Mundima yokushandura, kushandura mashoko mumumwe mutauro kubva mumutauro waunobva kunopfuura kungotsiva mashoko. Kutora manyorerwo, kuyerera, matauriro, uye chirevo chemashoko pamwe chete panguva kunotsanangura inofanira kuva shanduro yakakwana. Sezvineiwo, kunyangwe software yepamberi zvisinei nekuti chii, inonyanya kukanganisa mukubuda kwekupedzisira nekuti michina inogadzirwa zvekuti inoteedzera nhevedzano yemakodhi nemitemo nepo kududzira kwevanhu kunonangana nekukanganisa kushoma kana zvasvika pamhando. ndiyo yakanakisisa. Zvisinei, zvinoreva here kuti vatengi vanogara vachigutsikana nemigumisiro yevashanduri vose vevanhu? Funga nezvechiitiko chinotevera.
Muridzi wechitoro paShopify uyo anoda kuwana vateereri vakakura anosarudza kuhaya muturikiri ane hunyanzvi kuti aite basa rekushandura blog yake. Izvi zvinodaro nekuti anoda kuwedzera mutauro mutsva (s) uye anoda kuve nechokwadi chekuti awana mhedzisiro iri nani pane yekududzira muchina. Paakagamuchira basa racho, mushanduri anoshanda nesimba uye nokushingaira kuisa zvose zvaaigona. Mukupesana nezvaaitarisira, muridzi wechitoro akaodzwa mwoyo zvikuru nezvakabuda. Anobva afunga kutsvaga mumwe munhu kuti abate basa racho. Zvakare, akaodzwa mwoyo sezvo mushanduri akazotevera akanga ane mitsetse yakafanana yezvikanganiso somushanduri wokutanga.
Wakambova mumamiriro ezvinhu akadaro here? Kana hongu, saka iwe unofanirwa kuverenga chinyorwa ichi nekuti ndechako chete!
Chii chinonzi shanduro yakaipa?
Shanduro isina kunaka ishanduro ipi neipi isina zvikamu kana kuti mashoko akazara zvakakwana mumutauro unoshandurirwa sezvaanofanira kuva. Izvi zvinogona kutungamira mukududzira zvisizvo kana kupa pfungwa nemeseji zvakanaka nenzira isiriyo. Shanduro inoita kuti zviomere vaverengi vemitauro miviri iri miviri kuona kana kuziva kwakabva kana kuti yakaturikirwa neimwe nzira ishanduro yakanaka. Ziva kuti zvinogoneka kuti shanduro ingangove isina chidimbu chemhosho asi ichingoipa. Shanduro yakaipa yezvigadzirwa nemasevhisi ako ichafananidza bhizinesi rakashata.
Kutsiva mushanduri wevanhu aripo hazvirevi kuti shanduro yakarongeka ichachengetedzwa uye inotsigirwa mumabasa anotevera anoitwa nevamwe.
Naizvozvo, mune ino blog, iwe uchadzidza nezve runyorwa rwezvinhu zvitatu zvakakosha. Izvi zvinhu, kana uye zvikanyatsotariswa zvichabatsira kudzikisira mukana wese wekuita kuti dudziro yako iparare. Izvi zvinotevera:
Element one (1): Rondedzera muturikiri nezvebhizimisi rako; kutamisa ruzivo
Kukumbira muvaki kuti avakire imba yako kubva pakutanga pasina kumupa madhizaini ekuvaka uye tsananguro kwaari zvichaparadza.
Saizvozvo, kana iwe uchitarisira kuti muturikiri akupe zvakabuda kubva kuchengetedzo yake yekufungidzira pasina ruzivo rwakajeka nezvebhizinesi rako zvinotungamira kune njodzi uye yakashata basa rekushandura.
