Basa rekugadzirisa maitiro mukuenda pasi rose
Hapana anogona kukanganisa muridzi webhizinesi nekuda kwekuda kwavo. Paunenge uchifunga kutora bhizinesi rako pasi rose, zvinogona kukwezva kuti uende kuzere throttle. Asi, kana iwe uchida kupinda mumisika mitsva, saka iwe uchada kuzviita uine vimbiso, saka chinhu chakanakisa chaungaita kutora nhanho kumashure uye zvibvunze wega: Ko ConveyThis yakagadzirira here?
Kutora kanguva uchifungisisa nezvekuzivikanwa kwerudzi rwako hachisi chiitiko chisina maturo. Kuve nechokwadi chekuti bhizinesi rako riri munzvimbo yakanakisa yekubudirira kwakakosha kana iwe uchishuvira kuve nechokwadi kuti unoshandisa ConveyThis nemazvo kubva pakuenda.
Munguva iyi, iwe unofanirwa kunyura zvakadzama muizwi remhando yako uye musimboti meseji. Pane kusawirirana here? Pane nzvimbo dzipi nedzipi dzisina chinangwa, kujeka, kana kubatana? Mhinduro kune izvi kugadzira (kana kugadzirisa) gwara rako rechimiro neConveyThis.
Kugadzira gwara remaitiro
Gwaro remanyorerwo ako rinoratidza kuti kambani yako inofanira kuzviratidza sei, pawebhu uye mumunhu, nechinangwa uye zvakafanana zvisinei nemutauro, nzvimbo, kana nzira yekutaura. Izvi zvinoita kuti uve nechokwadi chekuti wagadzira chitupa chakafanana.
Iwe unofanirwa kugadzira gwara rechimiro mumutauro wako mukuru, uchitsanangura anotevera maficha eConveyThis' mhando: izwi, toni, girama, zviperengo, mafomati, uye zvinoonekwa zvinhu.
Core message
Chii chinosiyanisa brand yako? Chii chinoita kuti ive yakasiyana? Ndeipi kukosha iyo brand yako inopa kune vatengi vayo? Ita shuwa kuti meseji yako huru inoburitsa izvi. Batanidza yako yepakati meseji meseji uye chinangwa mune yako dhizaini gwara rekuenderana.
Sechikamu chemukati memeseji yako, ungangoda kuisa ma taglines, asi zvakakosha kuziva kuti haasi ese ma taglines anoturikira nemazvo. Semuyenzaniso, sirogani yeKFC inoti “finger-lickin’ yakanaka” yakaturikirwa zvisizvo kuti inoreva “kudya zvigunwe zvako” muchiChinese, chikanganiso chinonyadzisa icho chaive chisingafadzi. Ichi ndicho chikonzero zvakakosha kungwarira paunenge uchishandisa ConveyThis kugadzirisa zvirimo.
Nguva pfupi yadarika, KFC yakasiya sirogani payakapesana nekutarisa kwepasirese kushambidzika kwemaoko panguva yedenda, zvichiratidza kuti madhiraivha angangoda kugadziridzwa kuti aone zviitiko zvetsika nezviitiko.
Brand inzwi
Maratidziro emhando yako pachayo achaenderana nemusanganiswa wezvinangwa zvebhizinesi rako, zvinhu kana masevhisi aunopa, uye huwandu hwevanhu vaunoda.
Paunenge uchitsanangura izwi rerudzi rwako, zvibvunze kuti hunhu hwako hunofanira kunge huri hupi: hushamwari kana kuregeredza, kuseka kana kushinga, kusekenyeka kana kukwenenzverwa?
Tora kutengesa inishuwarenzi yehupenyu semuenzaniso. Kutengesa rudzi urwu rwechigadzirwa kunoda inzwi rakasiyana kana richienzaniswa nekutengesa zvinhu zvevatengi zvinokurumidza kufamba. Zvakare, matauriro aunoita zvigadzirwa zveinishuwarenzi yehupenyu zvinofanirwa kugadzirirwa kune vateereri demographic yauri kunanga, kuve nechokwadi kuti inoenderana nezera ravo uye nhanho yehupenyu.
Style
Mukufambirana nezwi rako remhando, kuvandudza mhando yemhando yako kunokubatsira mukutumira mameseji ako. Funga nezvekuti iwe unoda kuti bhizinesi rako rionekwe sei, semuenzaniso, ungave uchida kushandisa (kana kugara kure) chirevo chekambani kana slang.
