Website Localization Strategy: Key Considerations for Global Success

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Website localization strategy is a process of adapting a website to meet the language, cultural, and other specific requirements of a particular country or region. It involves translating the content, adjusting images and graphics, and ensuring that the website is culturally appropriate and relevant to the target audience. The goal of website localization is to improve the user experience, increase the website’s credibility, and ultimately, drive more traffic and conversions. Effective website localization strategies include conducting market research, identifying target audiences, selecting the right languages and regions, and regularly testing and updating the localized content to maintain its relevance.

There are several types of website localization strategies

Language-based localization: Translating the content of a website into multiple languages to reach a wider audience.
Cultural localization: Adapting the website’s content, images, and design elements to match the cultural norms and expectations of the target audience.
Market-specific localization: Customizing the website to appeal to the specific preferences, needs, and behaviors of a target market.
Device-specific localization: Optimizing the website for different devices and screen sizes to ensure a consistent user experience across all devices.
Geo-specific localization: Tailoring the website to the unique characteristics of a specific geographic region, such as currency, legal requirements, and local events.
Domain localization: Using local domain extensions, such as .fr for France, to enhance the website’s credibility and improve search engine optimization.

By using a combination of these strategies, companies can create an effective website localization plan that helps them reach and engage their target audience in a culturally relevant and meaningful way.

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ConveyThis offers translations in over 100 languages, from Afrikaans to Zulu

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SEO-optimized translations

In order to make your site more appealing and acceptable to search engines like Google, Yandex and Bing, ConveyThis translates meta tags such as Titles, Keywords and Descriptions. It also adds the hreflang tag, so search engines know that your site has translated pages.
For better SEO results, we also introduce our subdomain url structure, where a translated version of your site (in Spanish for example) can look like this: https://es.yoursite.com

For an extensive list of all available translations, go to our Supported Languages page!

Fast and Reliable translation servers

We build high scalable server infrastructure and cache systems that provide instant translations to your final client. Since all translations are stored and served from our servers, there are no extra burdens to your site’s server.

All translations are securely stored and will never be passed on to third parties.

No coding required

ConveyThis has taken simplicity to the next level. No more hard coding required. No more exchanges with LSPs (language translation providers) needed. Everything is managed in one secure place. Ready to be deployed in as little as 10 minutes. Click the button below for instructions on how to integrate ConveyThis with your website.