Maererano neongororo ichangobva kuitwa yakaitwa neStastita , “muna 2020, vanhu vangangosvika mabhiriyoni 3,6 vaishandisa social media pasi rose, nhamba inofungidzirwa kuti ichawedzera kusvika pamabhiriyoni 4,41 muna 2025. ”
Hazvishamisi here? Ehe iri. Uchitarisa iwo manhamba, iwe unobvuma zviri nyore kuti kune mizhinji mikana yekushambadzira pasocial media yakamirira kubatanidzwa. Ndokusaka uchifanira kusanganisira social media sechikamu chako chekushambadzira zano.
Semuyenzaniso, zvinotendwa kuti makumi masere muzana (80%) emabhizinesi nhasi (madiki uye epakati chiyero) vanokwanisa kusimudzira kukura kwemabhizinesi avo vachishandisa akasiyana masocial media mapuratifomu nekuti ndiyo imwe yenzira dzinoshanda dzekukudza kuoneka kwe brand yako uye zvigadzirwa. Kunyangwe neiyi 80% yevaridzi vebhizinesi pasocial media mapuratifomu, vamwe vavo havasi kurekodha kubudirira kwakanyanya kana pamwe, vakatevera nzira isiriyo yekushambadza midhiya. Izvi zvinoreva kuti mamwe mabhizinesi anonyunyuta nezve kuderedzwa uye pamwe nekuona kushambadzira kwesocial media sekutambisa nguva uye zviwanikwa nepo mamwe mabhizinesi achibudirira achishandisa social media.
Chinokosha, asi chiri nyore, chakasiyana pakati pevaya vari kubudirira uye kwete ndicho chinozivikanwa sekuvimbisana . Social media kubatanidzwa zvinongoreva vatengi uye vangangove vatengi vane kudyidzana uye vane hukama nezvaunotumira pane izvo brand yako inopa.
Inosanganisira retweeting, kufarira, uye kutevera pa twitter pamwe nezvinoda, migove uye zvinotevera paFacebook ne Instagram. Social media kubatanidzwa kunobatsira kuongorora mashandiro ako pasocial media. Inotsanangura kuti ndeapi muzana yevashandisi vesocial media mapuratifomu vari kuona zvirimo, kuita kune zvigadzirwa zvako uye gara uchitarisira yako inotevera kushambadzira.
Zviri nyore kuwedzera uye kuwedzera kubatanidzwa kwako kune yakakura nhamba yako kuwedzera mabhajeti ako. Varidzi vemabhizinesi madiki vanowanzoona izvi zvakaoma nekuda kwekuti vane bhajeti shoma. Pano mune ino chinyorwa, iwe uchaona zvichinakidza kuziva uye kudzidza pasina muripo, matipi anoshanda ayo, kana ashandiswa, anosimudzira kubatanidzwa kwako pasocial media kana uchishandisa social media kushambadzira.
1. Shandisa Free Social Media Monitoring Tools
Nekuda kwekusimbisa, kubudirira kwekushambadzira kwako kwesocial media kunoenderana nemukurumbira wako wepamhepo. Izvi zvinogona kubatsira brand yako kana kukonzera kudonha. Kuti uzive izvo zvataurwa pamusoro pezvigadzirwa zvako, pane zvishandiso zvinogona kukubatsira kuona uye kutarisa mukurumbira wako. Vari:
- Google Alerts : iyi inoshandiswa kutarisa webhu kune zvinonakidza zvemukati.
- TweetDeck : unogona kuona zviri kutaurwa nevanhu.
- Hootsuite : inobatsira kubata yako social media uye inowana mhedzisiro.
- Icerocket : real-time blog uye social media.
- Social Kutaurwa : yekutsvaga social media nekutsvaga.
2. Iva neMumiriri Unooneka
Pasina kumiririrwa kwakakodzera kwekuona, yako social media inogona kushaya chinodiwa chekuita. Iwe unofanirwa kumiririra brand yako nemifananidzo, mifananidzo uye / kana magirafu. Hezvino zvinotaurwa neSocial media muongorori :
"Semaonero emushandisi, mapikicha ndiwo zvakare anonyanya kufarira mhando yezvinyorwa paFacebook, ine huwandu hwe87% hwekudyidzana kubva kune vateveri! Hapana imwe mhando yepositi yakagamuchira inopfuura 4% yekudyidzana mwero. "
Vachitaura nezvekushandiswa kwemafoto paTwitter, Tsvagiridzo neMedia Blog yakacherekedza zvinotevera:
" Anonyanya kushanda eTweet maficha mumaakaundi ese akasimbiswa atakatarisa ndeaya: Mapikicha akaenzana ne35% inowedzera muRetweets, Vhidhiyo inokwidziridzwa ne28%, MaQuotes anowedzera 19% muRetweets, Kusanganisira nhamba inogamuchira 17% bump mukati. Retweets, maHashtag anowedzerwa 16%.
