過去二十年發生了巨大的變化。如果你密切關注過去二十年或更長時間,你將能夠毫無疑問地觀察到事情已經發生了革命性的變化。例如,教育發生了很大的變化,通訊方式發生了變化,娛樂方式不再像以前那樣,商業模式也不再像以前一樣。輕描淡寫地說,只有少數事物發生了變化,因為幾乎所有事物都經歷了顯著的轉變。促成這一巨大變化的一個主要因素是科技的出現。起初,有些企業主不願意在其業務策略中採用技術。難怪有些人願意在其業務中選擇使用數位手段,而有些人則被迫這樣做。有趣的是,這催生了網站數量的急劇增加。是的,大多數網站都是使用 WordPress 創建和設計的,如今互聯網上有超過 15 億個網站。
One thing that is inevitable is change. It is the only constant thing that can happen at any time in the world today. That is why the best option for success today may be obsolete tomorrow and success becomes a past event. Saying that it is a crucial step to digitalize one’s business today is no longer a debatable topic as it has always shown to be not just crucial but fundamental to becoming a successful business person. It is true that business owners are trying in this aspect but many of them fail to be aware of the extremely serious need for translation of their websites into several languages so as to experience a kind of spontaneous increase in the number of customers as translation will help to penetrate into different market locations, thereby reaching a vast number of people.
在本文中,我們將討論為什麼比以往任何時候都絕對有必要翻譯您的網站的原因。請注意,因為正在討論這個問題。
Here below are beneficial reasons to translate your WordPress website:
全球化是一個如此有效的概念,所有人都需要理解,因為正是透過全球化,英語不再作為網路的通用語言。這並不是說英語不再使用。事實上,當今網路上的大多數網站頁面都是以英語為主。然而,考慮到願意用英語以外的語言上網的人的比例,我們會發現超過 73% 的人表示他們更喜歡使用自己的語言。您知道為您的網站帶來大量流量的有趣之處嗎?有趣的是,訪客數量越多,Google等搜尋引擎就會注意到流量,從而為您的網站提供更高的排名。
我們可以推斷出什麼?我們可以推斷,如果您將網站翻譯成多種語言,您肯定會見證網站使用者流量的增加。而這種流量的增加可能會帶來更多的轉換。
請注意:許多人認為翻譯是一項繁重且非常複雜的任務。然而,這並不總是事實幾分鐘內翻譯您的網站。除了快速可靠之外,您還可以以相對便宜的價格完成它。如果您想了解更多有關翻譯 WordPress 的信息,您可以了解更多信息這裡。
Having gone through the first point, another fascinating one is that translating your WordPress website influences your buyers positively. Why this is fascinating is that over forty-six percent (46%) online shoppers admitted that they will never patronize or purchase a product that is not offered in the language of their heart i.e. their mother tongue. From this statistic, can you see where and why you need to translate your website? The survey shows that translation is an essential part of your business if you want to make a lot of successes. You will be missing out on over 46% potential customers who would have patronize your products and services if you fail to translate your website into multiple languages.
這絕對有道理,因為您不會期望人們從包含他們不理解的資訊的頁面購買產品。相較之下,當您網站的內容非常容易理解,甚至可以用他們內心的語言提供時,人們就會傾向於購買您的產品或要求您的服務。
“如果你不想讓人們了解某件事,請將其隱藏在谷歌搜尋的第二頁或後續頁面中。”您以前可能聽說過類似的事情,或者您可能已經發現這種說法是正確的。無論哪種方式,這都是事實。你幾乎不會看到有人超出谷歌搜尋結果的第一頁。或者您還記得上次在搜尋引擎上搜尋某些內容後進入第二頁是什麼時候嗎?不太可能。
Now the question is how does translation makes your search ranking stand out? When you translate your website, you will have the opportunity of using new keywords that are available in the new language i.e. the language of your target market. This set of keywords will improve your search ranking because they are the keywords that will be searched locally in that language. Since your language is now available in that local language, search engines that are famous such as Google, Yandex, Bing, Swisscows, CCSearch, DuckDuck Go etc. will help optimize your page’s content and this means that you will experience increase in search visibility not just in English language but in other languages in which your website has been translated.
You will agree with the fact that in today’s world if you will like to take your business to a larger audience of potential customers you must translate your website. With translation, you can reach the heart of potential consumers of your products and services in a targeted location. Even when you are not physically present in that location, your presence can be felt in the location. The translated website will now serve as your office, so to say, in that location as it will be attractive to the populace of the local people in the targeted location. Yes, with translation you are a global citizen. Also, the fact that you translate your website to the local language of the targeted market location will make prospective customers in that area get drawn to you and they will be able to easily trust your products and services. This could as well leads to recommending your products and services to others and before you know it you are an international business player.
在這一點上,可以公平地說,網站翻譯是將您的業務擴展到實體邊界之外的最簡單、最快的方法之一。我們之前已經指出,唯一不可避免的事情就是變化,而且它是當今世界上任何時候都可能發生的唯一不變的事情。這就是為什麼今天成功的最佳選擇可能在不久的將來變得毫無用處,成功也成為歷史。有人還提到,今天說數位化是企業數位化的關鍵一步不再是一個有爭議的話題,因為它一直表明它不僅是關鍵或重要的工具,而且是成為成功商人的基礎。事實上,企業主正在嘗試透過創建網站來實現業務數位化,但他們中的許多人沒有意識到將其網站翻譯成多種語言以體驗一種自發增長的極其迫切的需求作為翻譯的客戶數量將有助於滲透到不同的市場地點,從而接觸到廣大的人群。
如果您閱讀了本文,您會注意到我們已經討論了四 (4) 個強有力的理由,說明為什麼比以往任何時候都更有必要翻譯您的網站。為了強調所討論的內容,有人提到 WordPress 網站的翻譯有助於為網站帶來更多流量,有助於積極影響客戶和潛在消費者,有助於增強和改善搜尋引擎上的排名,如果您是企業的全球參與者。
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