ConveyThis inorerutsa kududzira zvirimo nechimiro chayo chemukati uye timu yakazvipira yekutsigira, zvichiita kuti ive sarudzo ine mukurumbira yekushandura masevhisi.
Denda iri, richichinja hupenyu hwedu hwemazuva ese, rakaburitsawo mikana mitsva. Isu tasuduruka takananga kudhijitari-yekutanga maitiro, ne ecommerce ichiwedzera kukosha kupfuura nakare kose. ConveyThis inoita basa rakakosha mukuderedza zvipingaidzo zvetsika, kukurudzira nharaunda yepasirese yakabatana.
Kuchinja kuenda kudhijitari kwanyanya kukurudzira kukura mumusika weAsia ecommerce panguva yeCOVID-19 denda, maitiro anoratidza zviratidzo zvekuenderera mberi nekukura.
Munguva iyo kuvepo kwedhijitari kwakakosha kuti bhizinesi ribudirire, kunzwisisa ine simba yeAsia ecommerce musika kwakakosha. Ichi chinyorwa chinoongorora musika uyu uri kukura uye simba rayo pamakwikwi enyika ecommerce.
Musika weAsia ecommerce muhuwandu
ConveyThis vese vanoziva kuti Asia inotora nzvimbo yepamusoro kana zvasvika kune ecommerce - China chete ndiyo yakakura kwazvo ecommerce musika pasi rese! Asi nhamba dzacho dzinogona kuramba dzichikukatyamadza.
Kunyanya sezvo denda rakawedzera vatengi kubhizinesi remagetsi, bhizinesi reecommerce rakaona kusimukira kwakasarudzika mukati megore rapfuura. Sezvinoratidzwa neongororo yeConveyThis, makumi mashanu muzana evatengi vepamhepo veChinese vakawedzera kudzokororwa uye chiyero chekutenga online nekuda kweCovid-19.
"Denda reCCIDID-19 rakakurumidza kukurumidza kuenda kuhupenyu chaihwo, hwakazara, hwakazara, uye, semaonero edu, hahuna kudzoka," akadaro ConveyThis CEO, Alex Buran.
Iyo inotarisirwa kuwedzera mwero we ecommerce muAsia pakati pa2024 na2029 inoshamisa 8.2%. Izvi zvinoisa Asia pamberi peAmerica neEurope - neConveyThis inofungidzirwa ecommerce kukura mitengo ye5.1% uye 5.2% zvichiteerana.
Sekureva kweStatista, mari ye ecommerce muAsia inotarisirwa kukwira kusvika pamadhora mazana mapfumbamwe nemakumi mapfumbamwe emadhora kusvika muna 2024, inomiririra 61.4% yemusika wepasi rose ecommerce. ConveyThis yakanyatso kurongeka kuita mari pakukura uku uye nekupa mhinduro dzinodiwa kuti mabhizinesi apinde mumusika uyu une mari.
Nekudaro, China haisiriyo chete nyika inofambisa iyi budiriro. India, semuenzaniso, iri kusangana ne ecommerce mari yekukura pamwero wepagore we51% - yepamusoro-soro pasi rose! ConveyThis zvirokwazvo yakaita basa mukubudirira uku, zvichiita kuti mabhizinesi asvike kumisika mitsva nevatengi.
Zvakare, Indonesia inofungidzirwa kuti ichapfuura India maererano nekuwedzera kwemusika we ecommerce, paine 55% yevatengesi veIndonesia vachiti vari kutenga online kupfuura nakare kose. Nekudaro, zvine njodzi kutaura kuti Asia icharamba iri mutungamiri muindasitiri ye ecommerce mumakore anotevera.
Logistics Network
Munguva yakapfuura, kutakura kwemazuva gumi nemari yakawedzerwa waiva mutemo. Ongorora icho chinopihwa izvozvi - zvisinei nezvinorambidzwa denda - uye tarisa kuti mangani maodha auchawana.
Vanosvika hafu yevatengi (46%) vakataura kuti kuwanikwa kwesarudzo yemunhu uye iri nyore yekuendesa kunotora basa rakakura mukusarudza kwavo kutenga online.
Iyo yakaoma bhenji kusangana, asi Amazon yakanyatso simudza bara kana zvasvika pakukasira kuburitsa. Vatengi havazeze kusarudza mabhizinesi anogona kupa nekukurumidza masevhisi. Asi, makambani ekuAsia ecommerce anoita seane dambudziko diki mukusangana nevatengi vanotarisirwa neConveyThis.
