Wanga uchiziva here kuti iyo US ndiyo yechipiri nyika huru inotaura chiSpanish? Yakave nyika yechipiri pakukura inotaura chiSpanish muna 2015, uye kubva ipapo, nhamba yevatauri haina kumira kukura. Sekureva kweInstituto Cervantes muSpain, huwandu hwevatauri veSpanish-muUS hwakapfuura iyo yeSpain , nzvimbo yekuzvarwa kweSpanish. Muchokwadi, mumwe chete mukwikwidzi wenhamba yekutanga nzvimbo iMexico.
Kana isu tikafungawo kuti ecommerce muUS yakaumba pamusoro pegumi nerimwe muzana rekutengesa kwese kweAmerica gore rapfuura uye musika wemadhora mazana mashanu emabhiriyoni emadhora , tinogona kugumisa zvakachengeteka kuti kugamuchira mamirioni makumi mashanu evatauri veSpanish vanogara muUS kumapuratifomu ecommerce ndiko. nzira yakanakisa yekuwedzera kutengesa .
Kunyangwe iyo US ichizivikanwa nekuve cosmopolitan, ingori 2,45% yenzvimbo dzayo dzeecommerce mitauro yakawanda , zvinoreva kuti pamusoro pe95% muzana yeUS-based ecommerce saiti inowanikwa muChirungu chete.
Kana tikaongorora masaiti emitauro yakawanda, tinoona kuti isingasviki chikamu chimwe chete muzvishanu chavo vane shanduro dzeSpanish dzewebhusaiti yavo. Mapiyona aya akakwanisa kuona hwaro hwakakosha hwevatengi uye vakaisa maziso avo pakuikwezva.
Ungave sei un sitio bilingüe
IUS yakasarira kumashure kwepasirese maererano nekugadzirwa nekugadzirwa kwemawebhusaiti emitauro yakawanda. Sezvakangoita muhupenyu chaihwo, mutauro weChirungu une chinzvimbo chikuru pane mimwe mitauro, izvo zvinodudzira kuregeredza iwo mabhesi evatengi. Vanhu vebhizinesi muUS varikushaya mukana wakakura wekukura kwemari!
Tichifunga nezve chokwadi chambotaurwa, zvine musoro kufunga kuti uri parumananzombe kana iwe uchida kutanga muUS ecommerce saiti muChirungu chete nekuda kwekuwanda kwemakwikwi ikoko, asi kana iwe ukawedzera shanduro yeSpanish kune webhusaiti yako. , mikana ichachinja zvakanyanya uye ichakubatsira iwe .
Asi kuita mitauro miviri yevashandisi hazvisi nyore sekukopa zviri muchitoro chako muGoogle Translate uye kushanda nemhedzisiro iyoyo. Neraki iwe uri munzvimbo chaiyo, chinyorwa ichi chinokuudza nzira yekugadzira nzira yemitauro yakawanda , asi chekutanga pano pane zvimwe zvikonzero zvikuru zvekuita kuti chitoro chako chiwanikwe muchiSpanish.
Taura Chirungu paruzhinji asi uchitsvaga muchiSpanish, ndiyo nzira yemitauro miviri yekuAmerica
Vatauri vekuAmerica vekuAmerica vanotaura chiSpanish vanoshanda nesimba pahunyanzvi hwavo hweChirungu uye vazhinji vacho vanonyatso taura uye vanochishandisa kazhinji muhupenyu hwezuva nezuva kuchikoro kana kubasa, asi zvinozivikanwa kuti vanochengeta zvishandiso zvavo muchiSpanish, kiyibhodhi yavo ine ñ uye vabatsiri vavo veAI vanopa mirairo muchiSpanish kuti ungasvika sei kuchiteshi chepeturu chiri pedyo.
Sekureva kweGoogle, vanotsvaga mitauro miviri vanoshandisa Chirungu neSpanish zvakasiyana uye vanomiririra anopfuura makumi matatu muzana ekushandisa online media muUnited States .
Saka ungakwezva sei vateereri vako vatsva?
1. Wana SEO-mutauro weSpanish
Chinhu chakakosha: injini dzekutsvaga dzakaita seGoogle dzinoziva mutauro webrowser yako nemidziyo zviri mukati. Zvakakosha kutamba nechikamu ichi chemaalgorithms einjini yekutsvaga uye ita kuti zvikushandire . Kana iwe uine foni yako yakagadzirirwa kuChirungu, mikana yekuwana mhinduro yepamusoro yekutsvaga inokuendesa kune webhusaiti yeFrench kana Japanese yakaderera zvikuru, chinhu chimwe chete chinoitika nemamwe magadzirirwo emitauro, unowana mhinduro mumutauro wako kutanga. Masaiti echiSpanish anozokosheswa pane mitauro yeChirungu.
