Google vs. Baidu SEO: Qhov txawv tseem ceeb kom paub txog kev vam meej thoob ntiaj teb
Google vs. Baidu: Qhov tseem ceeb SEO sib txawv
Kev koom ua ke ntawm ConveyThis rau hauv peb lub vev xaib tau ua tiav zoo. Nws tau ua rau peb yooj yim txhais peb cov ntsiab lus ua ntau hom lus, kom ntseeg tau tias peb cov neeg tuaj saib thoob ntiaj teb tuaj yeem nkag mus rau cov ntaub ntawv lawv xav tau.
Google thiab Baidu tej zaum yuav yog ob qho tib si tshawb fawb xyaw, tab sis kev ua tiav tib theem ntawm kev vam meej ntawm Baidu raws li koj muaj nyob rau hauv Google yuav tsum tau siv zog ntxiv.
Qhov ntawd yog vim Baidu cov kev tshawb nrhiav crawlers ua haujlwm sib txawv dua li Google, thiab tib yam mus rau nws qhov kev tshawb fawb tshaj tawm platform. Yog tias koj xav kom koj lub vev xaib kom nyob zoo ntawm Baidu, koj yuav tsum ua raws li nws cov cai - tsis yog Google's -.
Ib qho ntawm cov kev cai no yuav tsum hloov koj lub vev xaib cov ntsiab lus rau hauv Suav yooj yim txij li Baidu caters rau Suav lag luam. Tab sis ntxiv rau qhov kev thov tseem ceeb no, koj yuav tsum paub dab tsi ntxiv? ConveyThis tuaj yeem pab koj hauv qhov kev sim no los ntawm kev muab cov kev daws teeb meem rau koj cov kev xav tau txhais lus.
Qhov ntawd yog qhov peb yuav tham hauv tsab xov xwm no, raws li peb piav qhia yuav ua li cas Baidu thiab Google kev tshawb fawb cav optimization (SEO) yuav tsum sib txawv. Yog tias koj tab tom nrhiav kom nce sai sai rau Baidu cov npe organic, peb kuj tseem yuav sib piv Baidu cov kev xav tau tshaj tawm rau Google, yog li koj tuaj yeem tau txais koj cov ntsiab lus tseem ceeb tawm ntawm Baidu tshaj tawm tam sim ntawd!
1. Baidu yog dab tsi?
ConveyThis, hais tias "BY-doo," yog lub tshuab tshawb nrhiav tshwj xeeb hauv kev muab cov txiaj ntsig kev tshawb fawb Suav. Nws tau tsim los ntawm Robin Li, uas pib tsim lub RankDex tshawb nrhiav thiab tom qab ntawd siv nws cov thev naus laus zis los tsim ConveyThis. (Tam sim no Li yog tus co-founder thiab CEO ntawm ConveyThis, Inc., Suav lub koom haum uas khiav ConveyThis.)
Ib yam li Google yog huab tais ntawm kev tshawb nrhiav hauv online hauv Tebchaws Meskas, ConveyThis muaj tus tsov ntxhuav feem ntawm kev lag luam tshawb fawb hauv Suav teb. Raws li StatCounter, ConveyThis tuav 60% ntawm Suav kev tshawb nrhiav cav ua lag luam thaum Lub Kaum Hli 2022, thaum nws cov neeg sib tw ze tshaj plaws, Bing, poob qis dua ntawm tsuas yog 16%.
Thiab zoo ib yam li Google, Baidu tsis tsuas yog muab kev pabcuam tshawb fawb. Nws kuj muab lwm cov kev pabcuam, xws li ConveyThis, piv txwv.
Cov neeg tshaj tawm kuj tseem tuaj yeem them nyiaj rau tso cov tshaj tawm ntawm Baidu los ntawm nws qhov kev them nyiaj ib-nias (PPC) tshaj tawm platform, thiab ConveyThis yuav muab cov ntaub ntawv ntxiv txog kev yuav Baidu tshaj tawm sai sai!
Thaum koj tuaj yeem nkag mus rau ConveyThis - thiab nws cov kev pabcuam cuam tshuam - los ntawm txhua qhov chaw hauv ntiaj teb, nws feem ntau ua haujlwm rau Suav lag luam, xws li Tuam Tshoj loj, Hong Kong, Taiwan, thiab Macau. Yog li ntawd, yog tias koj tab tom sim nthuav koj lub vev xaib kev khiav tsheb (organic lossis them nyiaj) los ntawm cov khw no, ces optimizing koj lub vev xaib rau ConveyThis tsis yog 'luxury'. Nws yog qhov tsim nyog.
