2024 E-commerce Soj Ntsuam Qhia: Lub Sijhawm, Qhov Chaw, Lub Tswv Yim Nrog ConveyThis
Nailing lub Ntiaj Teb Hnub So Ecommerce Toj roob hauv pes: Ib Qhov Kev Pom Zoo Tshiab
Nws tsis muaj qhov zais cia tias lub caij so lub caij yuav khoom, ntim rau hauv lub hlis ntawm lub Kaum Ib Hlis thiab Kaum Ob Hlis, yog qhov tseem ceeb rau cov khw muag khoom. Txawm li cas los xij, raws li ib tus ntsia thoob plaws lub hiav txwv digital loj ntawm kev lag luam, lub suab nrov ntawm tib cov lus qhia qub tuaj yeem ua rau lub siab nkees.
Thaum lub sijhawm ua khoom lag luam muaj koob npe xws li Dub Friday, Cyber Monday, thiab Boxing Day tej zaum yuav zoo li txhua qhov chaw, lawv yeej tseem ceeb txhais rau hauv kev sib tw niaj hnub, thoob ntiaj teb kev sib tw. Cov neeg yuav khoom thiab cov neeg muag khoom zoo ib yam, thoob ntiaj teb, sib tw nrog kev sib tw thiab cov ceg txheem ntseeg siab heev.
Txawm hais tias muaj kev paub txog kev paub txog kev lag luam hnub so, nws qhov tseem ceeb tseem tsis tau txo qis. Kuj ceeb tias, txog li ib feem peb ntawm cov khw muag khoom txhua xyoo tuaj yeem raug ntaus nqi rau ob lub hlis ua lag luam extravaganza. Qhov tseeb, US National Retail Federation qhia tias, rau qee tus, nws tuaj yeem sawv cev tsawg kawg ib feem tsib ntawm lawv cov nyiaj tau los txhua xyoo.
Txawm tias xav paub ntau ntxiv, cov khw muag khoom hauv online yuav txaus siab rau qhov loj dua ntawm lub ncuav qab zib. Deloitte cov kev tshawb fawb qhia cov neeg siv khoom thoob plaws ntau haiv neeg xav tias yuav ua ib ncig ntawm 59% ntawm lawv cov khoom noj khoom haus hauv digital realm.
Lub 6 lub lis piam tom ntej no tuaj yeem xav tias zoo li taug kev mus rau huab cua huab cua ecommerce. Txawm li cas los xij, yog tias koj cov neeg siv khoom nthuav dav thoob plaws ntiaj teb, kev ntsuas, kev tawm tswv yim tuaj yeem pab coj koj txoj kev lag luam mus rau kev vam meej. Ntawm no yog ib qho tshiab ntawm qhov koj yuav tsum nco ntsoov.
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Undeniably, tapestry ntawm ntiaj teb no kab lis kev cai yog threaded nrog ib tug myriad ntawm cov hnub caiv tshwj xeeb. Kev lag luam buzz ntawm lub npe hu ua "lub caij so so," feem ntau tsom rau Western daim ntawv qhia hnub lub Kaum Ib Hlis-Lub Kaum Ob Hlis, tsis yog lub qhov rooj festive ntawm lub ntiaj teb no.
Kev nthuav dav ntawm kev muag khoom txuas nrog cov xwm txheej zoo li Dub Friday, Christmas, thiab Boxing Day tau hloov pauv ob lub hlis kawg ntawm xyoo Gregorian mus rau lub hnub nyoog kub rau kev lag luam online. Remarkably, qhov no muaj tseeb txawm nyob rau hauv ib cheeb tsam uas cov hnub caiv no tsis ib txwm tuav sway.
Cov tub lag luam thoob plaws ntiaj teb tau ua haujlwm nrawm hauv kev siv cov haujlwm hauv online tau nce ntxiv nyob rau theem kawg xyoo no. Hauv kev mob stroke ntawm lub tswv yim zoo, lawv tau siv cov hnub so tsawg dua thiab hloov lawv mus rau hauv kev muag khoom.
