Nov yog 4 txoj hauv kev los nce koj qhov Muag ntawm Shopify
Tsuas yog me ntsis dhau kaum xyoo ntawm Shopify txoj haujlwm, tau muaj qhov hloov pauv ntawm cov xwm txheej hauv txoj kev uas tib neeg yuav thiab muag cov khoom thiab cov kev pabcuam. Tus lej rau ntau txhiab tus neeg niaj hnub no khwv tau lawv txoj sia los ntawm lub platform no. Raws li tsab ntawv ceeb toom, qee zaum thaum Lub Yim Hli 2017, ntau dua rau pua txhiab (600,000) Shopify cov khw muag khoom muaj nyob thoob plaws ntiaj teb uas tsim tau ntau dua tsib caug-tsib billion US dollars ($ 55 billion) raws li lawv cov nqi tag nrho. Txhua tus tswv ntawm lub khw Shopify nyiam muaj ciam teb nrog kev xav txog yuav ua li cas lawv tuaj yeem ua rau lawv qhov muag, yog li tsim cov nyiaj tau los ntau dua.
Cov ntawv blog no muab kev sib tham yooj yim, qhia meej thiab qhia meej txog plaub (4) txoj hauv kev uas Shopify lub khw muag khoom tuaj yeem txhawb nqa.
Qhov tseeb, cov no tau tham hauv qab no:
1. Ua tib zoo siv cov app uas muaj los thawb koj cov khoom
Muaj ntau tus lej ntawm software ntawm Shopify daim ntawv thov lub khw muag khoom. Cov ntawv thov no tsis tsuas yog ua rau tag nrho cov txheej txheem tsis yooj yim rau kev nkag mus, tab sis kuj tseem pab txhawb thiab txhim kho Shopify tus tswv muag khoom siv ntau lub platform. Txawm hais tias cov ntawv thov no muaj ntau thiab tau yooj yim, tab sis lawv tsim teeb meem ntawm kev paub txog qhov twg yog qhov yuav tsum tau xaiv thiab qhov twg yuav yog qhov zoo tshaj plaws.
Tej zaum koj yuav tau xaiv ib qho ntawm Facebook, Twitter, Instagram lossis lwm lub platform rau kev txhawb nqa koj cov khoom, tab sis muaj lwm cov ntawv thov zoo heev ntawm lub khw uas cog lus tias yuav muab qhov zoo tshaj plaws.
Txhawm rau pab koj tshawb nrhiav thiab taug kev los ntawm cov ntawv thov no, mus rau https://apps.shopify.com/
Yuav kom nrhiav tau ib daim ntawv thov tsim nyog rau koj cov khoom thiab cov kev pab cuam, xauj hauv pawg los ntawm kev mus saib https://apps.shopify.com/browse
Tom qab ntawd taug kev los ntawm kev tsom koj qhov ntsia ntawm sab laug tes ntawm nplooj ntawv. Tshawb nrhiav Cov Chaw Muag Khoom kom kho koj qhov kev tshawb nrhiav rau daim ntawv thov cuam tshuam. Cov txheej txheem no pab lim koj qhov kev tshawb nrhiav.
Los ntawm qhov ntawd, koj tuaj yeem tshawb nrhiav thiab xaiv qhov twg yog qhov zoo tshaj rau koj.
Yog li ntawd, siv koj tus kheej hauv kev tshawb fawb me ntsis ntxiv uas yuav pab koj xaiv qhov zoo tshaj plaws.
2. Ua tus kws tshaj lij ntxiv
Nws yog feem ntau hais tias repetition yog leej niam ntawm qhov tseem ceeb. Yog li ntawd, nws yuav yog qhov tseeb heev rau lub xeev ntau dua thiab ntau dua uas ntau dua li yav dhau los, muaj kev nce qib ntawm cov neeg uas txaus siab tau txais nyiaj ntau los ntawm lub sijhawm online no. Qhov tseeb, txij li thaum pib ntawm lub khw hauv online, muaj geometric nce hauv cov neeg kos npe vim lawv muaj kev ntseeg tias nws muaj txiaj ntsig zoo. Raws li qhov tshwm sim lawv tau nce nyiaj tau los ntawm qhov pib.
Txawm hais tias tus qauv tsim thiab pleev xim ntawm cov khw muag khoom no yog qhov zoo nkauj, tab sis ib qho yuav tsum tau ceev faj tshwj xeeb kom tsis txhob tsim cov khoom tsis zoo, qib qis lossis ua haujlwm tsis zoo.
Txawm hais tias koj cov khoom yuav zoo npaum li cas, kom koj ua tau zoo dua thiab tau txais kev ua haujlwm, xav tau ntau dua. Koj lub vev xaib thiab txoj hauv kev yuav tsum ua kom zoo thiab ua haujlwm tau zoo thaum ua kom sib xws.
