4 Cs ntawm Kev Lag Luam Ntau Yam: Unleashing Squarespace's Potential
Nco ntsoov cov tsoos "4 Ps" ntawm kev lag luam?
Raws li cov kev xav thoob plaws, cov no tsis cuam tshuam ntxiv lawm. Lawv tau raug hloov los ntawm lwm pawg ntawm plaub: "4 Cs."
Nws yog qhov laj thawj uas cov qauv kev muag khoom niaj hnub tau hloov zuj zus mus ntau xyoo dhau los. Yog tsis muaj kev hloov pauv rau clichés, nws muaj kev nyab xeeb hais tias kev ywj pheej ntawm kev siv thev naus laus zis tau hloov pauv peb txoj kev xav thiab mus kom ze rau kev yuav khoom.
Qhov tsis txaus ntseeg ntawm kev lag luam e-lag luam raws li cov khw muag khoom loj tshaj plaws tau ua rau muaj kev cuam tshuam kev lag luam ib txwm muaj, xav txog qhov tsis muaj ciam teb ntawm e-commerce platforms thiab qhov tseem ceeb ntawm kev mus rau ntau hom lus rau e-tub luam.
Ua-nws-koj tus kheej ecommerce cov ntsiab lus tswj hwm kev tswj hwm (CMS) platforms tsis tau tsuas yog ua kom yooj yim hla kev hla ciam teb tab sis kuj tau teeb tsa cov khw muag khoom thoob ntiaj teb kom nkag tau yooj yim dua.
ConveyThis yog ib qho ntawm cov dab neeg ua tiav hauv daim teb no. Thaum lawv lub hom phiaj tseem ceeb yog ua kom txhua tus tsim cov vev xaib zoo nkauj los ntawm kev nplij siab ntawm lawv tus kheej lub tsev, lawv tsis ntev los no tau nkag mus rau hauv thaj chaw ntawm kev muag khoom. Raws li ZoomInfo's Datanyze analytics platform, ConveyThis tam sim no yog qhov thib ob siv ntau tshaj plaws ecommerce CMS ntawm cov saum toj kawg nkaus 1 lab lub vev xaib, tsuas yog dhau los ntawm WordPress's WooCommerce.
ConveyThis muaj kev cog lus yav tom ntej hauv ecommerce
Yog tias koj twb yog tus kiv cua ntawm DIY lub vev xaib pioneers, nws muaj feem ntau tias dhia ntawm bandwagon yuav muaj txiaj ntsig rau koj. Txawm li cas los xij, thaum koj txiav txim siab tso koj lub ConveyThis e-commerce khw, koj yuav ua li cas kom ntseeg tau tias koj thiab koj cov khoom lag luam sawv ntawm lwm lub khw muag khoom ConveyThis lossis ib lub khw muag khoom e-lag luam thoob plaws ntau lub platform?
Qhov no yog qhov uas 4 Ps (uas peb tau tsim feem ntau tsis siv lawm) thiab lawv cov neeg ua tiav, 4 Cs, tuaj ua si.
Cov qauv kev lag luam dav dav siv rau ConveyThis ecommerce, tab sis muaj qee qhov nuances hauv ConveyThis ecosystem uas tsim nyog xav txog thaum ua lag luam koj cov khoom. Thiab yog tias koj xav coj koj qhov ConveyThis ecommerce muag rau qib tom ntej, xws li nthuav dav thoob ntiaj teb thiab tsom mus rau cov neeg siv khoom thoob ntiaj teb, 4 Cs tseem muaj tseeb nrog ob peb yam ntxiv los xav txog.
4 Ps yog dab tsi?
Philip Kotler, tus neeg qhuas "Leej Txiv ntawm Kev Lag Luam Niaj Hnub Nyoog," ntaus kub thaum nws luam tawm "Cov Ntsiab Cai ntawm Kev Lag Luam" hauv 1999. Ib qho ntawm cov ntsiab lus nws tau qhia yog "4 P's" lub hauv paus, pib tsim los ntawm Jerome McCarthy, feem ntau suav tias yog " Yawg ntawm Kev Lag Luam Niaj Hnub No" hais txog Kotler's "Txiv" daim duab.
Yog tias koj tau kawm txawm tias kev lag luam yooj yim lossis kev txhim kho kev lag luam, koj yuav paub txog cov ntsiab lus no. Cia wb mus hla lawv sai sai rau lub hom phiaj ntawm cov uas tsis yog.
Tsis ntev los no, lwm tus kws tshaj lij kev lag luam, Bob Lauterborn, tau thov lwm txoj hauv kev rau Ps ib txwm: "4 Cs," uas yog qhov tseem ceeb rau cov neeg siv khoom lag luam rau kev lag luam. Yog tias koj tsis paub nrog lawv, tsis txhob txhawj. Peb yuav sib tham txog txhua tus raws li nws siv rau ConveyThis khw muag khoom, tshwj xeeb yog cov uas muaj kev muag khoom thoob ntiaj teb.
