Zvinonyatsozivikanwa kuti kune chero muzvinabhizimusi kuisa chigadzirwa chitsva mumusika kunogara kuchinetsa, nekuti kune zvakawanda zvinhu zvinogona kukanganisa bhizinesi redu hurongwa , kusanganisira kudiwa. Kana uri kuronga kuvhura chigadzirwa chitsva, iwe unoda kuve nechokwadi kuti unoziva niche yako uye mukana wekuve nekupa kwakakwana kune zvinodiwa kuti zvimwe kudzivirira kurasikirwa kukuru. Muchikamu chino, iwe unowana zvikonzero zvakawanda nei kuverenga kudiwa kwemusika kuchizopesvedzera hurongwa hwako nenzira kwayo kana iwe ukafunga zvimwe zvinhu.
Kuziva kukosha kwekuona kubudirira kana kutadza kwezvigadzirwa zvedu zvitsva pamusika, zvakakosha kuti tinzwisise kudiwa kwemusika kungatibatsira kumisikidza zvimwe zvinhu zvebhizinesi redu senge nzira dzemitengo, zvirongwa zvekushambadzira, kutenga pakati pezvimwe. Kuverenga kudiwa kwemusika kwaizoita kuti tizive kuti vangani vanhu vangatenga zvigadzirwa zvedu, kana vachida kuibhadhara, nokuda kweizvi, zvakakosha kuyeuka kwete chete zvigadzirwa zvedu zviripo asiwo kubva kune vakwikwidzi vedu.
Kudiwa kwemusika kunochinja nekuda kwezvinhu zvakati wandei, zvinokanganisa mitengo. Vanhu vazhinji vanotenga zvigadzirwa zvako zvinoreva kuti vari kuda kuzvibhadharira uye izvi zvingawedzera mutengo wayo, mwaka mutsva kana kunyange njodzi dzinongoitika dzoga dzinoderedza kudiwa pamwe nemutengo. Kudiwa kwemusika kunoteera musimboti wekupa uye mutemo wekuda. Zvinoenderana neThe Library of Economics and Liberty “ Mutemo wekugovera unotaura kuti huwandu hwechinhu chakanaka chinopihwa (kureva, huwandu hwevaridzi kana vagadziri vanopihwa kutengeswa) hunokwira sezvo mutengo wemusika unokwira, uye uchidonha sezvo mutengo unodonha. Sezvineiwo, mutemo wekuda (ona zvinodiwa ) unotaura kuti huwandu hwechinhu chakanaka chinodiwa hunodonha sezvo mutengo unokwira, uye zvinopesana".
Paunenge uchiita tsvagiridzo yemusika zvakakosha kuti utarise vanhu vakawanda sezvinobvira, kunyangwe zvingave nyore kutarisa kune avo vangade chigadzirwa chako, pachange paine vanhu vangangobhadharira chimwe chigadzirwa asi ivo vasingaite. tsanangura chinangwa chako. Semuyenzaniso, vamwe vanhu vanonyanya kufarira zvigadzirwa zvevegan runako asi izvo hazvingatarise kuti chigadzirwa chedu chinoyevedza here kana kuti kwete kune universe hwevanogona kuve vatengi. Kudiwa kwemusika kunobva pane zvinopfuura zvinodiwa nemunhu, iyo data yakawanda yaunounganidza yakavimbika ruzivo.
Chimiro chekuda kwemusika chakavakirwa pamitengo yechigadzirwa, iyo "x" axis inomiririra huwandu hwenguva dzakatengwa chigadzirwa nemutengo iwoyo uye "y" axis inomiririra mutengo. Iyo curve inomiririra kuti vanhu vanotenga sei zvishoma chigadzirwa nekuti mutengo wacho unowedzerwa. Zvinoenderana nemyaccountingcourse.com Musika unoda curve igirafu inoratidza huwandu hwezvinhu izvo vatengi vanoda uye vanokwanisa kutenga nemimwe mitengo.