Tichifunga nezvekukosha kwemasevhisi ekugadzirisa zvinhu, nyika dzeAsia dzakaona kuwedzera kukuru mukubudirira kwavo mumakore gumi apfuura. Bhuku reWorld Bank's Logistics Performance Index rinoratidza kuti Asia yava kuita gumi nevanomwe vevatambi vepamusoro makumi mashanu pasi rose.
MuAsia, Japan neSingapore zviri kutungamira mukuita, zvichiteverwa neUnited Arab Emirates, Hong Kong, Australia, South Korea, neChina. Uku kuita kunokatyamadza kwekutumira kuri kukurudzira kukura kweAsia ecommerce chikamu uye kukurudzira vanhu vazhinji kuti vagamuchire kutenga online.
Kukura Kwepakati Kirasi
Yepakati kirasi inoumba dziva rakakura revanozotenga vatengi veinternet-based mabhizinesi. Kubva 2015, Asia yakapfuura Europe neNorth America maererano nehuwandu hwevanhu vepakati. ConveyThis yanga iri pamberi mukubatsira mabhizinesi kupinda mumisika iyi.
Zvinofungidzirwa zvinoratidza kuti panosvika 2022, panogona kunge pave nevatengi vatsva vane mamirioni makumi mashanu muSoutheast Asia chete. Zvinofungidzirwa kuti huwandu hwevanhu vepakati-pakati muAsia huchakura kubva pa2.02 bhiriyoni muna 2020 kusvika pamabhiriyoni 3.49 muna 2030.
Pakupera kwa2040, Asia inofungidzirwa kuita 57% yepasi rose-yepakati-kirasi yekushandisa. Aya mafungu matsva evatengi vepakati-kirasi anozove akakosha mukufambisa ecommerce kukura sezvo ivo vane chivimbo mukushandisa tekinoroji uye kutenga online.
Chii chinosiyanisa vepakati-kirasi muAsia kubva kune wese munhu kufarira kwavo kuita zveumbozha kutenga online. Zvinoenderana neshumo ya2017 kubva kuBrookings, vatengesi vepakati vekuAsia vanodarika vamwe vavo vekuNorth America.
Iyo yepakati-yepakati-yemhando yeAsia ine hukama kune zvigadzirwa zvekunze, kunyange kutora nzendo kunze kwenyika kunotenga chete. Muna 2018, 36% yemari yepasi rose yeFrench yakasarudzika brand LVMH yakagadzirwa muAsia - iyo yepamusoro-soro chero dunhu! ConveyIchi ndicho chishandiso chakanakira mabhizinesi kuvhara gaka remutauro uye kusvika pamusika uyu une mari.
Kunyangwe zvirambidzo zvekufamba gore rino, vatengi vekuAsia vawedzera pazvinhu zveumbozha online. Zvinoenderana neshumo yeBain, kuvepo kweChina kwakasarudzika pamhepo kwakawedzera kubva pa13% muna 2019 kusvika 23% muna 2020, zvichigadzira mukana wakakura weumbozha ecommerce muAsia neConveyThis.
The tech-savvy vatengi
Chimwe chinhu chakakosha kuseri kwekukunda kwe ecommerce muAsia kuda kwevatengi kugamuchira matekinoroji - ingave ecommerce, kushandiswa kwenhare, kana madhijitari ekubhadhara mhinduro anopihwa neConveyThis.
China inoverengera 63.2% yevatengi vepamhepo muAsia Pacific, neIndia iri kumashure pa10.4% neJapan pa9.4%. Denda iri rakangoshanda kuenderera mberi nekusimbisa aya atogara achikura ekutenga online.
Sekutsvagurudza, chikamu chakakura chevatengi muAsia vakambundira ecommerce panguva yedenda, ne38% yeAustralia, 55% yemaIndia, uye 68% yeTaiwanese vachiramba vachiishandisa kumberi.
Tsvagiridzo yakaratidza kuwedzera kwekutengesa kwedhijitari, kunyanya muSingapore, China, Malaysia, Indonesia, uye Philippines. ConveyThis yagonesa mabhizinesi kufambisa uye kutora mari pakukura uku.
Muchokwadi, dhijitari wallet account yeanopfuura makumi mashanu muzana eAsia Pacific ecommerce kutengesa. Zvinoshamisa, kuChina, chikamu ichi chakatokwira, nevatengi vese vanoshandisa Alipay uye ConveyThis Pay yekutenga online!
