Kwemakore takatumira uye tichigamuchira maemail, ma inbox edu ave kubatana kwedu kwemazuva ese neshamwari, mhuri uye vatinoshanda navo asi pane imwe nguva, isu takatanga kuona chinongedzo chinogona kugadzirwa nekuda kwemameseji atinogovana mavari. Kana tikashandura simba rekurudziro yeemail kubva kumabasa edu ezuva nezuva kupinda mumabhizinesi edu uye kuti tingasvika sei kune vatengi vedu nenzira yakasarudzika, neruzivo nezve zvigadzirwa zvedu kana masevhisi, iyo yaimbove meseji iri nyore inova nzira yekushambadzira.
Kunyangwe isu tichironga kutanga mukuita uku kana kuti tanga tichiita mishandirapamwe iyi zvisati zvaitika, zvakakosha kuti tichengete zvimwe zvinhu mupfungwa, saka ngatitangei nekunzwisisa kuti email kushambadzira ndeyei:
Pese patinoenda kunotenga kana kunyorera kune zvimwe zvigadzirwa kana masevhisi, tinowana maemail matsva ane mameseji ekushambadzira, kuitira kutengesa, kudzidzisa kana kuvaka kuvimbika. Izvi zvinogona kuona kana tafunga kutenga chigadzirwa kechipiri kana kechitatu, toshandisa sevhisi mune ramangwana kana isu tongofunga kuti hatichazviedza zvakare. Maemail chishandiso chakanyanya kukosha chekugovera mameseji ekutengeserana, ekusimudzira uye kutenderera kwehupenyu kune runyorwa rwevanogamuchira, e-commerce inowana chishandiso ichi chakakosha kuvaka hukama neazvino uye vangangove vatengi.
Kunobva: https://wpforms.com/how-to-setup-a-free-business-email-address/
Kunze kwekunge iwe waita kuti vatengi vako vazive yedu inogadziridza, kukwidziridzwa, kuburitswa kutsva uye nezvimwe, ungave sei nechokwadi kuti vachave chikamu cheyako yenguva dzose webhusaiti traffic? Apa ndipo apo email kushambadzira kunopa vatengi vedu kuti varambe vachidzoka kune zvimwe, apa ndipo pakupa mamwe mabhenefiti kune vatengi vako nekunyoreswa kweemail zvine musoro.
Sezvo vazhinji vedu takambonzwa, kuti titsvage vateereri vedu, tinoda kuziva zvavanotsvaga uye zvavangazotenga, injini dzekutsvaga uye social media ndiyo nzira dzakanakisa dzekuwana vanhu vanofarira mhando yedu asi email kushambadzira ichapa. ivo zvikonzero zvekuve izvo zvatingadaidza kuti mutengi wenguva dzose izvo zvinozopedzisira zvave chikamu che yedu webhusaiti traffic.
Kunyangwe budiriro yeaya maemail isingagone kuvimbiswa 100% kune mamwe mabhizinesi, kutengesa kunogona kusiyana, vatengi vanowanzotyairwa kunotenga kana vawana ruzivo rwedu kuburikidza neino sosi.
Pane nzira nhatu dzekukura mari, maererano nemushambadzi Jar Abraham. Kuwana uye kuchengetedza vatengi pamwe chete neimwe yevatatu kukura kuwanda kunogona kukanganiswa ne email kushambadzira.
(C) - Wedzera huwandu hwese hwevatengi : vanokanganiswa nemameseji otomatiki.
(F) - Kutenga frequency : kupesvedzerwa ne-bounce-back kana win-back campaign.
( AOV ) - Kuwedzera kweavhareji kukosha kwekurongeka : kukanganiswa nehupenyu hwekutenderera mishandirapamwe uye kutepfenyura.
Izvi zvinhu zvitatu zvinokanganiswa panguva imwe chete uye izvo zvinomiririra mabhenefiti makuru kana e-commerce bhizinesi rafunga kutanga kuronga nzira nyowani yekushambadzira email.
