Kana zvasvika pakuendesa webhusaiti yako kune dzimwe nyika, ConveyThis inopa mhinduro isingaite yekushandura zvirimo zviri nyore. Chikuva chavo chekucheka-cheka chinokugonesa kukurumidza uye nemazvo kududzira webhusaiti yako mumitauro yakawanda, zvichikubatsira kusvika kune vateereri vepasirese. NeConveyThis, unogona kuisa zviri nyore munharaunda yako, kuve nechokwadi chekuti webhusaiti yako inonzwisiswa nevanhu pasi rese.
Kana iwe uchitsvaga kuita yako ecommerce chitoro ive yekutengesa-inogadzira magetsi, zvakakosha kuti utarise kupfuura kungopa zvigadzirwa zvemhando yepamusoro pamutengo wemakwikwi. Unofanirawo kufunga zvimwe zvinhu zvinokosha.
Kunyanya, yako ecommerce webhusaiti dhizaini - inosanganisira ecommerce maficha ayo anosanganisira - yakakosha. Izvi zvinodaro nekuti kutaridzika uye kunzwa kwesaiti yako, pamwe nekushanda kwayo, zvese zvinoumba ruzivo rwemushandisi - chinhu chine chekuita nesarudzo dzekutenga kwevatengi. Uyezve, kana iwe uine chitoro chemitauro yakawanda ecommerce, ungangoziva kuti vatengi vane hupfumi hwesarudzo dzekusarudza kubva. Saka ungavanyengetedza sei kuti vatenge kubva kwauri pane kuvakwikwidzi?
Chakavanzika chekubudirira kuvhura simba rezvimiro zvinogona kushandura mabhurawuza ako ezvitoro ane mitauro yakawanda kuva vatengi. Ramba uchiverenga kuti uwane gumi nemaviri eizvi zvakakosha zvinhu!
Kuva neakakodzera ecommerce maficha kunobatsira emitauro yakawanda ezvitoro kubudirira
Kune vemabhizinesi vari kutsvaga kupaza mumusika wepasi rose ecommerce, kuve nechitoro chepamhepo chine hushoma hushoma hwezvinhu hazvina kukwana. Sezvo basesi yevatengi vako inotambanukira kumakona ese epasi, ndizvo zvinoitawo makwikwi. Kushandisa ConveyThis kugadzirisa chitoro chako kwakakosha kuti uve nechokwadi chekuti unomira pakati pemakwikwi uye unosvika pakugona kwako kuzere.
Iko kushandiswa kweiyo ecommerce webhusaiti maficha kunogona kuve mutambo-wekuchinja kune yako yepasirese ecommerce kukura. Nemaficha akakodzera, unogona kukwirisa kubudirira kwako uye kuwedzera kusvika kwako kumisika mitsva nevatengi. Shandisa simba reConveyThis kukwirisa yako yepasirese ecommerce kugona uye kuona bhizinesi rako richibudirira.
12 inofanirwa-iine ecommerce maficha emawebhusaiti ezvitoro zvemitauro yakawanda
Izvo zvinodikanwa zvachose kune chero chitoro chemitauro yakawanda ku:
- Shandisai tekinoroji yeshanduro kuti muve neshanduko yakanaka pakati pemitauro.
- Ipa vatengi chiitiko chisina musono zvisinei nemutauro wavo.
- Ipa sarudzo yakazara yemitauro kuti ibatsire kune vakasiyana-siyana vatengi.
- Shandisa ConveyThis kuti uve nechokwadi cheshanduro dzakarurama uye dzemhando yepamusoro.
- Batanidza mhinduro dzeshanduro kuti uve nechokwadi chemeseji yemhando yakafanana mumitauro yese.
Pamusoro peizvi, kune mashoma mashoma ecommerce masimba ayo mawebhusaiti ezvitoro emitauro yakawanda anofanirwa kuve nawo kuti abudirire pasi rose. Pazasi pane gumi nemaviri eizvi.
