzo nemavhidhiyo. Iwe unozofanirwa kuendesa iwo mafaera kune munhu muturikiri, kana kunyange zvirinani, aitezve uchifunga nezvevateereri vako vatsva.
- Kushandurwa kwemari kunoitawo basa guru mukubatsira vatengi vako kuvimba newe.
- Ipa rubatsiro nerutsigiro mumitauro yose inonangwa.
ConveyThis inogona kukubatsira neprojekti yako itsva yenzvimbo. Batsira ecommerce yako kukura kuita webhusaiti yemitauro yakawanda nekungodzvanya kushoma.