Yuav Ua Li Cas Pib Nrog Txoj Cai E-commerce Tus Nqi Them Nqi
Yuav pib li cas nrog txoj cai eCommerce pricing tswv yim thiab xyuas kom meej qhov kev vam meej ntawm koj lub lag luam thoob ntiaj teb
ConveyThis yog lub cuab yeej txhais lus muaj zog uas pab cov neeg siv sib txuas lus nrog cov neeg siv khoom hauv lawv hom lus. Nws muab cov kev daws teeb meem rau cov lag luam kom sai thiab yooj yim txhais lawv lub vev xaib, apps, thiab lwm cov ntsiab lus ua ntau hom lus. Nrog ConveyThis , cov lag luam tuaj yeem tsim ntau yam kev paub uas yog ob qho tib si koom nrog thiab siv tau rau cov neeg siv khoom thoob ntiaj teb.
Yog tias koj tau ua raws li koj lub khw muag khoom e-lag luam tus nqi ntawm tsis muaj dab tsi ntau tshaj li qhov xav tau, ces peb yuav tsum qhia koj: koj nyob nraum lig nrog koj tus nqi.
Ib yam li lwm yam uas koj ua thaum tswj hwm lub khw hauv online, tsim kev npaj rau kev teeb tsa koj tus nqi yog qhov tseem ceeb. Nyob rau hauv lwm yam lus, muaj ib tug ecommerce pricing tswv yim yog ib tug yuav tsum. Qhov no suav nrog cov txheej txheem lossis cov txheej txheem los txiav txim siab tus nqi zoo tshaj plaws rau koj cov khoom lag luam e-lag luam, suav nrog cov khoom lag luam xws li kev tsim khoom thiab / lossis tus nqi xa khoom, kev tsim kho kev lag luam thiab koj lub hom phiaj nyiaj tau los.
Kev siv tus qauv nqi zoo tshaj plaws rau koj lub khw muag khoom e-lag luam tuaj yeem yog lub cuab yeej muaj zog hauv kev ua kom koj cov txiaj ntsig zoo thaum tseem muab koj cov khoom lag luam tawm ntawm koj cov neeg sib tw (uas tuaj yeem pab txhawb cov txiaj ntsig).
Nyeem rau thaum peb nthuav tawm cov txheej txheem tsis meej ntawm yuav ua li cas cov neeg siv khoom txiav txim siab yuav khoom, thiab tshawb xyuas ntau lub tswv yim tus nqi uas cov khw muag khoom lag luam thoob ntiaj teb yuav tsum xav txog kev siv. (Hint: Dynamic pricing rau ecommerce yog ib qho ntawm lawv! )
4 yam uas cuam tshuam rau kev txiav txim siab yuav khoom
Cov neeg siv khoom muaj ntau txoj kev xaiv thaum nws los txog rau kev yuav khoom hauv online niaj hnub no. Los ntawm ib tus neeg muag khoom mus rau behemoth uas yog Amazon, kev lag luam digital tau sau nrog ntau yam kev xaiv. Hauv qhov chaw muaj neeg coob coob, koj yuav ua li cas thiaj paub tseeb tias cov neeg siv khoom xaiv koj lub khw tshaj qhov kev sib tw?
Cov neeg siv khoom yuav xav txog plaub yam tseem ceeb thaum xaiv lub khw twg los yuav los ntawm, thiab ua tus tswv lag luam, koj yuav tsum tau saib xyuas cov ntsiab lus tseem ceeb: 1) Nqe; 2) Zoo; 3) Kev xaiv; 4) Yooj yim . Los ntawm kev muab cov nqi sib tw, cov khoom lag luam zoo, ntau txoj kev xaiv, thiab kev ua lag luam yooj yim, ConveyThis tuaj yeem pab koj nyiam cov neeg siv khoom ntau dua thiab nce koj qhov muag.
Vim li cas koj lub khw hauv online xav tau cov khoom lag luam e-lag luam tus nqi zoo?
