Raws li xyoo 2023 tas lawm, nws muaj tseeb tias qee qhov tseem tsis tau pom nws yooj yim los kho nrog cov kev hloov pauv uas tshwm sim hauv lub xyoo. Txawm li cas los xij, kev muaj peev xwm hloov kho thiab ua raws li cov kev hloov pauv yog qhov tseem ceeb hauv kev txiav txim siab txog kev lag luam yav tom ntej.
Cov xwm txheej ntawm cov khoom nyob ib ncig ntawm lub xyoo tau ua kom hloov mus rau lub platform digital xav tau. Tsis muaj qhov xav tsis thoob tias, ntau dua li yav dhau los, kev yuav khoom hauv online tau dav dua.
Qhov tseeb yog tias nws yuav yooj yim rau kev pib ua lag luam online thiab muaj txiaj ntsig zoo kom muaj lub khw hauv online tab sis lub sijhawm tsuas yog qhia yog tias koj yuav muaj sia nyob kev sib tw siab uas pom nyob rau hauv ecommerce sphere.
Thaum nws yog qhov tseeb tias kev tsim kho thev naus laus zis yog qhov tseem ceeb hauv kev lag luam e-lag luam, tus nqi ntawm tus cwj pwm ntawm cov neeg siv khoom hloov pauv yuav tsum raug txiav txim siab raws li lawv txiav txim siab cov qauv hauv khw hauv online.
Interestingly nyob rau hauv no tsab xov xwm, muaj cov tiam sis ntawm ecommerce rau 2024 uas haum rau cov kev hloov nyob rau hauv lub ntiaj teb no loj yog muaj.
Ecommerce uas yog subscription raws li:
Peb tuaj yeem txhais qhov kev tso npe raws li kev lag luam e-lag luam raws li hom uas cov neeg siv khoom tau sau npe rau qee yam khoom lossis kev pabcuam ua haujlwm raws li rov ua dua thiab qhov chaw them nyiaj tsis tu ncua.
ShoeDazzle thiab Graze yog ib qho piv txwv ntawm kev tso npe raws li kev lag luam e-lag luam uas pom tias muaj kev loj hlob tsim nyog.
Cov neeg siv khoom txaus siab rau daim ntawv no ntawm kev lag luam e-lag luam vim nws ua rau tej yam yooj yim, tus kheej, thiab feem ntau pheej yig dua. Tsis tas li ntawd, kev xyiv fab ntawm kev txais lub thawv 'khoom plig' ntawm koj lub qhov rooj ntawm lub sijhawm tuaj yeem sib piv rau kev yuav khoom ntawm lub khw. Txij li nws feem ntau nyuaj kom tau txais cov neeg siv khoom tshiab, cov qauv kev lag luam no ua rau nws yooj yim dua rau koj khaws cov uas twb muaj lawm thaum koj tseem nrhiav lwm tus.
Xyoo 2021, tus qauv no tuaj yeem pab tau rau koj kom khaws thiab khaws cov neeg siv khoom.
Nco tseg:
- Kwv yees li 15% ntawm cov neeg yuav khoom hauv online tau kos npe rau ib qho kev tso npe lossis lwm qhov.
- Yog tias koj xav khaws koj cov neeg siv khoom zoo, kev tso npe raws li ecommerce yog txoj hauv kev tawm.
- Qee cov npe nrov ntawm kev ua lag luam raws li kev lag luam yog cov khaub ncaws, khoom zoo nkauj, thiab khoom noj.
Green Consumerism:
Green Consumerism yog dab tsi? Qhov no yog lub tswv yim ntawm kev txiav txim siab los yuav qee yam khoom raws li ib puag ncig yam. Nws yog nyob ntawm cov ntsiab lus no uas peb tuaj yeem suav tau tias xyoo 2024, cov neeg siv khoom feem ntau yuav txaus siab rau cov khoom noj thiab ib puag ncig thaum yuav khoom.
Kwv yees li ib nrab ntawm cov neeg siv khoom tau lees paub tias kev txhawj xeeb rau ib puag ncig cuam tshuam rau lawv qhov kev txiav txim siab yuav khoom lossis tsis. Raws li qhov tshwm sim, nws muaj kev nyab xeeb hais tias xyoo 2024, cov tswv lag luam e-lag luam uas siv cov kev coj ua kom ruaj khov hauv lawv cov lag luam yuav nyiam cov neeg siv khoom ntau dua rau lawv tus kheej tshwj xeeb tshaj yog cov neeg siv khoom zoo.
