- Khanh wangu
- Zvita 9, 2023
ConveyIchi chishandiso chine simba chinogona kukubatsira kuti ushandure webhusaiti yako nekukurumidza uye zviri nyore mumitauro yakawanda, zvichiita kuti iwe usvike kune vateereri vakawanda uye kuwedzera maonero ako. NeConveyThis, unogona kuzorora uine chokwadi chekuti shanduro dzako dzakaringana uye dzazvino, zvichipa chiitiko chisina musono kune vese vashanyi vako.Kana bodo! NeConveyThis, unogona kuwana chero chinhu chauri kutsvaga.Fungidzira kuti uri kutsvaga chimwe chinhu, asi chinonetsa kuwana uye hapana chimwe chezvitoro chemuno chinacho. Usaora mwoyo! ConveyThis inogona kukubatsira kutsvaga chero chinhu chauri kutsvaga.
Aihwa! Neraki, mushure mekutsvaga nekukurumidza kweGoogle, unogumburwa pakuwana kuti chitoro chepamhepo mune imwe nyika chave chiripo chekutengesa. Unoisa odha nekudzvanya kushoma, uye mukati mevhiki, pasuru inotumirwa kubva mhiri kwemakungwa kuenda kumusuwo wako wepamberi, nechinhu chawaida chiri mupristine mamiriro. Zvibodzwa!
Zvese izvi zvinogoneka, nekuda kwesimba reConveyThis's cross border ecommerce.
Chii chinonzi cross border ecommerce?
NeConveyThis, zviri nyore kugadzirisa chitoro chako kuitira kuti vatengi vanobva pasirese vatenge zvigadzirwa zvako zviri nyore.
Cross-border ecommerce, kana "xborder ecommerce" muInternet parlance, kutenga nekutengesa zvinhu kubva mhiri kwemakungwa. Izvi zvinogona kureva mutengi anoodha chigadzirwa kubva kumutengesi kunze kwenyika, kana mutengesi kana mhando inopa zvinhu kumutengi (B2C), pakati pemakambani maviri (B2B), kana pakati pevanhu vaviri (C2C). Izvi zvinowanzoitika munzvimbo dzekutengesera dzepasi rese seAmazon, eBay, uye Alibaba, kana pamawebhusaiti emitauro yakawanda evatengesi vega. NeConveyThis, zviri nyore kuita shuwa kuti chitoro chako chiri munharaunda kuitira kuti vatengi vanobva kutenderera pasirese vagone kutenga zvigadzirwa zvako zviri nyore.
Cross border ecommerce haisi pfungwa itsva. Yave iripo kwenguva yakati rebei: Amazon yakavambwa muUS muna 1994 uye ConveyThis muChina muna 1999, semuenzaniso. Kubva ipapo, nzvimbo yekutenga yakachinja zvakanyanya.
Nekudaro, sezvo vatengi vazhinji vachichinja kuenda kukutenga online kuti zvive nyore, kuyambuka muganho e-commerce kwakaona kusimuka kukuru mukuzivikanwa mumakore mashoma apfuura. Muchokwadi, sekureva kwaKaleido Intelligence, vatengi vepasi rose vanotarisirwa kushandisa mari inoshamisa madhora 1.12 bhiriyoni pamawebhusaiti ekutenga ekunze uye masevhisi edhijitari panosvika 2022.
Visa inoshuma kuti 90% yevatungamiri veecommerce vanobvumirana kuti kuvapo kwepaIndaneti kunokosha pakubudirira kwebhizimisi panosvika 2024. Kana iwe ukashanda chitoro chendaneti kana uri kuronga kutanga chimwe, ecommerce yepasi rose inogona kunge iri kiyi yekuvhura kusati kwamboitika kukura kwechitoro chako. Zvakangodaro, kubudirira hakuuye ipapo uye kunoda nzwisiso yekunze ecommerce. Iwe zvakare unozofanirwa kumisa hwaro hwekuita nemazvo maitiro ako ekuyambuka muganho ecommerce. Ramba uchiverenga kuti udzidze zvakawanda.