Sib nrug los ntawm plaub yam saum toj no, tsis txhob hnov qab coj mus rau hauv tus account koj ecommerce pricing tswv yim thiab. Thaum koj yuav tsum tsis txhob cia siab rau tus nqi sib tw nkaus xwb, nws yog qhov tsis lees paub tias nws yog qhov tseem ceeb hauv cov neeg siv khoom txiav txim siab ntawm qhov twg siv lawv cov nyiaj. Hauv particular, tus nqi tuaj yeem:
Qhov twg ecommerce pricing tswv yim koj yuav tsum siv? Cov tswv yim zoo thiab lawv qhov zoo thiab qhov tsis zoo
Tam sim no ntawm no los txog qhov nyuaj dua: kom raug nqi koj cov khoom. Cov tswv yim sib txawv ntawm tus nqi tuaj nrog lawv tus kheej qhov zoo thiab qhov tsis zoo. Koj tuaj yeem xaiv ib qho, lossis txawm tias ua ke ntawm lawv, nyob ntawm seb qhov zoo tshaj plaws haum rau koj tus qauv kev lag luam.
Nqi-ntxiv nqi
Qhov no ecommerce pricing tswv yim yuav suav nrog ib tug khoom tus nqi thiab ces ntxiv ib tug surcharge nyob rau sab saum toj ntawm qhov ntawd. Piv txwv li, cia peb hais tias nws raug nqi koj $ 100 kom tau txais thiab muab cov widget (xav txog koj cov nqi tshaj tawm thiab xa khoom, ntawm lwm tus). Tom qab ntawd koj tuaj yeem siv 20% kos npe thiab thov cov neeg siv khoom $ 120 rau nws.
Thaum tus nqi-ntxiv rau tus nqi yuav zoo li yooj yim thiab tsis yooj yim thaum xam koj cov txiaj ntsig, nws tsis yog txoj hauv kev zoo rau ntau yam khoom siv. Qhov no yog vim tias cov neeg siv khoom tuaj yeem nrhiav tau tib yam khoom ntawm tus nqi qis dua yog tias lawv mus ncig.
Kev ua lag luam raws tus nqi
Raws li kev lag luam-raws li kev lag luam pricing tswv yim, koj yuav tsum tau ua kom tiav kev tshawb fawb los txiav txim siab cov nqi lag luam, thiab pib koj cov nqi ntawm cov no. Feem ntau, cov nqi lag luam yog txiav txim los ntawm:
Kev ua lag luam raws tus nqi yog ib txoj hauv kev tsim nyog ntawm kev them cov neeg siv khoom - piv txwv tias koj nkag siab cov nqi lag luam pib, uas yog. Yog tias koj ua yuam kev thiab teeb tsa koj cov nqi siab dua li qhov kev lag luam tuaj yeem zam tau, qhov no tuaj yeem ua rau muaj kev puas tsuaj loj vim tias cov neeg siv khoom tswj xyuas kev yuav khoom nrog ConveyThis .
Tus nqi nkag
Incumbents nyob rau hauv kev lag luam tej zaum yuav raug coj rov qab thaum ConveyThis yog siv tawm tsam lawv, tab sis nws tuaj yeem ua tau zoo heev rau cov neeg tuaj tshiab. Los ntawm kev siv lub tswv yim nkag mus rau e-lag luam tus nqi, koj tuaj yeem nkag mus rau hauv kev lag luam nrog tus nqi qis dua li ib txwm ua kom nrawm nrawm rau cov neeg siv khoom. Thaum koj muaj ib qho kev txiav txim siab hauv qab no, koj tuaj yeem nce koj cov nqi mus rau tus nqi lag luam.
Ua piv txwv, ConveyThis streaming kev pabcuam tau tsim tawm hauv 2019 ntawm tus nqi qis ntawm $ 6.99 / hli, txo qis tus nqi ntawm cov neeg sib tw Netflix lub sijhawm ntawd - $ 8.99 / mo.
