Wedzera Wako Mutengi Base nekupa Zvako Zvemukati Mumutauro wavo neConveyThis

Chirevo chakazvimirira chakaitwa neCommon Sense Advisory chakaburitsa kukosha kweshanduro mu ecommerce yenyika. Zvinonyatsoita basa rakakosha sezvo ongororo yakaratidza kuti 60% yevanhu kashoma kana kusambotenga kubva kumawebhusaiti echiRungu chete .

3,000 vatengesi vepamhepo vakaongororwa munyika gumi dzisingataure Chirungu kubva pasirese, mhedzisiro yakaratidza kuti 75% yavo inoda zvigadzirwa mumutauro wavo. Humbowo uhu hunopesana nechitendero chakagara chiripo chekuti vanhu vanotaura Chirungu zvakanaka havanetseki kuchishandisa kana zvasvika pakutengeserana kwepamhepo. Kana zvasvika kumabasa emotokari uye emari, ivo vanotonyanya kutenga kana ruzivo rwusipo mumutauro wavo.

Iyo Common Sense Advisory muvambi, Don DePalma akagumisa " Kugarisana kunovandudza ruzivo rwevatengi uye kunowedzera kubatanidzwa munhaurirano yemhando. Inofanirwa kunge iri hurongwa hwebhizinesi hwakarongwa uye hunoitwa kune chero kambani inoda kukura pasi rose. "

Kuve newebhusaiti yemitauro yakawanda chinhu chakakosha muhurongwa hwekushambadzira kwepasi rose. Izvi zviri nyore kana uri kushandisa WordPress, iyo ConveyThis plugin inokurumidza uye yakavimbika mhinduro.

Zvisinei, hazvina kukwana kushandura webhusaiti yako. Kuti upe yakanakisa mushandisi ruzivo unofanirwa kuve nechokwadi chekuti zvirimo zvinoenderana netsika kune vateereri vako uye kuti misiyano yemitauro haina kukanganisa marongerwo ako.

Heano mamwe matipi makuru ekuti ungawana sei yakabudirira yemitauro yakawanda webhusaiti.

Sarudza mhinduro yakavimbika

YeWordPress, pane zvakawanda zvingasarudzwa zvekushandura webhusaiti, unogona kuzvisefa zvinoenderana nebhajeti yako uye zvinotarisirwa mhedzisiro.

Asi unosarudza sei? Zvakanaka, unogona kudzikisa huwandu hwesarudzo nekurasa izvo zvisingaenderane nebhajeti rako. Unogonawo kusefa zvimwe zvinoenderana kana uchida shanduro dzemakombiyuta kana nyanzvi. Unogona kuwana shanduro yemahara iyo inongopa iyo inonyanya kukosha shanduro yekombuta.

Kana uchitsvaga zvemhando yepamusoro, shanduro dzakajeka, chikamu chekutanga chine shanduro yekombuta inogona kuva nzvimbo yakanaka yekutanga, saka unogona kunzwa kuti shanduro yekupedzisira yesaiti yako yakaturikirwa ingataridzika sei, asi mushanduri ane hunyanzvi anozoda kuti utarise kugadzirisa chero uye zvese zvikanganiso.

Yakanaka WordPress plugin iyo inokupa iwe yakanakisa mhedzisiro inofanirwa:

• Tsigira mitauro yauri kufarira.
• Gadzirisa muwebhusaiti yako, uye tsvaga uye shandura otomatiki zvinyorwa zvese.
• Shanda nemazvo pamwe nemamwe maplugins kana madingindira
• Ivawo neshanduro dzevanhu dziripo.
• Batanidza iwe nenyanzvi muindasitiri yekushandura.
• Inokutendera kuti ugadzirise chinyorwa chitsva.
• Iva neshanduko yemutauro inogoneka.
• Iva nerutsigiro rweSEO

Hapafanirwe kuve nemubvunzo nezve kugarisa webhusaiti yako kana iwe uchida kukura uye kutengesa zvimwe zvinhu kune vatengi vepasirese. Ita shuwa kuti shanduro yako iongororwe nemuturikiri ane ruzivo, kuitira kuti webhusaiti yako igone kutaurirana zvakajeka nevashanyi vako. Sezvinobvumwa, zvichawedzera mari, asi mibairo yacho inobhadhara uye iwe uchakurumidza kudzosera mari yakashandiswa zvakanaka.

