Koj puas paub tias Tebchaws Meskas yog lub tebchaws thib ob uas hais lus Spanish loj tshaj plaws? Nws tau dhau los ua lub ntiaj teb thib ob loj tshaj plaws hais lus Mev lub tebchaws nyob rau xyoo 2015, thiab txij li ntawd los, cov neeg hais lus tseem tsis tau tso tseg. Raws li Instituto Cervantes hauv Spain, tus nqi ntawm cov neeg hais lus Mev nyob hauv Asmeskas tau tshaj li Spain , qhov chaw yug ntawm Spanish. Qhov tseeb, tsuas yog lwm tus neeg sib tw rau qhov chaw thib ib yog Mexico.
Yog tias peb tseem xav txog tias kev lag luam e-lag luam hauv Asmeskas tau tsim ntau dua 11% ntawm tag nrho Asmeskas cov khw muag khoom muag xyoo tas los thiab nws yog $ 500 billion kev ua lag luam , peb tuaj yeem xaus lus tias txais tos 50 lab tus neeg hais lus Spanish uas nyob hauv Asmeskas rau ecommerce platforms yog ib txoj kev ci ntsa iab kom nce kev muag khoom .
Txawm hais tias Tebchaws Asmeskas muaj npe nrov rau kev ua lag luam thoob ntiaj teb, tsuas yog 2,45% ntawm nws cov chaw lag luam e-lag luam muaj ntau yam lus , uas txhais tau hais tias ntau dua 95% feem pua ntawm US-based ecommerce sites tsuas yog muaj lus Askiv xwb.
Yog tias peb txheeb xyuas cov vev xaib uas muaj ntau hom lus, peb yuav pom tias tsawg dua ib feem tsib ntawm lawv muaj cov ntawv Spanish ntawm lawv lub vev xaib. Cov pioneers no muaj peev xwm txheeb xyuas qhov tseem ceeb ntawm cov neeg siv khoom hauv paus thiab ua rau lawv lub qhov muag pom kev ntxim nyiam.
Yuav ua li cas los ua un sitio bilingüe
Tebchaws Asmeskas tau poob qis dua lwm lub ntiaj teb txog kev tsim thiab tsim cov vev xaib ntau yam lus. Ib yam li hauv lub neej tiag tiag, lus Askiv muaj qhov tseem ceeb tshaj lwm yam lus, uas txhais tau tias tsis quav ntsej cov neeg siv khoom. Cov neeg ua lag luam hauv Teb Chaws Asmeskas tsis muaj lub sijhawm zoo rau kev loj hlob nyiaj txiag!
Xav txog cov lus tseeb uas tau hais ua ntej, nws tsim nyog xav tias koj muaj qhov tsis zoo yog tias koj xav pib hauv Asmeskas qhov chaw lag luam e-lag luam tsuas yog ua lus Askiv vim muaj kev sib tw loj heev, tab sis yog tias koj ntxiv lus Spanish rau koj lub vev xaib. , qhov sib txawv yuav hloov drastic thiab tswv yim nyob rau hauv koj nyiam .
Tab sis txhawm rau koom nrog cov neeg siv ob hom lus tsis yooj yim li luam tawm koj cov ntsiab lus hauv khw hauv Google Txhais thiab ua haujlwm nrog cov txiaj ntsig. Luckily koj nyob rau hauv qhov tseeb, tsab xov xwm no yuav qhia koj yuav ua li cas los tsim ib tug multilingual tswv yim , tab sis ua ntej no muaj ntau yam zoo vim li cas ua rau koj lub khw muaj nyob rau hauv lus Mev.
Hais lus Askiv rau pej xeem tab sis tshawb hauv Spanish, uas yog ob hom lus Asmeskas
Cov neeg Amelikas cov neeg hais lus Mev ua haujlwm hnyav ntawm lawv qhov kev paub lus Askiv thiab feem ntau ntawm lawv tau paub zoo thiab siv nws ntau zaus hauv lub neej txhua hnub hauv tsev kawm ntawv lossis tom haujlwm, tab sis nws paub tias lawv khaws lawv cov cuab yeej ua lus Mev, lawv cov keyboards muaj ñ thiab lawv cov AI pab muab cov lus qhia ua lus Mev txog kev mus rau qhov chaw nres tsheb roj ze tshaj plaws.