Txawm li cas los xij, nws yog ib qho tseem ceeb kom paub txog ntau haiv neeg nyob rau hauv lub ntiaj teb no hnub caiv ncua sij hawm thiab mus rau lawv nrog ib tug nuanced nkag siab. Tus yuam sij rau kev vam meej thoob ntiaj teb kev lag luam e-lag luam yog nyob rau hauv kev nkag siab cov kab lis kev cai intricacies ntawm txhua lub lag luam thiab tsim ib lub tswv yim kom haum. Los ntawm kev ua li ntawd, koj tuaj yeem hloov pauv txhua qhov kev ua koob tsheej kev coj noj coj ua rau hauv lub sijhawm muaj peev xwm e-lag luam, tsis yog cov uas nyob rau thaum xaus ntawm lub xyoo.
Tracing Arc ntawm Ntiaj Teb Kev Ua Lag Luam Hnub So
Nws pom tseeb tias daim ntawv qhia kev lag luam thoob ntiaj teb yog dotted nrog ntau haiv neeg hnub so, txhua tus muaj nws keeb kwm thiab lub hom phiaj. Txawm hais tias qee qhov ntawm cov hnub so no tau yug los ntawm kev coj noj coj ua, lwm tus tau ua khoom siv rau kev lag luam, hloov pauv kev lag luam toj roob hauv pes zoo.
Siv Tuam Tshoj Hnub Ib Leeg, cim rau lub Kaum Ib Hlis 11th, piv txwv. Keeb xeeb xeeb los ntawm ib pawg ntawm cov tub ntxhais kawm hauv tsev kawm ntawv thaum ntxov 90s, nws tau tawg rau hauv kev ua koob tsheej ntawm kev hlub tus kheej thiab khoom plig rau tus kheej. Nws txoj kev ntxias tsis tau ploj mus ntawm kev lag luam e-lag luam, thiab nws tau dhau los ua lub sijhawm muaj txiaj ntsig zoo rau cov khw muag khoom los tsav kev muag khoom, ua rau cov ntaub ntawv tau txais txiaj ntsig txhua xyoo.
Tom qab ntawd muaj qhov rov qab-rau-rov qab extravaganza ntawm Dub Friday thiab Cyber Monday nyob rau sab hnub poob, lub npe hu ua BFCM Weekend. Txawm hais tias nws muaj keeb kwm hauv Asmeskas Thanksgiving, BFCM tau hloov mus rau hauv qhov kev tshwm sim muag thoob ntiaj teb. Txhawm rau tiv thaiv qhov kev tawm tsam kev lag luam no, American Express tau pib "Small Business Saturday," txhawb cov neeg siv khoom los txhawb lawv cov lag luam hauv zos.
Ceev ceev rau lub Kaum Ob Hlis 12th, lossis 12/12, ib hnub coined los ntawm Lazada, ib qho offshoot ntawm Alibaba Group. Ua lag luam nyob rau sab qab teb/Southeast-Asian ua lag luam, Lazada tsim hnub no los tsom iav Tuam Tshoj's Singles Day, yog li ua rau "ua npaws online" hauv cheeb tsam.
Tom ntej no, peb ntsib Super Saturday, aka "Panic Saturday," uas ua rau lub sijhawm kawg frenzy ntawm khoom plig ua ntej Christmas. Qhov sib thooj ntawm hnub no mus rau Christmas tuaj yeem cuam tshuam rau cov neeg siv khoom tus cwj pwm thiab muab lub sijhawm muaj txiaj ntsig zoo rau cov khw muag khoom kom ua kom muaj kev muag khoom.
Thaum kawg, lub Kaum Ob Hlis 26, peb ua kev zoo siab rau Boxing Day. Thaum nws lub hauv paus pib tau sib cav, hnub no nws yog lub cim rau tom qab Christmas nthwv dej ntawm kev muag khoom, pab cov khw muag khoom tshem tawm lawv cov khoom seem. Nws kuj tau dhau los ua kev lag luam e-lag luam tseem ceeb hauv UK, Australia, Canada, thiab Hong Kong.