Neongororo idzi uye tsvagiridzo, unobvumirana neni kuti kudiwa kwemifananidzo mukushambadzira kwako kwesocial media hakugone kuwedzeredzwa. Iwe unogona kunzwa uchizeza kunyanya kana iwe uchiziva kuti hausi graphic mugadziri asi pane mhinduro. Uye kuve nechokwadi chekuisa zvigadzirwa zvako pamwoyo paunenge uchigadzira.
3. Ronga Kupa uye Makwikwi
Vanhu vazhinji vanomhanyira kuita post nekupa uye kukwikwidza nekuti vateereri vanouona semukana wekuhwina mibairo kubva kwauri mahara. Izvi, saka, zvinosimudzira yako social media kuita. Nzira inoshandiswa inozivikanwa se gamification; nzira inokoka kubatanidzwa kune yako social media peji uchishandisa zvinhu zvemutambo. Unogona kukumbira vateveri kuti vade yako post, retweet yako post, tevera peji rako kana mubato, taura uchishandisa imwe hashtag kana kukumbira kurekodha maminetsi mashoma vhidhiyo pane zvavanoda nezve chero zvigadzirwa zvako kuhwina mubairo.
4. Tumira uye Taura NezveZvirikuitika
Paunotumira nezve zviitiko zvazvino kutenderera pasirese, vanhu vanowanzo batanidza yako post. Fungidzira kuti muridzi webhizinesi anotumira nhau dzinotyora nemutsara wekuputika muBeirut, Lebanon musi waNyamavhuvhu 4, 2020 nemusoro unoti "Itai munamato wevanhu veRebhanoni". Iwe unozoona kuti vazhinji vanozotaura uye vanogona kugovera nhau nevamwe uye nekuita kudaro, iwe unoenderera mberi nekukura yako social media marketing vateereri.
5. Batanidza Vateereri Vako Mukukurukurirana Nguva Dzose
Iwe unogona zvakare kukumbira vateveri kuti vagovane maonero avo pane chingave mhedzisiro yechiitiko chiri kuuya. Iwe unogona zvakare kubvunza sarudzo yevateereri vako pane yako brand, zvirimo, zvigadzirwa, masevhisi ako uye zvavanotarisira pakutengesa kwako kunotevera. Vabvunze kuti vaongororwe kwete zvemukati chete asiwo nezve manzwiro avanoita kukutsigira. Iva neushamwari. Unogona kubvunza zviri nyore semubvunzo wekuti "ndeipi zvirongwa zvako zvevhiki rinouya?" Uyu mubvunzo uye mhinduro nzira inoita kuti iwe nevateereri vako mudyidzane uye vateereri vako vanonzwa pfungwa yekuve nehanya, nekuda kwekuti maonero avo ane basa kwauri.
6. Gadzirisa Zvemukati
Zvako pane imwe neimwe yesocial media platform kuti igadziriswe kana kudzokororwa kuitira kuti ikwane kune imwe. Imwe neimwe yeiyi mibato yesocial media yakasarudzika uye ine nzira dzayo dzakakosha dzekuita zvinhu. Edza kudzidza zvavanoda kuitira kuti zvemukati zvikwane chinangwa chevateereri. Kuti uwedzere kujekesa kune zvakataurwa, unogona kushandisa imwechete yemukati pfungwa nenzira nyowani pane akasiyana enhau media mapuratifomu.