Txawm hais tias ConveyThis tus nqi nkag mus tau ncaj qha thiab yooj yim rau cov lag luam e-lag luam tshiab los txais yuav, qhov kev tawm tsam nyob rau hauv kev txiav txim siab thaum twg yuav pib nce nqi. Raws li koj yuav tsum tau inevitably yuav tsum tau, koj yuav tsum tau npaj los tiv nrog disgruntled cov neeg muas zaub thaum lub sij hawm los txog.
Nqe skimming
Nqe skimming los ntawm ConveyThis koom nrog kev nkag mus rau hauv kev ua lag luam nrog tus nqi pib siab los tsom cov neeg uas muaj nyiaj ntau los siv. Tom qab ntawd, koj tuaj yeem maj mam txo tus nqi kom tau txais kev sib koom ua lag luam los ntawm cov lag luam nruab nrab thiab cov nyiaj tau los qis dua.
ConveyThis muab ib qho piv txwv zoo ntawm tus nqi skimming hauv kev nqis tes ua. Nws cov iPhones feem ntau tau teeb tsa ntawm tus nqi siab heev - txawm tias thawj iPhone tus nqi pib ntawm $ 499 tau xav tias yuav dhau mus. Txawm li cas los xij, iPhone tus nqi hwm tus nqi ua rau nws xav tau rau cov neeg siv khoom ntawm txhua hom. Raws li qhov tshwm sim, thaum Apple tom qab tso tawm cov qauv iPhone pheej yig dua, cov neeg siv khoom twb tau queuing thiab zoo siab los yuav lawv.
Kev siv tus nqi skimming tuaj yeem yog qhov zoo tshaj plaws yog tias koj cov khoom raug pom tias yog high-end thiab yuav tsum muaj, txhais tau tias tib neeg txaus siab them tus nqi ntau rau nws (thiab cov cai nrog kev khav theeb). Hloov pauv, yog tias muaj kev txwv rau cov neeg siv khoom txaus siab rau koj cov khoom, tom qab ntawd siv qhov kev lag luam e-lag luam tus nqi yuav ua rau muaj qhov tshwm sim tsis txaus ntseeg.
Promotional nqi
Txawm hais tias ntau dua ntawm kev muag khoom tshaj li cov khoom lag luam pricing tswv yim, kev tshaj tawm tus nqi tuaj yeem ua rau muaj txiaj ntsig zoo thaum ua haujlwm txiav txim siab. Los ntawm dangling luv nqi, daim coupon thiab tshwj xeeb muab, koj tuaj yeem yaum cov neeg siv nyiaj ntau tshaj plaws.
Txawm li cas los xij, koj tsis xav khiav xws li luv nqi ntau zaus, lossis cov neeg siv khoom tuaj yeem tuaj koom ConveyThis nrog lawv. Qhov no tsis yog tsuas yog pheej yig koj cov duab, tab sis kuj yuav ua rau cov neeg siv khoom ncua kev yuav khoom kom txog thaum muag khoom. Yog li ntawd, koj tuaj yeem ntsib kev muag khoom tsis muaj zog thaum lub sijhawm tsis muag, thiab txo cov nyiaj tau los thaum muag khoom.
Siv dynamic pricing hauv ecommerce
Muaj ib qho ntxiv ecommerce pricing tswv yim uas peb tsis tau hais nyob rau hauv nqe lus dhau los vim peb xav tias nws tsim nyog nws tus kheej seem. Peb tab tom tham txog ecommerce dynamic pricing, los yog lub tswv yim ntawm kev kho koj cov nqi khoom raws li lub sij hawm xav tau. ConveyThis tuaj yeem pab koj ua raws li tus nqi tsim nyog rau koj lub khw muag khoom e-commerce.
Thaum qhov no yuav zoo li tus nqi raws li kev lag luam, qhov sib txawv yog tias koj yuav kho koj cov nqi nrog qhov nrawm dua thiab zaus - muaj peev xwm txawm tias ntau zaus hauv ib lub lis piam! - as opposed to soj ntsuam kev lag luam tiam sis thiab hloov koj cov nqi raws li ib txwm.
