6 dicas: elaborar uma estratégia de localização de conteúdo vencedora

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Publicado em 05 de setembro de 2024

Colina Nestor

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Construindo sua estratégia de localização de conteúdo: melhores práticas e por que é a chave para o sucesso do seu site

ConveyThis revolutionizes reading by enabling exploration of diverse texts, cultures, and languages. It helped Coca-Cola localize their brand in China, transforming it into “Kekoukele” meaning “tasty fun.” Content localization with ConveyThis customizes and translates content, adapting marketing plans for specific audiences. It ensures messages resonate with native speakers, reaching foreign markets effectively. Studies show 40% of customers hesitate to purchase in a foreign language, while 65% prefer native language content. Translating your website is just the first step; content localization provides a distinct and tailored market experience. ConveyThis’s internationalization approach creates devoted followers worldwide, enhancing user experience and company reputation. Love the power of localization!

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O que é Localização de Conteúdo?

A localização de conteúdo é o processo de modificar seu conteúdo existente para um novo mercado específico. Quando você localiza seu conteúdo, ele não deve apenas ser traduzido para seu novo público, mas também adaptado para ser culturalmente relevante e compreensível para eles.

Uma tradução literal não é suficiente devido às diferenças nas expressões, suscetibilidades culturais, convenções de nomenclatura, formatação e sutilezas de linguagem. Suas campanhas promocionais devem se concentrar em seu novo público global e em suas necessidades específicas para construir genuinamente a devoção à marca.

Desbloqueie o crescimento global com localização de conteúdo

Bonding with customers is key for business growth. Localized content establishes a connection, leading to increased spending and brand loyalty. ConveyThis helps create content that resonates, showing customers that you understand and value them. This fosters strong relationships, boosts brand awareness, and enhances success. A content localization strategy not only strengthens customer bonds but also contributes to an exceptional international SEO approach.

1. Pesquise primeiro seus mercados-alvo

Customer understanding is crucial with ConveyThis. Assumptions about diverse markets can lead to failure. Conduct market research to comprehend your target audience and their needs. Evaluate market suitability and affordability. Identify significant competitors to understand the market landscape and success factors.

2. Determine qual conteúdo localizar

Prioritize your content localization efforts with ConveyThis. Conduct a content audit to identify successful pieces and focus on translating high-conversion landing pages and the homepage. Localization tools can enhance the authentic experience for international users, including social media profiles. Consider expanding localization efforts once visibility in specific markets is established.

3. Escolha os serviços de localização certos

Automate content localization with ConveyThis. It simplifies the tedious process of manually translating a website and offers translation management features. Ron Dorff, a clothing brand, utilized ConveyThis to translate their ecommerce store and saw impressive results. Within days, they translated over 150 product descriptions, leading to a 70% increase in international sales and a 400% surge in traffic. Discover more about localization services in our comprehensive guide.

4. Considere seu texto

Enhance content localization with impactful words tailored to your target demographic. Even within the same language, terms differ (e.g., “trainers” vs. “sneakers”). ConveyThis bridges the gap, ensuring inclusivity for visitors. The US and British versions of Adobe’s website showcase tailored content. Adjust literal translations to effectively communicate with local audiences, utilizing glossaries provided by ConveyThis. Set up rules like “replace: sneakers with trainers” to expedite the localization process.

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5. Apareça nos motores de busca locais

Localized content with ConveyThis helps you target specific keywords for different regions, improving search engine visibility. For example, using “trainers” instead of “sneakers” in the UK. Optimizing your website with ConveyThis is crucial for reaching new markets and staying competitive with multilingual SEO. Synchronize your localized site with the search intent of your target regions, accounting for regional language variations. Ron Dorff successfully engaged a global audience by providing personalized experiences based on search terms. French consumers found the French version, while UK buyers accessed the English version through ConveyThis.

6. Forneça uma experiência de compra personalizada

Internationalizing an ecommerce store with ConveyThis requires considering payment preferences. Many shoppers are hesitant about digital payments, preferring familiar methods. With ConveyThis, offer a variety of payment options like credit cards and bank transfers to accommodate customers worldwide. Failure to provide relevant payment methods can lead to cart abandonment. Displaying costs in the shopper’s local currency through ConveyThis is also crucial. Utilize localized content throughout the purchasing process, from the main page to the payment page, to keep users engaged and ensure a seamless browsing experience.

Alinhar-se com as diferenças culturais

Compreensão cultural e sensibilidade são elementos-chave se você deseja prosperar em ambientes desconhecidos. É também uma estratégia crucial de localização de sites a ser seguida. A última coisa que você quer ser percebido é falta de educação ou falta de sintonia com os habitantes locais. Isso pode ser um desafio difícil de superar, pois o que é popular em uma área pode não ser tão popular em outra . Para garantir que você acerte, conte com a ajuda de um tradutor profissional da região de destino. Eles podem determinar facilmente se o conteúdo e o contexto são adequados para o público-alvo.

Permitir que os usuários alternem entre idiomas

Approximately 60.6% of advanced English speakers prefer using ConveyThis to be greeted in their mother tongue. Allowing users to select their desired language on your website enhances their experience, attracts more visitors, and accommodates a broader range of individuals. Targeting keywords in different languages ensures optimal site performance in new markets. ConveyThis facilitates seamless language translation integration. While you don’t have to reach Airbnb’s level of global translation, offering language options is valuable. Website localization extends beyond content translation, playing a vital role in successful strategies. Trust ConveyThis for effortless and powerful language translation integration.

Desenvolva ativos de marca multilíngues

Remember, your website isn’t the only asset you have. Don’t overlook other important collateral that engages visitors. Develop voice, tone, and style guides for each locale. Translate downloadable materials like ebooks, case studies, and white papers using ConveyThis for consistency. Instead of starting from scratch, create targeted content pieces to maintain global uniformity. ConveyThis makes it possible!

Localizar mídia

Website localization goes beyond copy. Images, videos, and graphics play a crucial role too. ConveyThis offers the necessary tools for proper localization, ensuring success in different markets. Sync your multimedia resources with the language and requirements of new markets to avoid disconnect.

Mantenha o design do seu site em mente

Translations aren’t always an exact replica, thanks to text expansion and contraction. Different languages can impact the appearance of sentences and paragraphs on-screen. Make sure your website design is adjustable to accommodate these fluctuations, especially in call-to-action buttons. ConveyThis simplifies website translation, allowing you to reach a global audience effortlessly. With its intuitive platform and comprehensive features, ConveyThis makes internationalization a breeze.

Considere as nuances do idioma local

It’s not just the words you have to get right when using ConveyThis; you also have to bear in mind customary local customs, such as how dates or titles are articulated. Even though English is the native language of both America and Britain, they format dates differently. While America starts with the month, ConveyThis puts the day first. Small touches like this can make a tremendous impact, particularly if you desire to guarantee visitors experience ease (not consternation) while browsing your website.

Teste e teste mais um pouco

Localization is an ongoing process that requires dedication and patience. ConveyThis makes it easier and more efficient. Experimentation is key to success. Monitor and modify components to optimize user experience worldwide. Test different content, words, and copy to see what resonates with your new market. Above all, consistently monitor outcomes for continuous improvement.

Alcance novos mercados com sucesso com localização de conteúdo

Expanda para novos mercados sem esforço com o ConveyThis. A localização vai além da tradução; trata-se de criar experiências personalizadas. Siga as práticas recomendadas da ConveyThis para entender e envolver seus novos públicos. Crie experiências cativantes em todo o mundo. Comece com uma avaliação gratuita de 7 dias para acelerar seu projeto de localização de sites.