Raws li Google, cov neeg tshawb nrhiav ob hom lus siv lus Askiv thiab lus Mev sib pauv thiab sawv cev ntau dua 30% ntawm kev siv xov xwm online hauv Tebchaws Meskas .
Yog li cas koj tuaj yeem nyiam koj cov neeg tuaj saib tshiab?
1. Tau txais SEO lus Spanish
Qhov tseeb tseem ceeb: kev tshawb fawb xyaw xws li Google paub hom lus twg koj tus browser thiab cov khoom siv nyob hauv. Nws yog ib qho tseem ceeb uas yuav tsum tau ua si nrog qhov nam ntawm kev tshawb fawb cav algorithms thiab kom nws ua haujlwm raws li koj nyiam . Yog tias koj muaj koj lub xov tooj teeb tsa rau lus Askiv, qhov txawv ntawm kev nrhiav qhov kev tshawb fawb saum toj kawg nkaus ua rau koj mus rau Fabkis lossis Nyij Pooj lub vev xaib tsawg heev, tib yam tshwm sim nrog lwm yam lus, koj tau txais txiaj ntsig hauv koj cov lus ua ntej. Cov chaw hauv lus Mev yuav ua qhov tseem ceeb tshaj qhov chaw hais lus Askiv.
Yog li yog tias koj nyob hauv Asmeskas thiab tsis muaj koj qhov chaw muaj nyob hauv lus Mev, koj nyob ntawm qhov tsis zoo, ncig los ntawm cov neeg sib tw. Tej zaum koj yuav xav txiav txim siab dhia ntawm ob hom lus bandwagon sai li sai tau. Txij li qhov no yog cov neeg siv khoom tsis tau txais txiaj ntsig , sai dua koj qhib koj lub khw hauv Spanish, qhov khoom plig yuav ntau dua.
Thaum koj ua li ntawd, tsis txhob hnov qab xyuas koj cov lus Mev-lus SEO ( ConveyThis yuav ua qhov no rau koj), qhov no yuav pab tshawb fawb cav txheeb xyuas koj li lub vev xaib cuam tshuam muaj nyob hauv Spanish. Tej zaum koj yuav muaj qhov zoo nkauj Spanish version ntawm koj qhov chaw thiab khiav, tab sis koj xav tau cov kev tshawb fawb xyaw los pab koj cov neeg siv khoom nrhiav koj.
2. Txiav txim siab qhov ntsuas lus Mev
Nco ntsoov xyuas koj qhov kev ua tau zoo ntawm Spanish versions ntawm kev tshawb fawb xyaw thiab cov chaw sib txawv sib txawv!
Google Analytics sau ntau cov ntaub ntawv muaj txiaj ntsig zoo li hom lus twg ntawm koj lub xaib yog cov neeg tuaj saib siv thiab lawv tuaj txog ntawm koj lub vev xaib li cas! Paub seb cov neeg tuaj saib tshiab pom koj li cas yog tias los ntawm kev tshawb fawb cav lossis Google lossis backlink yuav pab koj txiav txim siab ua lag luam zoo yav tom ntej es tsis txhob twv txog qhov kev xav tsis muaj txiaj ntsig ntawm cov neeg siv nyiam saib li cas.
Google Analytics feature no tuaj yeem pom hauv "Language" nyob rau hauv "Geo" tab (tsis txhob hnov qab xyuas lwm cov nta, lawv kuj tseem muaj txiaj ntsig zoo ).
Hispanic Americans, avid internet surfers
Tshawb xyuas cov lus qhia me me no los ntawm Xav Nrog Google blog: " 66% ntawm Asmeskas Neeg Mev hais tias lawv them nyiaj rau kev tshaj tawm online - yuav luag 20 feem pua cov ntsiab lus ntau dua li cov pej xeem hauv online . "
Cov neeg Mev Mev ob hom lus yog cov kiv cua loj ntawm cov khw hauv online , 83% ntawm lawv tshawb xyuas cov vev xaib online ntawm cov khw muag khoom lawv tau mus xyuas thiab qee zaum lawv ua qhov no thaum nyob hauv khw! Lawv suav hais tias hauv internet yog lub cuab yeej tseem ceeb rau kev yuav khoom, lawv tuaj yeem ua kev yuav khoom los ntawm lawv lub xov tooj thiab tseem saib cov ntaub ntawv ntawm cov khoom sib txawv.
