Maererano neNimdzi insights , makumi mapfumbamwe kubva muzana yevashandisi vepasi rose vanozvidza zvigadzirwa kana zvisiri mumutauro wemoyo yavo; mutauro wavo womunzvimbomo. Pachinyorwa ichi, varidzi vemabhizinesi kutenderera pasirese vanoshuvira kubudirira mukutengeswa kwezvigadzirwa zvavo pasi rese vachangotaura nezve chokwadi chekuti kushandura webhusaiti yavo mumitauro yakawanda kwakakosha.
Kusimbisa pfungwa iyi, Statista muhuwandu hwayo hwazvino inoti: "Kubva muna Ndira 2020, Chirungu ndiwo waive mutauro unonyanya kufarirwa pamhepo, uchimiririra 25.9 muzana yevashandisi veinternet pasi rese…." Izvi zviri kuratidza kuti vanopfuura makumi manomwe muzana (70%) vevashandisi vedandemutande vanofarira kutenga, kutarisa nekutengesa nekutenga online nemutauro wakasiyana neChirungu.
Naizvozvo, uchizvitarisa kubva pakona yebhizinesi, unobvuma kuti yakanakisa sarudzo kuti bhizinesi rako ribudirire mumamiriro akadai kugadzira, kuvaka uye kuve newebhusaiti ine mitauro yakawanda. Chinodiwa kugariswa kwewebhusaiti yako uko kududzira ndiko kwakadzika. Kusarudzika kwewebhusaiti yako maitiro e "kugadzirisa chigadzirwa, chinopihwa, kana kungogutsikana kune yakatarwa nzvimbo kana musika" maererano neGlobalization and Localization Association. Zvichitaurwa zviri nyore, kugarisana kunobatsira mabhizinesi kuti abudirire munzvimbo dzepasirese nekuisa mamiriro enzvimbo yevanogona kuve vatengi mupfungwa. Muridzi webhizinesi uyo anofambiswa nebudiriro anobvuma kuti chinhu chinodiwa kuti aise bhizinesi rake webhusaiti nekuti kune misiyano yakakura mukunetsekana, zvinodiwa, zvinodiwa, maitiro, pfungwa uye zvinotarisirwa nevanhu kubva kune imwe nzvimbo kuenda kune imwe.
Zvakadaro, nzira nesarudzo dziri nyore kuti iwe ushandure webhusaiti yako mumitauro yakawanda nekufamba kwenguva dzakaona shanduko nekuda kwezvinokonzeresa uye zvinokonzeresa zvinogara zvichiwedzera zvinonangana neruzivo rwemichina zvinogona kukubatsira kurerutsa mafambiro eshanduro yako. Nekuda kweizvozvo, tinenge tichikurukura kuti ungavandudza sei mafambiro eshanduro yako uchishandisa ConveyThis kunze kwekushandiswa kwemaitiro echinyakare. Kutanga, ngatitangei taongorora nzira dzechinyakare uye tozozvienzanisa nezvinopihwa neConveyThis .
Nzira dzechinyakare dzekunatsiridza mafambiro ekushandura
Raimbove basa rakaoma kuyedza kugadzirisa mawebhusaiti kusati kwabuda kweshanduro yemawebhusaiti inopihwa nepuratifomu yakadai seConveyThis. Kuti uite izvozvo kare, unofanira kuhaya vanopfuura mumwe vashanduri vane unyanzvi. Boka iri revaturikiri rinoumba chikwata chine mumwe wemamaneja enzvimbo uye mamaneja ezvemukati esangano kana vese.
Semuenzaniso, maneja wemukati ndiyo yekutanga poindi yekufamba kwebasa. Anoshanda nemaneja wenzvimbo nekuendesa mafaera ari mumhando yepamusoro kwaari. Mafaira aya ane mitsara isingaverengeki yemitsara nemashoko akamirira kunyorwa mune mumwe mutauro kubva mumutauro wemabviro. Kubva panguva iyi, vashanduri vanogamuchira makopi akagoverwa emafaira ekushanda nawo. Iwe unobvumirana nenyaya yekuti richave basa rakaoma kushandura mawebhusaiti mumitauro yakawanda uchishandisa iyi svikiro nekuti munhu achafanirwa kubata uye kuhaya kwete vaturikiri vakati wandei asi nyanzvi dzemitauro yakasiyana kunyangwe mitauro isingawanzo.