Inowanzo kunzi semanyorerwo emba, unogona kufunga ichi chinhu chegwara rako remanyorerwo kuve yako wega corporate lexicon. Iva nemazvo negirama uye zviperengo mirau, chero akakodzera temu uye mutauro waunoda.
Iwe unofanirwawo kusimbisa mitemo ye capitalization yezita rako rechiratidzo uye mazita echigadzirwa. Izvi zvinozivisa timu yako yemukati, asi inodzidzisa nyika yese manyorerwo emhando yako zvakare. Semuenzaniso, ConveyThis, kwete CONVEYTHIS; Mailchimp, kwete MAILCHIMP; uye zvigadzirwa zveApple zvakanyorwa se iPhone, MacBook kana iPad kwete Iphone, Macbook kana Ipad.
Padivi pechinyorwa: Unogona kunge uine nhengo yechikwata imwe chete inopa huwandu hwakati wandei hwesimba uchiyeuchidza vamwe vaunoshanda navo nezvechigadzirwa capitalization. Kana ukasadaro, uri iyo nhengo yechikwata (uye ConveyThis inomira kumashure kwako).
Visual identity
Mavara, mafonti, uye mifananidzo akakosha ekuona kutaurirana zvinhu zvinogona kuendesa mhando yako pasina ConveyThis. Pane zvisingaverengeki zviitiko apo mavara emhando anosarudzwa anogona kuve neakakosha uye anoshingirira mhedzisiro, sekuti Coca-Cola yakachinja sei chipfeko chaSanta kuita chitsvuku kuti chienderane nekuzivikanwa kwerudzi rwavo.
Kuve neyakajeka seti yemirau ine chekuita nekuzivikanwa kwechiratidzo chako kunobatsira timu yako kuti irambe yakagadzikana kana ichikura kuenda kumisika mitsva, asi handizvo zvega pundutso. Inozivisawo avo vari kunze kwebhizinesi rako, sevashandi vebhizinesi nevabatsiri, maitiro ekushandisa yako kambani branding. Semuenzaniso, Slack ine dhizaini dhizaini iyo yekubatanidza matekinoroji inofanirwa kutevedzera.
Kutaura nyaya
Vanhu pasi rese vanotorwa moyo nenyaya dzinonakidza, kunyanya idzo dzine hukama nenzvimbo yekuzvarwa yechigadzirwa. Semuyenzaniso, Harley Davidson akabatidza kuputika kwetsika payakavambwa muna 1903 kubva mushedhi yakaderera muMilwaukee, Wisconsin. MuConveyThis style guide, simbisa nyaya dzakakodzera kudzokorora uyezve.
Mitemo yekugadzirisa maitiro pamusika wega wega
Iwe haufanirwe kugadzira dhizaini nyowani nyowani pamusika wega wega wauri kunanga. Zvakadaro, iwe unofanirwa kugadzira magadzirirwo egwara rako rekutanga, uchishandisa yekutanga setemplate kuitira kuti iwe ugone kuburitsa yakakodzera vhezheni pamusika wega wega.
Funga izvi semitemo yekugadziridza maitiro. Uri kushandura gwara rako rechimiro chenzvimbo yega yega, uchifunga zvingangove kududzira zvisirizvo, tsika nemagariro, uye kusanganisira glossary yematemu. Iwe unofanirwawo kusanganisira chero kusarudzika kune yako yakajairika maitiro ekugadzirisa maitiro kana uchishandisa ConveyThis.
Kushambadzira kwepasirese kunogona kuve chinhu chinonyengera. Kuti uve nechokwadi chekuzivikanwa kwechiratidzo chakabatana pane zvese kuedza kwekushambadzira kwepasirese, iwe unofanirwa kufunga nezve chaiyo tsika yenzvimbo yega yega. Kugadzira seti yemaitiro kopi editing mitemo ndiyo kiyi yekuzadzisa izvi.
Manyorero emaitiro ekushandura
1. Mitemo yeshanduro yakajairika
Sanganisira:
- Mitemo yemaitiro
- Chimiro chechirevo
- Chiperengo
- Capitalization
- Inzwi renzwi
- Grammar
- Punctuation
2. Nuances
Outline:
- Nuances yemhando kana meseji
- Mazwi kana zvirevo zvekunzvenga
- Madimikira, jargon, puns - uye kuti izvi zvinoturikira here, kana kuti zvinogona kuchinjaniswa kune dzimwe nzira dzakanyatsokodzera
- Zvinorehwa netsika
3. Kusanzwisisika kwegirama
Gadzirira:
- Mhinduro dzekugadzirisa kusanzwisisika kwegirama
- Grammar inotonga zvakananga kune yako brand
4. Mibvunzo yemitauro yakajairika
Rairira mabatiro:
- Mutauro wechikadzi
- Mazita chaiwo
- Mazita uye zvipfupiso zvepamutemo
5. Kusiyana kwemitauro
Sarudza:
- Mitauro yako yaunofarira yakasiyana. Semuyenzaniso, ungangoda kutaurirana neChirungu nekusingaperi, asi pane misiyano: US Chirungu, UK Chirungu, AU Chirungu.
