Mazano eSEO eMawebhusaiti Ane Mitauro Yakasiyana-siyana: Boost Your Global Reach neConveyThis

Munyika yepasi rose mazuva ano, zvisinei kuti bhizinesi rako rakavakirwa papi, tekinoroji inoita basa rakakosha kuzadzisa zvinangwa zvako zvekushambadzira. Kunyangwe isu tichida kunongedza musika mutsva munyika yedu kana kuti tiri kuyedza kurwira nhamba yepamusoro yevanhu kupfuura vatikwikwidzi vedu, tsanangura kuti chigadzirwa chako kana masevhisi (s) ari pamusoro pei uye zvakanyanya, kuita kuti vateereri vako vazive nezvako nekukurumidza. , nzira iri nyore uye inoshanda yakakosha. Mazuva ese kune vanhu vakawanda vanofunga kutora bhizinesi ravo (ma) kubva munharaunda kuenda kune yepasirese nekuda kwehunyanzvi hwekuita kuti zvikwanisike pavakafunga kumisa webhusaiti.

Paunenge uchinge wagadzira webhusaiti yakakodzera yebhizinesi rako, inofanirwa kuve neruzivo rwekutanga uye rwakakosha kune vese, vatengi vako venguva dzose uye vangangove vatengi, asi vanowana sei webhusaiti yako? Apa ndipo panobatsira Search Engine Optimization (SEO); kana zvasvika kune SEO hushamwari webhusaiti kunyangwe zita rezita rakakosha, mhando uye huwandu hwetraffic kune yako webhusaiti inoitirwa kuvandudzwa kuburikidza neiyo organic yekutsvaga injini mhinduro.

Hunhu hwetraffic hune hukama nevanhu vanoshanyira webhusaiti yako zvechokwadi nekuti vanofarira chaizvo chigadzirwa kana sevhisi yako. Traffic inovandudzika kana webhusaiti kana ruzivo rwawanikwa pamapeji emhinduro yekutsvaga injini (SERPs). Unogona kutenga ads anobhadharwa kana Organic traffic iyo isina kubhadharwa, ivo vanobva kumapeji ekutsvaga injini mapeji (SERPs).

Chekutanga, isu tine chokwadi chekusvika vakawanda uye vateereri vari nani kune webhusaiti yedu uye chechipiri, isu tine chinhu chakakosha chechinyorwa ichi, webhusaiti yemitauro yakawanda kwataigona kushandisa SEO zano.

Chii chinonzi Seo Multilingual Webhusaiti?

Kugadzirisa zvirimo zvewebhusaiti yako mumitauro yakasiyana kuti zviwanikwe kune dzimwe nyika uye nemusika mutsva. Kana zvasvika pakuita kuti saiti iite mitauro yakati wandei, isu tinofanirwa kuyeuka kuti kunyangwe Chirungu chiri mutauro unozivikanwa uye unoshandiswa pasi rose, kunyangwe kana takananga kune imwe yenyika dzinotaura Chirungu, seUnited States, kune vateereri vakawanda vanogona kunge vasiri mutauri weChirungu uye kunyangwe vachiziva mutauro wacho, vangangofarira kuverenga mumutauro wavo wakadai seSpanish, French, Creole, nezvimwe.

Kuturikira kweGoogle kwaizobvumira vatauri vasiri veChirungu kuti vanzwisise webhusaiti yako kana WordPress blog asi mhedzisiro iri nani inogadzirwa kubva kune yemitauro yakawanda SEO zano. Kufanana nechero SEO zano, zvakakosha kuti iwe uzive vatengi vako, maitiro avo ekutsvaga, mutauro wekuzvarwa kana mitauro yavanenge vachishandisa.