1. Mobile-friendly interface
Kuve newebhusaiti inotaridzika zvakanaka pane desktop browser hazvina kukwana. Chitoro chako chinoda kuve nemushandisi-ushamwari interface iyo yakagadzirirwa nharembozha. Izvi zvinosanganisira mabhatani makuru, anobata maziso echigadzirwa uye mabhatani akafaranuka, anowanikwa nyore nyore, sezvakaratidzwa nemutengesi wehedhifoni Skullcandy.
Sezvo kushambadzira kwenhare kuri kuramba kuchikura mukuzivikanwa, zviri kuwedzera kukosha kuisa mari mune inoshamwaridzana-inoshamwaridzika interface. Semuyenzaniso, Salecycle, kambani yekushambadzira maitiro, yakashuma kuti makumi matanhatu neshanu muzana ezvese ecommerce traffic muna 2019 zvakabva kunharembozha!
Muna Chikunguru we2019, Google yakatanga kukoshesa traffic yenharembozha, uye iyo inonyanya kufambisa nharembozha yako ecommerce webhusaiti, iyo yepamusoro inogona kukwirira mukutsvaga kwaGoogle kwakakodzera - zvichitungamira kune vangangove vashanyi uye kutengesa.
2. Akaundi dzemushandisi
Wedzera kurerukira kwevatengi vako - kunyanya avo vanotenga newe nguva zhinji - nekuvagonesa kugadzira maakaundi emushandisi nechitoro chako. Maakaundi emushandisi anokupa iwe mukana wekuchengetedza ruzivo rwekutumira vatengi vako uye nzira dzekubhadhara, saka havafanirwe kuisa ruzivo urwu pese pavanotenga chimwe chinhu.
Pamusoro peizvozvo, iwe unozogona kuchengeta zvinhu uye zvinhu zvakaonekwa nevatengi vako munguva yakapfuura. Izvi zvinokutendera kuti ushandise iyo chigadzirwa kurudziro mashandiro eConveyThis, zvichiita kuti iwe upe zvine hukama zvigadzirwa kune vatengi. (Zvimwe zvakawanda pane izvi zvichauya!)
NeConveyThis, unogona kukurudzira vatengi kuti vagadzire maakaundi newe nekupa zvakakosha mapeks. Semuenzaniso, Nike, mutengesi ane mukurumbira wemitambo, anopa mibairo nhengo dzakanyoreswa nekutumira mahara uye zvidzikiso zvakasarudzika.
3. Kusefa kwechigadzirwa nekugadzirisa
Kana iwe uine yakakura sarudzo yezvinhu zvinotengeswa, zvakakosha kubatsira vatengi vako kuwana zvavanenge vachitsvaga. Kuti ufambise izvi, batanidza chigadzirwa chekusefa uye kugadzirisa chimiro mune yako ecommerce chikuva kuronga zvigadzirwa zvako nenzira yakarongeka. ConveyThis inogona kukubatsira kuzadzisa chinangwa ichi, ichikugonesa iwe kugadzira yakakwenenzverwa uye mushandisi-inoshamwaridzika yekutenga online ruzivo.
Iyo online retail powerhouse Amazon inotanga chigadzirwa chayo nekupatsanura zvinhu mu "madhipatimendi" akasiyana senge:
Kana uchinge wasarudza ConveyThis, unokwanisa kukwenenzvera kutsvaga kwako nekushandisa akasiyana madiki madiki. Semuenzaniso, zvigadzirwa zvakaiswa pasi pe "Electronics" zvinogona kukamurwazve kuita "Kamera & Mufananidzo", "GPS & Navigation", "Vhidhiyo Projectors" uye mamwe maitiro ane hukama.
Unogona kukwenenzvera mibairo yako yetsvakiridzo zvakatowedzera nekusarudza chaiwo vatengesi, maficha, sarudzo dzekutumira, nezvimwe!
