Vim li cas ob hom lus Kev Lag Luam Target yog qhov tseem ceeb rau E-lag luam
Vim li cas lub hom phiaj ntawm Teb Chaws Asmeskas ob hom lus Spanish-English kev lag luam yog qhov yuav tsum tau rau cov khw muag khoom e-lag luam
Nws yog official: Xyoo 2015, Tebchaws Meskas tau dhau los ua lub tebchaws hais lus Spanish loj tshaj plaws thib ob hauv ntiaj teb, tom qab Mexico. Raws li kev tshawb fawb los ntawm Instituto Cervantes hauv Spain, muaj ntau haiv neeg hais lus Spanish hauv Asmeskas dua li hauv Spain nws tus kheej.
Txij thaum ntawd los, tus naj npawb ntawm cov neeg hais lus Spanish hauv Asmeskas tau nce ntxiv. Nrog rau Asmeskas kev lag luam e-lag luam tam sim no muaj nqis txog $ 500 nphom thiab suav txog ntau dua 11% ntawm tag nrho cov khw muag khoom muag hauv lub tebchaws, nws ua rau muaj kev nkag siab zoo rau kev lag luam e-lag luam ntau dua rau 50 lab-ntxiv cov neeg hais lus Spanish hauv Asmeskas.
Teb Chaws Asmeskas khw muag khoom toj roob hauv pes tsis yog tshwj xeeb yog tus phooj ywg rau ntau hom lus. Qhov tseeb, tsuas yog 2.45% ntawm US-based ecommerce sites muaj nyob hauv ntau dua ib hom lus.
Tawm ntawm cov chaw muaj ntau hom lus, qhov feem pua siab tshaj plaws, nyob ib ncig ntawm 17%, muab lus Askiv thiab lus Mev, ua raws li 16% hauv Fab Kis thiab 8% hauv German. 17% ntawm Asmeskas cov tub lag luam e-lag luam uas tau ua lawv lub vev xaib ua ob hom lus hauv Spanish twb tau lees paub qhov tseem ceeb ntawm kev tsom mus rau cov neeg siv khoom lag luam no.
Tab sis koj yuav ua li cas thiaj ua rau koj lub xaib muaj ob hom lus zoo? Tebchaws Asmeskas yog me ntsis tom qab lwm lub ntiaj teb thaum nws los txog rau ntau hom lus hauv online. Ntau tus tswv lag luam Asmeskas nyiam ua lus Askiv thiab saib lwm yam lus, tsom rau lub teb chaws txoj kev paub lus.
Yog tias koj tsom mus rau kev ua lag luam hauv Teb Chaws Asmeskas nrog qhov chaw hais lus Askiv, nws yuav zoo li qhov tsis sib haum xeeb tawm tsam koj. Txawm li cas los xij, tsim Spanish version ntawm koj lub vev xaib yog ib txoj hauv kev txhim khu kev qha los ua kom nws pom kev hauv Asmeskas lub vev xaib thiab, yog li, txhawb kev muag khoom hauv Asmeskas kev lag luam.
Txawm li cas los xij, txhais koj lub khw rau Spanish mus dhau ntawm kev siv Google Txhais Lus. Txhawm rau kom ncav cuag cov neeg siv ob hom lus zoo, koj xav tau cov tswv yim ntau dua. Nov yog ob peb lub laj thawj vim li cas kev txhais koj lub khw rau Spanish yog qhov muaj txiaj ntsig thiab koj tuaj yeem hloov koj lub tswv yim ntau yam lus raws li.
Hais Lus Askiv, Nrhiav Lus Mev: Cov neeg Asmeskas ob hom lus ua ob qho tib si.
Txawm hais tias ntau tus neeg Asmeskas cov neeg hais lus Spanish tau paub lus Askiv zoo, lawv feem ntau nyiam siv lus Mev ua hom lus rau lawv cov cuab yeej sib txuas. Qhov no txhais tau hais tias thaum lawv sib tham lus Askiv, lawv khaws lawv cov khoom siv rau Spanish, suav nrog lawv cov xov tooj, ntsiav tshuaj, thiab khoos phis tawj.
Cov ntaub ntawv los ntawm Google qhia tias ntau dua 30% ntawm cov ntsiab lus hauv Is Taws Nem yog siv los ntawm cov neeg siv uas hloov pauv ntawm lus Mev thiab lus Askiv, tsis hais hauv lawv cov kev sib raug zoo, kev tshawb nrhiav, lossis nplooj ntawv saib.