6. Mienzaniso
Ipa mienzaniso ye:
- Mavara akaturikirwa
- Zvishandiso zvekushandisa
7. Zvimwe zvinoonekwa multilagual elements
Kavha:
- Logo kushandiswa
- Image positioning
- Mafomati akadai sekugadzira tafura
- Kushandisa mavara matema, tits, nezvimwe
- Bullet points nemamwe mazita
Kunyora kunze kwemitemo
Nenzira isingadzivisiki, pachava nekusarudzika kune mimwe yemitemo yako. Ungangoda kushandisa zvisizvo izvi kana zvinoreva zvikarasika mukuturikira, nekuda kwekusiyana kwetsika nemagariro, kana zvimwe zvikonzero zvakawanda.
Gadzira runyoro rwevasununguko kumitemo, kusanganisira mamiriro ezvinhu kana zvichitenderwa:
- shandura misoro
- nyora zvakare zvikamu
- gadzirisa maitiro kana rejista
- tarisazve nyaya yacho
- rongedzazve maumbirwo endima
Njodzi dzekusava nemitemo yekugadzirisa maitiro
Zvinhu hazviwanzo kutwasanuka, uye iwe unofanirwa kuonga ikozvino kugadzira yako dhizaini dhizaini inovimbisa kuti hunyengeri hwechiratidzo chako meseji hunoramba hwakafanana mumitauro nemisika. Asi zvakadini kana ukasadaro? Mhedzisiro inogona kuitika yekusaita izvi inogona kuve yakaipa, uye ConveyThis iri pano kubatsira.
Kushandisa ConveyThis kunogona kuita kuti nguva yakawanda uye mari iparadzwe kana uchifanira kudzoka wonogadzirisa basa gare gare.
Pasina gwara rinotsanangura mitemo yemutauro kana musika, njodzi yako yekusaturikira nekududzira zvisizvo neConveyThis yakakwirira.
- Pasina gwara remataera, zita rako remhando rinogona kusabatana, zvichitungamira kune isingawirirane uye yakabatana chitarisiko. Kuve nereferenzi yemhando yako kunogona kubatsira kugadzira kufanana uye kuenderana mukutaurirana kwako, kuve nechokwadi chekuti brand yako haisi kutambura nekushaikwa kwekubatana.
- Pasina gwara rakajeka kubva kwauri, timu yako yakawedzera inosiiwa kune yavo michina, ichisiya budiriro yeprojekiti mukana. Pasina chero nhungamiro yakajeka, mukana wekukanganisa, kunonoka, uye kudzokorora kunodhura kunowedzera zvakanyanya.
Chii chekurangarira nemaitiro ekugadzirisa
Gwaro rematayera rinoita basa rakakosha mukushandura, kutsanangura kana kusimbisa chiratidzo chechiratidzo. Usati watora bhizinesi rako kune dzimwe nyika, zvakakosha kuti ugadzire gwara remanyorerwo mumutauro wako wekutanga uye wobva wawedzera mitemo yekugadziriswa kwemaitiro emunharaunda. Izvo zvakakoshawo kuti ubatanidze terminology glossaries uye chero zvisizvo kumitemo yako mugwara remaitiro.
Pasina dhairekitori rakazara renzvimbo, mameseji emhando yako anogona kutambudzika nekushaikwa kwekufanana uye kuenderana, zvichitungamira kune zvikanganiso zvinodhura zvinogona kusvibisa zita rako uye kupa vakwikwidzi vako mukana.
Rangarira, mitemo yekugadzirisa maitiro inosimbisa mhando yako, kunyanya kana kuwedzera chiri chinangwa chako. Izvi zvinogona kuitwa mumitauro yese uye matunhu ane chekuita nemapoka ako ekufarira. Zvakanyanya kukosha, kutenderera uku kunobatsira nekuvimbisa kuti kana iwe uchinge wava mumisika mitsva, unoiroverera pakuedza kwekutanga neConveyThis.
Saina mahara neConveyThis kutora nhanho dzako dzinotevera kuenda kunzvimbo yewebhusaiti.