Isang Internasyonal na Gabay sa E-commerce sa Pagbebenta sa Pandaigdig na may ConveyThis

There are countless benefits selling your products online especially when your product goes international. This global style of business gives you an exceptional opportunity for your business to thrive exponentially.

Bagama't maaari kang nag-aalala na ang internet ay isang pangunahing manlalaro sa pagbebenta sa buong mundo, dapat mong malaman na kamakailan lamang ay mas maraming tao ang gumagamit na ngayon ng internet. Sa katunayan, mahigit 4.5 bilyong tao ang gumagamit ng internet sa buong mundo.

You may have “exhausted” your local market, looking for opportunity to explore an international market or weighing up options available to magnetize more consumers online before erecting a physical structure in the foreign location. Instead of sitting down contemplating, now is the time to take action.

Dapat kang makahanap ng paraan upang makakuha ng bahagi sa patuloy na lumalagong pandaigdigang merkado ng e-commerce. Upang gawin ito, dapat na ilapat ang internasyonal na diskarte sa marketing. Iyon ang dahilan kung bakit higit pa ang kailangan upang magsimula ng pagpapalawak sa isang dayuhang merkado upang maging matagumpay.

Kung gusto mong magsimula, dumaan sa detalyadong gabay kung paano mo mapapalawak ang e-commerce sa buong mundo. Napakahalagang tandaan na ang iba't ibang diskarte para sa iba't ibang mga merkado ay dapat na maging desisyon sa antas ng internasyonal na merkado. Ang mga bagay na makakatulong sa iyo ay:

1. Hayaan ang Extensive Market and Product Research ang Ground Work ng iyong negosyo.

Spot your desired market: you don’t need a flamboyant or costly analysis and consultation at the very first. You are to compare your data with the market of your choice by spotting certain location where you can get plenty buyers with conversion rates and whose order value is more than average.

Gumawa ng malalim na online na pananaliksik: Sa pagtukoy ng iyong gustong market, simulan ang pagbuo ng iyong mga diskarte sa pamamagitan ng paggawa ng malawak na pananaliksik online. Sa tulong ng mga trend ng Google, malalaman mo kung ano ang interesado sa mga potensyal na customer sa lokasyon na iyong pinili sa pamamagitan ng kanilang mga paghahanap sa google. Gagawin nitong posible para sa iyo na makahanap ng mga angkop na tema at maging pamilyar sa mga keyword sa paghahanap mula sa mga trend ng Google. Gayundin, magagawa mong suriin kung magkano at kung gaano kahusay ang tiyak, malamang na nauugnay, mga produkto na hinahanap ng iyong mga potensyal na customer.

Other thing to keep watch on are your competitors who are already offering your products or similar products. Research them and see what they are doing right and wrong, then appraise your products and services to balance the loopholes.

Employ software tools: because of the fact that the word is going more and more technological, many online platforms and sophisticated tools that are simple and cost effective are now available for anyone. Software that can help sellers to gain insight into markets are widely available. They can help you peer into any competition, potential gains, target market and help you to make necessary adjustments in e-commerce markets.

You will be able to have a solid market selection that is based on data found and will be able to predetermine what service or product will be bestselling in a foreign location.

2. Ihanda ang Iyong Diskarte sa Negosyo, Pagpapatakbo ng Negosyo, At Mga Legal na Usapin

Choose the right place for your market:  you should ask yourself “what form will distribution of my products take?” “What about having a running online store?” “Is my online store Shopify based?” Answering these questions will help you find the right place for your market. Each of the questions can be approached uniquely. These will be mentioned later.

More responsibilities: the more the expansion in your business the grater the responsibilities. Check through yourself if only you can handle all the tasks related to your business or you will be needing a helping hand. And remember that additional hands requires additional space and financial commitments.

Maaaring gusto mong gamitin ang mga serbisyo ng mga outsourcing firm sa bagay na ito.

Mga badyet at katayuan sa pananalapi:

Weigh up your abilities when it comes to finances and set up a fitting budget for your size. You can have a separate budget for local markets and international markets.

Mga legal na usapin:

Learn about legal terms and conditions of the targeted location. Legal matters binding currency exchange, customs services, duties and taxes of different locations especially when you sell online internationally. A more careful evaluation of legal matters involves getting informed about data protection policy, tariff plans, insurance policy, monetary exchange and payment options available to a specific location.

