Raws li kev tshawb fawb tsis ntev los no los ntawm Stastita , "hauv xyoo 2020, kwv yees li 3.6 billion tus tib neeg tau siv kev sib raug zoo thoob ntiaj teb, tus lej yuav nce mus txog yuav luag 4.41 billion hauv 2025. "
Tsis yog qhov amazing heev? Yog, nws yog. Saib ntawm cov duab no, koj yuav nkag siab pom zoo tias muaj ntau txoj hauv kev lag luam ntawm kev tshaj xov xwm tos kom txuas ntxiv. Tias yog vim li cas koj yuav tsum suav nrog social media ua ib feem ntawm koj txoj kev lag luam.
Piv txwv li, nws ntseeg tau tias yim caum feem pua (80%) ntawm cov lag luam niaj hnub no (me me thiab nruab nrab nplai) muaj peev xwm txhawb kev loj hlob ntawm lawv cov lag luam siv cov kev sib txawv ntawm kev sib raug zoo platforms vim nws yog ib txoj hauv kev zoo ntawm kev nthuav dav ntawm kev pom. koj hom thiab cov khoom. Txawm hais tias nrog 80% ntawm cov tswv lag luam no ntawm kev tshaj xov xwm platforms, qee tus ntawm lawv tsis tau sau ntau qhov kev vam meej lossis tej zaum, lawv tau ua raws li qhov tsis ncaj ncees lawm rau kev tshaj tawm kev lag luam. Qhov no txhais tau hais tias qee lub lag luam yuav yws yws txog kev txhawb nqa qis thiab tej zaum yuav pom kev tshaj tawm kev lag luam raws li kev nkim sij hawm thiab cov peev txheej thaum lwm cov lag luam vam meej siv kev sib raug zoo.
Qhov tseem ceeb, tab sis yooj yim, sib txawv ntawm cov kev vam meej thiab tsis yog qhov uas hu ua kev koom tes . Kev koom tes hauv kev sib raug zoo tsuas yog txhais tau hais tias cov neeg siv khoom thiab cov neeg siv khoom muaj peev xwm muaj kev sib cuam tshuam thiab cuam tshuam nrog koj cov ntawv tshaj tawm txog yam koj lub hom phiaj muaj.
Nws suav nrog retweeting, nyiam, thiab ua raws hauv twitter nrog rau nyiam, sib koom thiab ua raws li ntawm Facebook thiab Instagram. Kev koom tes hauv social media pab ntsuas koj qhov kev ua tau zoo ntawm kev tshaj xov xwm. Nws piav qhia txog qhov feem pua ntawm cov neeg siv ntawm xws li kev tshaj xov xwm platforms saib koj cov ntsiab lus, hnov mob rau koj cov khoom lag luam thiab ib txwm cia siab tias koj qhov kev tshaj tawm tom ntej.
Nws yog ib qho yooj yim los nthuav thiab nce koj cov kev koom tes rau ntau tus lej ntawm koj nce koj cov peev nyiaj. Cov tswv ntawm cov lag luam me feem ntau pom qhov nyuaj vim qhov tseeb tias lawv muaj peev nyiaj tsawg. Ntawm no hauv tsab xov xwm no, koj yuav pom nws nthuav kom paub thiab kawm yam tsis muaj nqi, cov lus qhia zoo uas, thaum thov, yuav txhawb koj cov kev koom tes hauv kev sib raug zoo thaum siv kev tshaj tawm kev lag luam.
1. Siv Free Social Media Monitoring Tools
Rau lub hom phiaj ntawm qhov tseem ceeb, kev ua tiav ntawm koj qhov kev tshaj tawm kev lag luam yog nyob ntawm koj lub koob npe nrov hauv online. Qhov no tuaj yeem pab koj hom lossis ua rau nws poob. Txhawm rau paub txog dab tsi tau hais txog koj cov khoom, muaj cov cuab yeej uas tuaj yeem pab koj txheeb xyuas thiab saib xyuas koj lub koob npe nrov. Lawv yog:
- Google Alerts : qhov no yog siv los saib xyuas lub vev xaib rau cov ntsiab lus nthuav.