Kunyangwe iwe uchida kuverenga kudiwa kwemusika wako munharaunda kana pasi rose, zvinosanganisira kutsvaga ruzivo, data uye zvidzidzo nezve chikamu chako. Ungangoda nzira dzakasiyana dzekuunganidza ruzivo, unogona kuona musika panyama uye kunyange kushandisa mapepanhau, magazini, ecommerce zvitoro uye magariro enhau kuti uone zviri kuitika uye izvo vatengi vako vangatenge munguva yakatarwa. Iwe unogona zvakare kuedza zvimwe zviedzo sekutengesa chigadzirwa nemutengo wakaderera uye woona kuti vatengi vako vanoita sei, kutumira ongororo neemail kana pasocial media ipfungwa huru yezvigadzirwa kana masevhisi ekugovana nevatengi uye kuti vazvitumire kune vavanoda. , vachibvunza zvavanofunga nezvezvimwe zvinhu zvezvigadzirwa zvako, zvimwe zveongororo iyi zvingabatsira pamwero wenzvimbo.
Kana zvasvika kune bhizinesi remunharaunda rinoda kukura musika unotarirwa, kuverenga kudiwa kwemusika pasi rose kuburikidza nenzira dzambotaurwa kunomiririra danho rakakosha rekunzwisisa vatengi, vakwikwidzi uye zvechokwadi kudiwa. Izvi zvaizovabatsira kukura uye kukura pamwero wepasi rose asi pane nzira dziri nyore dzekusvika kune vateereri vakawanda here? Zvinoita here kutengesa chigadzirwa chedu kunze kwedhorobha redu? Apa ndipo apo tekinoroji inoita chikamu chayo muhurongwa hwebhizinesi redu.
Chii chinoitika kana tichitaura nezve e-commerce ?
E-commerce sekutaura kwezita rayo, ndeye zvese zvemagetsi kana internet kutengeserana, bhizinesi redu riri kuitwa online uye kushandisa internet kune zvigadzirwa zvedu kana masevhisi kutengeserana. Kune akati wandei mazuvano erudzi urwu rwebhizinesi uye kubva kuchitoro chepamhepo kuenda kune webhusaiti kutengesa ako masevhisi, mapuratifomu senge Shopify , Wix , Ebay uye Weebly rave rakanakisa sosi kune vebhizinesi 'pamhepo zvishuwo zvebhizinesi.
Mhando dzeE-commerce modhi
Tichawana akati wandei e-e-commerce bhizinesi modhi zvinoenderana nebhizinesi - kudyidzana kwevatengi. Maererano shopify.com tine:
Bhizinesi kune Mutengi (B2C): kana chigadzirwa chatengeswa zvakananga kumutengi.
Bhizinesi kune Bhizinesi (B2B): mune iyi kesi vatengi ndemamwe masangano ebhizinesi.
Mutengi kune Mutengi (C2C): apo vatengi vanotumira chigadzirwa pamhepo kuti vamwe vatengi vatenge.
Mutengi kune Bhizinesi (C2B): pano sevhisi inopihwa kune bhizinesi nemutengi.
Mimwe mienzaniso yeEcommerce ndeye Retail, Wholesale, Dropshipping, Crowdfunding, Subscription, Physical products, Digital products and Services.
Mukana wekutanga we e-commerce modhi ingangove ichokwadi chekuvakwa online, uko chero munhu anogona kukuwana iwe, zvisinei kuti ari kupi, bhizinesi repasi rese rinonyatso kubata kana iwe uchida kutanga yako chirongwa. Imwe bhenefiti ndiyo yakaderera mutengo wemari, funga nezvazvo, iwe ungada webhusaiti panzvimbo yenzvimbo yechitoro chenyama uye zvese zvazvinoda kubva pakugadzira kusvika kune zvishandiso nevashandi. Vanotengesa zvakanyanya vari nyore kuratidza uye zvechokwadi, zvingava nyore kufurira vatengi vako kuti vatenge zvigadzirwa zvitsva kana izvo zvatinoona zvakakosha mune yedu hesita. Aya maficha anogona kuita mutsauko wakakura patinotanga bhizinesi chirongwa kana kune avo vanoda kutora bhizinesi ravo kubva panzvimbo yepanyama kuenda pamhepo bhizinesi papuratifomu.