Halimbawa, sinuspinde ng PayPal ang pagtanggap ng mga pagbabayad para sa mga may hawak ng account sa ilang bansa. Ang isang halimbawa ng naturang bansa ay ang Nigeria. Kung nagkataon na nasa ganoong bansa ang iyong negosyo at gustong pumunta sa buong mundo, maaaring hindi mo ilagay ang PayPal bilang gateway ng solusyon sa pagbabayad.

Pangangasiwa sa pagpapadala, pagbabalik at mga serbisyo sa pangangalaga sa customer:

An important assignment when it comes to selling globally is caring for the needs of your customers. It includes, but not limited to, responding to inquiries, handling shipments and shipping, and allowing customer grace period to return products when they are not satisfied.

Delivery expectations should be simple and well spelt out. You should have a return policy that is quite standard. You may want to choose between replacing the products and refunding the customer’s money. It will be wise to set a period limit for returning products and weigh up cost that will be accrued in the process of restocking and redelivering the products.

Also, your customer care service should be given a good thought. Will you offer a 24/7 customer care services? Or is it going to be based on business time and business day of the location? In what language will the customer support be provided? These questions should be answered when planning your customers’ service support.

3. Galugarin ang Market

Amazon:

If you are contemplating selling your products on Amazon internationally, you will later discover that it is not a complex thing. Here are the few steps that can guide you to start selling internationally on Amazon:

• Gumawa ng mga personal na natuklasan. Pagkatapos ay magpasya ang produkto at kung aling lokasyon ng merkado sa Amazon ang iyong ibebenta.
• Substantiate and restructure your analyses using Amazon tool.
• Gumawa ng pagpaparehistro ng nagbebenta sa Amazon, pagkatapos ay gumawa ng listahan ng iyong mga produkto.
• Piliin kung gusto mong gamitin ang Fulfillment by Amazon o Fulfillment be Merchant na paraan.

Iyon lang! Magaling kang pumunta.

eBay:

If you don’t want to use Amazon, you can choose eBay as an alternative means of selling globally. To start selling on eBay, below are what are necessary:

• Magkaroon ng kinikilala at tunay na eBay account.
• Tiyaking mayroon kang rehistradong PayPal account.
• Substantiate and restructure your analyses using the research tool designed for eBay.
• I-enlist ang iyong mga produkto sa ilalim ng naaangkop na mga kategorya ng produkto. Pakitandaan na may ilang mga kategorya na may mga internasyonal na benta bilang isang exemption.
• Itakda at payagan ang mga serbisyo sa pagpapadala sa mga partikular na lugar para sa bawat listahan ng mga produkto.
• Piliin ang iyong rehiyon ng supply.

Simple diba? Ayan yun.

Shopify:

Unlike the earlier mention options, having an international online market using Shopify is a little more of work than others. However, one reason you should try Shopify is that it let you have sales of products to a targeted market. Some find it hard to start using Shopify but you can try it by following the steps below.

• Create a Shopify account
• Get a subdomain for the international location form your existing store or get a fresh domain.
• Localize your new domain or subdomain in terms of prices of your products, currencies available, contact information of the seller, time zone and so on. By doing this, your new domain will be optimized.
• Try to get the location of people visiting the page and direct them to the product of their choice or products that are appropriate by using IP redirect.
• In your new domain or subdomain, make an adjustment to accommodate the target country in Google search console.

And that’s all about it. You can start selling globally.

Your personal online store: since it is your desire to get an international attention and audience for your market by means of online store, the very next and important thing to do is to localize your business. This means you are to adapt your business to your prospective customers by imagining what you would have been interested in if you were to be the one buying. This will help you to offer a fulfilling and valuable buying experience by honing your online store for the targeted location in the international market.

Bagama't ang gabay na ito ay isang pang-internasyonal na gabay sa e-commerce upang tulungan kang magbenta sa buong mundo, hayaang makita sa madaling sabi ang ilang mga hakbang sa pag-localize ng iyong e-commerce na website. Ito ay:

• Present and enhance shopping experience with multiple languages.
• State categorically that your accept buying orders from anywhere around the globe.
• Let the prices of your products be in currency that is locally circulated.
• Regulate and make a standard of your products by using product identifiers. For instance you may use GTIN lookup or Asinlab to convert ISBN or other codes of your inventory.
• Let your customers know you have more than one payment option and select which you most preferred.
• Have a custom website for each of the markets ensuring each has local domain name.
• Ensure that you have well-structured plans for shipping and returns.
• Prepare and provide a suitable customer care support service.

Remember that there are countless benefits selling your products online especially when your product goes international. That is why you should not miss out of such amazing benefits. Start selling globally today.