Optimize koj ntau hom lus SEO rau Spanish
Cov tshuab tshawb nrhiav zoo li Google txheeb xyuas cov lus nyiam ntawm cov neeg siv thiab kho lawv cov qib algorithms kom haum. Yog tias koj lub vev xaib tsis muaj lus Mev, koj qhov kev siv zog SEO hauv Asmeskas yuav raug kev txom nyem. Kev txhais koj lub vev xaib rau lus Mev tuaj yeem coj cov txiaj ntsig tseem ceeb thiab muaj kev poob qis, tshwj xeeb tshaj yog tias Asmeskas yog lub hom phiaj tseem ceeb rau koj txoj kev lag luam.
Txhawm rau txhim kho koj lub xub ntiag nyob rau hauv kev ua lag luam Mev-hais lus Asmeskas, ua tib zoo mloog koj cov lus Spanish-lus SEO. Nrog ConveyThis, koj tuaj yeem saib xyuas cov kauj ruam no tau yooj yim, kom ntseeg tau tias koj qhov chaw nyob zoo hauv ob hom lus. Los ntawm kev ua kom koj lub vev xaib zoo rau cov neeg hais lus Spanish, koj kuj tseem ceeb rau kev tshawb fawb xyaw uas koj muaj nyob hauv Spanish, yog li txuas koj cov ntsiab lus nrog cov neeg siv khoom muaj txiaj ntsig zoo dua.
Saib xyuas koj cov kev ntsuas lus Spanish
Thaum koj tau txhais koj lub khw rau lus Mev, nws yog ib qho tseem ceeb uas yuav tau taug qab qhov kev ua tau zoo ntawm koj cov lus Spanish versions ntawm kev tshawb fawb xyaw thiab lwm lub platform uas koj lub lag luam tam sim no.
Google Analytics tso cai rau koj los tshuaj xyuas cov lus nyiam ntawm koj cov neeg tuaj saib lub vev xaib thiab seb lawv nrhiav pom koj lub xaib li cas. Los ntawm kev siv "Geo" tab hauv koj qhov chaw tswj hwm, koj tuaj yeem nkag mus rau cov txheeb cais cuam tshuam txog hom lus nyiam.
Cov neeg Amelikas uas hais lus Mev tau muaj kev ua haujlwm hauv online
Raws li Google, 66% ntawm cov neeg hais lus Spanish hauv Asmeskas tau them nyiaj rau kev tshaj tawm online. Tsis tas li ntawd, kev tshawb fawb Ipsos tsis ntev los no tau hais los ntawm Google tau qhia tias 83% ntawm Hispanic American mobile Internet cov neeg siv lawv lub xov tooj mus saib cov khw hauv online uas lawv tau mus xyuas yav dhau los ntawm tus neeg, txawm tias nyob hauv khw muag khoom.
Xav txog cov qauv no, nws yog qhov tseeb tias yog tias tus neeg siv ob hom lus browser tau teeb tsa rau Spanish, lawv yuav muaj feem cuam tshuam nrog koj lub khw hauv online yog tias nws tseem muaj lus Mev.
Txhawm rau coj mus siv tau zoo hauv Asmeskas kev lag luam Hispanic, nws yog ib qho tseem ceeb uas yuav tau xav txog kev coj noj coj ua thiab kev nyiam.
Cov neeg mloog ntau hom lus, Cov ntsiab lus ntau haiv neeg
Cov neeg Mev Mev Mev ob hom lus muaj ntau yam kev coj noj coj ua vim lawv nthuav tawm ntau hom lus. Kev lag luam khoom lag luam rau cov neeg tuaj saib no yuav tsum muaj cov kev qhia nuanced.
Txawm hais tias cov phiaj xwm kev pabcuam pej xeem ncaj ncees yuav zoo ib yam ua lus Askiv thiab lus Mev, kev muag khoom feem ntau xav tau cov tswv yim tsim nyog. Cov neeg tshaj tawm feem ntau hloov kho lawv cov phiaj xwm rau cov neeg hais lus Mev, suav nrog siv cov neeg ua yeeb yam sib txawv / qauv, xim palettes, cov lus hais, thiab cov ntawv sau.
Tailoring campaigns tshwj xeeb rau Hispanic lag luam tau ua pov thawj zoo. Lub tuam txhab tshaj tawm ComScore tau txheeb xyuas qhov cuam tshuam ntawm ntau hom kev sib tw thiab pom tias cov phiaj xwm pib tshwm sim hauv lus Mev tshwj xeeb rau cov lag luam hais lus Spanish muaj qhov nyiam tshaj plaws ntawm cov neeg hais lus Spanish.