Cov pab pawg no yeej yog cov neeg nyiam tshaj plaws rau cov khw muag khoom online thiab nws muaj feem ntau tias lawv cov browsers teeb tsa hauv Mev ua rau nws nyuaj rau koj txuas nrog lawv. Cov tshuab tshawb nrhiav txhais koj qhov chaw Askiv txhais tau tias koj xav nyiam thiab hais lus Askiv cov neeg tuaj saib. Txoj kev daws teeb meem? Lub tswv yim kev lag luam ntau yam lus nrog ob hom lus tshaj tawm thiab cov ntsiab lus .
Yav dhau los kuv tau hais tias tsuas yog siv daim ntawv thov kev txhais lus yuav tsis txaus kom ua tiav, vim tias nws tsis yog lub suab lag luam zoo, nws tau saib xyuas qhov tseem ceeb hauv kev tshaj tawm, hom kab lis kev cai.
Tsim cov ntsiab lus ntau haiv neeg
Txhua hom lus muaj tsawg kawg ib kab lis kev cai txuas nrog nws, yog li xav txog kev loj hlob ob hom lus! Ob ntawm txhua tus! Ob pawg ntawm cov qauv sau ntawv, cov lus slangs, kab lig kev cai, qhov tseem ceeb thiab ntau dua. Qee tus yuav tsis sib haum xeeb tab sis txhua tus neeg tau pom lawv tus kheej txoj hauv kev los daws cov kev sib txawv thiab ua kom ob hom lus thiab kab lis kev cai yog qhov kev nplij siab.
Nyob rau hauv cov ntaub ntawv ntawm kev pabcuam pej xeem cov lus tshaj tawm ncaj qha thiab kev txhais lus ncaj qha nrog yuav luag zoo tib yam formatting yuav ua haujlwm zoo kawg nkaus, zoo li qhov kev tshaj tawm no tau tshaj tawm los ntawm Lub Nroog New York los tawm tsam kev qiv qiv nyiaj.
Tab sis yog tias koj sim muag ib yam khoom, kev lag luam yuav siv zog ntau dua thiab xav tau kev hloov pauv . Muaj ob txoj kev xaiv: hloov kho qhov kev tshaj tawm uas twb muaj lawm lossis tsim kev tshaj tawm tshiab kom haum rau cov neeg hais lus Spanish hauv Asmeskas
Yog tias koj txiav txim siab hloov kho, qee yam uas yuav tsum tau hloov kho yog xim palettes, qauv lossis cov lus hais.
Ntawm qhov tod tes, tej zaum koj yuav xav txiav txim siab tsim ib yam dab tsi tshwj xeeb rau cov neeg Mev Asmeskas cov neeg siv khoom, zoo li Asmeskas luv nqi khau khw Payless tau ua. The Payless ShoeSource lub tswv yim tsim los ntawm kev tsim TV thiab kev tshaj tawm hauv online uas tsis tsim nyog tsim los rau kev lag luam Hispanic thiab tshaj tawm hauv cov channel uas tau nrov nrog cov neeg siv Hispanic thiab tsis ntau nrog cov neeg siv lus Askiv.
Lub tswv yim no - ib qho kev sib tw rau txhua tus neeg tuaj saib - tau ua tiav zoo, thiab yog li, tau txais txiaj ntsig .
ComScore, lub tuam txhab kev tshaj tawm thev naus laus zis, tau nchuav tag nrho nws cov ntaub ntawv rau hauv ib daim duab zoo nkauj. Cov ntaub ntawv sau tseg qhia txog qhov cuam tshuam ntawm peb hom kev tshaj tawm: cov phiaj xwm tsim rau kev lag luam hais lus Mev, cov phiaj xwm hloov los ntawm lus Askiv mus rau Mev, thiab cov phiaj xwm uas tsuas yog cov ntawv tau txhais (los yog lub suab dubbed) rau lus Mev. Cov txiaj ntsig tau hais rau lawv tus kheej: cov phiaj xwm pib tsim rau cov neeg hais lus Spanish tau pom meej meej dua li lwm hom los ntawm qhov dav dav.