Hazvina mhosva kuti imhando yebhizinesi raunoda kutanga, ungangoda kuti ive yakavakirwa pachigadzirwa chine kudiwa kwakagadzikana, tinoziva kudiwa kwemusika kunochinja nekuti zvimwe zvigadzirwa ndezvemwaka asi kune zvigadzirwa kana masevhisi ane kudiwa kwakagadzikana mukati megore. . Kunyange ruzivo rwakakosha ruchiuya zvakananga kubva kune vatengi vako, mazuvano, kune nzira dzinoverengeka dzekuwana ruzivo rwakakosha senge social media uye injini dzekutsvaga.
Ko social media uye injini dzekutsvaga dzaizobatsira sei?
Iyi ingangove imwe yedzakareruka uye nekukurumidza nzira dzekubatana nevatengi vako uye zvakare kusvika pakuvaziva zvirinani. Mazuva ano tine akati wandei maapplication akadai Twitter , Pinterest , Facebook kana Instagram kugovera nekutsvaga ruzivo, zvigadzirwa nemasevhisi atinoda.
Shandisa social media kuisa mazwi akakosha uye tsvaga akati wandei ane hukama neiyo keyword, zvinyorwa zvinokutendera iwe kuti uwane ruzivo nezve pfungwa dzevanhu, zvinotarisirwa uye manzwiro emamwe mafambiro, zvigadzirwa kana masevhisi. Kutsvaga zvidzidzo zvenyaya, mishumo yeindasitiri uye ruzivo rwekutengesa zvigadzirwa pane zvechinyakare kutsvaga kweGoogle kungave kutanga kwakanaka, mhedzisiro yaizotibatsira kuona kudiwa kwezvinhu zvakati wandei panguva yakatarwa, zvakakoshawo kuti tirambe tichifunga nezve mitengo uye vakwikwidzi.
Shandisa injini dzekutsvaga maturusi akadai se:
Zvinoenderana neGoogle's SEO Starter Guide, SEO inzira yekuita kuti saiti yako ive nani kune injini dzekutsvaga uye zvakare zita rebasa remunhu anoita izvi kuti ararame.
Keyword Surfer , yemahara Google Chrome yekuwedzera kwaunowana ruzivo fomu yekutsvaga injini mapeji, inoratidza vhoriyamu yekutsvaga, mazano akakosha uye inofungidzirwa organic traffic kune yega yega yakarongerwa peji.
Iwe unogona zvakare kunyora mazwi akakosha kuti uone kazhinji vashandisi vachitsvaga zvine chekuita neidzo misoro paGoogle Trends , ichi chingave chishandiso chinobatsira cheruzivo rwenzvimbo.
Chishandiso chakaita seGoogle Keyword Planner chaizokubatsira kutsvaga mazwi akakosha uye mhedzisiro yacho inoenderana nekutsvaga frequency patemu yepamwedzi. Iwe waizoda Google Ads account yeizvi. Kana pfungwa yako iri yekunongedza imwe nyika, zvinogoneka zvakare nechishandiso ichi.
Mukutangazve, isu tese takave neiyo bhizinesi hurongwa uye nyowani chigadzirwa zano, vamwe vedu vanoda kumhanyisa bhizinesi remuviri uye vamwe vanozotanga kushanya kwebhizinesi repamhepo. Izvo zvakakosha kwete chete kudzidza nezve hwaro uye chii chingatibatsira kutanga bhizinesi rakabudirira asiwo kudzidza nezvevatengi vedu uye chii chingavapa kugutsikana kubva kune zvigadzirwa zvedu. Kunyangwe kucherechedzwa kwechinyakare kuchibudirira, mazuva ano tinoverenga magariro enhau uye injini dzekutsvaga kutibatsira kuburikidza nemaitiro aya uye zvese zvinoenderana nezvinodiwa nevatengi vedu. Kutangisa chigadzirwa chedu chinotevera zvichibva pakuverenga kwakanaka kudiwa kwemusika kwaizotibatsira kukura bhizinesi redu pamwero wemuno kana wepasirese uye zvechokwadi kudzivirira kurasikirwa.
Zvino zvaunoziva kukosha kwekutsvaga kwemusika kudiwa, chii chaungashandura mubhizinesi rako chirongwa?