Squarespace SEO: Daim ntawv qhia dav dav rau kev ua kom zoo nrog ConveyThis
Phau Ntawv Qhia Kom Paub Txog Squarespace SEO
Nrog nws cov qauv siv yooj yim thiab rub-thiab-nco interface, Squarespace txhawb nqa txhua tus los tsim cov vev xaib yam tsis muaj coding. Tab sis li cas SEO-phooj ywg yog qhov nrov platform no? Cov lus qhia dav dav no dhia mus rau hauv Squarespace qhov kev tshawb nrhiav kev ua kom zoo dua qub thiab muaj peev xwm ua pov thawj los ua kom pom kev tshawb pom ntau tshaj plaws. Ua raws li cov kev coj ua zoo tshaj plaws no los ua kom koj lub vev xaib Squarespace tshaj cov neeg sib tw.
Nkag siab txog Lub Ntiaj Teb Kev Tshawb Fawb Kev Ua Haujlwm Zoo
SEO, los yog kev tshawb fawb cav optimization, hais txog cov tswv yim thiab cov tswv yim los txhim kho lub vev xaib qeb duas hauv cov nplooj ntawv tshawb fawb cav (SERPs) zoo li Google thiab Bing. Lub hom phiaj yog txhawm rau txhim kho kev pom cov organic thaum cov neeg siv tshawb nrhiav cov ncauj lus tseem ceeb thiab cov lus tseem ceeb ntsig txog koj txoj kev lag luam thiab cov ntsiab lus.
Cov qib SEO siab dua ua rau muaj kev nce hauv lub vev xaib, nthuav tawm thiab hloov pauv. Nrog ntau tshaj ib nrab ntawm tag nrho cov kev mus ntsib lub vev xaib pib los ntawm kev tshawb fawb xyaw, kev ruaj ntseg qhov chaw tseem ceeb yog qhov tseem ceeb rau kev tsav tsheb loj hlob. Qee qhov tseem ceeb SEO txheeb cais:
- 51% ntawm lub vev xaib tsheb khiav los ntawm kev tshawb nrhiav organic
- 91.5% ntawm cov neeg tshawb nrhiav nyem qhov tshwm sim ntawm nplooj ntawv ib
- Cov chaw saum toj kawg nkaus ntawm nplooj ntawv ib qho tau txais ntau qhov clicks
Muab cov kev hloov pauv no, qeb duas yog qhov tseem ceeb heev rau kev tsim cov neeg tuaj xyuas tsim nyog. Cov vev xaib tshwm sim nyob rau nplooj ntawv tom ntej tsis nco txog qhov loj loj ntawm cov tsheb khiav.
SEO ua hauj lwm los ntawm optimizing nplooj ntawv nyob ib ncig ntawm dab tsi kev tshawb fawb cav xaiv raws li qeb duas teeb liab thiab yam. Cov no suav nrog cov ntsiab lus xws li nplooj ntawv nrawm, mobile-friendliness, kev ruaj ntseg raws tu qauv, cov ntsiab lus zoo, kev siv lo lus tseem ceeb, kev sib txuas ntawm txoj cai thiab cov hauv paus txheej txheem zoo.
Thaum koj lub vev xaib ua tau zoo hla cov kev ntsuas no, kev tshawb nrhiav algorithms txhawb koj txoj haujlwm SERP ua ntej ntawm cov neeg sib tw. Kev ua kom zoo ib yam thiab cov ntsiab lus siab caliber nyob rau lub sijhawm tsim kom muaj kev pom kev zoo.
Kev dhia dej rau hauv Squarespace's SEO Peev Xwm
Squarespace tau txais qee qhov kev thuam txog nws lub peev xwm SEO. Txawm li cas los xij lub platform yeej muab cov tswv tsev nrog cov cuab yeej muaj zog heev los pab txhawb kev ua kom zoo, yog tias siv tau zoo.
Qhov kev xav tsis zoo tshwm sim los ntawm Squarespace txwv qee thaj chaw xws li kev nkag mus los ntawm lub neej ntawd, tsis zoo li qhib qhov CMSs zoo li WordPress. Txawm li cas los xij, Squarespace tseem tso cai rau kev siv cov ntsiab lus SEO zoo tshaj plaws los ntawm nws qhov kev nkag siab zoo.
Ntau qhov chaw ua tau zoo nyob rau hauv kev tshawb fawb tau ua rau ntawm Squarespace. Nrog rau kev paub SEO zoo thiab kev sib koom ua ke, lub platform tuaj yeem tsav cov organic ua tau zoo. Tsis muaj cov qauv tshwj xeeb txhawb cov qeb duas - xaiv tsuas yog raws li cov qauv tsim.