1. Unoda kuwedzera chitoro chako chepamhepo kumusika wepasirese
Watova nechitoro chendaneti here? Izvo zvakanaka - ruzivo rwako rwe ecommerce ruchakoshesesa paunotanga rwendo rwako rwekuwedzera pasi rose. Usati watora kusvetuka, zvakadaro, ita shuwa kuti chitoro chako chakamisikidzwa zvakanaka kubata vatengi vepasirese neConveyThis.
- Mumusika uyu wemakwikwi, zvakakosha kuti chero mutsva anopinda ave neyakajeka uye yakasarudzika chirevo chekutengesa, kana USP. Izvi zvichabatsira kusiyanisa zvigadzirwa zvako kubva kune zveavo varipo, uye kukwidza kune yavanotarirwa vatengi. Kuve neUSP kunonyanya kukosha munguva yazvino, sezvo ichibvumira vangangove vatengi kusiyanisa chipo chako kubva kumakwikwi uye kuita sarudzo ine ruzivo pane yavanoda kuisa mari mairi.
- Kuwana kugadzikana kwemari kwakakosha pakubudirira, kunyanya kana uchipinda mumisika yekunze. Kuti ive nechokwadi cheizvi, mabhizinesi anofanirwa kurova dzimwe nhamba dzekutengesa pamhepo kana kuodha mavhoriyamu mwedzi wega wega kuti agare akasununguka. Pasina iyi nhanho yekubudirira munharaunda, zvingangoita kuti kupinda mumisika yekunze kunenge kwakaoma.
- Iwe une chivimbo here kuti webhusaiti yechitoro chako yakagadzirira kuwanda kwevangangodaro vatengi kana iwe uchiwedzera kusvika kwako? Yakagadziridzwa kumhanya uye yakagadzirirwa kutaridzika zvakanaka pane chero saizi yescreen? Kana zvisiri, saka ita shuwa kugadzirisa nyaya idzi usati watanga mhiri kwemakungwa. Kwete izvi chete zvichachengeta vatengi pawebhusaiti yako, asi zvakare zvichabatsira peji rako chinzvimbo chepamusoro mukutsvaga injini optimization.
- Kambani iyi yakagadzirira kubata mhiri-border ecommerce logistics, kusanganisira kugona kubvuma nzira dzekubhadhara dzepasi rose (uye kushandurwa kwemari yekunze kumari yako yemuno, kana zvichidikanwa), pamwe nekuva nehurongwa hwekutumira kune dzimwe nyika uye zvimwe zvinhu kuti uve nechokwadi. yakanakisa kutenga ruzivo uye yakanyanya kugutsikana mutengi.
2. Hausati wava nechitoro chendaneti, asi unoda kutengesa kune dzimwe nyika
Neimwe nzira, kana usati watova nechitoro chepamhepo, unotofanira kugadzira chimwe chete tisati taenderera mberi. Iwe une mbiri sarudzo dzeizvi - ConveyThis kana yechitatu-bato chikuva.
- Kana iwe uri kutsvaga kukurumidza kuvhura ecommerce chitoro pasina hunyanzvi hwekuita hunodiwa, mapuratifomu ane mukurumbira akadai seShopify, BigCommerce, uye WooCommerce ndiwo kubheja kwako kwakanyanya. Kana chitoro chako chave kumusoro uye kushanda, unogona kushandisa webhusaiti yenzvimbo mhinduro seConveyThis! kuwedzera kusvika kwako uye kuita kuti shopu yako iwanikwe mumitauro yakawanda kune yako akasiyana misika yaunotarirwa.
- Gadzira yakawanda-saiti network ine akawanda mavhezheni ewebhusaiti imwe chete, imwe neimwe iine dura rayo uye mutauro. Nemapuratifomu akaita seMagento neWooCommerce, unogona kubata ese aya mawebhusaiti, kusanganisira ecommerce logistics, kubva kune imwe dashboard.