Green consumerism los yog eco-conscious triumph tshaj li ntawm cov khoom. Nws encompasses recycling, ntim thiab lwm yam.
Nco tseg:
- 50% ntawm cov neeg yuav khoom hauv online tau pom zoo tias kev txhawj xeeb rau ib puag ncig cuam tshuam rau lawv qhov kev txiav txim siab yuav khoom lossis tsis.
- Xyoo 2024, muaj ntau dua qhov yuav muaj kev nce ntxiv hauv kev siv ntsuab ntsuab vim qhov tseeb tias ntau thiab ntau tus neeg tau txhawj xeeb txog lawv txoj kev noj qab haus huv.
TV khoom:
Qee lub sij hawm thaum saib TV lossis qhov program, koj yuav pom cov khoom uas koj nyiam thiab xav tias yuav tau txais rau koj tus kheej. Qhov teeb meem ntawm kev tau txais nws nyob twj ywm vim koj tsis paub yuav ua li cas los yog los ntawm leej twg yuav nws. Qhov teeb meem no tau raug daws tam sim no vim tias TV yeeb yaj kiab tam sim no yuav tso cai rau cov neeg saib tuaj yeem yuav khoom lawv tuaj yeem pom ntawm lawv cov yeeb yaj kiab TV tuaj txog xyoo 2021. Lub tswv yim no hu ua Shoppable TV.
Lub tswv yim zoo li no tau tshwm sim thaum NBC Universal pib lawv cov kev tshaj tawm hauv TV uas tso cai rau cov neeg saib hauv tsev tuaj yeem luam theej duab QR cov lej ntawm lawv lub vijtsam thiab tau coj mus rau qhov chaw lawv tuaj yeem tau txais cov khoom. Nrog dab tsi tshwm sim? Lawv tau tshaj tawm tias nws ua rau kev hloov pauv tus nqi uas yog kwv yees li 30% ntau dua li qhov nruab nrab hloov pauv ntawm kev lag luam ecommerce.
Qhov kev txheeb xyuas no tau nce mus rau siab dua hauv 2021 vim tias ntau thiab ntau tus neeg muaj sijhawm ntau los zaum ua ntej TV saib lawv cov yeeb yam nyiam.
Nco tseg:
- Txij li thaum ntau tus neeg tau tig los saib TV, yuav muaj kev yuav khoom ntau ntxiv los ntawm kev yuav khoom hauv TV hauv xyoo 2021.
Kev muag khoom / Kev lag luam Ob txhais tes / Recommerce:
Los ntawm nws lub npe, Kev Lag Luam Thib Ob, yog ib qho kev lag luam e-lag luam uas suav nrog kev muag thiab kev yuav khoom thib ob ntawm cov khoom lag luam ecommerce.
Txawm hais tias nws muaj tseeb tias nws tsis yog lub tswv yim tshiab, tab sis nws tau dhau los ua neeg nyiam dua vim tias tam sim no muaj coob tus tau hloov kev taw qhia raws li cov khoom siv thib ob. Lub xyoo txhiab tam sim no muaj lub siab xav uas yog qhov sib txawv ntawm cov neeg laus. Lawv ntseeg tias nws yog kev lag luam ntau dua los yuav cov khoom siv dua li kev yuav khoom tshiab.
Txawm li cas los xij nws tau kwv yees tias yuav muaj txog 200% nce hauv kev ua lag luam ntawm cov khoom muag thib ob tuaj txog tsib xyoos tom ntej.
Nco tseg:
- Yuav muaj kev nce qib hauv kev muag khoom thib ob hauv kev lag luam 2021 vim tias tib neeg yuav xav txuag ntau dua thaum yuav khoom thiab ua tib zoo saib seb lawv siv li cas.
- Nws ntseeg tau tias yuav muaj x2 ntawm kev lag luam thib ob tam sim no los ntawm ob peb xyoos tom ntej no.
Kev lag luam social media:
Txawm hais tias txhua yam tau hloov pauv hauv 2020, kev tshaj xov xwm tseem tsis tau hloov pauv. Ntau tus neeg ua raws lawv cov kev tshaj xov xwm vim yog kev kaw, uas tuaj nrog kev siv nyiaj ntau dua li niaj zaus. Nws yuav tsis tsuas yog yooj yim tab sis kuj nthuav mus yuav khoom los ntawm ib qho ntawm cov kev tshaj tawm.