Iwe unofanirwa kuwana ruzivo rwemuturikiri nezve yako Unique Selling Propositions (USPs), bhizinesi rako modhi, zvinangwa zvako, vateereri vako uye zvimwe zvakakosha zvauri kubatirira pazviri. Zvikasadaro waizovhundutswa nezvaakupa nekuti haana mashiripiti ekuita. Mushanduri akaita semushandi ane maturusi anodiwa asi anoda kujekeswa kuti unoda kuti aite rudzii rwebasa. Kuchengeta tsananguro dzakakosha uye ruzivo nezve bhizinesi rako kubva kumushanduri zvinokuvadza kupfuura kunaka.
Vashanduri vevanhu vanoita zvirinani kana ukavapa zvese zvinodiwa zvebhizinesi rako. Pese paunenge uchiedza kuhaya muturikiri nguva inotevera, usamunyime akakosha pamwe chete nemaminiti mashoma kubva kwaari. Kuunza mhedzisiro yaunoda nemushanduri zvinoenderana nekuziva kwake zvinangwa zvako uye zviono.
Element mbiri (2): Tumira iyo Dos uye Usaite kubva pakuona kweNzvimbo
Mushanduri ane unyanzvi anofanira kunge achiziva mutauro wacho pamwe chete nemutauro wacho. Zvinokosha kuziva kuti kunyangwe zvakadaro, anogona kunge asiri nyanzvi kana zvasvika paruzivo rwekuumbwa, tsika nemagariro uye kwezvakatipoteredza izvo zvingave zvine chekuita nekushandiswa kweimwe neimwe yemitauro. Kana zvirizvo, dzimwe nguva, vaverengi vemunharaunda yezvinyorwa zvakashandurwa zvakadaro vanogona kuvhunduka uye pamwe kugumbuka pavanosangana nemashandurirwo anoitwa kana kureva mamwe mazwi, zvirevo kana mataurirwo emuturikiri. Nguva zhinji, kushandura kana kumiririra mamwe mazwi nenzira isiriyo inova nyaya inokakavara pakati pevanhu vane maonero akasiyana uye vasingagoverane tsika kana tsika.
Kuwedzera muenzaniso, manyorerwo emutauro weChirungu weAmerican akasiyana neeBritish. MuAmerica, 'Zororo' harina kufanana ne'zororo' uye 'mafurati' haana kufanana ne'mafurati'. Naizvozvo, iwe unofanirwa kuita kuti vateereri vako vajekese kumushanduri uye kuona zvekuita nekusaita mumutauro weChirungu nekuti maAmerican vanotaura zvakasiyana. Izvi zvinofanira kuitwa kunyange kana mutauro wemabviro uchibvumira kuchinjanisa mashoko akadaro pasina kuchinja zvaanoreva pakutanga. Izvi zvinosimbisa chokwadi chekuti kunyangwe nguva zhinji, mazwi akafanana achiwanikwa mumutauro waunonongedza, izvi zvinogona kunge zvisina chirevo chaicho, zvinoburitsa chinangwa chaicho kana kuburitsa iyo chaiyo mhedzisiro yekupfuura meseji yakarongwa yemuridzi webhizinesi.
Nhungamiro dzekutanga dzinofanira kupiwa kumushanduri kuitira kuti agone kubata basa rake zvinobudirira uye kuti abude nezvinobuda zviri nani sezvaanoramba achifunga nezvechitendero kana kuti tsika dzevateereri.
Chikamu chechitatu (3): Ita kuti Mushanduri azive pachine nguva kana uchida shanduro yezwi neshoko
Shoko rekushandura shoko, rinozivikanwawo seshanduro yeshoko neshoko, kushandurwa kwemavara kubva mumutauro wemabviro kuenda kumutauro waunonongedza pasina kuisa 'pfungwa' yeshoko racho. Izvi zvinoreva kuti mutauro wemabviro unoshandurwa sezvazviri pasina kufunga nezvokupa mifungo yakarurama yawo. Mufananidzo uri pazasi unoratidza muenzaniso wekuti mutsara wekuti "Makadii" muchiRungu uchaitwa sei, izwi neshoko mumutauro wechiFrench. Mumuenzaniso uyu, uchaona kuti zvabuda hazvina kufanana nemashandisirwo azvinoitwa mumutauro waunonongedza; Comment ça va
Kushandura shoko neshoko hakusi kwakanakisisa nguva dzose. Somuenzaniso, kushandura dimikira shoko neshoko kungashandura mashoko emutauro wacho zvakasiyana asi kungatadza kubudisa zvinonyatsorehwa nedimikira rakadaro mupfungwa yose.