Tag nrho cov hnub so, muaj ntau haiv neeg raws li lawv muaj, qhia ib qho kev sib koom ua ke: lawv qhov kev lag luam cuam tshuam. Rau cov lag luam e-lag luam tsom kom ua kom lawv ncav cuag thoob ntiaj teb, kev nkag siab cov hnub no thiab lawv cov kev coj noj coj ua tseem ceeb yog qhov tseem ceeb.
Evolution ntawm Ntiaj Teb Kev Ua Lag Luam Online Hnub So: Dhau Ciam Teb thiab Kev Cai
Nov yog qhov kev tshwm sim: Dub Friday, nrog nws cov hauv paus hniav nkag siab hauv Asmeskas kab lis kev cai, tam sim no tau hla lub teb chaws ciam teb, tawm los ua kev lag luam thoob ntiaj teb. Lub khw muag khoom tshwj xeeb no, paub txog nws cov neeg siv khoom txaus ntshai, tau hloov zuj zus los ntawm hnub tom qab Thanksgiving mus rau qhov tshwm sim thoob ntiaj teb.
Ntxiv mus, nyob rau hauv Teb Chaws Asmeskas, Dub Friday tus digital counterpart, Cyber Monday, tau hloov nws hauv kev muag online. Thoob ntiaj teb, Dub Friday lub hwj chim tab tom loj hlob nrog kev txaus siab nyob rau hauv cheeb tsam xws li UK, South Africa, Qaib ntxhw, thiab Ltalis.
Txawm li cas los xij, thaum qhov kev lees paub, kev tshawb fawb ntim, thiab tag nrho cov nqi muag khoom muaj feem xyuam rau Dub Friday txuas ntxiv mus thoob ntiaj teb, nws tsis yog ib qho kev lag luam e-lag luam pom hauv nroog.
Nyob rau hauv Suav teb, piv txwv li, Singles 'Day outperforms txhua lwm yam kev tshwm sim nyob rau hauv ntau yam kev ntsuas xws li lub website tsheb mus rau loj e-commerce platforms, cov neeg siv khoom txaus siab, hloov dua siab tshiab tus nqi, thiab tag nrho cov muag khoom. Qhov kev tshwm sim tsis monopolized los ntawm Alibaba lawm; Cov neeg sib tw zoo li JD.com thiab Pinduoduo kuj tau nyiam cov nyiaj tau los zoo heev thaum Hnub Ib Hnub.
Interestingly, Southeast Asia tau txais Singles 'Day ib yam nkaus. Txawm li cas los xij, thaj tsam '12/12' kev muag khoom pom tau tias muaj kev loj hlob ntau dua txhua xyoo, qhia txog kev cia siab rau cov tub lag luam ua haujlwm hauv thaj chaw no. Nws yog qhov qhia meej txog qhov muaj zog, tsis muaj ciam teb ntawm kev ua koob tsheej e-lag luam, xav txog kev hloov pauv thiab lub zog ntawm kev sib txuas digital.
Npaj rau lub Festive Khw Rush: Daim Ntawv Qhia Ntiaj Teb E-lag luam
Tsis muaj qhov tsis lees paub qhov tsis tuaj yeem: lub caij ua koob tsheej yog nyob ib ncig ntawm lub ces kaum, txawm tias Asmeskas Thanksgiving yog ob ob hmo. Cov khoom lag luam xav tsis thoob los ntawm Tuam Tshoj Hnub Ib Leeg qhia txog lub sijhawm vam meej tom ntej thoob ntiaj teb. Txawm hais tias koj tab tom ua haujlwm hauv Suav lag luam lossis tsis ua haujlwm rau Singles Day, so assured, koj tsis lig rau tog.
Nov yog plaub lub tswv yim los txhim kho koj lub khw muag khoom e-lag luam thoob ntiaj teb rau cov nyiaj so koobtsheej yuav khoom frenzy.
Txhawb Koj Cov Neeg Siv Khoom
Nws yog qhov tseeb thoob ntiaj teb kev lag luam e-lag luam tias lub caij so hnub so yuav pom kev nce ntxiv hauv cov neeg siv khoom nug, tsis hais seb koj puas muag khaub ncaws, khoom siv hauv tsev, lossis cov khoom siv thev naus laus zis.
