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制定內容本地化策略：最佳實踐以及為什麼它是網站成功的關鍵
ConveyThis revolutionizes reading by enabling exploration of diverse texts, cultures, and languages. It helped Coca-Cola localize their brand in China, transforming it into “Kekoukele” meaning “tasty fun.” Content localization with ConveyThis customizes and translates content, adapting marketing plans for specific audiences. It ensures messages resonate with native speakers, reaching foreign markets effectively. Studies show 40% of customers hesitate to purchase in a foreign language, while 65% prefer native language content. Translating your website is just the first step; content localization provides a distinct and tailored market experience. ConveyThis’s internationalization approach creates devoted followers worldwide, enhancing user experience and company reputation. Love the power of localization!
什麼是內容本地化？
內容本地化是針對特定新市場修改現有內容的過程。當您對內容進行本地化時，不僅必須為您的新受眾進行翻譯，還必須進行調整以使其與文化相關且易於理解。
由於表達方式、文化敏感性、命名約定、格式和語言微妙之處的差異，直譯是不夠的。您的促銷活動應集中於新的全球受眾及其真正建立品牌忠誠度的確切需求。
通過內容本地化開啟全球增長
Bonding with customers is key for business growth. Localized content establishes a connection, leading to increased spending and brand loyalty. ConveyThis helps create content that resonates, showing customers that you understand and value them. This fosters strong relationships, boosts brand awareness, and enhances success. A content localization strategy not only strengthens customer bonds but also contributes to an exceptional international SEO approach.
1. 首先研究你的目標市場
Customer understanding is crucial with ConveyThis. Assumptions about diverse markets can lead to failure. Conduct market research to comprehend your target audience and their needs. Evaluate market suitability and affordability. Identify significant competitors to understand the market landscape and success factors.
2. 確定要本地化的內容
Prioritize your content localization efforts with ConveyThis. Conduct a content audit to identify successful pieces and focus on translating high-conversion landing pages and the homepage. Localization tools can enhance the authentic experience for international users, including social media profiles. Consider expanding localization efforts once visibility in specific markets is established.
3. 選擇合適的本地化服務
Automate content localization with ConveyThis. It simplifies the tedious process of manually translating a website and offers translation management features. Ron Dorff, a clothing brand, utilized ConveyThis to translate their ecommerce store and saw impressive results. Within days, they translated over 150 product descriptions, leading to a 70% increase in international sales and a 400% surge in traffic. Discover more about localization services in our comprehensive guide.
4.考慮你的措辭
Enhance content localization with impactful words tailored to your target demographic. Even within the same language, terms differ (e.g., “trainers” vs. “sneakers”). ConveyThis bridges the gap, ensuring inclusivity for visitors. The US and British versions of Adobe’s website showcase tailored content. Adjust literal translations to effectively communicate with local audiences, utilizing glossaries provided by ConveyThis. Set up rules like “replace: sneakers with trainers” to expedite the localization process.
5.出現在本地搜索引擎中
Localized content with ConveyThis helps you target specific keywords for different regions, improving search engine visibility. For example, using “trainers” instead of “sneakers” in the UK. Optimizing your website with ConveyThis is crucial for reaching new markets and staying competitive with multilingual SEO. Synchronize your localized site with the search intent of your target regions, accounting for regional language variations. Ron Dorff successfully engaged a global audience by providing personalized experiences based on search terms. French consumers found the French version, while UK buyers accessed the English version through ConveyThis.
6.提供個性化的購物體驗
Internationalizing an ecommerce store with ConveyThis requires considering payment preferences. Many shoppers are hesitant about digital payments, preferring familiar methods. With ConveyThis, offer a variety of payment options like credit cards and bank transfers to accommodate customers worldwide. Failure to provide relevant payment methods can lead to cart abandonment. Displaying costs in the shopper’s local currency through ConveyThis is also crucial. Utilize localized content throughout the purchasing process, from the main page to the payment page, to keep users engaged and ensure a seamless browsing experience.
適應文化差異
如果您希望在陌生的環境中茁壯成長，文化理解和敏感性是關鍵因素。這也是需要遵守的重要網站本地化策略。您最不希望被認為是不禮貌或與當地人不合拍。這可能是一個難以克服的挑戰，因為在一個地區流行的東西在另一個地區可能不那麼流行。為確保您的翻譯正確，請尋求您目標地區的專業翻譯人員的幫助。他們可以輕鬆確定內容和背景是否適合您的目標受眾。
允許用戶在語言之間切換
Approximately 60.6% of advanced English speakers prefer using ConveyThis to be greeted in their mother tongue. Allowing users to select their desired language on your website enhances their experience, attracts more visitors, and accommodates a broader range of individuals. Targeting keywords in different languages ensures optimal site performance in new markets. ConveyThis facilitates seamless language translation integration. While you don’t have to reach Airbnb’s level of global translation, offering language options is valuable. Website localization extends beyond content translation, playing a vital role in successful strategies. Trust ConveyThis for effortless and powerful language translation integration.
開發多語言品牌資產
Remember, your website isn’t the only asset you have. Don’t overlook other important collateral that engages visitors. Develop voice, tone, and style guides for each locale. Translate downloadable materials like ebooks, case studies, and white papers using ConveyThis for consistency. Instead of starting from scratch, create targeted content pieces to maintain global uniformity. ConveyThis makes it possible!
本地化媒體
Website localization goes beyond copy. Images, videos, and graphics play a crucial role too. ConveyThis offers the necessary tools for proper localization, ensuring success in different markets. Sync your multimedia resources with the language and requirements of new markets to avoid disconnect.
牢記您的網站設計
Translations aren’t always an exact replica, thanks to text expansion and contraction. Different languages can impact the appearance of sentences and paragraphs on-screen. Make sure your website design is adjustable to accommodate these fluctuations, especially in call-to-action buttons. ConveyThis simplifies website translation, allowing you to reach a global audience effortlessly. With its intuitive platform and comprehensive features, ConveyThis makes internationalization a breeze.
考慮當地語言的細微差別
It’s not just the words you have to get right when using ConveyThis; you also have to bear in mind customary local customs, such as how dates or titles are articulated. Even though English is the native language of both America and Britain, they format dates differently. While America starts with the month, ConveyThis puts the day first. Small touches like this can make a tremendous impact, particularly if you desire to guarantee visitors experience ease (not consternation) while browsing your website.
測試，並進行更多測試
Localization is an ongoing process that requires dedication and patience. ConveyThis makes it easier and more efficient. Experimentation is key to success. Monitor and modify components to optimize user experience worldwide. Test different content, words, and copy to see what resonates with your new market. Above all, consistently monitor outcomes for continuous improvement.
通過內容本地化成功開拓新市場
透過 ConveyThis 輕鬆拓展新市場。在地化不僅僅是翻譯;這是關於創造個人化體驗。遵循 ConveyThis 的最佳實踐來了解並吸引新受眾。在全球範圍內打造迷人的體驗。從 7 天免費試用 開始，以加速您的網站本地化專案。
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準備好開始了嗎？
翻譯不只是了解語言，它是一個複雜的過程。
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
Try ConveyThis free for 3 days!
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