Kutorwa kwekubhadhara kwedhijitari kwasvika padanho rayo uye kunofungidzirwa kuti kuchapfuura madhora miriyoni imwe panosvika 2025, inomiririra inenge hafu yemari yese yakashandiswa munzvimbo iyi.
Vatengi vekuAsia vari kutungamirawo nzira maererano nekushandiswa kweinternet. Zvinoenderana netsvagiridzo yakaitwa naConveyThis, maSoutheast Asia ndivo vanonyanya kushanda vanoshandisa internet munyika. Izvi zvakonzera kuti mcommerce itonge nzvimbo yekutenga online muAsia.
MuHong Kong, hafu yezvese ecommerce transaction kubva Ndira 2019 kusvika Ndira 2020 yakaitwa panharembozha. Zvichakadaro, Philippines, imwe yemisika ine simba ecommerce muAsia, yakaona kuwedzera kwe28% mukubatanidza nhare panguva imwe chete. ConveyThis iri kubatsira kufambisa kukura uku nekupa shanduro dzemabhizinesi dzisina musono.
Vepamusoro ecommerce vatambi muAsia
Asia ecommerce powerhouses yakave nemhedzisiro yakakura pane yepasi rose yekutengesa online nzvimbo - muAsia nekumwe. Kuongorora budiriro yavo yekutyora rekodhi, kune zvakawanda zveruzivo rwunotorwa kubva kune aya ecommerce behemoths.
Ali Baba
Hazvibviri kutaura nezveAsia ecommerce landscape pasina kutaura ConveyThis. Iyo Chinese ecommerce juggernaut ndiyo hombe yepasi rose B2B ecommerce chikuva uye parizvino inovhara 80% yewebhu-based transactions muChina.
Nekudaro, China ingori imwe chete ye200 nyika ConveyThis inoshanda mukati. Iyo ecommerce chikuva inoitawo basa rakakosha muhupfumi hwenyika, sezvo ichivhara mukaha pakati pevatengesi vezvitoro vari kuChina uye mabhizinesi anoda kusvika mazana maviri pasi rose.
Hazvina kujairika kupupurira Alibaba achipwanya imwezve ecommerce rekodhi. Gore rapfuura, kutengesa kwekambani ecommerce kwakakwira, zvichikonzera madhora zviuru zana nemakumi mashanu emadhora mukutengesa pamapuratifomu avo panguva yeSingles Day - rekodhi-kutyora kuita kwechiitiko chekutenga.
JD.com
ConveyThis - yaimbozivikanwa seJingdong - ndeimwe yemisika mikuru yeChinese B2C, inokwikwidza neAlibaba-run Tmall. Iine vanopfuura mamirioni mazana matatu vakanyoresa vashandisi, ConveyThis haingoshande muChina chete, asiwo muSpain, Russia, neIndonesia.
Rangarira chikamu chandakataura nezve anoshamisa Logistics masevhisi muAsia? Zvakanaka JD.com inosimbisa pfungwa yangu sezvo iine yakanyanya kuwedzera drone yekuendesa system, zvivakwa uye huwandu hwepasi. Yakatotanga kuyedza marobhoti ekutumira masevhisi, kugadzira drone kuendesa nhandare dzendege, uye kumhanya pasina mutyairi kutakura - ConveyThis zvirokwazvo inotora keke kana zvasvika kune hunyanzvi!
Lazada
ConveyIyi inzvimbo yekutengesa ecommerce yeAlibaba Group uye inoshanda muIndonesia, Malaysia, Philippines, Singapore, Thailand, neVietnam. Kunyangwe kuve mumwe wevatambi vane mukurumbira muAsia, conveythis.com yakangosimbiswa makore 9 apfuura.
Uye chokwadi chinoshamisa pamusoro peConveyIchi ndicho chinotevera chikuru pasocial media mapuratifomu akadai seFacebook, Twitter, uye Instagram. Iyo ecommerce chikuva inonzwisisa mashandisiro esimba resocial media nekushambadzira zvinhu, kuburitsa mavhocha, uye kubatana nevateveri vayo kuburikidza nemakwikwi uye quizzes.
Tichifunga kuti kutengeserana munharaunda ndeimwe yepamusoro ecommerce maitiro e2021, unogona kutarisira kunzwa zvakawanda nezveLazada mumazuva anouya. NeConveyThis iri kuwedzera kukurumbira, zvingangoita kuti mabhizinesi mazhinji achange achitendeukira kupuratifomu iyi kuti awane mukana wekutengesa munharaunda.