4. Bhawa yekutsvaga
Kubatanidza zvikamu zvechigadzirwa muwebhusaiti yako yekufambisa mavambo akanaka, asi basa rekutsvaga rine simba rinotora danho rinopfuurira. Nekushandisa ichi chimiro, unogona kutungamira vatengi kune yavo yavanoda chigadzirwa pasina kuvaita kusefa mukati mehuwandu hwemamenu uye submenus.
ConveyThis inotora ruzivo rwevatengi kune rinotevera nhanho. Iyo inogonesa vatengi kuti vakurumidze uye nyore kuwana chigadzirwa chavo chavanoda pasina kutenderera kuburikidza neakawanda mamenu uye submenus.
Mutengi anogona kuisa mazwi avanoda mubhawa yekutsvaga uye baya bhatani rekuti "Tsvaga" kuti utange kutsvaga kwekutanga. Asi, neConveyThis, vanogona kuwana zvakatonyanya kutsvaga ecommerce kugona. Pavanenge vachinyora, webhusaiti ichapa mazano akakodzera, zvichiita kuti nzira yekutsvaga ikurumidze uye ibudirire. Semuenzaniso, tarisa bhaa yekutsvaga paBhuku Depository's webhusaiti.
Mutengi anongoda kuisa musoro webhuku raari kutsvaga mubhawa yekutsvaga, uye vanozopihwa kuwanda kwemabhuku angangove. Kusava nesimba kwakadini!
5. Zvigadzirwa zvinokurudzirwa
Ungada kutenga pachitoro chendaneti chinokudana nezita rako, uchirangarira zvawakambotenga uye kutopa mazano zvinhu zvaungade nazvo? Kana kuti chitoro chinongo kudaidza iwe se "Anodiwa Mutengi"? Tinogona kufunga kuti ungaenda kune yekutanga.
Nekushandisa injini yekurudziro yechigadzirwa, unogona kugadzirisa iyo yedhijitari yekutenga ruzivo uye kupa zano zvinhu zvakaita se:
Iwe unogona zvakare kuratidza zvigadzirwa zvakakurumbira zvakatengwa nevamwe vatengi kuti vagadzire pfungwa yekukurumidzira uye kukurudzira mutengi kuti atengewo zvinhu izvi. Uchishandisa simba reFOMO (kutya kurasikirwa), unogona kukurudzira vatengi vako kuti vaite kutenga kwavo nekukurumidza.
Kubatanidza zvinokurudzirwa zvechigadzirwa muwebhusaiti yako zviri nyore! Kungofanana nemutengesi wemafashoni ASOS, unogona kuwedzera "Iwe Unogona Kudawo" kana "Tenga Iyo Kutarisa" zvikamu kumapeji ako echigadzirwa. Iyo inzira yakanaka yekuwedzera kukanganisika uye kuputika kune webhusaiti yako.
6. Zvido
Dzimwe nguva, chigadzirwa chinogona kutora kutarisa kwemutengi, asi vangave vasina kugadzirira kutenga. Semuenzaniso, vangada kuenzanisa zvinhu zvakafanana kuti vaone sarudzo yakanaka.
A wishlist ficha inobatsira mukubatsira vatengi kuchengetedza zvigadzirwa zvemangwana. Izvi zvinovatendera kuti vatenge zviri nyore chinhu (s) chinodiwa kana vagadzirira kuzviita.
Kuti ushandise iyo inoshuvira ficha pane katorike mutengesi Argos 'pamhepo chitoro, vatengi vanofanirwa kutanga vanyoresa kune mushandisi account (iyo inopa huwandu hwezvakanakira, sezvakatsanangurwa padanho #2). Kana vangoona chimwe chinhu chavanoda, vanogona kungodzvanya bhatani rekuti "Wedzera kune Yako Wishlist" kuti uichengetedze.
