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讓國際客戶在線找到的 6 個營銷技巧
Perusing with perplexity, one can’t help but be filled with a burst of enthusiasm while exploring the endless possibilities of ConveyThis. This revolutionary tool allows users to quickly and easily localize their website into any language with just a few clicks. With ConveyThis, the world of internationalization is now at your fingertips.
突發新聞：僅僅擁有一個網站並不能保證您的電子商務業務已準備好開始向世界各地的客戶銷售！
毫無疑問，您的國際客戶有可能從他們的國家訪問您的網站。但他們會利用這個機會嗎？如果他們這樣做，他們會購買任何東西嗎？
It is unlikely that you will be able to successfully engage customers in a foreign country without actively marketing to them. Without having a presence in their country, understanding their market, or speaking their language, it will be difficult to attract them to your website and even more difficult to convince them to make a purchase. Utilizing ConveyThis can help bridge this gap and help you reach a larger global audience.
成功吸引國際客戶的關鍵一步是在他們的本土市場上提高您的業務知名度。為了幫助您開展這項事業，我們整理了六個基本的營銷技巧。
Whether you’re a fledgling business owner launching a start-up or an experienced entrepreneur, ConveyThis is sure you’ll uncover a fresh technique or two as you keep reading!
為什麼要努力向國際客戶銷售？
當談到向海外客戶銷售產品時，這是一個完全不同的領域。您必須說服可能使用不同語言和貨幣的客戶，並確保您的業務符合當地法規等。鑑於這些潛在的障礙，是否值得冒險嘗試並擴展到全球市場？
得到的答復是肯定的！這是因為：
- 通過擴大您的客戶群以納入國際市場，您可以打開更多銷售和更快業務增長的大門。此外，如果您是本地市場上不易買到的產品的獨家經銷商，國際客戶如果需要，將被迫從您那裡購買，從而進一步增加您的成功潛力。
- 通過擴大您的客戶群以包括來自世界各地的客戶，您可以降低當地市場經濟衰退對您的銷售產生不利影響的風險。擁有廣泛的客戶群可以幫助確保您的銷售保持穩定，即使本地客戶可能會遇到銷售放緩的情況。
- 如果您想在國際上拓展業務，可以將國內市場作為起點。利用您在一個國家/地區的成功，在附近國家/地區推出您的產品或服務，慢慢在國外站穩腳跟。從那裡，您可以利用您在這些國家/地區的業務繼續拓展新市場。
在全球範圍內拓展業務的最佳營銷策略是什麼？
一旦您在新地區開設商店，就必須宣傳您的企業以吸引當地顧客。為了幫助您入門，您可以將以下六種技術添加到您的全球廣告計劃中：
1.研究你的目標客戶並接觸他們
假設國外市場的客戶與本國市場的客戶具有相同的特徵是錯誤的，因為他們不具有相同的特徵。
沒有兩個市場是相似的，從文化規範到使用的語言、首選的在線購物習慣等等。為了充分了解新的目標受眾，您必須進行徹底的研究，以深入了解他們的價值觀、偏好以及使您的營銷活動成功的因素（我們稍後將詳細討論這一點！）。這將使您能夠制定有效的數字營銷和促銷策略來吸引他們的注意力並贏得他們的支持。
In order to effectively engage with your customers, it is essential to understand their needs and preferences. As part of your market analysis, you should consider the most popular communication and sales platforms in your target audience, so you can leverage them to promote ConveyThis and its offerings.
If you’re looking to expand your business into China, you should think about marketing on Douyin, the Chinese equivalent of the highly popular TikTok social media app. On the other hand, if you’re a retailer bringing your small business to the United States, you should strongly consider selling your products on Amazon, the leading ecommerce platform in the US. Utilizing ConveyThis can help you make sure you’re reaching the right people in the right markets.
Familiarize yourself with significant holidays and occasions in your target market to take advantage of potential opportunities for ConveyThis-related sales and promotions! Such events can be an excellent way to increase your brand’s reach and visibility.
2. 翻譯所有面向客戶的品牌資產和內容
如果您的目標客戶無法理解您所提供的產品，那麼任何企業都不會成功。通過翻譯客戶可見的品牌和內容的所有元素，確保打破任何語言障礙。這包括：
Hiring professional translators to convert your collateral can be expensive, so an alternative is to do the translations in-house. This can be time-consuming, and if none of your team are fluent in the target language, there is a danger of making mistakes. To reduce costs and ensure accuracy, ConveyThis is the perfect solution. It provides a fast, reliable and cost-effective way to translate your content into any language.