- TweetDeck : koj tuaj yeem pom dab tsi tib neeg tham txog.
- Hootsuite : pab tswj koj cov social media thiab tau txais txiaj ntsig.
- Icerocket : lub sijhawm tiag tiag blog thiab social media.
- Social Mention : rau kev tshawb nrhiav thiab tshawb fawb txog kev sib raug zoo.
2. Muaj Visual Representation
Yog tias tsis muaj qhov pom kev pom zoo, koj qhov kev tshaj xov xwm hauv zej zog yuav tsis muaj kev koom nrog xav tau. Koj yuav tsum sawv cev rau koj lub hom phiaj nrog cov duab, duab thiab / lossis duab. Nov yog qhov Social media examiner tau hais:
"Los ntawm tus neeg siv qhov kev xav, cov duab kuj yog hom kev nyiam tshaj plaws ntawm cov ntsiab lus hauv Facebook, nrog rau 87% kev sib cuam tshuam los ntawm cov kiv cua! Tsis muaj lwm hom kev tshaj tawm tau txais ntau dua li 4% kev sib cuam tshuam. "
Kev tawm tswv yim txog kev siv cov duab hauv Twitter, Kev Tshawb Fawb los ntawm Media Blog pom cov hauv qab no:
" Qhov zoo tshaj plaws Tweet nta thoob plaws tag nrho cov ntawv pov thawj uas peb tau saib yog: Cov duab nruab nrab 35% txhawb nqa hauv Retweets, Cov Yeeb yaj kiab tau txais 28% txhawb nqa, Cov Quotes tau txais 19% txhawb nqa hauv Retweets, suav nrog tus lej tau txais 17% pob hauv Retweets, Hashtags tau txais kev txhawb nqa 16%. "
Nrog rau cov kev tshawb fawb thiab kev tshawb fawb no, koj yuav pom zoo nrog kuv tias qhov kev xav tau ntawm cov duab hauv koj li kev tshaj tawm kev lag luam tsis tuaj yeem overstated. Tej zaum koj yuav xav tsis thoob tshwj xeeb tshaj yog thaum koj paub tias koj tsis yog tus tsim duab kos duab tab sis muaj kev daws teeb meem. Thiab xyuas kom koj muab koj cov khoom hauv siab thaum tsim.
3. Npaj Giveaways thiab Contest
Ntau tus neeg maj nrawm los koom nrog kev tshaj tawm thiab kev sib tw vim tias cov neeg tuaj saib pom nws yog lub sijhawm los yeej khoom plig los ntawm koj dawb. Qhov no, yog li ntawd, txhawb koj cov kev sib raug zoo xov xwm. Cov txheej txheem siv yog hu ua gamification; cov txheej txheem uas caw kev koom tes rau koj nplooj ntawv social media siv cov ntsiab lus ntawm kev ua si. Koj tuaj yeem hais kom cov neeg nyiam koj cov ntawv tshaj tawm, retweet koj cov ntawv tshaj tawm, ua raws koj nplooj ntawv lossis kov, tawm tswv yim siv qee qhov hashtag lossis txawm hais kom kaw ob peb feeb video ntawm lawv nyiam dab tsi ntawm koj cov khoom kom yeej khoom plig.
4. Tshaj tawm thiab tham txog qhov tshwm sim tam sim no
Thaum koj tshaj tawm txog cov xwm txheej tam sim no thoob plaws ntiaj teb, tib neeg nyiam koom nrog koj tshaj tawm. Xav txog tias tus tswv lag luam tshaj tawm xov xwm tshaj tawm nrog cov duab ntawm kev tawg hauv Beirut, Lebanon thaum Lub Yim Hli 4, 2020 nrog cov kab lus "Hais lus thov rau cov neeg Lebanon". Koj yuav pom tias ntau tus yuav tawm tswv yim thiab muaj peev xwm tshaj tawm cov xov xwm rau lwm tus thiab los ntawm kev ua li ntawd, koj txuas ntxiv txhim kho koj cov neeg siv kev tshaj tawm kev lag luam.