Sarudza mitauro yako mitsva zvakanaka

Izvi zvingaite sezviri nyore pamatanho ese. Iwe unogona kunge uchitove uchifunga kwaunoda kugadzira vatengi vatsva asi iwe unofanirwa kutanga watarisa mune yese data iyo saiti yako yakaunganidza uye ona kuti ndiani anga achishanyira saiti yako.

Google Analytics inogona kukuratidza kuti ndeipi mitauro yakawanda yevashanyi vako vachitsvaga. Unogona kuwana nhamba yakanaka ye "vateveri" kuwana yako Chirungu WordPress webhusaiti kubva kune isingatarisirwe nyika! Wadii kupa zvauri mumutauro wavo? Izvi zvichavandudza chisungo chako navo uye kuita kuti vanzwe vaine chivimbo nezvekutenga zvinhu zvako.

Uyezve, nokuti pane zana mutauro zvingasarudzwa zviripo plugin yako, izvozvo hazvirevi kuti unofanira kuvagonesa vose, mitauro mishoma, shoma basa rokushandura chikwata. Mharidzo yako ichave yakajeka uye chisungo chako nevatengi vako chichasimba. Kana uine vashanyi vakawanda vanobva kunyika ine vanhu vanotaura mitauro yakawanda, tsvakurudza usati wasarudza kuti boka rako rekushandura richatarisa kuti nderipi.

Iva neshanduko yemutauro yakajeka

Kunyangwe mawebhusaiti mazhinji akamiswa nenzira yekuti aratidze vhezheni mumutauro uyo mudziyo urimo, zvichiri kudikanwa kupa mukana wekushandura mutauro unodiwa (uye kurangarira iyi sarudzo mukushanya kunotevera kubata kwakanaka) .

Zvingave kuti vashandisi vari kudzidza mutauro mutsva uye vafunga kuchinja magadzirirwo efoni yavo kuti vavabatsire kudzidza, kana pamwe GPS inoratidza kuti vari kune imwe nyika asi mushandisi mushanyi uye haatauri mutauro weko.

Paunosarudza kuiswa kwakanakisisa kweshanduro yemutauro nguva dzose inokosha kuti uichengetedze munzvimbo yakagadziriswa, yakakurumbira, yakadai semusoro kana pasi. Bhatani rinofanirwa kujeka, rinofanira kunge riine zita remutauro kana kutenderedza pamusoro pebhatani unowana menyu yekudonhedza ine zvese zvingasarudzwa zvemutauro zvine mazita achazivikanwa nevatauri veko, semuenzaniso 'Deutsch' uye 'Français' pachinzvimbo chekuti ' ChiGerman' uye 'French'.

Edza kusashandisa mireza seanofanana nemazita emitauro nekuti nyika zhinji dzinogona kutaura mutauro wakafanana kana kuti ungave uine nyika imwe chete kunotaurwa mitauro yakawanda. ConveyThis ine mureza sarudzo iripo kana ukafunga kuti ndiyo yakanyanya kunaka sarudzo.

Dzivisa kudzokorora zvinyorwa

Shandisa maURL emunharaunda kudzivirira zvirango zvakapetwa. Mhando yeURL iyi ine chiratidzo chemutauro. Webhusaiti yekutanga muChirungu inogona kutaridzika seizvi " www.website.com " uye shanduro yechiFrench inogona kunge iri " www.website.com/fr ".