Paunenge uchinge wafunga kuti waungade kuti vateereri vako vave ani mushure mekufunga zvakambotaurwa, maererano nemutauro waunonongedza, inguva yekufunga zvimwe zvinhu zvingakubatsira kuti unzwisise tsika dzepainternet munyika yauri kutariswa, senge:

• Social Media uye maitiro ayo pane yako SEO
• Backlinks uye maitiro ekuvaka zvimwe pamisika yemitauro yakawanda
• Zvemukati marongero, zvinokwanisika here kugovera zvinyorwa zvitsva mune imwe nyika?
• Ramba wakatarira paGoogle statistics, hazvingozivise vanhu vari kutarisa webhusaiti yako asiwo kwavanobva
• Kana iwe uchimhanyisa chitoro chepamhepo, ungangoda kufunga nezve mari kana chigadzirwa chako chichisangana nezvinotarisirwa nemusika wepasirese uye emuno SEO mazano.
• Yako zita rezita, ichi chichava "chiso" cherudzi rwako rwepasirese, kunyangwe ungafunga kududzira kwaro, zvichienderana nekusarudzwa kwezita rako, zvichave nyore kune vamwe vatauri vemutauro waunonangwa kuti vazvizive.
• Mapeji emhinduro yeinjini yekutsvaga (SERPs), funga nezveshanduro dzakasiyana dzekutsvaga kweGoogle kuti uwane ruzivo rwako uye uone kuti inotaridzika sei kune imwe musika.

Kana webhusaiti yako uye zvirimo zvagadzirwa, zviri pachena kuti unoda kuti vanhu vazviwane uye izvi zvimwe zvinhu zvakakosha zvekuchengeta mupfungwa:

URLs : kana zvirimo zvatsvagwa, zvakakosha kuti zvisaonekwe mumaURL akawanda sezvo izvi zvichigona kudzikisa zvimiro zvako sechikamu chezvirango zvemukati pakati pezvimwe. Kuti udzivise zvirango, Google inokurudzira URL yakatsaurirwa inosanganisira chiratidzo chemutauro, semuenzaniso, domain ine zita rekuti www.yourdomain.com munyika yako inogona kuzivikanwa se www.yourdomain.com/es/ munyika dzinotaura Spanish kana imwe yenyika. ndivo vateereri vako vaunovavarira.

Mamiriro enzvimbo yacho anoenderana nekuasika kwawakaita, anogona kunge ari epamusoro-level domain: yourdomain.es, se subdomain: es.yourdomain.com kana se subdirectory yourdomain.com/es/.

Hrelang Tags : inopa mhinduro yehunyanzvi yemasaiti ane zvakafanana zvirimo mumitauro yakawanda. Pano injini dzekutsvaga dzinotumira vanhu kune zvinyorwa mumutauro wavo. Izvi zvingabatsira kuziva mutauro wewebhusaiti pamwe nenharaunda yainofanirwa kuwanikwa.

Mategi anogona kuwedzerwa pane wemusoro chikamu chepeji, uchishandisa muenzaniso wapfuura, chakanangana nevatauri veSpanish pamwe vanobva kuGuatemala, iyo hrelang tag inotaridzika seizvi:

Kana tarisiro isiri iyo chaiyo, ma hreflang attributes anogona kushandiswa kusvika kunzvimbo dzakawanda, izvo zvinogona kunetsa asi zvichigoneka nerubatsiro rudiki kubva kune dudziro mhinduro seConveyThis .

Mutauro Mumwe Kana Kuti Mitauro Yakawanda?

Dzimwe nguva unogona kufunga kuti zvimwe zvikamu zvewebhusaiti hazvidi kushandurirwa mumutauro waunonongedza, heano akati wandei matipi:
-Nepo izvo zvakakosha zvichishandurwa, bhawa rekufambisa riri mumutauro wekutanga
-Mushandisi anogadzirwa zvemukati senge maforamu, nhaurirano uye makomendi zvinoshandurirwa mumitauro yakasiyana.

Mitauro yakawanda iri papeji imwe chete inogona kurema uye inokanganisa ruzivo rungave nevashandisi pavanotarisa webhusaiti yako. Kunyangwe Google ichikurudzira kusashandisa padivi nedivi dudziro, chinhu chinofanira kutariswa mumamiriro esemuenzaniso, saiti yekudzidza mutauro.