5. Koom nrog koj cov neeg tuaj saib hauv kev sib tham tsis tu ncua
Koj tuaj yeem hais kom cov neeg taug qab qhia lawv cov kev xav txog dab tsi tuaj yeem yog qhov tshwm sim ntawm qhov kev tshwm sim yav tom ntej. Koj tuaj yeem nug koj cov neeg tuaj saib cov kev xaiv ntawm koj lub hom phiaj, cov ntsiab lus, cov khoom, koj cov kev pabcuam thiab lawv xav tau ntawm koj qhov kev muag khoom tom ntej. Nug lawv rau kev tshuaj xyuas tsis yog koj cov ntsiab lus nkaus xwb tab sis kuj hais txog seb lawv xav li cas rau koj. Ua phooj ywg. Koj tuaj yeem nug cov lus nug yooj yim xws li "Koj cov phiaj xwm dab tsi rau lub lim tiam tom ntej?" Cov lus nug thiab cov lus teb no tso cai rau koj thiab koj cov neeg tuaj saib sib tham thiab koj cov neeg tuaj saib xav tias muaj kev lav phib xaub, vim qhov tseeb tias lawv cov kev xav tseem ceeb rau koj.
6. Kho koj cov ntsiab lus
Koj cov ntsiab lus ntawm txhua lub social media platform rau bee redressed los yog redressed kom haum rau lwm tus. Txhua qhov kev tshaj tawm xov xwm no tshwj xeeb thiab muaj lawv txoj hauv kev tshwj xeeb ntawm kev ua haujlwm. Sim kawm lawv cov kev nyiam kom koj cov ntsiab lus tuaj yeem haum rau lub hom phiaj ntawm cov neeg tuaj saib. Txhawm rau ua kom pom tseeb ntxiv rau qhov tau hais, koj tuaj yeem siv tib lub tswv yim cov ntsiab lus hauv txoj hauv kev tshiab ntawm qhov sib txawv social media platforms.
7. Kev Siv Hu Rau Kev Ua Haujlwm
Koj tuaj yeem ncaj qha lossis maj mam thov kom muaj kev koom tes los ntawm koj cov neeg tuaj saib hauv social media. Piv txwv li, ntawm twitter, koj tuaj yeem thov kom koj cov neeg tuaj saib sib koom lossis retweet koj cov ntawv ncaj qha. Thiab nrog, uas koj tuaj yeem muaj ntau li ntau tau retweets rau koj tshaj tawm. Qhov no tuaj yeem ua rau geometrically nce koj cov kev koom tes. Qhov nruab nrab retweet ib tweet yog tshaj 1000 raws li pom hauv qab no hauv ib daim ntawv ntsuam xyuas los ntawm Mention ;
Txawm li cas los xij, thaum siv Facebook ib qho yuav tsum tau ceev faj heev thaum Facebook frowns ntawm kev tshaj tawm kev tshaj tawm thiab tej zaum yuav raug nplua rau kev tshaj tawm thov kev nyiam thiab cov lus pom . Yog li, thaum sim thov kev koom tes, ua qhov ntawd tactfully.
Lwm qhov tseem ceeb yog qhov yuav tsum tau saib xyuas cov lus nug los ntawm koj cov neeg siv khoom thiab cov neeg siv khoom muaj peev xwm. Teb lawv cov lus nug yuav luag instantly xa ib lub teeb liab uas koj mob siab rau lawv thiab koj hom.