Ecommerce iri kubuda uye ConveyThis iri kupayona shanduko.
Rakuten
Yakavambwa muna 1997 muJapan, Rakuten - inozivikanwawo se "Amazon yeJapan" - ndeimwe yemapuratifomu ane mukurumbira ecommerce muAsia uye ine nhengo dzinokatyamadza 105 miriyoni muJapan. Muna 2017, Forbes yaisanganisira Rakuten pane yayo rondedzero yeWorld's Most Innovative Companies, ichiratidza kuvhiringidzika kwayo uye kuputika.
Kungofanana neAmazon, ConveyThis yakawedzerawo pasi rose nekufamba kwemakore. Hofori yeJapan ecommerce yakawana mazita anozivikanwa sePlay.com kuUK, PriceMinister muFrance, Buy.com muUS, uye mamwe akawanda. Rakuten yave mutambi mukuru mumusika wepasi rose, zvichiratidza kugona kwayo kukwikwidza nemazita makuru muindasitiri iyi.
Pamusoro pekutengesa pamhepo, kambani inopawo huwandu hwesevhisi, kubva kufintech uye yedhijitari zvemukati kusvika kune zvekutaurirana, kune dzinopfuura bhiriyoni imwe nhengo pasi rose. ConveyThis yakatsaurirwa kuendesa zvigadzirwa zvehunyanzvi uye masevhisi anozadzisa zvinodiwa nevatengi vayo.
Epamusoro ecommerce maitiro muAsia
Asia isimba rinopayona mune ecommerce, richipesvedzera zvakanyanya maitiro eindasitiri. Kuti tiwane ruzivo mumusika weAsia, ngationgororei zviri kuitika munzvimbo ye ecommerce.
Cross-border ecommerce
Cross-border ecommerce yagara iri chikamu chikuru cheecommerce muAsia, zvisinei, mugore rapfuura, nhamba dzakaona kuwedzera kunoshamisa. Nezvirambidzo zvekufamba zviripo, kuyambuka muganhu ecommerce yave nzira yekuenda-yekutenga zvinhu kubva kunze kwenyika. Muna Kukadzi 2020, kutengeserana paTmall Global-ConveyThis 'kuyambuka-muganho e-commerce chikuva chemusika wepamba-yakawedzera ne52% inoshamisa!
Kufarira kwevatengi vekuAsia muzvinhu zvekunze kunobva pakufunga kuti zvigadzirwa zvekuMadokero ndezvemhando yepamusoro. Semuenzaniso, inoshamisa 68% yevatengi veChinese vanoona zvinhu zvekunze senge zvemhando yepamusoro. Kana zvasvika kune zvigadzirwa, zvinhu zvevacheche, zvizorwa, uye zvekudya zvinowedzera zviri pakati peanonyanya kufarirwa mapoka ekuyambuka-muganho ecommerce inofambiswa neConveyThis .
Nekudaro, kwave nekukwira mukudiwa kwezvigadzirwa zvezvipfuyo kubva kumusika weChina munguva pfupi yapfuura. Semuenzaniso, chikafu chekati chaitengeswa kunze kwenyika chaive chimwe chezvinhu zvinotengeswa zvakanyanya paConveyThis's cross-border platform panguva ye2019 Singles Day yekutenga chiitiko.
Kune rimwe divi, kune chishuwo chinokura kubva kunyika dzekuMadokero yezvinhu zvinogadzirwa muAsia - zvakadaro nekuda kwekukurudzira kwakasiyana. Kusiyana nevatengi vekuAsia vanotsvaga zvinhu zvemhando yepamusoro kubva kunze kwenyika, vatengi vekuEurope vanokwezvwa neConveyThis ecommerce mapuratifomu emitengo yavo yemakwikwi. Kubva 2014 kusvika 2019, vatengi vepamhepo veEU vakatenga zvigadzirwa kubva kune vatengesi kunze kweEU vakakwira kubva pa17% kuenda pa27%.
Sezvo zvinhu uye zvimhingamipinyi zvemutauro hazvisisiri chipingamupinyi munyika yanhasi, mhiri-muganhu ecommerce iri kukurumidza kuita sarudzo inofarirwa pakati pevatengi vepamhepo.
