Tau ntau xyoo peb tau xa thiab tau txais email, peb cov inboxes tau dhau los ua peb txoj kev sib txuas txhua hnub nrog cov phooj ywg, tsev neeg thiab cov neeg ua haujlwm tab sis qee lub sijhawm, peb tau pib paub qhov txuas uas tuaj yeem tsim ua tsaug rau cov lus uas peb qhia rau hauv lawv. Yog tias peb txhais lub zog ntawm kev cuam tshuam ntawm email los ntawm peb cov haujlwm niaj hnub rau hauv peb cov lag luam thiab yuav ua li cas kom ncav cuag peb cov neeg siv khoom ntawm tus kheej, nrog cov ntaub ntawv hais txog peb cov khoom lossis cov kev pabcuam, dab tsi siv los ua cov lus yooj yim dhau los ua kev lag luam zoo.
Txawm hais tias peb npaj yuav pib hauv cov txheej txheem no lossis peb tau khiav cov phiaj xwm no ua ntej, nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov qee yam hauv siab, yog li cia peb pib los ntawm kev nkag siab txog dab tsi email marketing yog:
Thaum twg peb mus yuav khoom lossis peb sau npe rau qee yam khoom lossis kev pabcuam, peb tau txais email tshiab nrog cov lus tshaj tawm, txhawm rau muag, qhia lossis tsim kev ncaj ncees. Qhov no tuaj yeem txiav txim siab seb peb txiav txim siab yuav khoom li cas zaum ob thiab thib peb, siv cov kev pabcuam yav tom ntej lossis peb tsuas yog txiav txim siab tias peb yuav tsis rov sim dua. Emails yog ib qho tseem ceeb tshwj xeeb rau kev sib qhia kev lag luam, kev tshaj tawm thiab lub neej voj voog cov lus rau cov npe ntawm cov neeg tau txais, e-lag luam pom cov cuab yeej no tseem ceeb los tsim kev sib txuas nrog cov neeg siv khoom tam sim no thiab muaj peev xwm.
Tau qhov twg los: https://wpforms.com/how-to-setup-a-free-business-email-address/
Tshwj tsis yog tias koj qhia rau koj cov neeg siv khoom paub txog peb cov kev hloov tshiab, kev tshaj tawm, kev tshaj tawm tshiab thiab ntau ntxiv, koj yuav ua li cas thiaj paub tseeb tias lawv yuav yog ib feem ntawm koj lub vev xaib tsis tu ncua? Qhov no yog thaum email kev lag luam muab peb cov neeg siv khoom kom rov qab los ntxiv, qhov no yog thaum muab qee yam txiaj ntsig rau koj cov neeg siv khoom nrog email subscriptions ua rau kev nkag siab.
Raws li peb feem ntau tau hnov ua ntej, txhawm rau nrhiav peb cov neeg tuaj saib lub hom phiaj, peb yuav tsum paub qhov lawv tshawb nrhiav thiab lawv yuav yuav dab tsi, kev tshawb fawb xyaw thiab kev tshaj xov xwm yog txoj hauv kev zoo tshaj plaws los nrhiav cov neeg txaus siab rau peb hom tab sis email kev lag luam yuav muab. lawv cov laj thawj los ua qhov peb tuaj yeem hu rau cov neeg siv khoom tsis tu ncua uas nws thiaj li dhau los ua ib feem ntawm peb lub vev xaib tsheb.
Txawm hais tias qhov ua tiav ntawm cov emails no tsis tuaj yeem lav 100% lav rau qee lub lag luam, kev muag khoom yuav txawv, cov neeg siv khoom yuav raug tsav mus kav khw thaum lawv tau txais peb cov ntaub ntawv los ntawm qhov chaw no.
Muaj peb txoj hauv kev los txhim kho cov nyiaj tau los, raws li tus neeg lag luam Jar Abraham. Tau txais thiab tswj cov neeg siv khoom nrog rau txhua tus ntawm peb qhov kev loj hlob tuaj yeem cuam tshuam los ntawm kev lag luam email.
(C) - Nce tag nrho cov neeg siv khoom : cuam tshuam los ntawm cov lus tsis siv neeg.
(F) - Kev yuav khoom ntau zaus : cuam tshuam los ntawm kev rov qab los lossis kev sib tw yeej-rov qab.
(AOV) - Nce ntawm tus nqi nruab nrab ntawm kev txiav txim : cuam tshuam los ntawm lub neej kev sib tw thiab tshaj tawm.
Peb yam no tau cuam tshuam ib txhij thiab qhov ntawd sawv cev rau cov txiaj ntsig zoo thaum kev lag luam e-lag luam txiav txim siab pib npaj lub tswv yim lag luam email tshiab.