Zvinonyatsozivikanwa kuti mumakore achangopfuura zvakanyanya kuomerwa pazvinjini zvekutsvaga pamwe nevezvenhau uye ungangoda kubhadhara kushambadza. Kana zano rako riri rekupinda mukushambadzira email, usakanganwa kumisikidza zvibodzwa zvako kana zvasvika kune vanyoreri uye zvese zvine chekuita nekumhanyisa zviri pamutemo mishandirapamwe yako yeemail.
Ndotangira papi?
- Sarudza email service provider inoenderana nezvido zvebhizinesi rako.
- Gadzira yako email runyorwa zvichibva pane isati yatangwa peji, yakapfuura kutengesa kana vatengi maakaundi, opt-in mafomu muwebhusaiti kana kusaina kunopesvedzerwa nekutengesa, zvidzoreso, kukumbira maemail pachako kunoshanda zvakare.
Kana uchinge wagadzira iyo maemail' rondedzero uye iwe uchiita kunge wakagadzirira kutanga yako yekushambadzira zano, yeuka kuti pane zvimwe zvemutemo zvaunofanira kuchengeta mupfungwa kuti uve nechokwadi chekuti hukama hwako hutsva nevatengi hunoenderana nemvumo inopihwa nemutengi kuti ugare uine ruzivo. nezvechigadzirwa kana sevhisi. Aya ndiwo maitiro atinodzivirira Spam.
E-commerce inoona mukushambadzira email mubatsiri akasimba uye mapoka matatu anowanzo zivikanwa kune aya macampaign.
Maemail ekusimudzira akavakirwa pane zvakati wandei, nguva shoma chete kuderedzwa, zvipo, matsamba enhau, zvinyorwa zvemukati, mwaka / zororo kukwidziridzwa.
Transaction maemails anoenderana nemaodha zvisimbiso, marisiti, kutumira uye ruzivo rwekubhadhara kana chero chiitiko chekutenga.
Maemail ekutenderera kwehupenyu ane hukama zvakanyanya nechiito icho munhu akatora uye kupi mune mutengi hupenyu kutenderera maitiro ari munhu uyu (kusvika, kutora, kutendeuka, kuchengetedza, uye kuvimbika).
Fungidzira iwe uchimhanyisa bhizinesi diki uye unogogodza paConveyThis webhusaiti uchitsvaga rubatsiro rwekushandura yako saiti. Iwe uchawana isingaverengeke ruzivo nezve ConveyThis masevhisi uye hongu, ungangoda kugamuchira zvigadziriso pane yavo blog kana zvigadziriso. Iwe uchawana iyo email kunyoreswa neyavo yepasi widget, iyo "taura nesu" sarudzo uye sarudzo yekunyoresa uye kugadzira account.
Hazvina mhosva kuti ndeipi sarudzo yaunosarudza, iwe ucharamba uchipa ruzivo uye kambani inozokwanisa kugovera maemail ekushambadzira newe kunyangwe vachisimudzira mamwe masevhisi, enderera mberi nekubuda kweshanduro yewebhusaiti yako kana pane chero mararamiro emutengi.
Zvimwe zvimwe zvinhu zvakakosha zvekufunga nezvazvo paunenge uchigadzira email yekushambadzira nzira:
-Makodhi makodhi kana sarudzo dzemahara dzekutumira: makodhi makodhi anogona kusetwa ekutengesa mwaka kana nguva shoma inopihwa, yemahara sarudzo dzekutumira dzinogona kusetwa mushure meimwe mari mukutenga kana sechipo chekutenga kechipiri.
-Gadzira nharaunda iyo vatengi vako vanogona kugovera zvavanofunga nezvechigadzirwa kana kuwana rumwe ruzivo nezvazvo.
-Kutumira shamwari: kuwana zvidzikiso kana makadhi echipo ekutumira zvakajairika uye zvinokurudzira kana isu tichida kuti vatengi vadzoke kuwebhusaiti yedu uye zvechokwadi ndiyo online "izwi remuromo" zano.