Ib qho tseem ceeb kom zoo dua yog tias Squarespace tsis tas yuav muaj lwm yam SEO plugins. Xav tau kev ua kom zoo dua qub yog tsim ncaj qha rau hauv nws cov cuab yeej thiab ntws. Nrog kev teeb tsa ntse thiab cov ntsiab lus zoo, Squarespace cov chaw tuaj yeem sib tw rau qhov chaw SERP tseem ceeb.
Craft User-Friendly Site Architecture thiab Navigation
Lub vev xaib cov ntaub ntawv architecture cuam tshuam rau cov neeg siv kev paub thiab kev tshawb nrhiav crawler muaj peev xwm los txheeb xyuas nplooj ntawv. Tsim intuitive IA txhim kho ob lub ntsej muag. Xyuas kom koj tus qauv Squarespace muaj:
- Yooj yim, logical nplooj hierarchies. Tsis txhob faus cov nplooj ntawv tseem ceeb tob hauv qhov nyuaj IA.
- Yooj yim-rau-siv cov zaub mov thiab nplooj ntawv txuas. Pab kom cov neeg tuaj saib kom yooj yim nrhiav cov ntsiab lus xav tau.
- Luv nias qhov tob kom ncav cuag cov ntsiab lus. Txo cov kauj ruam yuav tsum tau nkag mus rau cov ntaub ntawv tseem ceeb.
- Txuas cov nplooj ntawv sab hauv. Cov nplooj ntawv menyuam ntsuag raug cais tawm ntawm cov ntawv qhia zaub mov ua tsis pom.
- Kev sib xyaw layouts thiab navigation. Tswj UX paub thoob plaws txhua qhov chaw.
Cov ntsiab lus no pab tib neeg cov neeg tuaj saib sai sai nrhiav koj cov nplooj ntawv tseem ceeb thaum tseem pab txhawb kev tshawb nrhiav bots indexing koj cov ntsiab lus rau SERPs.
Nplooj Ntawv Cov Ntsiab Lus rau Scannability
Tshawb nrhiav algorithms ntsuam xyuas nplooj ntawv raws li cov ntsiab lus qauv thiab formatting, tshwj xeeb tshaj yog:
- Ib qho H1 tag los hais txog lub ntsiab lus tseem ceeb
- Txhawb H2 / H3 cim npe los rhuav tshem cov ntawv ntev ntev
- Cov kab lus luv luv kom yooj yim luam theej duab
- Tsim nyog HTML cov ntawv cim npe tsis yog cov ntawv sau loj / loj xwb
Cov ntsiab lus no pab qhia koj lub ntsiab lus tseem ceeb thaum ua cov ntawv luam yooj yim rau cov neeg siv thiab tshawb bots.
Simplify nplooj URLs rau kev txhim kho qhov tshwm sim
Luv luv, piav qhia URLs tshwm huv dua hauv cov txiaj ntsig tshawb fawb piv rau qhov ntev, sib txuas. Trim down bloated post URLs zoo li blog tsab xov xwm slugs.
Piv txwv li, condense:
www.brand.com/blog/my-awesome-blog-post
Rau:
www.brand.com/blog/awesome-blog-post
Yog hais tias hloov URLs, kom redirect qub versions rau cov tshiab. Qhov no tiv thaiv kev sib txuas tuag thiab hla txoj cai txuas. Tshawb xyuas cov kev sib txuas sab hauv uas ua rau muaj teeb meem crawler ib yam nkaus.
Kev tshawb nrhiav ntsig txog, Cov Ntsiab Lus Muaj Peev Xwm Loj
Kev tshawb fawb lo lus tseem ceeb nthuav tawm cov ntsiab lus koj cov neeg tuaj saib lub hom phiaj tshawb nrhiav ntsig txog koj cov kev lag luam. Muab cov ntsiab lus tseem ceeb nrog cov kev tshawb fawb hauv zos siab tab sis tsim nyog kev sib tw.
Cov cuab yeej zoo li Google Keyword Planner pab nrhiav cov tswv yim tseem ceeb raws li cov ntsiab lus ntawm cov noob. Tsim cov kev hloov pauv ntev-ntev nyob ib puag ncig koj cov ntsiab lus tseem ceeb rau niche lub hom phiaj.
Ntsuas cov ntsiab lus nyuaj cov qhab nia siv SEMrush lossis Ahrefs los ntsuas kev sib tw. Lub hom phiaj ua tiav cov ntsiab lus tam sim no tsis muaj cov nplooj ntawv zoo tshaj plaws.
Optimize Title Tags, Metadata thiab Alt Text
Cov ntawv cim npe thiab cov lus piav qhia meta muab qhov tseem ceeb ntawm nplooj ntawv optimization. Xyuas kom meej cov ntsiab lus no:
- Muaj tseeb qhia koj nplooj ntawv lub ntsiab lus tsom
- Muaj cov ntsiab lus tseem ceeb ib txwm ua tau
- Ntxias cov neeg tshawb nrhiav kom nyem koj cov txiaj ntsig hla lwm tus
Khaws cov npe cim npe hauv qab 60 cim los tiv thaiv kev txiav tawm hauv SERPs. Kuj ua kom zoo dua cov duab cov npe thiab cov ntawv alt nrog cov ntsiab lus tseem ceeb. Cov npe piav qhia thiab alt ntawv txhawb cov duab SEO.