Kuti vape shanduro yakarurama yezviri kushandurwa, vashanduri vane unyanzvi vachafanira kugara vachionana nemamaneja enzvimbo. Izvi zvinodaro nokuti shanduro inodarika kushandura mashoko mune mumwe mutauro. Vashanduri vanofanira kunge vachinyatsoziva mamiriro ezvinhu uye kuti mashoko acho akashandurirwa papi. Kunyange nekuedza kwese uku kwatovepo, basa richiri kutanga. Sangano rinofanirwa kubata uye kuhaya vanogadzira dandemutande kuti vashande pakubatanidzwa kwezvinhu zvakashandurwa newebhusaiti.
Hezvino zvimwe zvakaipira nzira dzechinyakare dzekusimudzira mafambiro ekushandura:
- Hazvidhuri : zvinodhura zvakanyanya kuhaya nhamba dzinodiwa dzevashanduri vanozoita basa rekushandura richaitwa. Paavhareji, zvinotora madhora 0.08 kusvika kumadhora 0.25 kuti izwi rega rega rishandurwe. Sezvo mari iyi ishoma painooneka, inogona kuva yakakura zvikuru kana ikapetwa nenhamba dzemashoko anoturikirwa uye kunyange pakuwedzerwa nenhamba dzevashanduri vemutauro wega wega. Ngatifungei kuti zvinotora $1300 kushandura mamwe mazwi gumi nemaviri mumutauro mumwe chete. Fungidzira zvauchange uchibhadhara pamitauro gumi nemishanu.
- Zvinotora nguva : zvinogona kutora mavhiki akati kuti mumwedzi yakawanda kuturikira mafaera akawanda mumitauro yakawanda.
- Kuvandudza webhusaiti nezvirimo zvakaturikirwa : mushure mekushandurwa kwezviri mukati mako, uchiri kufanira kubatanidza gwaro rakaturikirwa nemaoko muwebhusaiti. Kubata basa rakadaro, panodiwa vanogadzira webhu kugadzira, kuvaka nekugadzira peji nyowani. Nguva zhinji, vagadziri ava vanoita duplicate yemapeji vobva vadzvanya zviri mukati mavo. Izvi zvakare hazvina hushamwari nguva uye zvinodhura kuhaya ava vanogadzira webhu.
- Haisi kukwidziridzwa : kana sangano rako riine zvemukati zvinogadziridzwa nguva dzese, zvinonyanya kusarudzika kuti uende nenzira iyi yechinyakare. Izvi zvinodaro nekuti iwe uchafanirwa kufamba nenzira yakaoma yekuhaya vaturikiri uye vanogadzira webhu nguva imwe neimwe painenge ichida kuvandudzwa. Saka, kurodha zvinhu zvitsva zvinova dambudziko.
Nzira Yekufambisa Iyi Yekuvandudza Kufambiswa Kweshanduro
ConveyThis inopa kuvandudzwa kukuru kune mafambiro eshanduro yako. Iyi nzira yemubatanidzwa inokurudzirwa kunyanya kukurumidza kwayo uye mutengo wakaderera. Izvi zvinogoneka nekubatanidza neural muchina wakashandurwa basa nerevanhu. Kusanganiswa kwakadaro kwemabasa kunoburitsa zvingava shanduro dzakanakisa. Pazasi pane nzira idzo ConveyThis kushandura mafambiro anoita kuti izvi zvive nyore:
- Inoona zvirimo otomatiki : zviri mukati zvinouya kubva kune mamwe masosi senge ekunze maapuro uye plugins pamwe nezvirimo zvinogona kuwanikwa pawebhusaiti yako zvinoonekwa zviri nyore uye otomatiki neConveyThis , kana iwe uchinge wamisa izvi. Nenguva isipi, inogona kuona chero kutenderera kwezvichangobva kuwedzerwa zvemukati pawebhusaiti yako uye panguva imwe chete ichipa iyo inodiwa chimiro chemutauro.
- Inobatanidza otomatiki muchina Dudziro : sezvambotaurwa, ConveyThis inoona otomatiki zviri mukati uye inoshandura zviri mukati nekukurumidza. Zvinogoneka nekuda kwekuti kune kukurumidza kududzira layer neneural muchina.