3. Tau txais koj lub khw Shopify txhais
Nws yog qhov tseeb hais tias ntau tshaj xya caum feem pua (70%) ntawm cov neeg siv internet yog surfing cov nplooj ntawv sib txawv ntawm lub vev xaib hauv hom lus ntawm lawv lub siab; lawv cov lus. Cov vev xaib uas siv ib hom lus nkaus xwb yog qhov tsis zoo yog tias piv nrog cov kev tso cai nkag mus rau ntau hom lus vim qhov dav thiab ntau yam uas peb muaj nyob hauv lub ntiaj teb niaj hnub no. Nws yog qhov nthuav kom nco ntsoov tias li tsib caug feem pua (50%) ntawm cov neeg siv internet yuav tsis patronize cov neeg muag khoom ntawm cov khoom uas tsis muaj nyob rau hauv lawv cov lus. Qhov no yog vim li cas nws yog ib qho tseem ceeb heev kom nthuav dav ntawm koj cov neeg siv khoom ncav cuag los ntawm kev nkag mus rau qhov kev xaiv zoo ntawm kev txhais koj lub khw Shopify.
Ib qho cuab yeej online uas koj tuaj yeem siv los sib txuas ntau hom lus rau hauv koj lub khw Shopify yog ConveyThis add-on . ConveyThis yog tsim los nrog ntau yam nta uas ua rau nws yooj yim dua rau hauv zos thiab txhais koj cov ntsiab lus. Koj tuaj yeem ua rau koj lub khw muag khoom yooj yim los nrhiav hauv txhua hom lus tsis sib haum xeeb vim nws yog Kev Tshawb Fawb Kev Ua Haujlwm Zoo (SEO) tus phooj ywg. Nws yog ib qho yooj yim los tswj cov channel no vim yog Shopify checkout Intuitive Visual Editor uas pab koj tweak koj cov qauv tsim. ConveyThis qhov kev ua kom yooj yim thiab ua tau zoo nrog txhua qhov muaj nyob hauv Shopify lub ntsiab lus nrog rau nws qhov yooj yim nrog lwm cov plug-ins tau ua rau cuaj caum-rau feem pua (96%) ntawm cov neeg siv tuav-rau nws siv.
Hauv cov ntsiab lus, ConveyThis yog ib qho kev daws teeb meem tshwj xeeb uas ua tiav cov txheej txheem hauv lub vev xaib nrog cov kab yooj yim ntawm cov cai, tsis tas yuav tsum muaj kev ua haujlwm ua ntej lossis kev tswj xyuas qhov project.
Tej zaum koj yuav xav paub yuav ua li cas mus hais txog kev txhais lus thiab localization ntawm koj cov ntsiab lus siv ConveyThis plugin, thov ua raws li cov kauj ruam hauv qab no:
- Nkag mus rau hauv koj lub Shopify dashboard/admin vaj huam sib luag, tom qab ntawd nyem rau ntawm Lub Khw Online ntawm sab laug sab ntawv qhia zaub mov raws li qhia hauv qab no:
- Xaiv Cov Ntsiab Lus thiaj li tuaj yeem hloov kho koj lub ntsiab lus tam sim no.
- Nyob rau sab xis saum toj ntawm nplooj ntawv, xaiv Customize Theme
Xaiv lub dropdown ntawv qhia zaub mov Ntsiab lus xaiv, ces nias Kho kom raug HTML/CSS
- Hauv seem Layout, xaiv theme.liquid . Qhov no yuav qhib HTML editor uas yuav tso cai rau koj paste koj cov cai ConveyThis.
Tom qab ntawd muab tshuaj txhuam ConveyThis code hauv HTML editor uas yog ua ntej
tag. Nyem Txuag kom txuag tau cov kev hloov pauv. Hauv qab no yog ib daim duab ntawm tus editor uas twb muaj cov lej pasted.Txhawm rau ua kom cov neeg txhais lus nyob hauv koj lub vev xaib, rov qab mus rau ConveyThis editor thiab xaiv Publish.
Ua raws li cov kauj ruam no, tej zaum koj yuav xav paub seb hom Checkout twg koj lub ntsiab lus Shopify tam sim no txhawb. Ua li no:
- Rov ua dua tag nrho cov ntsiab lus saum toj no mus txog rau cov mos txwv point plaub (4). Txawm li cas los xij, lub sijhawm no nyob ib puag ncig xaiv Kho lus tsis yog "Kho kom raug HTML / CSS".
- Koj yuav pom tias qee hom lus tau sau npe 'Ua tiav'. Qhov no qhia tias lawv tau txais kev txhawb nqa tag nrho.
Nco tseg: yog tias cov lus koj txaus siab ntxiv / lossis ntxiv tau txais kev txhawb nqa tag nrho, ces koj qhov kev koom ua ke tau teeb tsa thiab ua tiav. Yog tias lawv tsis tau txais kev txhawb nqa, thov mus rau cov kauj ruam tom ntej.