Saka kana iwe uchigara muUS uye usina yako saiti inowanikwa muSpanish, uri parumananzombe, wakakomberedzwa nevakwikwidzi. Ungada kufunga kusvetukira pane iyo mitauro miviri bandwagon nekukurumidza sezvinobvira. Sezvo ichi chiri chigadziko chevatengi chisina kushandiswa , nekukurumidza iwe unovhura chitoro chako muchiSpanish, mibairo yakawanda ichave.
Kana wangodaro, usakanganwe kutarisa yako Spanish-mutauro SEO ( ConveyThis ichakuitira izvi), izvi zvichabatsira kutsvaga injini kukuzivisa iwe sewebhusaiti yakakodzera inowanikwa muchiSpanish. Iwe unogona kunge uine yakanaka Spanish vhezheni yesaiti yako kumusoro uye kushanda, asi iwe unoda injini dzekutsvaga kubatsira vatengi vako kukuwana.
2. Decode metrics emutauro weSpanish
Rangarira kuongorora maitiro ako pane eSpanish shanduro dzeinjini dzekutsvaga uye akasiyana agglomerate saiti!
Google Analytics inounganidza yakawanda data inobatsira sekuti ndeupi shanduro yemutauro wesaiti yako inoshandiswa nevashanyi uye zvakare kuti vakasvika sei pawebhusaiti yako! Kuziva kuti vashanyi vatsva vanokuwana sei kana kuburikidza neinjini yekutsvaga kana Google kana backlink ichakubatsira iwe kuita zvine musoro bhizinesi sarudzo mune ramangwana pane kubheja pane zvisina hwaro fungidziro yekuti vashandisi vanofarira sei kutarisa.
Iyi Google Analytics ficha inogona kuwanikwa mu "Mutauro" pasi pe "Geo" tab (usakanganwe kutarisa mamwe maficha, anobatsira zvakanyanya ).
MaHispanic America, vanofarira internet masurfers
Tarisa uone zvishoma izvi kubva kuFunga NeGoogle blog: " 66% yeUS Hispanics vanoti vanoteerera kushambadzo yepamhepo-inoda kusvika 20 muzana inodarika huwandu hwevanhu vese vepamhepo ."
Hispanic American mitauro miviri mafeni makuru ezvitoro zvepamhepo , 83% yavo vanotarisa nzvimbo dzepamhepo dzezvitoro dzavakashanyira uye dzimwe nguva vanoita izvi vari mukati mechitoro! Ivo vanofunga kuti internet chishandiso chakakosha chekutenga, vanogona kutenga kubva kunharembozha yavo uyezve kutsvaga ruzivo rwezvakasiyana zvigadzirwa.
Boka iri zvechokwadi vateereri vanoshuviwa kune vatengesi vepamhepo uye zvinokwanisika kuti mabhurawuza avo akaiswa muchiSpanish ari kuita kuti zviome kwauri kuti ubatane navo. Injini dzekutsvaga kududzira saiti yako yeChirungu kureva kuti iwe unoda kukwezva uye vateereri vanotaura Chirungu. Mhinduro yacho? Nzira yekushambadzira yemitauro yakawanda ine mitauro miviri ads uye zvirimo .
Pakutanga ndakataura kuti kungoshandisa shanduro yemuturikiri kwaisazokwana kuti uwane budiriro, imhaka yekuti haisi nzira yekushambadza inonzwika, inotarisisa chinhu chakakosha mukushambadzira, tsika yakanangana.
Kugadzira zvinyorwa zvetsika dzakawanda
Mutauro mumwe nomumwe une kanenge tsika imwe yakabatana nawo, saka fungidzira uchikura uchitaura mitauro miviri! Vaviri pane imwe neimwe! Zvikamu zviviri zvegirama, slangs, tsika, tsika nezvimwe. Zvimwe zvingave zvinopokana asi munhu mumwe nomumwe akawana nzira yake pachake yokugadzirisa nayo misiyano iyoyo uye kuita kuti zvose zviri zviviri mitauro netsika zvive manyuko enyaradzo.
Kana iri yeruzhinji meseji mameseji akatwasanuka uye dudziro yakananga ine mafomati akada kufanana achashanda nemazvo, sezvakaita chishambadzo ichi chakaparurwa neGuta reNew York kurwisa kukweretesa kwevatorwa.