Cov pab pawg tshawb fawb tau txheeb xyuas lawv cov npe nyiam tshaj plaws lossis cov phiaj xwm sib piv rau lwm qhov zoo sib xws. Daim duab qhia tau hais tias cov neeg Asmeskas hais lus Mev cuam tshuam zoo dua rau cov phiaj xwm tsim nrog cov neeg hais lus Mev hauv siab los ntawm kev mus.
Txoj kev nyuaj tshaj plaws ntawm kev mus cuag cov neeg hais lus Spanish yog nrog cov tswv yim thiab cov duab uas cuam tshuam txog kev hais lus Askiv thiab kev xav tau. Xav Nrog Google tsab xov xwm tau txheeb xyuas qee qhov kev coj noj coj ua tseem ceeb ntawm cov neeg Mev xws li zaub mov, kab lis kev cai, hnub so thiab tsev neeg, cov no yuav tsum tau tshawb fawb thaum npaj phiaj xwm kev tshaj tawm. Piv txwv li, ib qho kev sib tw uas sim ua kom muaj kev sib raug zoo los ntawm kev hais txog tus kheej thiab kev txaus siab rau tus kheej yuav tsis ua haujlwm vim nws yuav cuam tshuam ncaj qha nrog qhov tseem ceeb uas tau muab tso rau hauv tsev neeg thiab zej zog. Koj yuav muaj txoj hauv kev zoo dua los cuam tshuam nrog koj cov neeg tuaj saib yog tias koj tsawg kawg hloov koj cov ntsiab lus thiab, kom tau txais txiaj ntsig zoo tshaj plaws, Spanish-lus -khoom lag luam tshwj xeeb tshaj tawm yog qhov tseem ceeb .
Xaiv qhov chaw tshaj tawm zoo tshaj plaws
Muaj ntau txoj hauv kev kom ncav cuag cov neeg hais lus Mev hauv Asmeskas xws li xov tooj cua, TV channel thiab cov vev xaib tab sis, raws li kev tshawb fawb ComScore tau hais ua ntej, qhov zoo tshaj plaws yog kev tshaj tawm online, lawv qhov cuam tshuam ntau dua li tshaj tawm hauv TV lossis nyob rau hauv xov tooj cua. Nco ntsoov ua kom zoo dua tag nrho koj cov ntsiab lus kov digital thiab cov phiaj xwm rau txawb .
Raws li cov ntaub ntawv los ntawm BuiltWith.com, tsuas yog 1.2 lab ntawm Asmeskas cov vev xaib muaj nyob hauv Mev, qhov no yuav zoo li ntau tus tab sis nws tsuas yog sawv cev rau 1% ntawm tag nrho cov chaw nyob hauv Tebchaws Meskas . Peb tab tom tham txog ntau lab tus neeg hais lus Mev uas muaj lawv lub xov tooj hauv lus Mev thiab yog ib feem tseem ceeb ntawm cov neeg siv khoom lag luam e-lag luam txawm tias tsuas yog tuaj yeem nkag mus rau 1% ntawm cov vev xaib muaj nyob hauv Asmeskas hauv lawv hom lus. Nws yog hom lus thib ob uas tau hais ntau tshaj plaws hauv lub tebchaws tab sis cov ntsiab lus hauv internet tsis cuam tshuam qhov ntawd. Qhov no yog lub sijhawm zoo rau kev nqis tes rau hauv lub ntiaj teb ntawm kev nthuav dav ntau yam lus .
Optimize multilingual advertising tswv yim
Raws li peb tau tham dhau los, muaj lus Mev-lus SEO yuav ua rau koj muaj kev nkag siab zoo, tab sis lawv zoo rau dab tsi? Lawv yuav pab koj txhim kho koj txoj kev sib txuas lus sab nraud nrog koj cov neeg hais lus Spanish.
Txhawm rau hloov cov phiaj xwm lus Askiv kom nws muaj qhov tsim nyog Spanish version koj yuav xav tau kev pab los ntawm cov neeg hais lus ib txwm muaj, leej twg, es tsis txhob txhais cov lus rau lo lus, yuav siv cov txheej txheem hu ua transcreation, los ntawm qhov lawv yuav rov tsim cov lus hauv thawj tshaj tawm thaum coj mus rau hauv tus account tias kab lis kev cai ntsiab lus sib txawv thiab cov txiaj ntsig ad yuav muaj txiaj ntsig zoo ib yam .