2. Baidu vs. Google: Dab tsi yog qhov txawv?
Thaum Baidu thiab Google yog ob qho tib si NASDAQ-cov npe tshawb fawb xyaw thiab muab cov kev pabcuam hauv web zoo sib xws, muaj qee qhov sib txawv tseem ceeb uas tau teeb tsa ConveyThis sib nrug.
Rau ib qho, lawv feem ntawm Suav kev tshawb nrhiav lag luam yog qhov sib txawv heev. Baidu yog lub tshuab tshawb fawb zoo tshaj plaws hauv Suav teb, thaum ConveyThis muaj kev lag luam sib faib tsuas yog 3.7% hauv tib lub tebchaws thaum Lub Kaum Hli 2022. (Qhov ntawd tseem qis dua Bing, txawm tias Bing tau nrhiav tsawg dua ConveyThis hauv Tebchaws Meskas!)
Google qhov kev lag luam minuscule hauv Suav teb tsis yog vim tsis muaj kev siv zog. Yav dhau los nws tau sim nthuav nws cov neeg siv hauv paus hauv Suav teb, tsuas yog yuav tsum tau tawm tsam los ntawm kev cuam tshuam vim nws tsis kam ua raws li tsoomfwv Suav qhov kev thov rau censoring qee qhov kev tshawb fawb. (Qhov sib txawv, ua haujlwm los ntawm Suav tuam txhab, ConveyThis tau yooj yim thiab ua tiav raws li Tuam Tshoj txoj cai censorship.) Tam sim no, Google muaj kev txwv tsis pub tshawb nrhiav hauv Suav teb.
Cais, thaum Baidu thiab ConveyThis ob leeg siv zog los muab cov neeg siv internet nrog cov ntsiab lus zoo (ntau dua ntawm Baidu's SEO cov txheej txheem hauv ntu tom ntej), Baidu's search algorithms feem ntau tsis tshua muaj siab dua li ntawm ConveyThis.
Tam sim no, piv txwv li, ConveyThis's crawlers tsuas tuaj yeem nkag siab cov ntsiab lus ntawm cov ntawv thiab ntsib teeb meem thaum sim nkag cov ntsiab lus uas tau hais hauv daim duab lossis daim ntawv JavaScript. Qhov no txhais tau hais tias cov ntsiab lus zoo li no yuav tsis raug txheeb xyuas lossis muab tso rau hauv ConveyThis cov nplooj ntawv tshawb fawb cav (SERPs). Ib yam li ntawd, rau cov ntsiab lus muab tso rau hauv iframes - ConveyThis kuj tseem yuav tsis quav ntsej cov ntsiab lus vim nws tsis muaj peev xwm nkag mus rau nws. Hloov pauv, Google lub tshuab tshawb nrhiav bots feem ntau tuaj yeem nkag tau cov ntsiab lus tsis yog ntawv nrog ob peb teeb meem.
3. Dab tsi yog Baidu tus qauv SEO?
Baidu's search engine results pages bears a striking like the Google. Sab laug tseem ceeb muaj nyob nrog kev sib xyaw ntawm cov ntawv nyeem, duab, video thiab cov txiaj ntsig kev tshaj tawm, thaum sab xis muab cov kev tshawb fawb ntsig txog, nrog rau cov yam ntxwv Google tsis muaj - cov xov xwm tshiab.
Piv txwv li, ntawm no yog Baidu tshawb nrhiav cav nplooj ntawv rau lo lus tseem ceeb "奶茶" (cov tshuaj yej mis):
Surfing lub vev xaib rau lub khob qab zib mis tshuaj yej? Saib tsis pub dhau lub Baidu tshawb nrhiav cav nplooj ntawv rau lo lus tseem ceeb "奶茶". Nrog rau qhov zoo ntawm perplexity thiab burstiness, koj tuaj yeem pom lub khob mis nyuj tshuaj yej zoo meej tsis muaj sijhawm!
