Ib xyoos twg, 2023 tau dhau los lawm! Xyoo no tau ua pov thawj tias muaj kev ntxhov siab thiab zoo siab tias lub xyoo yuav los txog. Cov tswv lag luam ecommerce thoob ntiaj teb tshwj xeeb tshaj yog muaj kev xyiv fab ntau dua li txhua tus neeg. Qhov laj thawj rau lawv txoj kev xyiv fab dhau mus dhau qhov kev sib kis thoob ntiaj teb, nws yog vim lub hlis ntawm Kaum Ib Hlis thiab Kaum Ob Hlis tau siv ntau lub hlis ntawm kev muag khoom ntxiv.
Li no hauv tsab xov xwm no peb yuav tham txog, nrog rau kev siv cov ntaub ntawv tseem ceeb thiab cov txheeb cais tsim nyog, qee cov hnub tseem ceeb hauv 2023 uas cov lag luam ecommerce thoob ntiaj teb tuaj yeem tos ntsoov kom tau txais ntau dua los ntawm lawv.
Qee cov hnub so uas twb dhau mus lossis yuav luag ploj mus yog:
Amazon Prime Hnub feem ntau poob rau lub Xya Hli txhua xyoo tab sis xyoo no, nws nyob nruab nrab ntawm Lub Kaum Hli 13 thiab 14, 2023 vim tias muaj kev sib kis thoob ntiaj teb.. Nws tau xav tias los ntawm 2020 hnub tseem ceeb, Amazon yuav pom kev muag khoom nce ntxiv ntawm 43% piv rau xyoo dhau los. Qhov no tsis yog tsuas yog xov xwm zoo lossis lub sijhawm zoo rau Amazon tab sis rau lwm tus ib yam nkaus li Amazon tau nce lawv cov kev txhawb nqa rau cov lag luam me.
2. Singles 'hnub , lub npe hu ua qhov kev muag khoom loj tshaj plaws nyob rau hauv internet nyob rau hauv tag nrho lub ntiaj teb no, tau tsim los ntawm ib co Suav tsev kawm ntawv cov tub ntxhais kawm nyob rau hnub kaum ib ntawm lub kaum ib hlis ntawm lub xyoo. Nws yog qhov nthuav kom paub tias feem ntau ntawm cov neeg siv khoom hauv Suav teb nyiam mus yuav cov khoom txawv teb chaws thiab qhov no yog ib qho nyiaj ntxiv rau cov lag luam e-lag luam uas txuas lawv cov tentacles mus rau Suav lag luam chaw. Qhov no yog vim hais tias kwv yees li 60% ntawm cov neeg yuav khoom los ntawm Tuam Tshoj ntseeg tias cov khoom tau txais kev saib xyuas yog qhov zoo dua tshwj xeeb tshaj yog thaum nws yog los ntawm lub npe nrov.
Dab tsi yog qhov txiaj ntsig ntawm hnub ntawm kev lag luam ecommerce? Tsis pub dhau 24 teev nyob rau lub Kaum Ib Hlis 11, 2015, Alibaba tau tsim cov nyiaj tau los muag hauv online txog li $ 14 billion. Qhov no yog qhov zoo heev uas nws tau sau tseg rau hauv phau ntawv Guinness cov ntaub ntawv uas yog qhov siab tshaj plaws uas tau sau tseg hauv lub sijhawm 24 teev.
Thaum nws yog qhov tseeb tias hnub so tsis yog ib qho nrov nyob rau sab hnub poob, cov npe sab hnub poob kuj tuaj yeem siv lub sijhawm no tab sis yuav tsum tau ceev faj hauv kev tswj hwm thaj chaw ntawm lawv cov ntsiab lus raws li kev lag luam hauv zos lawv tau tsom. Yog hais tias ib lub lag luam nyob rau sab hnub poob, hais tias British, txiav txim siab los tawm tswv yim, hype lossis ua kev zoo siab rau hnub ntawd txhawm rau kom nyiam cov neeg siv khoom los ntawm Suav teb, nws yuav raug saib tsis txaus ntseeg li tib hnub ntawd poob rau hnub British haiv neeg nco txog. cov uas cuam tshuam los ntawm Kev Tsov Rog Thoob Ntiaj Teb thib ib.