Asi kana iwe uchiedza kutengesa chigadzirwa, kushambadzira kunoda kushanda nesimba uye kunoda kuchinjika . Pane mbiri sarudzo: kugadzirisa iripo ad danidziro kana kugadzira mushandirapamwe mutsva wakagadzirirwa vateereri vanotaura chiSpanish muUS.
Kana ukafunga kuchinjika, zvimwe zvezvinhu zvingangoda kugadziridzwa mapendi emavara, modhi kana masirogani.
Kune rimwe divi, ungangoda kufunga zvakanyanya kugadzira chimwe chinhu chakasarudzika chevatengi vekuAmerica vekuAmerica, sezvakaita chitoro chebhutsu cheAmerica Payless. Iyo Payless ShoeSource zano raive rekugadzira TV uye online ads izvo zvakange zvakagadzirirwa zvisina kunyadziswa kumusika weHispanic uye akazvitepfenyura mumatanho aifarirwa nevashandisi veHispanic uye kwete zvakanyanya nevashandisi vanotaura Chirungu.
Iyi zano - imwe mushandirapamwe yevateereri vese - yakabudirira zvakanyanya, uye nekudaro, inobatsira .
ComScore, kambani yekushambadzira tekinoroji, yakadurura data rayo rese mune imwe nifty graph. Ruzivo rwakaunganidzwa runoratidza maitiro emarudzi matatu akasiyana ekushambadzira: mishandirapamwe yakagadzirirwa musika unotaura chiSpanish, mishandirapamwe yakagadziridzwa kubva kuChirungu kuenda kuSpanish, uye mishandirapamwe uko chete zvinyorwa zvakashandurirwa (kana kuti odhiyo yakadanwa) kuenda kuSpanish. Mhedzisiro yacho inotaura yega: mishandirapamwe yakatanga kuitirwa vataridzi vanotaura chiSpanish inonyatso kufarirwa kupfuura mamwe marudzi nemuganho wakafara.
Boka remuenzaniso wezvidzidzo rakaisa mabhureki avo avanonyanyofarira kana mishandirapamwe mukuenzanisa nemamwe akafanana. Girafu rinoratidza kuti vanhu vekuAmerica vanotaura chiSpanish vane hukama zvirinani nemadanidziro akagadzirwa nevateereri vanotaura chiSpanish mupfungwa kubva kwavanoenda.
Nzira yakaoma zvikuru yekusvika kune vateereri vanotaura chiSpanish ndeye mazano nemifananidzo inoratidza zviitiko zvekutaura Chirungu uye zvishuwo. Chinyorwa cha Funga NeGoogle chakaratidza zvimwe zvakakosha zvetsika pakati peHispanics sechikafu, tsika, mazororo uye mhuri, izvi zvinofanirwa kuongororwa pakuronga mushandirapamwe wekushambadza. Semuyenzaniso, mushandirapamwe unoedza kukurudzira hukama kuburikidza nekutaura kumunhu wega uye kuzviriritira hazvishande zvachose nekuti zvinopesanisa nekukosha kunoiswa kumhuri nenharaunda. Iwe unozove nemukana urinani wekutaura nevateereri vako kana ukangogadzirisa zvirimo uye, kuti uwane mibairo yakanaka, Spanish-mutauro- musika-chaiwo ads anokosha .
Kusarudza yakanakisa ad kuiswa
Kune nzira dzakawanda dzekusvika kune vanhu vanotaura chiSpanish muUS senhepfenyuro, zviteshi zveTV uye mawebhusaiti asi, maererano neComScore ongororo yambotaurwa, yakanakisa kushambadzira kwepamhepo, kukanganisa kwavo kwakakura kupfuura kushambadzira kunoridzwa paTV kana. paredhiyo. Ita shuwa yekukwirisa ako ese edhijitari ekubata mapoinzi uye mishandirapamwe yenharembozha .
Maererano nedheta kubva kuBuiltWith.com, mamiriyoni 1.2 chete e-US-based websites anowanikwa muchiSpanish, izvi zvingaita senhamba huru asi inongomiririra 1% yenzvimbo dzose dzesaiti muU.SA. Tiri kutaura nezve mamirioni evatauri veSpanish vane mafoni avo muchiSpanish uye chikamu chine musoro cheiyo ecommerce mushandisi base kunyangwe vachingokwanisa kuwana 1% yemawebhusaiti aripo muUS mumutauro wavo. Ndiwo mutauro wechipiri unonyanya kutaurwa munyika asi zviri pawebhusaiti hazviratidzi izvozvo. Uyu mukana wakanakisa wekutora nhanho munyika yekuwedzera mitauro yakawanda .