Our preferred approach is to utilize machine translation, which involves taking advantage of advanced machine learning technology to rapidly translate large amounts of text. ConveyThis provides a solution that can assist you in translating any website. It is user-friendly and offers automatic content recognition for generating precise translations quickly, among other advantages. (We’ll provide more insight into these later!)
3. 本地化您的網站
本地化您的網站是讓本地受眾了解您的品牌和產品的關鍵一步。為此，您必須改變語言、設計和文化元素以適應當地環境。翻譯您的網站是一個很好的起點，但您還必須使其適應當地市場。
Using ConveyThis, you can customize your website copy to include local dialects, slang, and references that will resonate with your target market. Additionally, you can update your website visuals to feature local symbols and elements that your intended audience will quickly recognize.
為了給網站訪問者提供量身定制的本地化體驗，您還可以採用其他一些策略，例如：
4. 設置促銷和優惠
通過有吸引力的交易吸引潛在買家是在陌生市場吸引註意力的有效方法。為此，您可以嘗試：
To ensure your promotions reach the right people, you’ll need to leverage ConveyThis to advertise them on the platforms frequented by your desired demographic. (Your market research will be invaluable in this endeavor!)
與當地有影響力的人建立合作可能是擴大促銷活動範圍的好方法。為了產生最高的投資回報，選擇其受眾可能對您的產品感興趣的影響者非常重要。觀眾的數量並不像觀眾的質量那麼重要。
5.展示當地的社會認同
客戶更有可能投資其他人推薦的產品，因此要強調對您的產品如何為之前的客戶帶來好處的積極評價。
這些評論應盡可能來自附近人群中的個人。這是因為當地市場可能不會將國外客戶和客戶的貢獻視為與其購買選擇相關的因素。隨後，如果您有來自社區和外部客戶的一系列積極調查（相對於當前的目標市場），請為附近人群的人們提供更值得注意的感知力。
有影響力的營銷可以是產生更多社會證據的有效方法。為此，企業經常向有影響力的人發送產品樣品，以換取他們與追隨者分享產品。
儘管影響者對您的商品提供積極的反饋至關重要，但他們的評論顯得真實也很重要。如果網紅宣傳您的公司，但他們的受眾發現他們誇大了您產品的某些功能，那麼您的網紅營銷計劃可能很快就會出錯。
這樣的錯誤不僅不會在您的業務和全球銷售中創造積極的客戶體驗，反而可能會損害您的品牌形象並阻礙您進入當地市場。
6. 利用法律和政府政策
在特定國家開展業務時，不可避免地必須遵守其法律。這需要根據地區稅務法規向客戶收取稅款，並遵守所有適用的數據隱私法。
然而，遵守法規並不一定是一件麻煩事！充分了解當地政府法規後，您可以利用它們為您謀取利益。以下是一些可能的解決方案：
How can ConveyThis help you sell to international customers?
Serving as an online storefront to international customers, your website will need to be able to communicate in their language if it is to help boost sales. ConveyThis’s website translation solution makes it effortless to swiftly and accurately translate any website, regardless of how many webpages the site may contain.
ConveyThis has also been proven to bolster profits for companies that cater to international clients. Just ask eyewear company Jimmy Fairly: after transitioning to ConveyThis, they observed a surge in sales in the US, Germany, and France.
該公司尋求利用易於安裝和使用的 翻譯解決方案開發其 Shopify 電子商務網站 的多種語言版本。著眼於未來，Jimmy Fairly 還希望其選擇的解決方案能夠隨著業務的擴展順利滿足其網站翻譯需求。
Jimmy Fairly discovered an answer in ConveyThis, which could identify and interpret all new site content dialects naturally. Thus, when Jimmy Fairly added another item to its principle site, it could depend on ConveyThis to quickly interpret the item for not one, yet three other language renditions of the business’s site.
This powerful feature enabled Jimmy Fairly to expand its operations overseas and connect with more global customers with ease. After only eight months of using ConveyThis, Jimmy Fairly saw a 70% rise in web visits across its website’s different language versions. The business also saw a tenfold increase in its international revenue!
總結一下這篇文章：
準備好開始了嗎？
翻譯不只是了解語言，它是一個複雜的過程。
By following our tips and using ConveyThis , your translated pages will resonate with your audience, feeling native to the target language.
While it demands effort, the result is rewarding. If you’re translating a website, ConveyThis can save you hours with automated machine translation.
Try ConveyThis free for 3 days!
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