SaaS loj heev HelpScout qhia ntau yam kev ntsuas los tswj cov neeg siv khoom sib cuam tshuam. Cov no suav nrog outsourcing, txhim kho koj cov txheej txheem onboarding, thiab npaj cov lus teb rau cov lus nug nquag nug. Cov lus qhia no siv tau rau hauv ntau lub sectors thiab kev lag luam ntawm txhua qhov ntau thiab tsawg.
Thaum cuam tshuam nrog cov neeg siv khoom thoob ntiaj teb, tshwj xeeb tshaj yog SME, tej zaum koj yuav tsis muaj peev txheej los outsource tag nrho koj cov neeg siv khoom rau cov koom haum hauv zos. Yog li, koj yuav ua li cas kom ntseeg tau tias koj pab neeg txhawb nqa tsis cuam tshuam nrog cov teeb meem tshwm sim los ntawm cov neeg siv khoom thoob ntiaj teb?
[Lwm yam cuab yeej] yog ib qho cuab yeej siv los npaj koj pab neeg txhawb nqa rau theem thoob ntiaj teb. Nws tuav tag nrho cov lus tseem ceeb ntawm cov neeg siv khoom sib cuam tshuam, kom ntseeg tau tias koj pab neeg npaj txhij los daws cov lus nug los ntawm txhua lub ces kaum ntawm lub ntiaj teb.Rov xyuas koj cov txheej txheem Checkout
Tsis hais txog ntawm koj lub lag luam e-lag luam, koj tau teeb tsa kev them nyiaj. Yog tias koj muaj cov neeg siv khoom thoob ntiaj teb, koj yuav siv lub platform zoo li Stripe, paub txog nws cov kev xaiv them nyiaj hauv zos xws li AliPay thiab WeChat Them.
Txawm li cas los xij, nws yog ib txwm zoo los tshuaj xyuas koj cov txheej txheem them nyiaj rau txhua qhov txiaj hauv koj lub lag luam loj. Piv txwv tias koj cov txiaj ntsig tseem ceeb yog USD, thiab feem ntau ntawm koj qhov kev muag khoom tuaj ntawm Asmeskas thiab Mexico. Ntsuam xyuas cov txheej txheem nyiaj txiag ua lus Askiv thiab lus Mev raws li ob qho tib si hauv Asmeskas thiab Mexico-based cov neeg siv khoom kom ntseeg tau tias muaj kev paub zoo.
Npaj kom muaj kev xa khoom ntau ntxiv
Lub caij so haujlwm txhais tau tias muaj tsheb ntau dua, cov neeg siv khoom nug ntau dua, kev hloov pauv ntau dua, thiab qhov tseem ceeb, ntau qhov kev txiav txim kom ua tiav.
Logistics platforms zoo li Easyship tuaj yeem koom ua ke ncaj qha rau hauv koj lub khw, kom ntseeg tau tias koj tuaj yeem ua tau raws li qhov xav tau ntau ntxiv, tsis hais txog koj lub tshuab hosting. Lub platform yooj yim ntawm kev ua tiav logistics los ua ib qho txiaj ntsig zoo rau cov tub lag luam e-lag luam me, tso cai rau kev xa khoom zoo thiab ua rau cov neeg siv khoom txaus siab.
Kev txhais lus, ntau tshaj qhov tsuas yog paub lus xwb, yog txheej txheem nyuaj.
Los ntawm kev ua raws li peb cov lus qhia thiab siv ConveyThis , koj cov nplooj ntawv txhais lus yuav rov zoo nrog koj cov neeg tuaj saib, xav tias yog hom lus hom lus.
Thaum nws xav tau kev siv zog, qhov txiaj ntsig tau txais txiaj ntsig. Yog tias koj tab tom txhais lub vev xaib, ConveyThis tuaj yeem txuag koj teev nrog kev siv tshuab txhais lus.
Sim ConveyThis pub dawb rau 7 hnub!