Tam sim no, cia peb tham txog ob (2) lwm hnub so uas koj tseem tuaj yeem npaj tau zoo ua ntej txhawm rau ua tiav ntau dua los ntawm lawv.
3. Dub Friday , lub ntiaj teb kev ua lag luam uas poob rau lub Kaum Ib Hlis 27. Qhov tseeb yog qhov nyuaj rau tsis quav ntsej lossis hais tias koj tsis tau hnov txog Black Friday muag ua ntej. Xyoo ua ntej 2020, dab tsi ib txwm tshwm sim ntawm Dub Friday yog cov neeg coob coob ntawm cov neeg siv khoom thiab sib ntaus sib tua rau cov khoom hauv lub cev xws li Best Buy, Target, thiab Walmart, thiab lwm yam. Txawm li cas los xij, vim muaj qhov tshwm sim loj heev rau xyoo no, cov khw no txiav txim siab kaw lawv. Lub khw muag khoom lub cev thaum lub sijhawm Thanksgiving ua ntej Hnub Dub Friday. Qhov no qhia tau hais tias feem ntau ntawm kev muag khoom uas yuav ua tiav yuav tshwm sim hauv online.
Kev mus online tag nrho xyoo no yuav tsum tsis yog qhov teeb meem txij li txoj cai los ntawm 2016 tau muaj kev nce hauv kev siv online platforms rau dub Friday muag. Txawm hais tias ntau tus neeg Asmeskas khw thaum Thanksgiving thiab Dub Friday, tseem lub teb chaws thoob plaws ntiaj teb niaj hnub no tau txais lub tswv yim ntawm Dub Friday tshwj xeeb tshaj yog nrog kev cuam tshuam ntawm kev lag luam loj xws li Walmart uas muaj tentacles thoob ntiaj teb.
Txhawm rau ua piv txwv li no, hauv lub tebchaws Argentina, muaj kev nce ntxiv ntawm 376% hauv Black Friday muag ntau dua li nws tau siv hauv tsib xyoos dhau los. Tsis tas li ntawd, South Africa yog thawj tus ntawm cov tebchaws uas Black Friday tshawb nrhiav tau ua rau xyoo no raws li kev kawm los ntawm Google Cov Ntaub Ntawv.
Nws yog qhov tseeb tias cov neeg siv nyiaj feem ntau tuaj ntawm Asmeskas tab sis cov neeg siv nyiaj loj tshaj plaws yog los ntawm cov chaw xws li UAE, UK, Canada, thiab Ireland. Thaum piv nrog kev muag khoom nyob rau lwm hnub sib nrug ntawm Dub Friday, South Africa pom qhov nce ntawm qee qhov 1952%, UK tau txais qee qhov 1708% nce, thiab tseem Nigeria pom qee qhov muag 1331% nce.
4. Lwm hnub so yog Cyber Monday uas poob rau lub Kaum Ib Hlis 30. Founded by Shop.org nyob rau hauv lub xyoo 2005, nws yog hnub Monday (lwm yam hu ua xiav Monday) uas ua raws li hnub Thanksgiving.
Qhov laj thawj rau Cyber Monday tuaj yeem txheeb xyuas qhov tseeb tias qee tus neeg txaus siab yuav khoom raws li qhov lawv tau pom thaum lub asthiv ua ntej hnub Monday tab sis xav tsis thoob vim cov neeg coob coob uas tau tsim nyob rau hnub Thanksgiving thiab Dub Friday thiab yuav tsum tau tos mus yuav cov khoom zoo li no hnub Monday tom qab lub asthiv tam sim no tsis yog lub cev tab sis hauv online los ntawm kev nplij siab ntawm lawv cov chaw ua haujlwm.
Mus los ntawm lub npe Cyber Monday, koj tuaj yeem cuam tshuam sai vim li cas nws tau ua raws li kev siv thev naus laus zis tshiab, tshuab hluav taws xob, thiab kev ua si.. Thiab nco ntsoov tias nyob rau hauv kev ntaus kis las hauv online kev ua si yog qhov kev txiav txim ntawm hnub.
Raws li Startup Genome , cov tuam txhab lag luam uas muaj kev ua si yog nyob ntawm cov tuam txhab tsawg tsawg uas yuav tawm los zoo dua los ntawm kev sib kis vim lawv yuav pom 10% lossis ntau dua hauv lawv cov nyiaj tau los.