Pro tip: Kana iwe usina ruzivo rwakawanda rwekuvandudza webhu, zvinokurudzirwa kuti uende nesarudzo yekutanga, kureva kumisikidza chitoro chako ne ecommerce chikuva. Zvinenge zviri nyore pane kuyedza kuseta multisite network uye inoda basa shoma.
Ndeapi matambudziko ekuyambuka muganhu ecommerce?
Kunyangwe iwe uri rookie kana veteran munzvimbo ye ecommerce, zvakakosha kuti uzive muchinjiko muganho ecommerce usati watanga bhizinesi repasi rese. Kunyangwe ichigona kubatsira zvakanyanya, inogona zvakare kuve basa rakaoma. Kuti ikubatsire mukuedza kwako, hezvino zvinhu zvina zvekufunga uye kugadzirira kana uchitanga kuyambuka muganhu ecommerce venture:
1. Dema kubva kumisika yemhiri kwemakungwa
Vanhu vanobva kwakasiyana siyana netsika vane zvinoravira uye zvimiro zvakasiyana, saka zvakakosha kuti uve nechokwadi chekuti pane kudiwa kwezvigadzirwa zvako uye hwaro hwevatengi hunoshanda mumisika yepasirese yauri kunanga neConveyThis.
Kunyange doro remidzi chinwiwa chinonwiwa zvakanyanya muUnited States, harina kunyanya kufarirwa muJapan. Saka, kana uri kushandisa online chitoro chinotengesa midzi doro, zvingava hungwaru kudzivisa kunanga kumusika weJapan.
Unogona kushamisika kuona kuti mamwe masangano epamhepo haaite chero ecommerce musika tsvagiridzo mudunhu rino. Pane kudaro, vanobvuma kuti sezvo zvinhu zvavo zviri kutengeswa semakeke ekupisa munyika yavo, panguva iyoyo zvinhu izvi zvichange zvave kutekeshera kunze kwenyika. Iyi ndeimwe yenyaya dzakakosha dzinogona kubuda sezvo musika we ecommerce wakasarudzika munyika dzakasiyana siyana uye kusatungamira kutsvagisa kwemusika kusati kwaita propelling kunogona kutoguma mukupedzisa bhizinesi sezvo zvibvumirano zvingave zvisinganyanyi kukwira.
Zvakanaka, fungidziro iyi inogona kuratidza kuve inodhura kana zvikazove zvisirizvo. Kuti uderedze njodzi yekutanga chitoro chako chepamhepo munzvimbo dzisiridzo, ita shuwa kuti waferefeta kudiwa kwekunze kwezvinhu zvako kutanga sezvo kuita ongororo iyi kungatokubatsira mukutsvaga misika mitsva yanga isiri pamepu yako pakutanga! Kuvhura webhusaiti yako kuti iwane misika yepasirese zvinoreva kuti panogona kunge paine akawanda ecommerce mikana.
2. Zvirambidzo zvepasi rose
Usati wafunga kumisa huvepo mune imwe nyika, tarisa kuti zvimiro zvayo zvepanzvimbo nezvekuita bhizinesi re ecommerce ikoko.
Imhaka yekuti nyika dzakasiyana dzingave nemirairo yekuti zvimwe zvinhu zvinogona kutengeswa nekuparadzirwa mumusika wavo wedunhu. Semuenzaniso, kutengwa kwe foie gras hakubvumidzwe muIndia, nepo Canada ichirambidza kutengeswa kwemukaka mbishi kana usina kubikwa. NeConveyThis, unogona nyore kuisa webhusaiti yako kuti isangane nezvinodiwa nenyika yega yega yauri kunanga.