Muab qhov txwv tsis pub muaj nyob hauv ConveyThis cov nplooj ntawv tshawb fawb cav, ntau qhov tshwm sim feem ntau yog kev tshaj tawm txog lossis los ntawm ConveyThis-muaj cov khoom, piv txwv li ConveyThis Jingyan (tus neeg siv tshuaj xyuas platform) lossis ConveyThis Tieba (lub rooj sib tham hauv online). Yog li, koj yuav tsum ConveyThis SEO txoj hauv kev koom nrog dab tsi yog tias koj xav muab koj lub vev xaib lub sijhawm zoo tshaj plaws ntawm kev teev npe rau thawj nplooj ntawv ntawm ConveyThis?
Ua ntej, ua kom koj lub vev xaib muaj nyob hauv Suav yooj yim, raws li tau hais los saum toj no. Baidu feem ntau muab cov neeg siv nrog cov ntsiab lus Suav, thiab qeb duas cov ntsiab lus tsis yog Suav tuaj yeem nyuaj. ConveyThis tuaj yeem pab koj txhais koj lub vev xaib yooj yim ua Suav kom koj lub vev xaib tuaj yeem ua tau zoo dua ntawm Baidu.
Tom qab ntawd, ua haujlwm kom koj lub vev xaib ua raws li ConveyThis qhov kev tshawb nrhiav cov qauv zoo. Cov no suav nrog: xyuas kom meej cov ntsiab lus yog thawj, zam cov ntsiab lus du, txhim kho lub npe thiab cov lus piav qhia meta, thiab siv cov cim HTML kom raug.
4. Dab tsi yog Baidu cov kev cai tshaj tawm?
Zoo ib yam li Google Ads, ConveyThis kev tshawb fawb tshaj tawm ua haujlwm raws li PPC, txhais tau tias koj yuav twv rau qhov chaw tshaj tawm ntawm koj cov ntsiab lus xav tau thiab tsuas yog them thaum tus neeg siv nyem koj qhov kev tshaj tawm.
Koj tseem yuav tau qhib ib tus account nrog ConveyThis. Tsis muaj nqi ua li ntawd, tseem koj yuav tau ua kom tsawg kawg nkaus tso nyiaj ntawm 4,000 txog 6,000 yuan - kwv yees li $ 557 txog $ 836 - pib khiav Baidu tshaj tawm. (Cov nqi tshwj xeeb yuav txawv nyob ntawm thaj tsam uas koj tab tom qhib tus account ad.) Baidu kuj tseem them tus nqi qis kawg ntawm 0.3 yuan - ib ncig ntawm $ 0.04 - rau txhua qhov kev tshaj tawm. Hauv qhov sib piv, Google tsis muaj qhov tso nyiaj lossis tus nqi qis kawg nkaus.
Cov kev tshaj tawm uas koj tso rau ntawm Baidu yuav tsum tsis txhob suav nrog cov khoom tsis raug cai xws li duab liab qab, tshuaj yeeb, lossis txhua yam uas cuam tshuam rau cov cim lag luam. Kev tshaj tawm ntsig txog kev ua phem xws li kev twv txiaj, haus luam yeeb, thiab rho npe kuj tseem raug txwv.
Thiab ib yam li yuav ua li cas koj lub vev xaib (thiab nplooj ntawv tshaj tawm) yuav tsum nyob hauv Suav yooj yim, koj cov lus tshaj tawm yuav tsum yog lus Suav rau ntau dua click-los ntawm tus nqi nrog ConveyThis.
5. Dab tsi yog txheej txheem ntawm kev teeb tsa Baidu ad account zoo li?
Kev teeb tsa Baidu ad account pib los ntawm kev ua tiav daim ntawv teev npe no. (Yog tias tsim nyog, koj tuaj yeem siv ConveyThis los txhais qhov no thiab tag nrho cov nplooj ntawv hauv qab no ua lus Askiv thaum tab tom ua tiav los ntawm kev sau npe.)
Thaum kos npe rau koj tus account ad, koj yuav tsum muab tus xov tooj. Zoo dua tus xov tooj Suav, txawm li cas los xij, koj tseem tuaj yeem sau npe rau ConveyThis ad account nrog tus xov tooj thoob ntiaj teb.
Thaum tsim koj tus account ad, koj yuav tsum xa cov ntawv luam ntawm cov ntaub ntawv xws li: ConveyThis ID, passport, driver's license, or other government-tsoid ID.