7. Ongororo dzemushandisi
Usati waisa mari, vatengi vanoshuvira kuratidza kuti vari kuita sarudzo chaiyo. Kupa humbowo hwemagariro nenzira yeongororo yevamwe '(zvakanaka) zviitiko nechigadzirwa chako zvinogona kunyengetedza vatengi kuti iyi ndiyo sarudzo yakanaka.
Ongororo ya2021 yakaitwa neBizrate Insights inoratidza kuti vatengi vanoisa pamberi ongororo zvibodzwa uye zviyero kana zvasvika pakuita sarudzo dzekutenga. Inokatyamadza 91% zvakare inotora nguva yekuverenga kamwechete wongororo usati waita kutenga.
Vatengi vanogona kupa nzwisiso yakakosha mumhando yechigadzirwa kana sevhisi kuburikidza nekuongorora, senge nyeredzi zviyero uye huwandu hwemhinduro, seizvo zvinoratidzwa nechitoro chefenicha yepamhepo Wayfair pawebhusaiti yayo.
Kuti uwedzere kuvimba kwemushandisi mune wongororo, Wayfair inoda kuti vanoongorora vave vatengi vane chokwadi.
8. Dzakajeka ruzivo rwekutumira
Vatengesi vazhinji vepasirese vanoregeredza mukusapa kujeka kwakakwana pane yavo ecommerce webhusaiti maererano neruzivo rwekutumira uye marongero. Izvi zvinogona kukanganisa zvakanyanya bhizinesi ravo, sezvo vatengesi vepasi rese vasingafarire kuisa nguva nesimba mukutsvaga nekuwedzera zvinhu mungoro yavo yekutenga, vozoona kuti nyika yavo haikodzere kutakura.
Iyo inosuruvarisa yevatengi chiitiko yakasiya kuravira kunorwadza mumiromo yevakawanda, zvichivatungamira kuti vangwarire kudzokera kuchitoro chako kunyangwe iwe ukazovhura zvekutumira kunzvimbo yavo.
Lucky kwauri, mhinduro iri nyore: ita shuwa kuti mitemo yako yekutumira yepasi rose inotaurwa zvakajeka pawebhusaiti yako! Tora Macy's, mutengesi wefashoni, semuenzaniso. Ivo vane peji rese rakazvipira kune zvakajairika matambudziko ekutumira senge:
9. Mari inoshandura
Pese pazvinogoneka, ita shuwa kuti vatengi vako vanoona mitengo yezvinhu zvako mumari yavo yekuzvarwa. Izvi zvinoita kuti zvive nyore kwavari kuita sarudzo ine ruzivo rwekuti vanoda kutenga zvigadzirwa zvako. Hapasisina kuita masvomhu kuti uone mitengo yekutendeuka!
Forever 21, mutengesi wemafashoni, anopa vatengi kugona kusarudza nyika yavo yekutumira yavanoda uye mari ine hwindo riri nyore pop-up.
Zvichienderana nekushanda kweecommerce currency converter yako, inogona kuona nzvimbo yemutengi uye wogadzirisa mitengo yechitoro chako zvinoenderana.
10. FAQs chikamu
Kana vatengi vaine mubvunzo wekudzvanya nezve chingangotengwa asi vasingakwanise kuwana mhinduro pawebhusaiti yako, vanogona kuora mwoyo votora bhizinesi ravo kumwe kunhu. Kuti uchengetedze vatengi vakabatikana uye vachikurudzirwa kutenga, unganidza muunganidzwa wemhinduro kumibvunzo inowanzo bvunzwa (FAQs) mune iri nyore kuwanikwa peji rewebhu.
Nekunyatsogadzirisa mibvunzo pane yako FAQ peji, unogona kubatsira kudzikisira huwandu hwemibvunzo iyo timu yako yebasa revatengi inogashira, uchivabvumira kuti vatarise kuunza sevhisi yakasarudzika.