Kev lag luam loj xws li Amazon tau txais txiaj ntsig los ntawm hnub Monday xiav no. Qhov tseeb, Cyber Monday yog hnub yuav khoom online loj tshaj plaws hauv keeb kwm ntawm Asmeskas vim tias nws tau pab cov khw muag khoom kom ncav cuag ntau dua $ 9 nphom . Thiab nws tau kwv yees tias los ntawm lub xyoo no kev muag khoom ntawm Cyber Monday yuav ncav cuag qhov siab tshaj ntawm $ 10 billion .
Tam sim no Cyber Monday tau dhau mus dhau ib yam khoom hauv Asmeskas. Tam sim no nws tau raug lees paub tias yog kev yuav khoom hnub so hauv qee qhov chaw hauv ntiaj teb los ntawm txoj kev saws me nyuam. Qee lub tebchaws yog UK, Colombia, Fabkis, Canada, Australia, thiab Nyiv. Koj pom tias yog txoj hauv kev zoo rau kev lag luam e-lag luam kom ncav cuag lawv hauv kev lag luam tshiab thiab yog li tau txais nyiaj ntau dua.
Tam sim no cia peb nkag mus rau hauv cov lus qhia koj tuaj yeem thov thiab ua kom koj npaj rau lub caij so so.
Tswv yim 1: Ua kom muaj kev paub zoo rau cov neeg siv khoom zoo: ntau lub sijhawm los nrog ntau lub luag haujlwm tshwj xeeb tshaj yog thaum koj muaj cov neeg sib tw sib txawv hauv kev ua lag luam nrog koj. Yog vim li ntawd koj yuav tsum tau nce koj cov tswv yim. Piv txwv li, ntau dua li yav dhau los, cov neeg siv khoom txaus siab mus yuav khoom hauv online yam tsis muaj kev ntxhov siab. Tab sis kom muaj peev xwm muab cov neeg siv khoom zoo li no, koj yuav tsum ua haujlwm ntawm tus kheej. Qhov no yuav ua rau nws zoo li koj tab tom tham ncaj qha nrog koj cov neeg siv khoom.
Vim li cas qhov no? Instapage tau sau tseg tias thaum koj muaj lub vev xaib tus kheej muaj qhov nyiam uas 85% ntawm cov neeg siv khoom yuav los ntawm koj thiab thaum koj muaj lub tawb nqa khoom uas yog tus kheej, koj tuaj yeem cia siab tias 92% ntawm cov neeg yuav khoom hauv online yuav cuam tshuam. Yog li ntawd, nws yog ib qho tsim nyog uas koj tsom mus rau kev muab cov kev paub tshwj xeeb thiab zoo tshaj plaws rau txhua tus neeg siv khoom.
Tsis tas li ntawd, nco ntsoov tias muaj ntau txoj kev them nyiaj uas siv tau. Ntau yam khoom raug tso tseg hauv lub laub vim tias txoj kev them nyiaj tsis zoo rau cov neeg siv khoom. Txhawm rau ua piv txwv li no, Ltalis nyiam mus yuav khoom nrog cov hnab nyiaj digital xws li PayPal, cov neeg yuav khoom hauv tebchaws Askiv nyiam daim npav rho nyiaj, thiab Canadian cov neeg yuav khoom online tau xaiv rau daim npav rho nyiaj.
Lwm qhov tseem ceeb uas koj yuav tsum tau xav txog yog qhov infrastructure ntawm koj lub vev xaib. Nco ntsoov tias, koj lub vev xaib yuav raug dej nyab nrog ntau cov tsheb khiav thaum hnub so. Koj lub vev xaib yuav tsum muaj ntau yam thiab muaj zog txaus los tiv thaiv cov tsheb thauj mus los ntawm nws, txwv tsis pub nws yuav poob ntawm txoj kev. Kev sim, sim, thiab sim dua ua ntej lub caij so so ua rau koj tsis tau npaj.
Tswv yim 2: Kawm thiab nkag siab koj cov neeg siv khoom tus cwj pwm: nrog lub sijhawm, tus cwj pwm thiab tus cwj pwm hloov. Piv txwv li, tus mob coronavirus pandemic tau hloov cov neeg siv khoom tus cwj pwm. Qhov tseeb tias tib neeg tau raug kaw, sim xyaum kev nyob sib nrug deb thiab tawm tsam kev lag luam poob qis yog qhov txaus los hloov cov neeg siv khoom taw qhia.