Nws yog qhov paub zoo tias nyob rau xyoo tas los no nws nyuaj rau pom ntawm kev tshawb fawb xyaw nrog rau kev tshaj tawm thiab tej zaum koj yuav tau them rau kev tshaj tawm. Yog tias koj lub tswv yim yog kom nkag mus rau hauv kev lag luam email, tsis txhob hnov qab tsim koj lub hom phiaj thaum nws los txog rau cov neeg siv khoom thiab txhua yam ntsig txog kev cai lij choj khiav koj cov phiaj xwm email.
Kuv yuav pib qhov twg?
- Xaiv tus muab kev pabcuam email uas haum rau koj lub lag luam cov kev xav tau.
- Tsim koj cov npe email raws li nplooj ntawv pib ua ntej, kev muag khoom yav dhau los lossis cov neeg siv khoom siv nyiaj, xaiv cov ntawv hauv lub vev xaib lossis cov npe cuam tshuam los ntawm kev muag khoom, txo nqi, thov email rau tus neeg siv kuj tseem siv tau.
Thaum koj tau tsim cov emails 'cov npe thiab koj zoo li npaj txhij los pib koj lub tswv yim kev lag luam, nco ntsoov muaj qee qhov kev cai lij choj koj yuav tsum nco ntsoov kom paub tseeb tias koj txoj kev sib raug zoo tshiab nrog cov neeg siv khoom yog raws li kev tso cai tus neeg siv khoom pub rau koj kom paub meej. hais txog cov khoom lossis kev pabcuam. Nov yog qhov peb zam SPAM.
Kev lag luam e-lag luam pom hauv email kev lag luam ib tus phooj ywg muaj zog thiab peb pawg feem ntau paub txog cov phiaj xwm no.
Kev tshaj tawm email yog ua raws li cov lus cog tseg tshwj xeeb, tsuas yog lub sijhawm luv luv xwb, khoom plig, ntawv xov xwm, cov ntsiab lus hloov tshiab, kev tshaj tawm raws caij nyoog / hnub so.
Kev lag luam email yog raws li kev txiav txim pom zoo, daim ntawv txais nyiaj, xa khoom thiab cov ntaub ntawv rau kev txiav txim lossis kev yuav khoom.
Lub neej voj voog emails muaj feem cuam tshuam nrog rau qhov kev txiav txim uas tus neeg tau ua thiab qhov twg hauv cov neeg siv khoom lub neej txheej txheem tus neeg no yog (nce, nrhiav tau, hloov dua siab tshiab, tuav, thiab kev ncaj ncees).
Xav txog tias koj khiav lag luam me thiab koj khob ntawm ConveyThis lub vev xaib tab tom nrhiav qee qhov kev pab txhais koj tus kheej qhov chaw. Koj yuav pom cov ntaub ntawv suav tsis txheeb txog ConveyThis cov kev pabcuam thiab tau kawg, koj yuav nyiam tau txais kev hloov tshiab ntawm lawv qhov blog lossis hloov tshiab. Koj yuav pom email subscription los ntawm lawv cov footer widget, qhov "hu rau peb" kev xaiv thiab kev xaiv rau npe thiab tsim ib tus account.
Txawm hais tias koj xaiv qhov twg, koj tseem yuav muab cov ntaub ntawv thiab lub tuam txhab yuav tuaj yeem qhia lawv cov email lag luam nrog koj txawm tias lawv txhawb nqa cov kev pabcuam ntxiv, ua haujlwm nrog kev txheeb xyuas koj lub vev xaib kev txhais lus lossis ntawm ib qho ntawm cov neeg siv khoom lub neej txheej txheem.
Qee lwm yam tseem ceeb uas yuav tsum xav txog thaum tsim cov tswv yim lag luam email:
- Cov lej luv nqi lossis kev xaiv thauj dawb: cov lej luv nqi tuaj yeem tsim rau kev muag khoom raws caij nyoog lossis sijhawm txwv, kev xaiv thauj dawb tuaj yeem teem sijhawm tom qab qee cov nyiaj hauv kev yuav khoom lossis khoom plig rau kev yuav khoom thib ob.
- Tsim ib lub zej zog uas koj cov neeg siv khoom tuaj yeem qhia lawv cov kev xav txog cov khoom lossis nrhiav cov ntaub ntawv ntxiv txog nws.
- Kev xa mus rau phooj ywg: tau txais nyiaj cheb lossis khoom plig rau kev xa mus yog ib qho kev txhawb nqa zoo yog tias peb xav kom cov neeg siv khoom rov qab los rau peb lub vev xaib thiab tau kawg nws yog online "lo lus ntawm qhov ncauj" lub tswv yim.