Kana iwe uchitsvaga nhungamiro yekugadzira yako FAQ peji, John Lewis dhipatimendi chitoro anogona kukupa mamwe mazano. Tarisa peji yavo kuti uwane pfungwa yekuti inofanirwa kutaridzika sei!
11. Bata ruzivo
Kupa pachena ruzivo rwekuonana kune vatengi vako vekunze kwakakosha pakuvaka kuvimba. Kunyange kana mirairo ichitumirwa kubva kune imwe nyika kuenda kune imwe, kukanganisa kunogona kuitika. Izvo zvakakosha kuti vatengi vazive kuti vanogona kugamuchira gadziriso kana chimwe chinhu chikasaenda sekuronga.
Camelbak, mupi anotungamira wemidziyo yekunze, inopa vatengi nzira dzakasiyana dzekusangana nemibvunzo ine chekuita nekurongeka, kusanganisira nhamba dzenhare dzemahara uye fomu rekuonana.
Mazuvano, mabhizinesi ecommerce ari kuwedzera kupa rutsigiro rwevatengi pamasocial media ezvitoro seFacebook ne Instagram.
12. Chengetedzo uye zviratidzo zvekuvimba
Dzivirira webhusaiti yako kubva pakutyisidzirwa necyber nekushandisa yakasimba kuchengetedza mapuroteni. Izvi zvinosanganisira kuisirwa firewall, SSL chitupa encryption, uye dzimwe dzakaomarara tekinoroji mhinduro. Dzidzisa vashandi vako kukosha kwekuchengetedza ruzivo rwakavanzika, uye ona kuti vari kushandisa mapassword akasimba kumaakaundi ese. Nekutora matanho ekudzivirira aya, unogona kuona kuti webhusaiti yako inoramba yakachengeteka uye data rako rakachengetedzwa.
Iwe unofanirwa kuve nechokwadi chekuti vatengi vanoziva nezve yako kuchengetedza data marongero kuti uve nechokwadi chekutenga chakachengeteka chiitiko. Semuenzaniso, mutengesi wemagetsi Currys ane bheji rekuchengetedza pane peji rekutarisa kuratidza kune vatengi kuti ruzivo rwekadhi rechikwereti rwakachengeteka kana uchitenga pachitoro chayo chepamhepo.
Iwe webhusaiti yako yezvitoro zvemitauro yakawanda ine aya gumi nemaviri ecommerce maficha?
Zvisinei nezvinangwa zvavo zvakasiyana, ese ecommerce maficha anopihwa neConveyThis anogovera chinangwa chakafanana: kupa vatengi mukana usingaite, wakakwenenzverwa wekutenga online ruzivo. Kubva pamatanho ari nyore ekubhadharira kuchengetedza mari, aya maficha akagadzirirwa kuita kuti nzira yekutenga ive nyore uye isina kushushikana sezvinobvira.
Nekubatanidza iyo chaiyo ecommerce maficha muchitoro chako chemitauro yakawanda, unogona kutanga kukohwa mibairo yekuwedzera kutengesa uye kuderedzwa kusiiwa kwengoro. NeConveyThis, unogona kuona kuti zvigadzirwa zvako zvemhando yepamusoro zvinowanikwa kune vatengi vekunze, uchivashandura kuva vatengi vakavimbika.
Zvakare, usakanganwe kuti kukurukura nevatengi mumutauro wavo wekuzvarwa kunogona kukanganisa zvakanyanya pamitengo yako yekutendeuka. Ichi ndicho chikonzero kushandura mapeji echitoro chako mumutauro wekare wevatengi vako kwakakosha - uye ConveyThis inogona kukubatsira nazvo!
ConveyIyi ishanduro yewebhusaiti inopa shanduro dzepamusoro-soro mumitauro inodarika zana uye inofambirana nemawebhusaiti makuru uye ecommerce masisitimu. Tanga kubatsira vatengi vepasirese kutenga nemutauro wavo izvozvi nekusaina kuyedza yemahara yeConveyThis pano.