Gadzirisa nzira dzekushambadzira dzemitauro yakawanda
Sezvatakambokurukura, kuva neSpanish-mutauro SEO kunokupa iwe yakakosha nzwisiso, asi ivo vakanakirei? Ivo vachakubatsira iwe kukwidziridza kutaurirana kwako kunze nevateereri vako vanotaura chiSpanish.
Kuti ugadzirise mushandirapamwe weChirungu kuitira kuti ive neshanduro yeSpanish yakakodzera iwe unozoda rubatsiro rwevatauri veko, avo, pachinzvimbo chekushandura izwi neshoko, vachashandisa maitiro anonzi transcreation, kuburikidza nawo vanozonyora patsva meseji mune yekutanga ad apo. tichifunga kuti mamiriro etsika akasiyana uye chiziviso chinobuda chichava nekubudirira kwakafanana .
Iyo nzira yekuchinjisa inotora yakawanda kufanofungira uye ruzivo nezve chinangwa chevateereri saka haifanirwe kumhanyiswa kana iwe uchida mibairo yakanaka, zvikasadaro unogona panjodzi yekuwana chimwe chinhu chiri padyo nezwi rekushandura izwi, izvo, sezvambotaurwa, ndizvo. isingagamuchirwi zvakanaka nevateereri.
Isa hanya muwebhusaiti yako yemitauro yakawanda
Yako nyowani nyowani webhusaiti dhizaini inofanirwa kunge iri yekutanga-reti kana iwe uchida kukwezva vateereri. Iwe wakabudirira kuvakweva neriveting ad danidziro yakarongedzerwa kwavari, asi iyo nhanho yekuzvipira uye mhando inofanirwa kuenderana pamatanho ese. Chiitiko chekubhurawuza chinofanira kuvanyengetedza kuti vagare.
Izvi zvinosanganisira kutevedzera chirongwa chitsva ichi chekuwedzera mitauro yakawanda, izvi, maererano nekambani yekugadzira zvinyorwa zvepasi rose yeLionbridge, zvinorevawo kuve nepeji yekumhara muSpanish neSpanish-vamiriri vamiriri mukutsigira vatengi.
Global webhusaiti dhizaini
Kugadzira webhusaiti yepasi rose kwakaoma. Dzimwe shanduko mumagadzirirwo dzingadikanwa, chiSpanish chine mazwi mashoma echiRungu saka uchafanirwa kugadzira nzvimbo yekugara kune mamwe mavara nemitsetse. Iwe unenge uchishanda zvakawanda zvakasiyana-siyana senge misoro, mamodule uye mifananidzo asi yako saiti yekuvaka chikuva ichakubvumidza iwe (ine mashoma matipi uye matipi) kuti dhizaini yako ienderane nekukurumidza kune chinja chemutauro.
Funga semushandisi
Yese saiti dhizaini sarudzo dzinoitwa neruzivo rwemushandisi mupfungwa. Tinoda kuti vashandisi vedu vawane saiti yakagadzikana, intuitive uye kuti ivo vanakidze kuishandisa. Tinogona kukubatsira kuwedzera kune yako saiti ruzivo-inosimudzira zvinhu zvakaita semavhidhiyo, mafomu uye pop ups mumutauro wakasarudzwa, nezvimwe!
Bvisa mukaha wekukurukurirana
Hapana chikonzero chekuti iwe utaure chiSpanish kuti ukwanise kugadzira shanduro yemutauro weSpanish yesaiti yako. Kana uchida kuwedzera nekukwezva musika usina kushandiswa , isu veConveyIyi ndiyo yakanakisa sarudzo yeshanduro yehunyanzvi. Nzvimbo yako itsva yemitauro yakawanda ichanakidza muchiSpanish sezvazviri muChirungu .
Ita nzira yako pamusika wemitauro miviri con estilo
Hazvina mhosva kuti saiti yako inotambirwa papuratifomu ipi, timu yeConveyThis ichaita kuti webhusaiti yako ishandurirwe muchiSpanish neyakagarogadziridzwa uye inochengetedza SEO yayo paSpanish-mutauro yekutsvaga injini. Tichagadzira bhiriji kuitira kuti vashanyi vakuwane uye bhizinesi rako rive rinoonekwa kune huwandu hwevanhu vanomiririra 1.5 trillion musimba rekutenga .
Zvese izvi zvinogona kuitwa pasina kupira chitupa chako. Rwendo rwekune mitauro yakawanda ecommerce imhepo ine ConveyThis.