7. Kushandisa Call to Action
Iwe unogona zvakananga kana zvinyoro kukumbira kubatanidzwa kubva kune yako social media vateereri. Semuenzaniso, pa twitter, unogona kukumbira kuti vateereri vako vagovane kana kutumirazve chinyorwa chako zvakananga. Uye ne, kuti iwe unogona kuve neakawanda sezvinobvira retweets kune yako post. Izvi zvinogona kuwedzera geometrical zvisungo zvako. Avhareji retweet per tweet inopfuura 1000 sezvinoonekwa pazasi muongororo neKutaura ;
Nekudaro, kana uchishandisa Facebook munhu anofanirwa kungwarira zvakanyanya sezvo Facebook inotsvedza pamashambadziro uye inogona kutoisa chirango pakutumira ichikumbira kuda uye makomendi . Saka, paunenge uchiedza kukumbira kubatikana, ita izvozvo nokungwarira.
Imwe pfungwa ndeyekuti gara wakarinda mibvunzo kubva kune vatengi vako uye vangangove vatengi. Kupindura mubvunzo wavo kunenge pakarepo kunotumira chiratidzo chekuti une hanya navo uye nemhando yako.
8. Tsigira uye Kurudzira Mushandisi-Yakagadzirwa Zvemukati
Mushandisi akagadzirwa zvemukati mushandirapamwe chiitiko chemhando inodaidzira vashandisi vezvigadzirwa zvayo kuti vabude nemazano akatanhamara uye magadzirirwo uye vagovane nenyika pasocial media.
Muenzaniso wezvakadaro paive apo GlassesUSA, iri pakati pevatengesi vepamhepo vanopfeka ziso, vachikumbira kuti vatengi vavo vatore mufananidzo wavo vakapfeka magirazi uye tag mifananidzo iyi ne #GlassesUSA kana kuti tag account yavo. Ichi chiito chakareruka asi chakaomarara chinokwevera vatengi vazhinji kune zvigadzirwa zvavo. Kutenda avo vakapinda, vakagadzira bhuku rinozivikanwa sesocial shop yezvinyorwa.
9. Tsigira / Batanidza neSocial Cause Campaign
Maererano ne Sendible , " Chikonzero chekutengesa imhando yekushambadzira kana kushambadzira inotarisa pane zvemagariro evanhu, zvakadai sekuenzana kana kusiyana-siyana. Yakagadzirirwa kusimudza kutarisa pamusoro pemusoro wenyaya, uku ichiwedzera purofiti yebhizinesi. " Kunyangwe zvinosimudzirwa nemhando yako zvingave kure nezvinokonzeresa zvemagariro, zvakadaro unogona kuedza kusimudzira zvimwe pane yako social media peji.
Muenzaniso wemushandirapamwe wezvekushamwaridzana waive waGillette pavanoronga kushandura kune yavo nyowani "murume akanakisa anogona kuva" sirogani. Vakasarudza kurekodha vhidhiyo pfupi kutsigira #MeToo kufamba. Uye muvhidhiyo yaive slogan yavo nyowani yakamisikidzwa. Zvakaguma nei? Mukati memwedzi misere, Gillette post yakaona maonero anopfuura miriyoni gumi neimwe uye pa twitter, iyo positi yaive nemamwe mamirioni makumi matatu neshanu maonero, 290 zviuru retweets uye pamusoro 540 zviuru zvinofarirwa kusvika zvino.
Funga nezve kutsigira chikonzero, gadzira imwe uye uiparadze pamusoro pemapeji ako enhau dzemagariro uye iwe uchashamisika kuti vangani vanhu vanoda kuita mazviri.
10. Gadzira uye Ita Ongororo uye Polls
Nenguva nenguva, gadzira ongororo uye sarudzo dzevateereri vako. Iwe unogona kuvaka kuvimba uye kuwana kuvimbika kwevatengi vako nekutsvaga maonero avo pane masevhisi auri kupa, zvigadzirwa zvauri kupa uye mhando yaunomiririra. Paunobvumira vateereri vako kuti vataure pfungwa dzavo vachishandisa sarudzo uye ongororo, unenge uchivaudza zvisina kunanga kuti vane basa. Webhusaiti yekugadzira ongororo yepamhepo senge SurveyMonkey inogona kukubatsira kugadzira imwe.
Chekupedzisira, kana iwe ukakwirisa mashandisirwo emasocial media ekushambadzira mapurojekiti kuti ubatanidze kushandiswa kwakakodzera kweanowanikwa social media mapuratifomu ekushambadzira nekutevera akataurwa pamusoro apa matipi anoshanda, iwe unozosimudzira kubatanidzwa kwako pasocial media zvakasikwa pasina kuoma kana kusakwana.