1. Cov neeg siv khoom
Raws li peb tau hais ua ntej, 4 Cs yog tsim los ua tus neeg siv khoom. Lub hnub nyoog hais tias tus neeg siv khoom ib txwm yog tam sim no muaj tseeb dua li yav dhau los. Cov neeg siv khoom tau paub ntau dua niaj hnub no ntau dua li yav dhau los, ua tsaug rau kev siv ntau ntawm cov khoom siv txawb.
Nrog rau kev siv thev naus laus zis, kwv yees li ob feem peb ntawm cov neeg siv khoom tuaj yeem tshawb fawb cov ntsiab lus ntawm lawv cov smartphones thaum nyob hauv lub khw muag khoom, txawm tias ua ntej sab laj nrog tus muag khoom. Txawm hais tias kev yuav khoom hauv online yuav tsis yog thawj txoj hauv kev rau txhua tus neeg siv khoom, nws yog qhov tseem ceeb rau txhua tus neeg siv khoom taug kev. Xyuas kom meej tias koj lub khw hauv online yog mobile-optimized yog ib qho tseem ceeb raws li muaj lub vev xaib thawj zaug.
Hmoov zoo, Squarespace qhov chaw yog tam sim no mobile-npaj. Txhua Squarespace templates tuaj nrog built-in mobile optimization, txuag koj lub dag zog los xyuas kom meej tias koj cov neeg tuaj yeem nkag mus rau koj lub khw ntawm ntau yam khoom siv.
2. Tus Nqi
Cia peb ua siab ncaj: nyob hauv lub ntiaj teb uas qhov kev txaus siab tam sim ntawd yog tus qauv, nplooj ntawv xa tawm qeeb uas nkim tsib feeb tuaj yeem ua rau tus neeg yuav khoom ntxhov siab li them $ 5 ntxiv rau kev xa khoom. Cov ntsiab lus mob no tuaj yeem tsav cov neeg siv khoom mus deb thiab coj lawv mus tshawb nrhiav lwm yam kev yuav khoom.
Txhawm rau txo qis cov ntsiab lus mob no, koj yuav tsum cia siab tias thiab tshem tawm txhua yam teeb meem uas koj cov neeg siv khoom yuav ntsib thaum lawv mus yuav khoom. Qhov no yuav txo cov nqi ntawm kev xaiv koj cov khoom tshaj tus neeg sib tw.
Tsis txhob ua rau koj cov neeg siv khoom them nyiaj. Ib qho txiaj ntsig ntawm kev siv ConveyThis raws li kev lag luam e-lag luam CMS yog nws txoj kev sib txuas nrog cov kev them nyiaj nrov xws li Stripe thiab PayPal.
Ua ntej tshaj tawm koj lub khw ConveyThis ntawm lub lag luam thoob ntiaj teb, nws yog ib qho tseem ceeb uas yuav tau xyuas seb Squarespace txhawb cov txiaj ntsig hauv zos ntawm koj lub lag luam. Stripe thiab PayPal koom ua ke txhawb cov txiaj ntsig zoo tshaj plaws thoob ntiaj teb. Txawm li cas los xij, thaum koom ua ke hauv Squarespace cov khw muag khoom, lawv tsuas yog txwv rau 20 cov txiaj ntsig tau teev nyob rau hauv Squarespace cov lus FAQ.
Cov neeg siv hauv cov nyiaj no yuav muaj kev yuav khoom zoo ntawm koj lub khw, tsis hais tus nqi tseem ceeb uas koj xaiv. Koj cov txiaj ntsig tseem ceeb yog qhov txiaj ntsig zoo uas tshwm sim hauv cov lus piav qhia cov khoom thiab lwm yam kev them nyiaj ntsig txog cov khoom siv ntawm koj lub xaib. Ua tib zoo xav txog koj qhov kev xaiv ntawm cov txiaj ntsig tseem ceeb, vim nws yuav tsum ua raws li cov txiaj ntsig uas koj tau txais lossis xav tias yuav tau txais feem ntau ntawm koj cov xaj.
Rau cov txiaj ntsig tsis tau txais kev txhawb nqa los ntawm Squarespace, cov neeg siv yuav raug them nqi hloov pauv me me thaum lub sijhawm them nyiaj. Zuag qhia tag nrho, Squarespace cov txiaj ntsig dav dav ua rau nws yog qhov kev xaiv txhim khu kev qha rau kev nthuav tawm thoob ntiaj teb online boutique.