Txhim kho qhov chaw nrawm thiab ua haujlwm tau zoo
Cov nplooj ntawv nrawm dua txhim kho cov neeg siv kev paub dhau los thiab qhia qhov chaw zoo rau kev tshawb fawb xyaw. Squarespace qhov chaw tuaj yeem txhim kho kev nrawm los ntawm:
- Compressing cov ntaub ntawv loj loj yam tsis muaj kev cuam tshuam zoo
- Txwv cov video embeds thiab cov duab gallery
- Txo kev siv cov fonts kev cai web
- Txhim kho hosting txoj kev npaj yog nyob rau hauv kev sib koom server
- Enabling caching plugins rov siv cov cuab tam
Kuaj qhov chaw nrawm nrog Google PageSpeed Insights. Npaj kom tau qhab nia siab dua 90 thiab nplooj ntawv thauj khoom hauv qab 2 vib nas this ntawm cov khoom siv txawb.
Xyuas kom lub Site yog Mobile-Friendly
Nrog mobile accounting rau ntau tshaj ib nrab ntawm lub vev xaib kev khiav tsheb, yuav tsum muaj kev paub txog kev siv mobile seamless. Siv Squarespace, teb kev ua kom zoo tshaj xov tooj ntawm tes los ua hauv.
Thaum tsim koj lub vev xaib, txuas ntxiv mus saib lub xov tooj saib ua ntej hom txhawm rau txheeb xyuas cov ntsiab lus uas yuav tsum tau hloov kho xws li kev taw qhia, ntsuas ntawv lossis CTAs. Google feem ntau indexes thiab ranks lub mobile version ntawm nplooj ntawv tam sim no.
Rau cov lag luam raws li qhov chaw, optimizing koj Google My Business profile txhim khu kev tshawb nrhiav hauv zos. Ua kom tiav koj qhov profile tag nrho nrog cov ntaub ntawv lag luam raug, duab, tshaj tawm thiab lwm yam ntaub ntawv.
Kev sib cuam tshuam ntau zaus kom pom tias daim ntawv teev npe tau ua haujlwm ruaj khov. Qhov no nce qib hauv daim ntawv qhia cov txiaj ntsig rau cov kev tshawb fawb nyob ze ntsig txog koj cov khoom thiab cov kev pabcuam.
Xaus
Kev nkag siab qhov sib txawv ntawm ntiaj teb thiab hauv zos SEO yog qhov tseem ceeb. Txawm hais tias muaj qee qhov zoo sib xws hauv cov txheej txheem thiab cov hom phiaj, muaj qhov tsis sib xws tseem ceeb hauv kev lag luam thoob ntiaj teb yuav tsum ua kom txuas lub tsev. Tsis txhob hnov qab txog qhov tseem ceeb ntawm kev sib txuas hauv tsev, vim nws muaj kev cuam tshuam loj heev rau koj lub peev xwm los ntsuas thiab tsim cov tsheb khiav hauv ntiaj teb!
Txawm hais tias muaj ntau qhov tsis sib xws hauv txoj kev uas tib neeg los ntawm cov teb chaws sib txawv nrhiav cov ntaub ntawv, nkag siab txog ob peb txoj hauv kev los tsim kev sib raug zoo thoob ntiaj teb tuaj yeem txhawb koj qhov qeb duas, ntawm no yog qee cov ntsiab lus tseem ceeb uas yuav tsum nco ntsoov.
Yav dhau los, qee cov lus qhia no tau hais txog. Ua kom tiav, ntawm no yog qee cov ntsiab lus tseem ceeb tshaj plaws uas yuav tsum nco ntsoov.
Los ntawm kev ua raws li cov lus qhia uas tau hais los saum toj no, koj tuaj yeem tsim cov phiaj xwm backlink muaj zog rau koj lub lag luam thoob ntiaj teb.
Npaj kom pib?
Kev txhais lus, ntau tshaj qhov tsuas yog paub lus xwb, yog txheej txheem nyuaj.
Los ntawm kev ua raws li peb cov lus qhia thiab siv ConveyThis , koj cov nplooj ntawv txhais lus yuav rov zoo nrog koj cov neeg tuaj saib, xav tias yog hom lus hom lus.
Thaum nws xav tau kev siv zog, qhov txiaj ntsig tau txais txiaj ntsig. Yog tias koj tab tom txhais lub vev xaib, ConveyThis tuaj yeem txuag koj teev nrog kev siv tshuab txhais lus.
Sim ConveyThis pub dawb rau 7 hnub!