Ib qho txiaj ntsig loj ntawm kev tshaj xov xwm yog tias koj tuaj yeem nyiam cov neeg siv khoom yooj yim uas thawj zaug yuav tsis muaj lub hom phiaj ntawm kev txhawb nqa koj. Nws yog qhov ua tau zoo heev uas, raws li tsab ntawv tshaj tawm , cov neeg cuam tshuam los ntawm kev tshaj xov xwm muaj 4x qhov yuav ua rau kev yuav khoom.
Nws yog qhov tseeb tias koj yuav pom kev muag khoom ntau dua yog tias koj siv sijhawm ntawm kev tshaj xov xwm, tiam sis tsis yog tag nrho. Kev tshaj xov xwm pab txhawb kev koom tes nrog cov neeg siv khoom nrog rau tsim thiab txhim kho kev paub txog koj lub hom phiaj. Li no, hauv 2021 kev tshaj tawm xov xwm tseem yuav yog ib qho tseem ceeb uas pab txhawb kev lag luam kom ua tiav.
Nco tseg:
- Muaj 4x qhov tshwm sim ntawm kev tshaj xov xwm ntxias cov neeg siv khoom los ua kev yuav khoom.
- Qee tus neeg ua lag luam 73% tau pom zoo tias kev siv zog ntawm kev tshaj tawm kev lag luam yog tsim nyog vim nws tuaj yeem pom tau tias yog ib txoj hauv kev zoo kom ncav cuag ntau tus neeg tuaj saib thiab nce muag.
Voice Assistant Kev Lag Luam:
Lub Amazon tshaj tawm ntawm "Echo", tus neeg hais lus ntse, hauv 2014 ua rau muaj kev sib txawv ntawm kev siv lub suab rau kev lag luam. Cov teebmeem ntawm lub suab tsis tuaj yeem hais meej vim nws lub luag haujlwm tseem ceeb hauv kev tau txais cov ntaub ntawv tseem ceeb ntawm kev lom zem lossis kev lag luam.
Ntau ntxiv, kwv yees li 20% ntawm cov tswv ntawm cov neeg hais lus ntse nyob hauv Tebchaws Meskas tau siv cov neeg hais lus ntse no rau lub hom phiaj ntawm kev yuav khoom. Lawv siv lawv los saib xyuas thiab taug qab cov khoom xa tuaj, tso kev txiav txim rau cov khoom, thiab ua kev tshawb fawb. Raws li kev siv txuas ntxiv mus nce nrov, nws cia siab tias ob peb xyoos tom ntej no nws yuav tau txais qee qhov 55%.
Nco tseg:
- Yuav muaj kev nce ntxiv, ntau dua li ob npaug ntawm feem pua ntawm tam sim no, nyob rau hauv tus nqi ntawm US cov neeg hais lus ntse siv nws rau lub hom phiaj ntawm kev lag luam.
- Qee cov npe nrov rau kev lag luam hauv lub suab yog cov khoom siv hluav taws xob zoo, khoom noj, thiab khoom siv hauv tsev.
- Ntau thiab ntau tus tub ua lag luam tab tom nrhiav rau kev nqis peev loj rau hauv kev pab lub suab hauv xyoo tom ntej.
Artificial Intelligence:
Ib qho tseem ceeb heev uas yuav tsis raug saib xyuas hauv kab lus no yog AI. Qhov tseeb tias AI ua rau kev paub virtual zoo li lub cev thiab tiag tiag ua rau nws sawv tawm ntawm cov qauv uas yuav nrov hauv 2021.
Ntau lub lag luam e-lag luam tau pib ntiav nws siv los txhawb lawv txoj kev loj hlob los ntawm kev siv nws los muab cov lus pom zoo ntawm cov khoom, muab kev pabcuam tiag tiag rau cov neeg siv khoom.
Peb yuav tsum cia siab tias xyoo tom ntej AI yuav muaj txiaj ntsig zoo rau kev lag luam online. Qhov no yog pom raws li tau hais los ntawm Lub Ntiaj Teb E-commerce Society tias muaj peev xwm ntawm cov tuam txhab siv nyiaj ib ncig ntawm 7 billion ntawm AI hauv 2022.