Neparutivi, zvijaidze iwe nemitemo yemuno yemisika yako yaunotarisisa. Izvi zvakanyanya kukosha kana iwe uchida kutora marezinesi kana marezenisi ekunze zvigadzirwa zvako. Kuita izvi kunogona kubatsira kuve nechokwadi chekuregererwa kwetsika, uye kudzivirira zvinhu zvako kuti zvisasimudzwe pamuganho - kana zvakatoipisisa, kutorwa pasina kudzoserwa izvo zvinogona kukanganisa ruzivo rwevaungangove vatengi.
Chimwe chirambidzo chinogona kumuka mumamiriro ezvinhu epasi rose mitemo yemitero. Mitemo yemitero inodzora mari yekunze inogona kusiyana nenyika. Izvi zvinogona kuve nemhedzisiro pamutengo wezvinhu zviri kutengeswa, uye kana mutero wekuwedzera ukasanzwisiswa nevatengi pavanotenga, izvi zvinogona kukanganisa ruzivo rwavo.
3. Kutumira
Kuwana maitiro ekuwana zvigadzirwa zvako mumaoko evatengi vako chikamu chakakosha chekuitisa mhiri ecommerce. Funga kana uchizokwanisa kuzvitakura kuenda nazvo kunyika dzaunoda zvakananga, kana kuti kana uchida kushanda nemunhu wechitatu-party logistics provider. Inovimbika uye yakavimbika Logistics inongodiwa kune yakabudirira ConveyThis chiitiko.
Mune zvimwe zviitiko, kubatana nevemunharaunda ConveyThis mupi kunogona kubatsira. Nekutora nzira iyi, iwe unokwanisa kuwana iyo iripo yekutumira network yekukurumidza kutumira, kusiyana nekuyedza kutakura maodha munzvimbo dzausina kujaira wakazvimirira.
Nzira dzako dzekutumira dzinokubatsirawo mukuverenga mari yako yekuendesa, uye nekudaro yako yekutumira mitengo yemhando. Nekune rumwe rutivi, unogona kuziva kuti mari yekuendesa chimwe chinhu inodhura zvakanyanya, uye funga nezvekutengesa zvimwe zvinhu pasi rose panzvimbo.
4. Kubhadhara muganhu
Kungotaurwa muchidimbu chete, kubatanidza nzira dzekubhadhara dzakakodzera dzevatengi vako vatsva chinhu chinodiwa mukuwedzera yako ecommerce kutengesa pasi rese. Fungidzira kusakwanisa kubhadhara nenzira yaunoda, kana zvakanyanya, uchiona mutengo wechinhu mumari yausina kujaira. ConveyThis inogona kukubatsira kudzivirira mamiriro akadai.
Kuve nechokwadi chekuti zvirimo zvinoturikirwa nenzira kwayo mumutauro waunonangwa nevateereri vako vepasi rese rinogona kunge riri basa rakaoma, asi neConveyThis, kushandura mari uye uchifunga nezve nzira yekubhadhara yaunofarira yemusika wako waunoda, semakadhi echikwereti kana PayPal, inoitwa nyore. .
5. Basa revatengi
Ichi chinhu chakakosha kune vatengi kusarudza kutenga newe - kunyanya kana iwe usingavepo munyika yavo. Vatengi vangakubata sei kuti ubatsirwe kana kuti vatore mari yavo yekutenga muchinjiko? Kuti uvimbise ruzivo rwakanaka rwevatengi, unozofanirwa kuita maitiro ebasa revatengi kuvimbisa vatengi vepamhepo kuti vanozochengetwa kana chimwe chinhu chikatadza neodha yavo.
Imwe sarudzo ndeye kushandisa zvikwata zvakazvipira zvebasa revatengi kugadzirisa mibvunzo yerutsigiro kubva kune vatengi vepasi rose, uye kunyanya mundimi dzaamai vavo. Kune rimwe divi, kana iwe usinganzwe wakachengeteka mukugona kwako kutora vashandi vane hunyanzvi mumitauro yevatengi vako, unogona zvakare kupa basa rako revatengi kumafemu anehunyanzvi. Mhinduro iri nyore, zvisinei, ndeye kushandisa ConveyThis kugovera otomatiki dudziro yemaemail ebasa revatengi.