Cov txheej txheem ntawm transcreation yuav siv sij hawm ntau qhov kev xav thiab kev paub txog cov neeg tuaj saib lub hom phiaj yog li nws yuav tsum tsis txhob maj nrawm yog tias koj xav tau cov txiaj ntsig zoo, txwv tsis pub koj yuav pheej hmoo tau txais ib yam dab tsi ze rau lo lus txhais lus, uas, raws li tau hais ua ntej, yog tsis zoo li tau txais los ntawm cov neeg tuaj saib.
Muab kev saib xyuas rau hauv koj lub vev xaib ntau hom lus
Koj tus qauv tsim lub vev xaib tshiab yuav tsum yog thawj tus nqi yog tias koj xav kom nyiam cov neeg tuaj saib. Koj tau ua tiav nyiam lawv nrog kev tshaj tawm kev tshaj tawm riveting haum rau lawv, tab sis qib ntawm kev mob siab thiab kev ua tau zoo yuav tsum ua kom zoo ib yam ntawm txhua qib. Txoj kev tshawb nrhiav yuav tsum tau yaum kom lawv nyob.
Qhov no suav nrog tom qab los ntawm qhov kev nthuav dav ntau yam lus tshiab, qhov no, raws li globalization-oriented cov ntsiab lus tsim tuam txhab Lionbridge, txhais tau tias tseem muaj nplooj ntawv tsaws hauv lus Mev thiab lus Mev cov neeg sawv cev hauv kev txhawb nqa cov neeg siv khoom.
Ntiaj teb no lub website tsim
Tsim lub vev xaib thoob ntiaj teb yog qhov nyuaj. Qee qhov kev hloov pauv hauv kev teeb tsa yuav xav tau, lus Mev yog me ntsis ntxiv hais tias lus Askiv yog li koj yuav tsum tau ua qhov chaw kom haum rau cov cim ntxiv thiab kab. Tej zaum koj yuav tau ua haujlwm ntau ntau yam xws li nqe lus, cov qauv thiab cov duab tab sis koj lub vev xaib tsim lub platform yuav tso cai rau koj (nrog ob peb lub tswv yim thiab kev ua kom yuam kev) ua rau koj qhov layout hloov sai sai rau cov lus hloov.
Xav zoo li tus neeg siv
Txhua qhov kev txiav txim siab tsim qhov chaw yog ua nrog cov neeg siv kev paub hauv siab. Peb xav kom peb cov neeg siv nrhiav qhov chaw nyiam, intuitive thiab kom lawv muaj kev lom zem siv nws. Peb tuaj yeem pab koj ntxiv rau koj qhov kev paub dhau los ntawm qhov chaw-txhim kho cov ntsiab lus xws li cov yeeb yaj kiab, cov ntawv thiab cov pop-ups hauv hom lus xaiv, thiab ntau dua!
Choj qhov sib txawv ntawm kev sib txuas lus
Tsis muaj qhov xav tau rau koj hais lus Mev kom muaj peev xwm tsim cov lus Spanish-hais lus ntawm koj lub xaib. Yog tias koj xav nthuav dav thiab nyiam qhov kev lag luam uas tsis tau siv , peb ntawm ConveyThis yog qhov kev xaiv zoo tshaj plaws rau kev txhais lus tshaj lij. Koj qhov chaw muaj ntau hom lus tshiab yuav zoo li ntxim nyiam ua lus Mev raws li nws yog lus Askiv .
Ua koj txoj hauv kev mus rau kev lag luam ob hom lus con estilo
Tsis muaj teeb meem dab tsi lub platform koj lub vev xaib yog tuav ntawm, Pab Pawg ConveyThis yuav xyuas kom koj tau txais koj lub vev xaib txhais ua lus Mev nrog kev hloov tshiab tsis tu ncua thiab tswj hwm nws SEO ntawm kev tshawb fawb lus Spanish. Peb mam li tsim tus choj kom cov neeg tuaj saib tuaj yeem pom koj thiab koj lub lag luam yuav pom rau cov pej xeem uas sawv cev rau 1.5 trillion hauv kev yuav khoom .
Tag nrho cov no tuaj yeem ua tiav yam tsis muaj kev txi koj lub hom phiaj. Txoj kev mus rau kev lag luam ntau hom lus yog qhov yooj yim nrog ConveyThis.