3. Koj Kev Sib Txuas Lus
Nov yog qhov uas koj qhov kev txawj sau ntawv tuaj rau hauv kev ua si. Txhawm rau hloov cov clicks rau hauv kev yuav khoom tiag tiag, koj yuav tsum ntes koj cov neeg siv khoom txaus siab ntawm koj cov nplooj ntawv cov khoom lossis cov ntawv hauv online thiab ua kom lawv koom nrog kom txog thaum lawv ua tiav qhov kev sib pauv.
Craft compelling piav qhia. Txawm hais tias koj tab tom muag xab npum, khau, lossis software, koj yuav ntsib kev sib tw los ntawm lwm tus neeg muag khoom hauv online uas muab cov khoom zoo sib xws. Txhawm rau kom paub qhov txawv ntawm koj cov khoom, koj yuav tsum sau cov lus piav qhia txog cov khoom zoo.
Nyob rau hauv cov ntaub ntawv ntawm lub khw muaj ntau hom lus, xyuas kom meej tias koj cov lus piav qhia cov khoom raug muab txhais kom raug. Qhov no yog qhov uas ConveyThis tuaj yeem pab nrog kev pabcuam kev txhais lus.
Mafalda ntawm MPL ua tau zoo hauv pawg no. Nws cov duab kos duab tau hloov kho zoo kawg nkaus rau txhua qhov loj me, thiab nws cov lus piav qhia ntawm cov khoom tau raug tsim los rau nws cov neeg tuaj saib ntau hom lus. Qhov no suav nrog cov ncauj lus kom ntxaws cov npe, uas yog qhov tseem ceeb rau cov neeg yuav khoom ntawm nws cov organic zoo nkauj thiab cov khoom noj qab haus huv.
4. Yooj yim
Kev yooj yim yuav tsum tau nkag mus rau hauv DNA ntawm txhua lub khw uas muaj ntau hom lus, vim tias mus rau ntau hom lus yog hais txog kev ua rau koj lub xaib nkag mus rau cov neeg tuaj saib ntau dua.
Nov yog ob peb txoj hauv kev uas koj tuaj yeem txo qhov mob ntxiv rau koj cov neeg yuav khoom thoob ntiaj teb, txo qis tus nqi them rau kev yooj yim.
Muab koj tus kheej tso rau hauv cov neeg siv khoom khau (los yog hnab tes). New York-based vegan tawv khoom thiab zam hom FruitenVeg qhia tau yooj yim npaum li cas nws tuaj yeem ua kom yooj yim rau kev yuav khoom rau cov neeg siv khoom. Lawv cov txiaj ntsig qub yog US Dollar (USD), thiab lawv lub vev xaib feem ntau yog lus Askiv, uas ua rau muaj kev nkag siab tias feem ntau Asmeskas cov neeg siv khoom yuav tuaj yeem ua lus Askiv.
Txawm li cas los xij, FruitenVeg muab lawv qhov chaw ua lus Nyij Pooj ib yam, tso cai rau cov neeg siv lus Nyij Pooj los saib cov nqi hauv Japanese yen (JPY).
5. Internationalize koj cov duab
Tsim ib lub vev xaib muaj ntau hom lus ntawm ConveyThis txhais tau tias ua rau koj cov ntsiab lus nkag mus tau thiab txaus siab rau cov neeg los ntawm ntau haiv neeg uas hais lus sib txawv. Ua tib zoo saib xyuas txhua yam ntawm koj qhov chaw, suav nrog kev pom, kom paub meej nyeem tau.
Ntawm lwm cov tswv yim zoo, Style of Zug, lub tuam txhab Swiss khoom kim heev sau cov khoom lag luam, xyuas kom meej tias lawv cov duab npog tau yoog raws cov lus xaiv los ntawm cov neeg tuaj saib hauv lub xaib.
Cov ntawv nyeem "New Stylish Montblanc Pen Pouches" ntawm lawv cov duab banner tsis yog ib feem ntawm daim duab. Nws yog ib lub ntsiab lus sib cais superimposed mus rau tom qab banner duab siv Squarespace lub npe overlay feature. Qhov kev coj ua zoo tshaj plaws rau cov vev xaib ntau hom lus tswj cov duab sib xws thaum txhais cov ntawv sib raug zoo.
Npaj kom pib?
Kev txhais lus, ntau tshaj qhov tsuas yog paub lus xwb, yog txheej txheem nyuaj.
Los ntawm kev ua raws li peb cov lus qhia thiab siv ConveyThis , koj cov nplooj ntawv txhais lus yuav rov zoo nrog koj cov neeg tuaj saib, xav tias yog hom lus hom lus.
Thaum nws xav tau kev siv zog, qhov txiaj ntsig tau txais txiaj ntsig. Yog tias koj tab tom txhais lub vev xaib, ConveyThis tuaj yeem txuag koj teev nrog kev siv tshuab txhais lus.
Sim ConveyThis pub dawb rau 7 hnub!