Sarudza chimiro che URL chinoita kuti zvive nyore kushamwaridzana nematunhu akasiyana, pane matatu sarudzo dziripo:

• website.fr: Nezveiyi sarudzo mawebhusaiti anoparadzaniswa zviri nyore asi anodhura
• fr.website.com: Nezvesarudzo iyi webhusaiti iri nyore kumisikidza asi vashandisi vanogona kuvhiringika (semuenzaniso, 'fr' inoreva mutauro kana nyika?)
• website.com/fr: Iyi sarudzo yakaderera kugadzirisa uye iri nyore kumisikidza asi zvese zviri munzvimbo imwechete sevha nekuti idiki dhairekitori. Iyi ndiyo sarudzo inoshandiswa neConveyThis, mutauro wega wega une URL yavo.

Dhizaina mitauro yakawanda SEO zano

Sezvo webhusaiti yako yava nemitauro yakati wandei, mukana wekuonekwa mukutsvaga pawebhu wawedzera, vanhu vazhinji vanogona kukushanyira. Iye zvino iwe unofanirwa kuongorora yako SEO zano.

Zvese zvako zvirimo nemazwi ayo akakosha uye metadata yakachengetwa ikozvino yave kuwanikwa mumitauro inopfuura imwe zvinoreva kuti webhusaiti yako ichakwira mumazinga nekuti ikozvino inokodzera seyakakosha mune akawanda mamwe matunhu. Izvi hazvishande kuGoogle chete, asi kune dzimwe injini dzekutsvaga zvakare.

Yako SEO zano rinobva pane inonyanya kufarirwa injini yekutsvaga yevateereri vako vavanovavarira. Kana iwe uri kuyedza kukwezva musika weRussia, iwe uchafanirwa kujairana neYandex yekutsvaga injini. MuUS vanhu vazhinji vanoshandisa Google, asi muChina vanoshandisa Baidu. Kune dzimwe injini dzekutsvaga dziripo dzakadai seBing neYahoo. Kuti ugone kukwidziridza maitiro, tsvaga maitiro ekubhurawuza evateereri vako, tsvaga kuti vakakuwana sei uye ndeapi mazwi makuru avakanyora akavaendesa kuwebhusaiti yako.

ConveyThis inonyatsoziva maitiro emitauro yakawanda SEO kuitira kuti uve nechokwadi chekuti saiti yako yemitauro yakawanda ichanyatso nyorwa.

Shandisa hreflang annotations

Udza Google nezve webhusaiti yako yemuno . Izvi zvinozoita kuti Google iratidze shanduro yemutauro wewebhusaiti yako mumibairo yekutsvaga. Izvi zvinogona kuitwa ne hreflang.

Pane nzira nhatu dzekutaridza dzimwe shanduro dzemitauro:

HTML tags

Nokuwedzera zvinhu zvemusoro wepeji rako unogona kuratidza mutauro wauri kuratidza. Ita izvi nemhando dzese dzemitauro.

Ramba uchifunga, mazita e subdomain awakasarudza haana ruzivo runobatsira rweGoogle. Iwe unofanirwa kubatanidza iyo URL kumutauro uri mumusoro wepeji.

Misoro yeHTTP

Musoro weHTTP isarudzo huru kune asiri-HTML mafaera akadai sePDF.

Sitemap

Izvi zvinoitwa ne a chinhu chinodoma URL ine chinyorwa chemwana, icho chinoratidza musiyano wega wega wemutauro wesaiti iyoyo. Iyo saitimepu inokuratidza yekupinda yeese vhezheni yepeji ine akawanda evana ekupinda sekune mavhezheni.

Rangarira kugadzirisa shanduro dzakaturikirwa

Zvinowanzoitika kuti bhizinesi repamhepo rinofara kwazvo uye rinopinda mumusika wepasirese ine inonakidza mitauro yakawanda webhusaiti yeyaimbova Chirungu-chete vhezheni, asi zvadaro, iyo Chirungu vhezheni inoramba ichikura uye ichikura nezvitsva zvemukati uye mamwe mitauro mitauro inowira kumashure nekutanga. kutarisa zvakasiyana.

Izvo zvakakosha kuti ruzivo rwemushandisi ruenderane mumitauro yese. Haisi sarudzo yakanaka yebhizinesi kuve neshanduro isina kukwana uye yechinyakare yewebhusaiti, chisungo nevatengi chinotambura. Mukurumbira wekambani yako unozokanganisa kana vashanyi vakawona maitiro ekuregeredza.