- Cov kev xaiv taug qab kev txiav txim: peb txhua tus tau yuav qee yam hauv online thiab peb xav kom peb paub tias peb lub pob nyob qhov twg. Cov kev xaiv taug qab yuav ntxiv qee qhov kev ntseeg siab rau peb hom.
- Cov khoom lag luam tawm tswv yim raws li tus neeg yuav khoom: cov no yog cov khoom lag luam tom ntej uas peb cov neeg siv khoom yuav yuav tom qab lawv qhov kev yuav khoom tam sim no, txawm tias nws yog lawv qhov thib ob lossis thib peb kev yuav khoom, yog tias nws cuam tshuam nrog lawv cov kev txaus siab lossis kev xav tau, lawv yuav rov qab los rau tom ntej. khoom / kev pabcuam.
- Muab daim ntawv tshuaj xyuas / daim ntawv ntsuam xyuas ntawm koj lub vev xaib: Nws yog ib qho tseem ceeb kom paub peb cov neeg siv khoom cov kev xav tsis yog hais txog peb cov khoom, tab sis kuj hais txog ntau yam ntawm peb txoj kev lag luam, suav nrog lub vev xaib. Kev tshuaj xyuas yuav tsim cov duab, thawj qhov kev xav peb yuav muab rau peb cov neeg siv khoom muaj peev xwm raws li cov neeg siv khoom tam sim no xav txog peb. Kev soj ntsuam yuav muaj txiaj ntsig yog tias peb xav hloov pauv, txhim kho lossis txawm tias sim cov neeg tuaj saib cov lus teb rau cov kev hloov pauv ntawd.
- Qhia tus neeg siv khoom txog cov khoom hauv lawv lub tawb nqa khoom: nws tsis yog qhov zais cia uas qee zaum cov neeg siv khoom cia lawv cov khoom hauv lub laub rau kev siv lossis kev yuav khoom yav tom ntej, email no ua rau muaj qhov tshwm sim zoo los ua rau lawv mus rau qhov kev txiav txim.
- Xa email txais tos tsis pub dhau feeb thiab tsom mus rau kev muab kev pabcuam zoo rau cov neeg siv khoom ntau dua li kev muag, qhov no tuaj yeem yog lub ntsiab lus tseem ceeb los tsim kev ntseeg siab. Ib tus kheej email uas ua tau raws li cov kev xav tau ntawm peb cov neeg siv khoom tsim nyog tuaj yeem txhais tau peb cov kev pabcuam cov neeg siv khoom thiab yog tias muaj kev tshuaj xyuas hauv peb lub vev xaib, koj yuav tau txais cov lus hais txog nws, yog tias qhov kev paub tsis zoo, koj yuav poob ntau dua li ib tus neeg siv.
Thaum lub tswv yim raug sim thiab nws tab tom khiav, peb yuav ua li cas taug qab qhov kev lag luam email no?
Daim ntawv teev npe loj thiab kev loj hlob tuaj yeem taug qab los ntawm email chaw muab kev pabcuam, raws li cov neeg siv tshiab thiab tshaj tawm email hauv ib lub limtiam lossis txhua hli. Ib feem pua ntawm emails qhib los ntawm cov neeg siv npe lossis uas tau nyem tsawg kawg ib zaug tuaj yeem taug qab los ntawm qhib thiab nyem - los ntawm tus nqi.
Tam sim no peb paub tias peb tuaj yeem siv ntau yam ntawm cov thev naus laus zis kom paub txog peb cov neeg siv khoom zoo dua, nws yog ib qho tseem ceeb los qhia txog lub luag haujlwm ntawm email kev lag luam hauv kev tsim cov neeg siv khoom loyalty. Nyob rau hauv ob peb kauj ruam ntawm lub neej voj voog txheej txheem, los ntawm kev mus xyuas peb lub vev xaib thawj zaug los tshaj tawm cov lus rau lwm tus, email kev lag luam yog tus phooj ywg peb yuav xav kom peb cov neeg siv khoom rov qab los rau ntau ntawm peb cov khoom lossis kev pabcuam, tsis muaj teeb meem. lub hom phiaj ntawm email, txawm hais tias koj xav txhawb, xa lossis thov cov ntaub ntawv hloov pauv lossis xa email mus txog lub neej, koj yuav tsum nco ntsoov cov yam uas yuav ua los ntawm email no, ua tiav ib qho. Tsis yog txhua lub lag luam yuav xav txog thiab siv tag nrho cov yam uas peb tau hais dhau los tab sis koj yuav xav kawm txog qhov twg yuav pab koj tsim kom raug email lag luam zoo.