在过去的二十年里,发生了巨大的变化。如果你仔细观察过去二十年或更长时间,你就能毫无疑问地观察到事情发生了革命性的变化。例如,教育经历了许多变化,交流方式发生了变化,娱乐方式不再像往常一样,商业模式也不再像以前一样。说只有少数事情发生了变化是轻描淡写的说法,因为几乎所有事情都发生了显著的变化。促成这一巨大变化的一个主要因素是技术的出现。起初,一些企业主不愿意在他们的商业战略中使用技术。难怪虽然有些人愿意选择在他们的业务中使用数字手段,但其他人却被迫这样做。有趣的是,这导致网站数量急剧增加。是的,大多数网站都是使用 WordPress 创建和设计的,今天我们在互联网上拥有超过 15 亿个网站。
One thing that is inevitable is change. It is the only constant thing that can happen at any time in the world today. That is why the best option for success today may be obsolete tomorrow and success becomes a past event. Saying that it is a crucial step to digitalize one’s business today is no longer a debatable topic as it has always shown to be not just crucial but fundamental to becoming a successful business person. It is true that business owners are trying in this aspect but many of them fail to be aware of the extremely serious need for translation of their websites into several languages so as to experience a kind of spontaneous increase in the number of customers as translation will help to penetrate into different market locations, thereby reaching a vast number of people.
在本文中,我们将讨论为什么现在比以往任何时候都更有必要翻译您的网站。请注意讨论这个问题。
Here below are beneficial reasons to translate your WordPress website:
全球化是一个有效的概念,所有人都需要认识到这一点,因为正是由于全球化,英语不再是互联网的通用语言。这并不是说英语不再被使用。事实上,如今互联网上大多数网站的页面都是以英语为主。然而,考虑到喜欢用英语以外的语言上网的人数比例,我们会发现超过 73% 的人表示他们更喜欢使用自己的语言。你知道为你的网站带来大量流量的有趣之处吗?有趣的是,访问者数量越多,像 Google 这样的搜索引擎就会注意到流量越多,从而为您的网站提供更高的排名。
我们能推断出什么?我们可以推断,如果你将网站翻译成多种语言,你肯定会看到网站用户流量的增加。而这种流量的增加可能会带来更多的转化。
请注意:许多人认为翻译是一项繁重且非常复杂的任务。然而,事实并非总是如此,因为您可以几分钟内翻译您的网站。除了快速可靠之外,您还可以以相对便宜的价格完成它。如果您想了解有关翻译 WordPress 的更多信息,您可以了解更多这里。
Having gone through the first point, another fascinating one is that translating your WordPress website influences your buyers positively. Why this is fascinating is that over forty-six percent (46%) online shoppers admitted that they will never patronize or purchase a product that is not offered in the language of their heart i.e. their mother tongue. From this statistic, can you see where and why you need to translate your website? The survey shows that translation is an essential part of your business if you want to make a lot of successes. You will be missing out on over 46% potential customers who would have patronize your products and services if you fail to translate your website into multiple languages.
这绝对有道理,因为您不会指望人们从包含他们不理解的信息的页面购买产品。相反,当您的网站内容对他们来说很容易理解,甚至以他们内心的语言提供时,人们会倾向于购买您的产品或请求您的服务。
“如果你不想让人们知道某件事,就把它藏在谷歌搜索的第二页或后续页面中。”你可能以前听说过这样的话,或者你可能发现这句话是对的。不管怎样,它都是对的。你几乎看不到有人浏览谷歌搜索结果的第一页以外的内容。或者你还记得上次在搜索引擎上搜索某件事后进入第二页是什么时候吗?不太可能。
Now the question is how does translation makes your search ranking stand out? When you translate your website, you will have the opportunity of using new keywords that are available in the new language i.e. the language of your target market. This set of keywords will improve your search ranking because they are the keywords that will be searched locally in that language. Since your language is now available in that local language, search engines that are famous such as Google, Yandex, Bing, Swisscows, CCSearch, DuckDuck Go etc. will help optimize your page’s content and this means that you will experience increase in search visibility not just in English language but in other languages in which your website has been translated.
You will agree with the fact that in today’s world if you will like to take your business to a larger audience of potential customers you must translate your website. With translation, you can reach the heart of potential consumers of your products and services in a targeted location. Even when you are not physically present in that location, your presence can be felt in the location. The translated website will now serve as your office, so to say, in that location as it will be attractive to the populace of the local people in the targeted location. Yes, with translation you are a global citizen. Also, the fact that you translate your website to the local language of the targeted market location will make prospective customers in that area get drawn to you and they will be able to easily trust your products and services. This could as well leads to recommending your products and services to others and before you know it you are an international business player.
就这一点而言,可以说,网站翻译是将业务扩展到物理边界之外的最简单、最快捷的方法之一。我们之前已经指出,唯一不可避免的事情就是变化,而且这是当今世界任何时候都可能发生的唯一不变的事情。这就是为什么今天成功的最佳选择在不久的将来可能变得毫无用处,成功将成为历史的原因。还提到,说数字化业务是当今的关键一步已不再是一个有争议的话题,因为它一直表明,数字化不仅是关键或重要的工具,而且是成为成功商人的基础。事实上,企业主正在尝试通过创建网站来数字化业务,但他们中的许多人没有意识到将他们的网站翻译成多种语言的迫切需要,以便体验客户数量的自发增长,因为翻译将有助于渗透到不同的市场位置,从而接触到大量人群。
如果您阅读了本文,您会发现我们已经讨论了四 (4) 个强有力的理由,说明为什么比以往任何时候都更有必要翻译您的网站。为了强调讨论的内容,我们提到翻译您的 WordPress 网站有助于增加网站流量,有助于对客户和潜在消费者产生积极影响,有助于提高和改善搜索引擎排名,并使您成为全球企业参与者。
您有 WordPress 网站并且想要翻译它吗?如果您的答案是肯定的,那么不要犹豫。只需单击链接“使用 ConveyThis 翻译您的 WordPress 网站”或“使用 ConveyThis 翻译 WordPress ”即可完成,然后开始享受如此宝贵的工具。
翻译不仅仅是了解语言,它是一个复杂的过程。
通过遵循我们的提示并使用 ConveyThis ,您翻译的页面将会引起受众的共鸣,让他们感觉就像目标语言一样。
虽然需要付出努力,但结果却是值得的。如果您正在翻译网站,ConveyThis 可以通过自动机器翻译为您节省数小时。
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