- Ntawm nplooj ntawv ntawd, xaiv Hloov Cov ntsiab lus nyob rau sab xis saum toj.
- Koj yuav pom ib lub pob dropdown sau ntawv Askiv . Nyem rau ntawm qhov dropdown.
- Xaiv lwm hom lus .
- Hauv qhov no, koj tuaj yeem xaiv hom lus twg koj xav tau.
- Nyem txuag
- Ntawm no koj tuaj yeem ntxiv cov kev txhais lus manually rau nplooj ntawv nyiaj hauv txhua hom lus koj xav tau.
- Tom qab ua li ntawd, txuag koj cov lus txhais los ntawm txhaj khawm Txuag .
Koj yog tag nrho cov teeb. Zoo siab! Nrog rau cov kauj ruam yooj yim no, koj yuav tsum tuaj yeem txhais thiab kho koj cov ntsiab lus hauv lub vev xaib. Txawm li cas los xij, yog tias koj muaj teeb meem txhais koj lub khw Shopify nrog ConveyThis, koj tuaj yeem ncav cuag ConveyThis los ntawm lawv pab neeg txhawb nqa .
4. Tau koj tus kheej txoj cai influencers
Yuav kom ua tiav thiab muaj peev xwm ua kom koj qhov kev muag khoom hauv Shopify, cov txiaj ntsig ntawm kev tshaj xov xwm cuam tshuam tsis tuaj yeem raug tshaj tawm. Ntawm no yog lo lus nug: leej twg yog tus social media influencer? Txhua tus neeg uas muaj qhov tsim nyog tus naj npawb ntawm cov thwjtim ntawm txhua tus lossis ib qho ntawm cov chaw sib txawv nrov xws li Twitter, Facebook, Instagram thiab lwm yam, uas nyob rau hauv ib txoj kev lossis lwm yam muaj peev xwm ua rau qee theem ntawm kev cuam tshuam rau lawv cov thwjtim. kev txiav txim siab.
Raws li pom los ntawm daim duab saum toj no, influencer attracts coob tus follower zoo li cov hlau nplaum. Tus tswv lag luam zoo yuav xav coj mus rau hauv lub sijhawm ntawm cov neeg muaj npe no los txhawb cov khoom muag.
Raws li qee qhov kev tshawb fawb, ntau dua xya caum feem pua (70%) tau yuav cov khoom lag luam zoo nkauj vim nws tau pom hauv Instagram.
Qhov kev sib haum xeeb no yog qhov tshwm sim los ntawm cov txiaj ntsig muaj zog ntawm social media influencers. Lawv pab tshaj tawm thiab nthuav tawm koj cov khoom thiab cov kev pabcuam hauv qee txoj kev nrawm nrawm rau lawv cov thwjtim thiab lawv sim ua kom lawv txhawb nqa tus neeg muag khoom.
Yuav kom ua tau li ntawd, koj yuav tsum npaj txhij los siv tus influencer. Koj ua li no li cas? Ua ntej, siv koj lub sijhawm los tsim kev sib raug zoo nrog lawv los ntawm kev sib tham nrog lawv thiab lawv cov lus. Secondly, avail cov influencers dawb tswj ntawm influencers, paub tag nrho nyob rau hauv lub siab hais tias txawm nws yog koj cov khoom tab sis cov followers yog lawv li. Thaum kawg, nyob ntawm koj lub hom phiaj thiab nyiaj txiag, txaus siab ua lag luam cuam tshuam nrog cov neeg muaj kev cuam tshuam yog tias thiab thaum lawv xav tau li ntawd. Qhov no yog vim tus nqi ntawm kev siv cov influencer me ntsis piv rau cov khoom xa rov qab los ntawm koj cov neeg siv khoom; lawv cov thwjtim.
Txawm li cas los xij, kev siv social media influencer tsis muaj kev ceev faj. Qhov kev ceeb toom yog tias siv tus influencer txoj cai thiaj li rau koj cov khoom thiab cov kev pabcuam kom tau mus rau cov neeg zoo li no txhais tau ntau qhov muag rau koj.
Peb tau tuaj yeem tham txog yuav ua li cas koj ua tus tswv lag luam online tuaj yeem nce koj qhov muag ntawm Shopify los ntawm kev siv plaub (4) txoj hauv kev. xws li kev siv cov app muaj txiaj ntsig los thawb koj cov khoom lag luam, dhau los ua cov kws tshaj lij, txhais koj lub khw Shopify thiab ua kom muaj txiaj ntsig zoo tshaj plaws ntawm kev tshaj xov xwm los ntawm cov neeg muaj cai. Nrog rau tag nrho cov no, ib yam sawv tawm thiab qhov no yog koj siv technology. Yog li ntawd, yog tias koj txuas ntxiv siv cov tswv yim zoo nrog rau cov cuab yeej tsim nyog, koj yuav tsis tsuas yog nce kev muag khoom xwb tab sis kuj tuaj yeem txhawb koj txoj kev lag luam.