Xaiv txoj cai raws
Nrog rau cov pej xeem hais lus Mev loj thiab loj hlob tuaj hauv Asmeskas, muaj lub sijhawm los koom nrog kev lag luam no los ntawm kev tshaj xov xwm Spanish, suav nrog TV channel, xov tooj cua, thiab cov vev xaib.
ComScore txoj kev tshawb fawb tau qhia tias Spanish-lus tshaj tawm online tshaj tawm TV thiab xov tooj cua tshaj tawm txog kev cuam tshuam. Txawm hais tias qhov no, tsuas yog 1.2 lab tawm ntawm ntau dua 120 lab Asmeskas cov vev xaib muaj nyob hauv lus Mev, uas sawv cev rau ib feem me me.
Los ntawm kev siv lus Mev-lus hauv online cov ntsiab lus thiab kev tshaj tawm, cov khoom lag luam tuaj yeem txuas nrog cov zej zog Hispanic uas muaj kev sib raug zoo hauv Asmeskas.
Optimize koj outbound multilingual advertising tswv yim
Muab qhov kev paub zoo tshaj plaws ntawm koj lub vev xaib ntau hom lus
Txhawm rau hloov cov neeg hais lus Spanish kom zoo, koj yuav tsum xa cov lus cog tseg hauv koj qhov kev tshaj tawm. Muab qhov kev tshawb nrhiav saum toj kawg nkaus rau cov neeg siv lus Spanish yog qhov tseem ceeb.
Kev sib raug zoo hauv koj lub tswv yim kev lag luam Spanish yog qhov tseem ceeb. Qhov no txhais tau hais tias muab kev pabcuam neeg siv lus Mev, ua kom koj lub vev xaib tuaj yeem nkag mus tau ua lus Mev, thiab ua tib zoo saib xyuas qhov chaw tsim khoom thiab kev paub txog cov neeg siv.
Kev tsim lub vev xaib ntau hom lus tuaj yeem nyuaj, tab sis muaj cov txheej txheem thiab cov kev coj ua zoo tshaj plaws los ua kom nws siv tau ntau dua. Ua rau kev hloov pauv tsim thiab hloov kho nplooj ntawv layouts rau ntau hom lus, xws li lus Askiv thiab lus Mev, yog qhov tseem ceeb.
Txhawm rau kom muaj kev paub zoo ntawm cov neeg siv khoom, nws yog ib qho tseem ceeb uas yuav tau xav txog cov lus nyiam thiab cov ntsiab lus kev coj noj coj ua thaum tsim koj lub vev xaib. ConveyThis tuaj yeem pab los ntawm kev muab kev txhais lus ncaj qha los ntawm koj lub dashboard, ua rau koj coj mus rhaub rau hauv kev lag luam Mev-Asmeskas zoo.
Los ntawm untapped mus rau ob hom lus boom
Kev txhais koj lub vev xaib rau lus Mev, ua kom zoo rau koj SEO, thiab kho koj cov ntsiab lus rau cov neeg hais lus Mev yog cov kauj ruam tseem ceeb kom nkag mus rau ob hom lus Asmeskas kev lag luam online.
Nrog ConveyThis, koj tuaj yeem yooj yim siv cov tswv yim no ntawm txhua lub vev xaib platform. Los ntawm kev txhais cov duab thiab cov yeeb yaj duab rau kev hloov kho kev txhais lus, koj tuaj yeem tsim cov ntsiab lus lus Mev uas tsis muaj kev cuam tshuam rau koj lub npe hom lossis nkim sij hawm uas tuaj yeem siv tau zoo dua rau lwm txoj haujlwm!
Npaj kom pib?
Kev txhais lus, ntau tshaj qhov tsuas yog paub lus xwb, yog txheej txheem nyuaj.
Los ntawm kev ua raws li peb cov lus qhia thiab siv ConveyThis , koj cov nplooj ntawv txhais lus yuav rov zoo nrog koj cov neeg tuaj saib, xav tias yog hom lus hom lus.
Thaum nws xav tau kev siv zog, qhov txiaj ntsig tau txais txiaj ntsig. Yog tias koj tab tom txhais lub vev xaib, ConveyThis tuaj yeem txuag koj teev nrog kev siv tshuab txhais lus.
Sim ConveyThis pub dawb rau 7 hnub!