Kunyangwe kazhinji isiri iyo yakanyanya kunaka, asi kana zvasvika pakuturikira zvehunyanzvi, mapepa ezvidzidzo, zvinyorwa zvesainzi kana zvemutemo, zvinonyanya kukurudzirwa. Chikonzero ndechekuti zvinyorwa zvakadaro zvinoda kunyatsoteera uye kurongeka nekwavanobva pasina kutsauka pakuwedzera kana kubvisa chero chinhu kubva muzvinyorwa zvepakutanga.
Izvi handizvo kana uchishandura mablogiki, mapeji ewebhu uye mamwe misika yakarerekera kudhijitari zvemukati. Nepo shanduro ingasave zana muzana (100%) chaiyoiyo, kazhinji zvakanaka kuburitsa mazwi, mitsara uye mataurirwo nenzira yekukurukurirana. ConveyThis, mushanduri wewebhusaiti anopa shanduro yemhando yepamusoro ine sarudzo yeshanduro yeunyanzvi nemuturikiri wevanhu.
Rangarira kuti isu tiri munyika yebhizinesi nhasi, kune akasiyana marudzi ezvigadzirwa nemasevhisi. Mazita emhando, zviratidzo, uye motto ndizvo zvese zvinoonekwa zvakatenderedza. Zvinhu zvechinyakare pamwe nemagariro emagariro zvinotemesa pfungwa idzi nekuda kwekuti zvigadzirwa nemasevhisi aya anokurudzirwa mumagariro netsika. Vanotarisa vateereri veimwe tsika. Nokudaro, bhizimisi vangangove vatengi uye tsika dzevateereri, tsika, tsika, zvitendero zvechitendero, tsika, magariro nezvematongerwe enyika, uye zvichingodaro, zvinowanzova nesimba pane zvinotengeswa.
Rimwe bhizinesi, kazhinji nguva, nekuda kwezvikonzero zvakasiyana rakasarudza shanduro inonyatsoenderana nemavara ekutanga. Kana zvakadaro, muridzi webhizimisi anofanira kuzivisa mushanduri nokukurumidza zvakakwana nezvechisarudzo chake. Zvikasadaro, mushanduri angasarudza kushandura magwaro nenzwi uye nomutoo waanoona kuti wakarurama uye wakanakisisa kuti ape pfungwa dziri mubhuku racho.
Panguva ino, kana tichida kupfupisa zvakurukurwa kusvika pari zvino, muturikiri anogona kupa basa rekushandura risina kunaka kana akarambidzwa kuwana ruzivo rwakakodzera pamwe chete neruzivo rwakafanira maererano nezvauri kuona, vateereri vako, hukuru hwebhizimisi uye. taura zvinangwa nekuti kududzira kwakaringana uye kumiririrwa kwemazita emhando yako, zviratidzo, uye motto kubva kuzvinyorwa zvinyorwa uye tsika kuenda kune mumwe mutauro wakanangana nevateereri mune imwe tsika ichataura zvakawanda nezve brand yako.
Zvinokurudzirwawo kuve nemunhu ane ruzivo rwekare rwezvakaita bhizinesi rako nechikamu charo kuti akuitire basa rako rekushandura nekuti izvi zvichave nemhedzisiro yakakomba pane zvichaunzwa kureva kuti ungangoda kuwedzera kuti kuve neruzivo mubhizinesi. kushandura zvinoenderana chinhu chinodiwa pabasa racho. Saka, nguva inotevera mushanduri paanokupa basa rakashata, tarisa kana waedza kushandisa zvinhu zvitatu (3) zviri munyaya ino usati wakanganisa mushanduri nokuti shanduro yakaipa haisi nguva dzose imhosva yemushanduri.