-Kutsvaga maodha sarudzo: isu tese takatenga pamhepo uye tinoda kuve nechokwadi kuti tinoziva pane yedu package. Sarudzo dzekutevera dzinowedzera kuvimbika kune yedu brand.
-Zvigadzirwa mazano anoenderana nekutenga kwemutengi: izvi ndizvo zvinotevera zvinogoneka zvigadzirwa zvichatengwa nemutengi wedu mushure mekutenga kwavo kwazvino, kungave kutenga kwavo kwechipiri kana kwechitatu, kana zvine chekuita nezvavanofarira kana zvavanoda, vanogona kudzoka kune inotevera. chigadzirwa/sevhisi.
- Isa ongororo / ongororo fomu pawebhusaiti yako: zvakakosha kuziva maonero evatengi vedu kwete nezvechigadzirwa chedu chete asiwo nezve akasiyana maficha ebhizinesi redu, kusanganisira webhusaiti. Ongororo yaizovaka chifananidzo, fungidziro yekutanga yatichapa kune vangangove vatengi zvinoenderana nezvinofungwa nevatengi vemazuva ano nezvedu. Ongororo inogona kubatsira kana tichida kuita shanduko, kuvandudza kana kuedza maitiro evateereri kune shanduko idzodzo.
-Yeuchidza mutengi nezvezvinhu zviri mungoro yavo: hachisi chakavanzika kuti dzimwe nguva vatengi vanoregedzera zvinhu zvavo mungoro kuti zvionekwe kana kutenga mune ramangwana, iyi email inoburitsa mukana wakanaka wekuti vaenderere mberi nekutarisa.
-Tumira maemail ekugamuchira mukati memaminitsi uye tarisa pakupa yakakura sevhisi yevatengi ruzivo kupfuura kutengesa, iyi inogona kuve yakakosha poindi yekuvaka kuvimbika. Iyo email yakasarudzika inosangana nezvinodiwa nevatengi vedu nenzira kwayo inogona kutsanangura ruzivo rwesevhisi yevatengi uye kana ikagonesa wongororo muwebhusaiti yedu, ungangowana mhinduro nezvazvo, kana chiitiko chacho chaive chakaipa, unogona kurasikirwa nevanopfuura mushandisi mumwechete.
Kana zano rikaedzwa uye rave kushanda, isu tinoteedzera sei iyi email yekushambadzira kuita?
Iyo rondedzero saizi uye kukura kunogona kuteverwa neiyo email sevhisi mupi, zvichibva kune vatsva vanyoreri uye kutepfenyura maemail pavhiki kana pamwedzi. Chikamu chemaemail akavhurwa nevanyoreri kana akadzvanywa kamwechete anogona kuteverwa nekuvhurwa nekudzvanya - kuburikidza nemitengo.
Zvino zvatave kuziva kuti tinogona kushandisa akati wandei ehunyanzvi tekinoroji kuti tisvike pakuziva vatengi vedu zvirinani, zvakakosha kuratidza basa rekushambadzira email mukuvaka kuvimbika kwevatengi. Mumatanho akati wandei ehupenyu kutenderera, kubva pakushanyira webhusaiti yedu kekutanga kuparadzira izwi kune vamwe, email kushambadzira ndiyo mubatsiri watingade kuti vatengi vedu vadzoke kune zvimwe zvezvigadzirwa zvedu kana masevhisi, zvisinei. chinangwa cheemail, kunyangwe iwe uchida kusimudzira, kutumira kana kukumbira ruzivo rwekutengeserana kana kutumira email kutenderera kwehupenyu, iwe unofanirwa kurangarira izvo zvingaite kubva kune iyi email, yakabudirira. Haasi bhizinesi rega rega raizofunga nekushandisa zvese zvatakambotaura asi iwe ungangoda kudzidza kuti ndeupi pane iwo angakubatsira iwe kumisikidza chaiyo email yekushambadzira nzira.