8. Txhawb thiab txhawb cov neeg siv tsim cov ntsiab lus
Cov neeg siv cov ntsiab lus tsim tawm phiaj xwm yog qhov ua los ntawm lub npe hu rau cov neeg siv ntawm nws cov khoom kom tawm los nrog cov tswv yim zoo thiab tsim thiab qhia rau ntiaj teb hauv kev tshaj xov xwm.
Piv txwv li yog thaum GlassesUSA, uas tshwm sim los ntawm cov thawj coj muag muag muag muag online, thov kom lawv cov neeg siv khoom thaij duab ntawm lawv tus kheej hnav tsom iav thiab tag cov duab no nrog #GlassesUSA lossis tag lawv tus account. Qhov no yooj yim tab sis sophisticated kev ua tau kos ntau cov neeg siv khoom rau lawv cov khoom. Txhawm rau txaus siab rau cov uas tau koom, lawv tau tsim cov ntawv teev npe hu ua social shop rau kev nkag.
9. Kev Txhawb / Txuas nrog Kev Sib Tham Kev Sib Tham
Raws li Sendible , " Ua rau kev lag luam yog hom kev lag luam lossis kev tshaj tawm uas tsom mus rau cov teeb meem kev sib raug zoo, xws li kev sib luag lossis ntau haiv neeg. Nws tau tsim los txhawb kev mloog ib ncig ntawm lub ncauj lus, thaum nce kev lag luam 'cov txiaj ntsig. " Txawm hais tias koj lub hom phiaj txhawb nqa yuav nyob deb ntawm kev sib raug zoo, tsis tau koj tuaj yeem sim txhawb qee yam ntawm koj nplooj ntawv social media.
Ib qho piv txwv ntawm kev tshaj tawm kev sib raug zoo yog Gillette thaum lawv npaj yuav hloov mus rau lawv qhov tshiab "tus txiv neej zoo tshaj tuaj yeem ua tau" cov lus hais. Lawv tau txiav txim siab kaw cov vis dis aus luv los txhawb nqa #MeToo txav. Thiab hauv daim vis dis aus yog lawv cov lus hais tshiab tau kos. Nrog dab tsi tshwm sim? Hauv yim lub hlis, Gillette tshaj tawm pom ntau dua 11 lab views thiab hauv twitter, cov ntawv tshaj tawm muaj qee qhov kev pom 31 lab views, 290 txhiab retweets thiab ntau dua 540 txhiab nyiam txog hnub tim.
Xav txog kev txhawb nqa ib qho laj thawj, tsim ib qho thiab nthuav nws hla koj cov nplooj ntawv social media thiab koj yuav xav tsis thoob tias muaj pes tsawg tus neeg txaus siab koom nrog nws.
10. Tsim thiab Ua Kev Tshawb Fawb thiab Kev Xaiv Tsa
Thaum lub sijhawm, tsim cov ntawv tshawb fawb thiab kev xaiv tsa rau koj cov neeg tuaj saib. Koj tuaj yeem tsim kev ntseeg siab thiab khwv tau lub siab ncaj ncees ntawm koj cov neeg siv khoom los ntawm kev nrhiav lawv cov kev xav ntawm cov kev pabcuam koj muab, cov khoom koj muab thiab lub npe koj sawv cev. Thaum koj tso cai rau koj cov neeg tuaj saib lawv cov kev xav los ntawm kev xaiv tsa thiab kev soj ntsuam, koj tab tom qhia lawv ncaj qha tias lawv tseem ceeb. Kev tshawb fawb online tsim lub vev xaib xws li SurveyMonkey tuaj yeem pab koj tsim ib qho.
Qhov tseeb, yog tias koj siv cov kev tshaj tawm kev lag luam ntau tshaj plaws kom suav nrog kev siv txoj cai ntawm kev tshaj tawm kev tshaj tawm rau kev lag luam los ntawm kev ua raws li cov lus qhia tau hais los saum toj no, koj yuav txhawb koj cov kev koom tes hauv kev sib raug zoo nrog me ntsis lossis tsis muaj teeb meem.