Ndinofanira kushandura zvinyorwa zvangu chete here? Chokwadi ndechekuti metadata yako yaizokubatsira iwe kuita zvirinani mumusika wako waunoda, nyika itsva. Iyi nzira inoda zvinopfuura kungoshandura metadata, iwe uchada kushanda pane keyword tsvakurudzo yemusika mutsva wauri kutarisa nokuti mazwi makuru kubva pawebsite yako yepakutanga angave akasiyana mumusika mutsva uyu. Mapeji akaita seAhrefs uye Ubersuggest wongororo mazwi akakosha akapinda mukusiyana nenyika yakasarudzwa uye anobatsira kuve neruzivo rwuri nani rwezvinotsvakwa nevanhu munyika idzodzo.

Haisi chakavanzika kuti webhusaiti inoteerera uye inokurumidza kurota kune chero mushandisi, isu tese takave neruzivo rwewebhusaiti iyo inotora nekusingaperi kurodha mukupesana neiyo inotora masekondi mashoma kuratidza ruzivo rwese. , zvichibva pane zvakaitika kwatiri uye pasina kuva nyanzvi, tinogona kusimbisa nguva iyo webhusaiti yako inotora kurodha inobata chinzvimbo chako cheinjini dzekutsvaga uye zvechokwadi, traffic webhusaiti yako ichawana.

Pane here matipi ekubatsira webhusaiti yangu kurodha nekukurumidza?

- gadzirisa saizi yemifananidzo yako
- gadza caching browser
- peji caching inogonesa plugin
- shandisa yako yemukati yekutumira network (CDN) newebhusaiti yako
- minify JavaScript uye CCS

Ese mazano aya angaite seakanyanya hunyanzvi kune avo vasinganyatsoziva nezve musoro wenyaya asi panogara paine rubatsiro uye mapuratifomu akadai seWordPress ane akakwana mapulagi ekurerutsira basa, kuita izvi optimizations kugadzira iyo webhusaiti yakakwana kune chero mhando yebhizinesi.

Mamwe maplugins akajairika ekumhanyisa optimization yemawebhusaiti akagadzirwa paWordPress anogona kunge ari: WP Rocket, Perfmatters, WP Inokurumidza Cache, WP Super Cache, WP Super Minify pakati pevamwe.

Dzimwe nyanzvi dzinokurudzira kutarisa chirongwa chako chekutambira. Mune yakachipa yekutambira account, webhusaiti yako uye mazana akawanda ari kugovera zvakafanana sevha zviwanikwa, kana izvi zvisingaite senge chirongwa chakanaka kwauri, funga yakazvitsaurira yekutambira iyo inokupa iwe VPS kana Virtual Private Server uko akati wandei maseva anomhanyisa ega system yekushandisa. .

Mukupedzisa, isu tinogona kuratidza kukosha kwekutanga, kugadzirwa kwewebhusaiti yerinenge chero rudzi rwebhizinesi kana sevhisi, uye chechipiri, kubatana kunomiririrwa newebhusaiti yemitauro yakawanda kubva kubhizinesi rako kuenda kumusika waunotarirwa nenyika, pamwe neiyo webhusaiti yemitauro yakawanda. basa iro rakakodzera SEO mitauro yakawanda zano mune iyi maitiro.

Rangarira kugara uchiita tsvagiridzo pane zvaunotsvaga musika wekutsvaga, kuziva mushandisi wako kunoita kuti hurongwa hwekugadzira hurongwa huve nyore sezvo zvimwe zvezvambotaurwa zvingakanganisa traffic pawebhusaiti yako. Ramba uchifunga nezvemutauro wakanangana, herflang tags, shanduro dzemapeji uye metadata, kukurumidza optimization, plugins, uye zvechokwadi, zviwanikwa kwaungawana zvakawanda nezvenyaya idzi.

Zvakakosha kuti utaure nezve ConveyThis blog posts, umo iwe uchawana rumwe ruzivo maererano nekushandurwa kwewebhusaiti yako mumitauro chaiyo, mapulagi eshanduro pamwe nemisoro inozokubatsira kuvandudza kusikwa kwewebhusaiti yako, kuita uye nharaunda.