- Inoburitsa zvirimo otomatiki : kunyangwe iwe uine sarudzo yekuchengetedza zvirimo mumadhiramu, ungangoda kuisa mukati meiyo sarudzo yeotomatiki kuburitsa zvinyorwa. Ichashambadza mapeji ako ewebhu akashandurwa otomatiki. Izvi zvinokuchengetera nguva yakawanda nekuti hapana kudikanwa kweruzivo rwekodha yekutanga kana kugadzira mapeji nemaoko kumutauro wega wega. Kuchinja mutauro otomatiki kwakawedzerwa kupeji yekumberi kwesaiti yako kunoita kuti mapeji aya awanikwe.
- Inobvumira nzvimbo yekugadzirisa nemaoko : hausi kugutsikana nebasa rekushandura rakaitwa nemuchina here? Kana hongu, unogona kugadzirisa kana kuongorora basa rakaitwa nemuchina. Izvi zvinowanzobatsira. NeConveyThis, unogona kukurumidza kugadzirisa basa reshanduro rinoitwa nemuchina kuburikidza neshanduro yekushandura. Iwe unogona kuita izvi nekuedza kushoma kana kusaita. Inotokura; iri pawebhu nekukurumidza iwe wapedza nekugadzirisa uye hapazove nechikonzero chekuhaya vanogadzira webhu.
- Iwe unogona kushandira pamwe nenhengo dzechikwata : pane yekudyidzana chimiro paConveyThis chikuva. Ichi chinokutendera kuti ubatanidze nhengo dzechikwata chako nekuvapa mukana wekuita basa rekushandura razvino. Sezvineiwo, gadziriro yakadai inokurudzira kupatsanurwa kwebasa uye hunyanzvi.
- Unogona kushanda pamwe nenyanzvi dzevaturikiri : unogona kuita izvi nekuwedzera vaturikiri zvakananga uye kuvabvumira kupinda mudhibhodhi reConveyThis kana nekuisa odha yenyanzvi kuburikidza nedeshibhodhi reConveyThis.
Pazasi pane zvikonzero zvaunofanirwa kushandisa iyo ConveyThis nzira yekusimudzira mafambiro ekushandura:
- Inodhura : hapana chikonzero chekutora mabasa ekushandura kunze. Izvi zvichikuchengetera muripo wakawanda ungazowanikwa mukuhaya vaturikiri vevanhu nevagadziri vewebhu. Shanduro dzemuchina dzinobatsira kuderedza mutengo. Iyo yakasanganiswa kana composite maitiro eConveyThis yakatonaka sezvo uchigona kuve nemapeji ese akaturikirwa nepo mapeji akakosha achigona kuongororwa nevanhu.
- Kushanda kwenguva : zvisinei nehuwandu hwemashoko anogona kuwanikwa pawebhusaiti yako, ConveyThis inogona kukuwana iwe webhusaiti yemitauro yakawanda inoshanda nemaminetsi mashoma. Panzvimbo pekushandisa mwedzi pabasa rekushandura uye kurodha masevhisi nevagadziri vewebhu, neConveyThis, unogona kuwana, kubata shanduro uye kunyange kushambadza zvirimo zvichirerutsira iwe mafambiro ebasa.
- SEO ine hushamwari : ConveyIyi mhinduro inogona kushandura metadata yako otomatiki, kuseta mutauro subdomain kana subdirectories, uye kuwedzera hunhu hwe hreflang (yekuisa webhu paSERPs). Zvinodiwa kubatsira webhuta yako yakaturikirwa kuti igadziriswe nechinangwa cheinjini dzekutsvaga kana paine kudanwa kwechimwe chinhu mumutauro wekunze.
Pakupedzisira, sezvo nyika iri kuramba ichishanduka kuita musha weGlobal, pane kudiwa kukuru kwevaridzi vemabhizinesi kuti vawane mawebhusaiti avo mumitauro yakawanda; kusimudzira nekuvandudza mafambiro ekushandura webhusaiti. ConveyThis inopa shandurudzo iyi yehungwaru mukuvandudza mutauro mutsva uye mhinduro iyo inopa kwete chete nguva uye inodhura mhinduro asiwo inoita kuti kuita izvi kuve nyore uye nenzira isina musono.