Qhov teeb meem loj nrog kev muag khoom hauv lub sijhawm muaj thoob qhov txhia chaw yog ncua kev xa khoom thiab xa khoom. Nws tau dhau los ua nyuaj dua los ntsib nrog cov hnub xa khoom. Txawm li cas los xij, koj tseem tuaj yeem ua kom cov neeg siv khoom txaus siab. Txawm hais tias lub sijhawm xa khoom yuav siv sijhawm li cas, xyuas kom koj paub tseeb tias koj cov neeg siv khoom yuav tau txais lawv cov khoom thiab thaum twg lawv yuav tau txais. Khaws lawv hloov tshiab raws li nws mus.
Tsis tas li ntawd, qhov tseeb tias tib neeg tau tawm tsam nrog kev cuam tshuam nyiaj txiag ntawm tus kabmob kis thoob ntiaj teb ua rau ntau tus neeg xav paub txog lawv cov kev siv nyiaj. Koj yuav ua li cas kos cov neeg siv khoom rho tawm no? Ib txoj hauv kev uas koj tuaj yeem ua tau yog los ntawm kev muab daim coupon thiab kev tshaj tawm. Thaum cov neeg siv khoom pom lub sijhawm no, lawv yuav xav tias lawv tau ntaus nyiaj ntau heev. Nws ntseeg tau tias daim coupon codes thiab promos yog tus tsav tsheb loj ntawm kev yuav khoom hnub so.
Tswv yim 3: Npaj rau cov neeg siv khoom thoob ntiaj teb: leej twg tuaj yeem yuav khoom los ntawm ib qho ntawm lub ntiaj teb vim tias muaj kev lag luam ecommerce. Tab sis ib qho yuav tsum tau ceev faj vim tias tib neeg los ntawm ntau qhov chaw tsuas yog tsiv mus rau kev yuav khoom yog tias lawv tuaj yeem cuam tshuam nrog koj cov ntsiab lus. Qhov ntawd yog qhov chaw txhais lus thiab localization tuaj rau hauv qhov chaw. Kev txhais lus saib xyuas cov lus thaum qhov chaw hauv cheeb tsam saib xyuas lwm yam kev cai nuances vim nws yuav pab koj hloov koj cov khoom rau cov neeg tuaj saib. Piv txwv li, hnub so hauv ib qho chaw yuav tsis nyob hauv lwm qhov chaw.
Cov neeg siv khoom feem ntau yuav yuav los ntawm cov vev xaib uas lawv pom tau paub. Qhov no yog pov thawj los ntawm qhov LISA tshawb fawb. Localization Industry Standard Association pom tias yog € 1 yog siv rau hauv cheeb tsam, muaj kev xav tias yuav muaj € 25 rov qab.
Zoo, tej zaum koj yuav xav txog cov kev cov nyom uas los nrog kev npaj ntau hom lus. Thov so kom paub tseeb tias ConveyThis yuav saib xyuas txhua yam rau koj yam tsis muaj kev ntxhov siab thiab tam sim no yog lub sijhawm zoo tshaj plaws rau koj ua ntej hnub so tuaj txog.
Thaum kawg, tsis muaj ib thaj tsam uas ua rau muaj kev cuam tshuam ntawm cov neeg siv khoom thiab cov khw muag khoom ntxiv hauv peb lub ntiaj teb digital niaj hnub no. Tias yog vim li cas nws yog ib qho tseem ceeb kom paub zoo thiab paub zoo txog cov hnub caiv thoob ntiaj teb kev lag luam e-lag luam kom koj tuaj yeem txaus siab rau cov txiaj ntsig uas tuaj nrog kev nce hauv kev muag khoom thoob ntiaj teb. Yog li ntawd cov lag luam uas muaj zog hauv online tuaj yeem thiab yeej ib txwm ua ntej ntawm lwm tus uas tsis nyob hauv online.
Koj pib tsim koj li ntau hom lus niaj hnub no kom koj cov neeg siv khoom nrog rau cov neeg siv khoom yav tom ntej tuaj yeem muaj kev lom zem nrog koj cov khoom.
Txhawm rau pib txheej txheem, koj yuav tsum sim nws tawm ConveyThis !