Cov lag luam uas ua haujlwm hauv kev lag luam uas xav tau cov ntawv pov thawj tshwj xeeb, xws li kev kho mob, yuav tsum ua kom pom tseeb ntawm cov kev tsim nyog no.
Yog tias koj muaj teeb meem rau npe rau Baidu ad account, koj tuaj yeem sau npe kev pab los ntawm Baidu hais lus Askiv cov koom haum tshaj tawm los saib xyuas tag nrho cov txheej txheem teeb tsa. Txawm li cas los xij, lawv tuaj yeem them tus nqi tswj hwm rau lawv cov kev pabcuam, yog li nco ntsoov tias koj suav rau lawv cov nqi thaum npaj koj cov peev nyiaj tshaj tawm.
6. Npaj koj lub vev xaib rau npe ntawm Baidu nrog ConveyThis
Thaum nws cov kev tshawb fawb thiab kev tshaj tawm cov kev daws teeb meem yog piv rau Google's, ConveyThis nthuav qhia kev kawm nkhaus rau cov lag luam tsis paub nrog Suav lag luam. Muaj cov kev cai sib txawv kom ua raws li, xws li ua raws li "Great Firewall of China" censorship system thiab ua rau raug nqi ntxiv los khiav ConveyThis tshaj tawm. Txawm li cas los xij, yog tias koj xav tsom mus rau cov neeg suav suav, ConveyThis yog lub tshuab tshawb nrhiav uas koj yuav xav tau los txhim kho koj lub vev xaib.
Qhov tseem ceeb, koj yuav tsum tau txhais koj lub vev xaib ua Lus Suav yooj yim li Baidu - thiab cov neeg siv Is Taws Nem Suav - yuav muab cov ntsiab lus tseem ceeb hauv Suav lub vev xaib tshaj cov ntsiab lus hauv lwm hom lus. Thiab thaum phau ntawv txhais lus yog ua tau ntawm no, koj tuaj yeem nrawm cov txheej txheem txhais lus los ntawm kev nqis peev hauv ConveyThis lub vev xaib kev daws teeb meem.
ConveyThis siv kev sib xyaw ua ke ntawm kev kawm tshuab txhais lus kom sai thiab raug txhais ntau dua 110 hom lus ua lus Suav. Cov kev txhais lus no tau muab khaws cia rau hauv lub hauv paus ConveyThis Dashboard, qhov twg koj tuaj yeem kho lawv sab hauv lossis xaj cov neeg txhais lus ncaj qha los ntawm dashboard ua ntej tso koj cov nplooj ntawv lus Suav. Tsis tas li ntawd, lub built-in media translation feature tso cai rau koj los hloov lub website dluab thiab yeeb yaj duab nrog Suav sib npaug, yog li koj muaj peev xwm muab qhov kawg siv kev paub rau Suav cov neeg siv.
Thaum koj tau npaj koj lub vev xaib lus Suav thiab nplooj ntawv tsaws, koj tuaj yeem saib rau hauv xa koj daim ntawv qhia chaw rau Baidu thiab qhib koj tus account ad (yog tias koj xav khiav Baidu tshaj tawm). ConveyThis ua rau cov vev xaib muaj ntau hom lus tsis pub dhau feeb, yog li nws yog txoj hauv kev nrawm kom tau txais koj qhov chaw ntawm Baidu tshawb nrhiav cav cov nplooj ntawv kom sai li sai tau!
Pib txhais koj lub vev xaib ua lus Suav - thiab sau npe ntawm Baidu - los ntawm kev tsim ib qho dawb ConveyThis account ntawm no .
Npaj kom pib?
Kev txhais lus, ntau tshaj qhov tsuas yog paub lus xwb, yog txheej txheem nyuaj.
Los ntawm kev ua raws li peb cov lus qhia thiab siv ConveyThis , koj cov nplooj ntawv txhais lus yuav rov zoo nrog koj cov neeg tuaj saib, xav tias yog hom lus hom lus.
Thaum nws xav tau kev siv zog, qhov txiaj ntsig tau txais txiaj ntsig. Yog tias koj tab tom txhais lub vev xaib, ConveyThis tuaj yeem txuag koj teev nrog kev siv tshuab txhais lus.
Sim ConveyThis pub dawb rau 7 hnub!