Paunenge uchironga gadziriso yesaiti huru, rangarira kuronga zvigadziriso zvedzimwe shanduro zvakare. Ongorora zviri mumavhezheni ese uye tarisa kuti shanduko dzese dzakaitwawo pane mimwe mitauro. Hapafanirwe kuve nekugutsikana kusiyana kwetsika chete. ConveyIchi chishandiso chakanakisa chekusimbisa kuenderana, kubva pakushandura kwayo otomatiki kuenda kune yayo intuitive mupepeti. Ingo rangarira kusashandisa mavara akaiswa nekuti haagone kuturikira otomatiki.

Marongerwo akanakisa emitauro yakasiyana

Nzvimbo yakakosha pakugadzira webhusaiti yemitauro yakawanda. Haisi mitauro yose inokodzera nzvimbo yakafanana neyepakutanga. Zvimwe zvinoda nzvimbo yakatwasuka, mamwe ari mazwi uye mamwe anoverengwa kubva kurudyi kuenda kuruboshwe. Saka kana iwe uchinzwa kufara kuti chinyorwa cheChirungu chine rombo rakanaka pane nzvimbo yakamanikana, ziva kuti zvinogoneka kuti dudziro yacho haikwane ipapo pasina kugadziridzwa kwesaizi yefonti, uye pane muganho wekudzikisa saizi yefonti, isu hatiite. handidi kuti isanyoreke.

Mhinduro ndeyekubvumidza kamuri yemagokora, rega mavara atambanuke kuitira kuti dudziro irege kukanganisa kurongeka kwepeji uye kufashukira, dzivirira nzvimbo dzakasimwa, gadzirira kushanda zvishoma neConveyThis chishandiso pakufomatidza kutsvedza kusakwana kudiki. , ungangoda kubvumidza nzvimbo yakatwasuka pakati pemitsetse kana kushandura saizi yefonti, kana kupfupisa, kana kushandura mamwe mazwi.

Rangarira kuita tsvakiridzo pamusoro pezvinotarisirwa netsika nehunhu, ungangoda kuona kana mifananidzo, zvidhori uye mavara akasarudzwa akakodzera tsika yako yaunovavarira. Zvinorehwa nemifananidzo zvine musoro saka ungangoda kuzvishandura kuitira kuti meseji yako iwanikwe. Kana paine mifananidzo ine mavara akaiswa unozoda kuti ashandurwe; kana paine mavhidhiyo aunogona kusarudza pakati pekuita dubbing kana subtitling iwo.

Kuzivisa vashandisi

Gadzira zviziviso zvemavara kana zvidhori zvinoita kuti vashandisi vazive kuti ndezvipi zvikamu zvewebhusaiti kana mafaera asiri kuwanikwa mumutauro wavo. Izvi zvinogona kunge zviri zvimwe zvikamu zvewebhusaiti hazvisati zvashandurwa, kana kuti zvisina kubatanidzwa mushanduro, kana pane zvinongedzo zvinotungamira kune imwe webhusaiti isingawanikwe mumutauro wavo.

Account yetsika dzakasiyana

Sezvatataura kusvika parizvino, hazvina kukwana kushandisa shanduro yega yega kugadzira webhusaiti yemitauro yakawanda uye kubudirira mumusika wepasi rose. Kuti usvike kune vateereri vako uye kuti vavimbe newe, unofanirwa kunzwisisa zvavanotarisira nezvavanotenda.

Komputa haizive maitirwo eizvi, muongorori wevanhu akazvipira anofanirwa kunyorera kune basa rekudzidza nezvevanonangwa vateereri uye mutsauko pakati pekwakabva tsika netsika inotarirwa. Izvo zvinodikanwa kuti uone panodiwa shanduko uye maitiro ekuzviita. Uyezve, mimwe mitauro inotaurwa munyika dzakawanda uye kazhinji hazvikurudzirwi kushandisa slang sezvo zvichizovhiringa vashanyi vaya vasina kujairana nematauriro acho.