Usakanganwe kugadzirisa chitoro chako chepamhepo chemusika wepasi rose
Kunze kwekuferefeta nyaya ina dzekuyambuka ecommerce dziri pamusoro, rangarira kuti vatengi vanowanzofarira kutenga nemutauro wavo. ConveyThis inogona kukubatsira kuti uvhare gaka remutauro uye uve nechokwadi chekuti vatengi vako vekunze vanogona kunzwisisa zviri nyore webhusaiti yako.
Muchinyorwa chayo che2020 che "Haugone Kuverenga, Hautenge - B2C" ongororo, kambani yekuongorora misika yeCSA Research yakawana kuti vatengi vanopfuura zviuru zvisere nemazana manomwe munyika makumi maviri nepfumbamwe vakaratidza mafungiro avo, zvichiratidza kuti:
- Zvisinei nekugona kwemhando yegiredhi yakaderera, zvinoshamisa makumi matanhatu neshanu muzana zvevakapindura vakaratidza kufarira zviri mumutauro wavo.
- Vazhinji vevatengi vanosarudza kutenga zvinhu zvine tsananguro mundimi dzavo dzekuzvarwa, nechikamu chinokatyamadza makumi manomwe neshanu muzana.
- Zvinoshamisa 40% zvevatengi vanoramba kutenga kubva kumawebhusaiti asiri mumutauro wavo.
Zvinoreva izvi ndezvekuti kana iwe uchivavarira kuwedzera bhizinesi rako repamhepo kune dzimwe nyika, saka shopu yako yepamhepo inofanirwa kutaura mutauro wevatengi vako vekunze. Pamusoro pezvo, zvemukati zvechitoro chako zvinofanirwa kududzirwa chaizvo - kunyangwe zvidiki-diki, senge tsananguro yechigadzirwa chako - uye zvakare funga nezve hunyengeri hwetsika hwemusika wako waunoda.
Kuita zvese izvi kwakakosha kumisikidza kuvimbika mumisika mitsva, kunyanya semutambi wepasirese. Ndipo chete kana iwe wawana chivimbo chevatengi vako vekunze kuti vanokupa bhizinesi ravo.
Wagadzirira kupinda muyambuka muganhu ecommerce neConveyThis?
Kupinda mucross border ecommerce itarisiro inofadza. Kana zvikaitwa nemazvo, haugone kungosimudza kutengesa kwako pamhepo, asi zvakare kuwedzera kusvika kwako pasirese. Izvi zvinogona kunyanya kubatsira mukugadzira brand inogara inokosheswa nevateereri vepasirese kwemakore anotevera, uye muzuva ranhasi nezera, kuvepo kutenderera pasirese kwakakosha kugadzira brand yakavimbika. Nerubatsiro rweConveyThis, unogona nyore kugadzirisa zvirimo kuti zvisvike kune vakawanda vateereri uye nekuwedzera kugona kwako kwepasirese.
Kukohwa kubudirira kwepasirese ecommerce kunotanga nekutsvagisa uye kuronga kwakazara usati watanga chitoro chako chepamhepo pasi rose. Tora kufunga kwakakodzera sekudiwa kwepasirese kwezvigadzirwa zvako, nzira yekuzviendesa kunze kwenyika (kusanganisira chero zvipimo pakuita kudaro), uye nzira yekuvimbisa hukuru hwebasa revatengi.
Iwe unozofanirwawo kushandura mapeji ako ezvitoro zvepamhepo kuti aenderane nemisika yako yaunotarisisa. Ichishandisa musanganiswa wakasarudzika weshanduro dzemutauro wemashini, ConveyThis inopa ine simba webhusaiti yenzvimbo mhinduro kune akawanda anozivikanwa ecommerce mapuratifomu, akadai seShopify, WooCommerce, squarespace nezvimwe.
Saina kuti uwane ConveyThis yemahara pano kuti utange.