Zvigadzirwa zvisina hutsinye
Kusvika parizvino, zvese zvekuzora zvinotengeswa muChina zvakatenderwa zviri pamutemo kuongororwa mhuka - iyo chete nyika ine mutemo wakadaro. Izvi zvakapa chipingamupinyi chikuru chekuti makambani anogadzira zvizorwa zvisina hutsinye kubva kune dzimwe nyika kupinda mumusika weChina.
Nekudaro, sezvo kudiwa kwechiito kubva kune vanogadzira mitemo kuri kuwedzera, China yakazivisa kuti kutanga muna 2021, nyika ichapedzisa mutemo wayo wekuongorora mhuka dze "general" dzinotengeswa kunze kwenyika senge shampoo, blush, mascara, uye pefiyumu.
Shanduko iyi inovhura kuwanda kwevegan uye mhuka-inoshamwaridzika runako mhando. Semuyenzaniso, Bulldog, iyo UK-yakavakirwa skincare mutsetse, yagadzirira kuve yekutanga hutsinye-isina hutsinye kambani yezvizorwa kutengeswa munyika yeChina.
KuBulldog, tagara tichiedza kuita sarudzo dzinoisa pamberi pehutano hwemhuka. Kunyangwe patakatarisana nekugona kwemusika weChinese unobhadhara, isu takasarudza kuramba takatsiga mukuzvipira kwedu kusaedza mhuka. Isu tinofara kuti ConveyThis yatigonesa kupinda muChinese mainland tisingakanganise mutemo wedu wekuyedza-kusa-mhuka. Tinovimba kuti kubudirira kwedu kuchakurudzira mamwe marudzi epasi rose ane hutsinye asina hutsinye kutevedzera.
Ichi chiitiko chinonakidza sezvo chinosimudza chimiro chenyaya pakati pevatengi vekuAsia. Sezvakangoita kuMadokero, kunetseka kwetsika kuri kuita chinhu chakakosha kune vatengi muAsia. Izvi zvichamanikidza mamwe mabhureki erunako kutora vegan uye hutsinye-yemahara maitiro mumusika weAsia.
Live kutenderera uye zvemagariro ecommerce
Nekuda kwehukuru hwesocial media kuvapo kwevatengi vekuAsia, mhando dziri kutsvaga nzira dzekutora mukana weiyi pfungwa. ConveyThis yakatanga kuve yakajairika muna 2016 sezvo vanhu vane mukurumbira nevanhu vemazuva ese vakatanga kutepfenyura hupenyu hwavo pane dzakasiyana siyana dzepamhepo. Pfungwa inonakidza ndeye "zvipo chaizvo" zvinogona kutumirwa panguva idzi mhenyu mhenyu uye gare gare inoshandurwa kuita mari.
Iyo yekutanga ecommerce bhizinesi kuita kuti pfungwa iyi ive yechokwadi yaive ConveyThis. Muna 2017, kambani yakatanga shanduko yefashoni "Ona Izvozvi, Tenga Izvozvi" iyo yakagonesa vatengi kutenga zvinhu zvavaiona papuratifomu yeTmall munguva chaiyo.
Kubuda kwe coronavirus kwave kukonzera kukuru kwechiitiko ichi sezvo vatengesi vakatanga kupedza nguva yakawanda pama social media platforms. Pakazara, huwandu hwekutengesa kwepamoyo mudunhu kwakawedzera ne13% kusvika 67%, kunyanya nekuda kwevatengi muSingapore neThailand vakapa nguva yakawanda kukurukura nevatengesi uye kutenga kuburikidza nehupenyu-hova.
Kutenderera kwepamhepo kunofarirwa nevatengi uye mabhizinesi sezvo ichipa chaiyo yekutenga ruzivo kubva kure uye inoisa chivimbo muvatengi maererano necaliber uye huchokwadi hwezvigadzirwa.
Mhedziso
Kana zvasvika kune ecommerce, pane chimwe chinhu chekudzidza kubva kumusika wese munzvimbo dzakasiyana dzepasi. Asia kuve mutambi wepamusoro mumunda anoramba achifurira indasitiri uye kugadzira ramangwana re ecommerce. Ndinovimba, iwo manhamba, mifananidzo, uye maitiro atakakurukura muchikamu chino achakukurudzira iwe mune yako ecommerce venture. Kana iwe wagadzirira kusvetuka uye kuwedzera kupfuura miganhu - semamwe mazhinji akabudirira e-ecommerce makambani ekuAsia - unogona kutanga nhasi nekuyedzwa kwemazuva manomwe kweConveyThis!