Nzira yekushandura nekugadzirisa zvinyorwa zvetsika yakasiyana inonzi localization. Inotsiva zvese zvine chekuita netsika nemagariro zvinoenderana neakaenzana kuitira kuti iwane maitiro akafanana emanzwiro muvateereri vese. Rudzi urwu rwebasa runogona kungoitwa nemazvo chete nenyanzvi mune inotarirwa tsika uye inofanirwa kuongororwa isati yatsanangura vhezheni yekupedzisira.

Zvinhu zvisingatarisirwi zvinodawo kududzirwa

• Vhidhiyo uye multimedia : Gadzira zvitsva zvemultimedia zvakagadzirirwa chete kune yako nyowani yevateereri kana komisheni zvinyorwa zvidiki kana dubbing kune yatove midhiya.
• Captchas : Iyo captcha script inofanirwa kuenderana nezviri mukati. Mushanyi wekuBrazil haakwanisi kutaipa zvaanoona kana mazwi ari muchiJapani.
• Dates : Hadzisi nyika dzese dzinoshandisa iyo yakafanana date fomati kana kunyange karenda yakafanana!
• Currencies : Funga kushandura mari yekutanga kuenda kune yemuno kuti tinzwisise zviri nyore mitengo yataridzwa.
• Zviyero : Zvingango batsira kushandura imerial system kuita metric kune vashanyi vari kunze kweUS.

Iyo WordPress mitauro yakawanda mhinduro inonyatsoenderana nezvido zvako

Kana zvasvika pakusarudza pakati pezvose zviripo WordPress plugins zvekugadzira mawebhusaiti emitauro yakawanda, mhinduro yakanaka ndeye ConveyThis. Iyo intuitive, shanduro dzakajeka uye mutengo unokwanisika.

The ConveyThis dudziro plugin haina kungoita otomatiki basa rekushandura, asi zvakare inokuisa iwe kuonana nenyanzvi dzemitauro inodzokorora zvirimo uye kuve nechokwadi kuti yakakodzera uye inoshanda nemazvo nevaya vavanenge vachitarisa. ConveyThis inogadzirisa zvakakwana kune yako webhusaiti marongero uye plugins.

ConveyThis inotevera zano rakanyorwa pane ino blog senge:

• Shanduro yemhando yepamusoro.
• Bvisa kushandura mutauro.
• Kugadzira madhairekitori emutauro wega wega.
• Chinyorwa chinogadzirika.
• Kuwanikwa kune vaturikiri vevanhu vanogadziridza zvetsika zvemukati mako.

ConveyThis inogona kushandura webhusaiti yako mumitauro 92 yakasiyana kusanganisira mitauro yakawanda yekurudyi kuenda kuruboshwe.

Nekutanga nechikamu chekutanga cheshanduro yekombuta - yakaitwa nevanopa muchina vakanyanya kudzidza - unogona kushandura webhusaiti yako kuita mitauro yakawanda mumaminetsi. Mushure mezvo unokwanisa kuiendesa kune chinhanho chinotevera wotarisa nekugadzirisa shanduro iwe pachako kana kuhaya muturikiri ane unyanzvi kuti akuitire izvozvo.

Maitiro ekushandura akagadziridzwa neConveyThis, hapana nguva inotambiswa. Iwe unogona kupinda mumisika yepasi rose uye kuhwina vatengi vatsva ipapo. Uye super intuitive kushandisa!

Shanduro dzedu dzakarurama, dzakajeka, uye dzinoenderana netsika dzedu. Mutengo wesevhisi unozoenderana nekubatanidzwa kwemutauro uye chiyero chemhando-yemutengo chakanakira homwe dzako. Iwe unozohwina kudzosa mari yako pasina nguva kana iwe ukatevedzera iri nyore zano rakarongwa muchinyorwa chino. Uye iyo plugin inobatanidza isina musono neiyo WordPress webhusaiti, hapana shanduko inodiwa usati waisa.