Nco tseg:
- Los ntawm 2022, cov tuam txhab yuav siv nyiaj ntau rau AI.
- AI tuaj yeem pab txhim kho cov neeg siv khoom kev paub ua rau lawv xav zoo ib yam li thaum mus yuav khoom lub cev.
Kev Them Nyiaj Crypto:
Tsis muaj kev lag luam kev lag luam ua tiav yam tsis tau them nyiaj. Tias yog vim li cas thaum koj muab ntau lub qhov rooj them nyiaj rau koj cov neeg siv khoom, koj tuaj yeem cia siab tias yuav pom qhov hloov pauv tau nce ntxiv. Nyob rau lub sijhawm tsis ntev los no Crypto tau dhau los ua txoj kev them nyiaj tshwj xeeb tshaj yog qhov nrov tshaj plaws ntawm cov npib, Bitcoin raws li tib neeg tam sim no pom zoo siv nws los ua lossis tau txais cov nyiaj them.
Cov tib neeg tau yooj yim nyiam siv BTC vim yog kev lag luam nrawm thiab yooj yim nws muaj, tus nqi qis nrog rau qib siab ntawm kev ruaj ntseg nws muaj. Lwm qhov nthuav txog cov neeg siv nyiaj ntawm BTC yog tias lawv poob rau hauv cov tub ntxhais hluas pawg nrog hnub nyoog ntawm 25 thiab 44.
Nco tseg:
- Cov neeg feem coob uas nyiam siv crypto rau kev them nyiaj yog cov hluas thiab peb cia siab tias ntau thiab ntau tus neeg muaj hnub nyoog sib txawv yuav koom nrog xyoo 2021.
- Kev them nyiaj Crypto tau los ua qhov tseem ceeb tau txais kev lees paub thoob ntiaj teb.
International ecommerce (hla ciam teb) thiab localization:
Vim qhov nce hauv kev lag luam thoob ntiaj teb, kev lag luam ecommerce tsis nyob ciam teb lawm. Qhov no txhais tau hais tias peb yuav tsum cia siab tias yuav muaj ntau dua ntawm kev hla ciam teb ecommerce hauv 2021.
Thaum nws muaj tseeb tias muaj ntau yam txiaj ntsig rau kev muag hla ciam teb, nws xav tau ntau dua li tsuas yog txhais koj lub vev xaib ua lag luam kom nyiam cov neeg siv khoom sib txawv los ntawm ntau haiv neeg. Txawm hais tias xav tau kev txhais lus thiab qhov tseeb thawj kauj ruam, tseem tsis muaj qhov chaw zoo nws tsuas yog tso dag xwb.
Thaum peb hais tias localization , peb txhais tau tias hloov kho lossis kho cov kev txhais lus ntawm koj cov ntsiab lus xws li nws sib txuas lus thiab xa cov lus xav ntawm koj lub hom phiaj raws li qhov tsim nyog, suab, style thiab / lossis nws lub ntsiab lus tag nrho. Nws suav nrog kev tswj cov duab, yeeb yaj kiab, duab, cov nyiaj, sijhawm thiab hnub tim hom, chav ntsuas kev ntsuas xws li lawv raug cai thiab kab lis kev cai lees txais rau cov neeg tuaj saib lawv xav tau.
Nco tseg:
- Ua ntej koj tuaj yeem ncav cuag tus naj npawb tsim nyog ntawm cov neeg siv khoom los ntawm ntau qhov chaw thoob ntiaj teb, kev txhais lus thiab hauv zos yog lub tswv yim tseem ceeb uas koj tsis tuaj yeem ua yam tsis muaj.
- Los ntawm 2021, koj yuav tsum cia siab tias kev lag luam hla ciam teb yuav txuas ntxiv ua pov thawj kev loj hlob ntxiv vim tias lub ntiaj teb tau dhau los ua lub zos 'me me'.
Tam sim no yog lub sijhawm zoo tshaj plaws los siv lub sijhawm ntawm cov qauv uas tau hais hauv tsab xov xwm no thiab tshwj xeeb tshaj yog pib koj tus hla ciam teb ecommerce tam sim ntawd. Koj tuaj yeem txhais tau yooj yim thiab txheeb xyuas koj lub vev xaib nrog ConveyThis nrog tsuas yog ib qho nias thiab zaum rov qab los saib koj lub lag luam ecommerce loj hlob exponentially!