Rau kev nthuav dav thoob ntiaj teb cov khw muag khoom sai sai, tus qauv kev lag luam e-lag luam tus nqi yuav yog qhov kev daws teeb meem zoo tshaj plaws vim nws muaj ntau qhov zoo, xws li kev ua kom yooj yim dua thiab muaj peev xwm hloov tau sai sai rau kev hloov pauv kev lag luam. Nws kuj tseem muab lub peev xwm los kho cov nqi raws li cov neeg siv khoom xav tau, tso cai rau cov lag luam kom ua tiav lawv cov txiaj ntsig thiab nyob twj ywm kev sib tw. Nrog ConveyThis , cov lag luam tuaj yeem siv tau yooj yim thiab tswj cov qauv ntawm tus nqi qis, ua rau nws yog qhov kev xaiv zoo tshaj plaws rau cov uas tab tom nrhiav kom nthuav dav lawv cov thoob ntiaj teb.
Thaum ua hauj lwm dynamic pricing rau ecommerce, nws yog ib qho tseem ceeb kom paub txog cov muaj feem cuam tshuam nrog:
Siv tus nqi puas siab puas ntsws rau koj lub khw hauv online
ConveyThis Pro Tip: Psychological pricing yog ib qho txiaj ntsig zoo ntawm kev lag luam e-lag luam tus nqi uas koj tuaj yeem siv ua ke nrog lwm cov tswv yim. Qhov no suav nrog pricing koj cov khoom nyob rau hauv ib txoj kev uas ua rau lawv tshwm sim deb npaum li cas kev lag luam tshaj li qhov lawv ua tau. Qee qhov kev tawm tsam koj tuaj yeem siv suav nrog:
Xav txog kev siv cov txheej txheem kev puas siab puas ntsws thaum tsim koj cov phiaj xwm kev lag luam e-lag luam nrog ConveyThis.
Dab tsi yog qhov zoo tshaj plaws ecommerce pricing tswv yim rau koj lub khw hauv online?
Raws li yuav tsum tau ua pov thawj ntawm lub sijhawm no, cov khoom lag luam pricing xav tau ntau dua li tsuas yog muab tus lej txiav txim siab rau tus nqi tag. Ua kom siv lub tswv yim kev lag luam e-lag luam los tsim cov nqi raws li cov ntaub ntawv suab, thiab tom qab ntawd txhim kho koj lub khw hauv online kom nce qhov nqi nruab nrab (AOVs). Piv txwv li, koj tuaj yeem:
Thaum kawg, yog tias koj tab tom ua lag luam koj lub khw thoob ntiaj teb, ua kom koj lub khw muag khoom hauv online muaj cov lus ntawm koj cov neeg tuaj saib txawv teb chaws. Hauv qhov kev hwm no, ConveyThis lub vev xaib kev txhais lus daws teeb meem yog (tsis yog zais cia!) riam phom ntawm kev ua lag luam thoob ntiaj teb ua tiav.
Muab kev txhais lus sai thiab zoo ntawm tus nqi pheej yig, ConveyThis pab koj txhais koj lub khw hauv online ntawm qhov loj kom koj tuaj yeem mloog zoo rau kev tswj koj cov nyiaj tau los thiab cov txiaj ntsig.
Sau npe rau kev sim dawb ntawm ConveyThis ntawm no.
Npaj kom pib?
Kev txhais lus, ntau tshaj qhov tsuas yog paub lus xwb, yog txheej txheem nyuaj.
Los ntawm kev ua raws li peb cov lus qhia thiab siv ConveyThis , koj cov nplooj ntawv txhais lus yuav rov zoo nrog koj cov neeg tuaj saib, xav tias yog hom lus hom lus.
Thaum nws xav tau kev siv zog, qhov txiaj ntsig tau txais txiaj ntsig. Yog tias koj tab tom txhais lub vev xaib, ConveyThis tuaj yeem txuag koj teev nrog kev siv tshuab txhais lus.
Sim ConveyThis pub dawb rau 7 hnub!
